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1 Globalization and E-Business Management Hamed Maleki Roodposhti 1, Mahdi Hasani 2,Hojat Niki 3, Ali Sayyad 4,Abolfazl Jannesar 5 Hadi Ebrahimpoor 6, KHosro Fardanesh 7 1,2,3,4,5,6,7-M.A. Student of Business Management, Science and Research Branch, Islamic Azad University, Rasht, Iran Abstract: Globalization as a phenomenon Growing and the increased attention to the development of the country depends on the type of Astheeconomic and management issues in the humanities are One of the most important tools in the context of globalization and information technology and consequently economic aspects of electronic commerce and information technology management.different definitions of the concept of globalization as it is today.the group incorporated as a general sense of the world markets in the fields of trade, Direct investment and capital mobility and transport, Labor and culture in the context of free-market capital is the market eventually bow against world powers are mentioned. Another group names it as the triumph of capitalism in the world and as a group they are unconditional competitive globally so that the rich countries richer and poor countries poorer than would have been mentioned. Them as of an era of profound change capitalism have called for everyone However, it should be noted that all these groups of globalization, revolves arounda concept It is meant to represent a continuous trend toward competition among great powers, innovation, technology, globalization and the means of production and exchange of modernism. The use of ICT has a long history of doing business. In fact, the need fore-commerce applications for private and public use of information technology to achieve customer satisfaction and effective coordination with in the organization is derived. We can say that this kind of business, from the beginning of 1965, consumers could get their money through ATM machines (ATM) has received and make purchases with credit cards. Before the development of Internet-based technology in the early 90s Corporate computer network to build relationships Standard for the exchange of business information between each setlimit.in this way, electronic data interchange (EDI)is called. In those years, the terme-commerce, electronic data interchange were synonymous Development of the Internet and the World WideWeb to create opportunities for the development of e-commerce infrastructure and applications. Keywords: Globalization ; E-Business Management Introduction: Globalization and E-Commerce Management: One of the main consequences of globalization, increasing economic competitiveness internationally. In these conditions, the reduction of transportation costs will be facing with astounding growth of information technology and increasing competition, the growth of e-commerce and minimized geographical constraints, thus will be increased the international economy efficiency. For Remaining economic challenges managers in the various information and communication tools with clear vision and the organization's needs are met and commissioned. Finally, it is important for managers in field of e-commerce that is Substructuring optimal organizational structure for developing ICT managers with knowledge and positive attitude to the needs of this phenomenon in the activities of the organization. Globalization is a phenomenon in the present era caused that the incidence are challenging many changes in economic, social, cultural and international political and many countries. Undoubtedly, the most important distinction, as the global economy is today and yesterday. The globalization of world economic conditions and such claim is received; the free flow of capital, labor, goods and information without interference and other forms of government intervention is the only way to achieve universal prosperity. During the capitalism, merchants were forced, the entire capital to take their business to the far and near; without widening the scope of their activity, were destroyed in competition. A rudimentary form of commercial imperialism called globalization, the economy began to link together the various parts of the world. A rudimentary form of globalization called commercial imperialism; began to link together the Economy of the various parts of the world. From a general view of the globalization of work can be mentioned as follows: 1- Increased competition; 2 - dependence most of the country economy; COPY RIGHT 2013 Institute of Interdisciplinary Business Research 1095

2 3 - to challenge governments; 4- Expanding international division of labor E-Commerce: organizations in recent decades, with the great acceleration are gone towards the use of ICT in the field of trade and commerce. In fact can cause the e-commerce for organizations that are considered: High overhead; high operating costs; not using competitive technologies; Failure to respond timely to customers. Electronic commerce can be defined thus: the buying and selling of information, products and services via computer networks. We are expanding the definition of the following matters added in it: Protection from all forms of commercial transactions via digital structures and elements include: electronic markets, electronic data interchange and Internet commerce: this definition shall be consistent with use of a broader some of e-commerce companies. or example, Silicon Graphics Inc., a global manufacturer of advanced computer equipment, their presence on the Web as a way to provide the required information; your customers will benefit (To access the product brochure and price list). this part of the web uses as a marketing tool (i.e., providing customers with sales offices now), as a sales channel (i.e., order software products) and as the degree of support (i.e., providing bug fixes and software packages answers to Frequently Asked Questions). Another example is related to the America Bank. This bank has provided possibility of transfer financial information via the Internet. If we look at the buyer's perspective - dealer to the issue and use a "life - cycle" model we can take all the steps to commercial transportation. E-commerce and consequently: e-commerce models were first proposed in the early 70's. In this era of e-commerce models, it was very expensive and all users, major financial firms and banks and sometimes large industrial corporations formed. The application of electronic commerce was difficult in this period. In addition, need for heavy investments needed to provide the necessary context. So the scope of its use was limited to the financial institutions and large corporations.in next step was create a generalized model information exchange standard for electronic banking and financial transactions using the new tools of information. With this difference that electronic data interchange had possible to use and exploit other types of trade. Electronic data exchange model of e-commerce has led to the application domain of large financial institutions to the broader scope of finds. In this era of e-business models for activities such as ticket booking and were used for stock transactions. However, the implementation of e-business model based on electronic data interchange and cost was too high. Need to invest more, there was a need for staff training and infrastructure was prepared. Therefore, only large companies were able to pay to the create models based on it. In the mid 90's, the Internet got spread and gradually went out of the military and academic fields, and many users found among the whole population. World Website development, standards and protocols related to more than one side attract Internet users and use of information technology in the field were public and On the other hand there is the possibility for companies and institutions in a way that is easy and inexpensive, and could process information. A variety COPY RIGHT 2013 Institute of Interdisciplinary Business Research 1096

3 of business models developed and used in this course. The model presented in this time, were the initial and simple electronic commerce model. In other words, the use of electronic commerce in its simplest level was performed. Technical problems and defects, plus unfamiliar users and that they would hinder investment, has caused in the course of the e-business model should be used. These models usually were limited only to inform its customers about the company and its products. In second half of the 90s (AD) users and companies are met increasingly using information technology to promote innovation and e-commerce platform model. In this period of addingevolution ability to processing occurred information problems. Existence of processing capability created many possibilities for e-commerce and caused development of e-business models and increase efficiency of this model. In this era of e-business models and the volume of transactions carried out by these models grew exponentially. After this period, the Organization models for the institution in terms of trading volume on agency model excel for clients. E-commerce systems, customer management in new strategies adoption have an important role because: Buyers and sellers are directly related to the complete exchange of digital information between the two sides to support; saves time and limitations eliminates; from interaction between the two sides will support activities and, therefore, can be adapted to a dynamic behavior of customers. Experts such as "Mackenzie" with his prophecies have confirmed this issue. They predict that in the early years of the twentyfirst century, the value the amount of shopping without leaving the house will be 4 to 5 billion dollars. Recently, a consulting firm to research the internet industry fall 1996 release. Their claim was that many companies without first having a business strategy, have started to invest. Simultaneously with increased costs Internet presence in the business world, companies will leave the website, because they can not find an acceptable justification for the continued presence on the web. The key part of this strategy is to understand the value of these kinds of analyzes. In fact, the technology used in e-commerce is not limited to the Internet and the Web. Certainly these two are considered most useful tools used by customers in e- commerce systems and are often used in our examples, but given the situation with intelligent tools and media (text, audio, images, videos, etc.) associated with a network of free will change. Similarly, multimedia kiosks and interactive TV channels as well as e-commerce are efficiency for us. If ecommerce has only limited direct sales to the Internet as a distribution channel could not compete with other direct marketing channels. Making money through direct sales, e-commerce is definitely the way to reduce benefits. To transform an organization requires creativity and more work and more risk and spend time is so different. Definitely fits inflict more successes that we have to endure. It should be noted that in some cases the improvement from a business component (for example, channel sales) actually leads to redefine the core business. Therefore, we propose the concept that should be flexible, interdependent and interrelated. In continued some of components are listed for giving value to the trading. A - Promoting products: e-commerce through direct communication, promoting the services and products that can help. The first e-commerce benefit to customers is to provide information about the product. This work is done through lectures buy electronics online or guidelines. This is a new marketing channel that is to be provided for access to the maximum number of customers. Benefits of EC as one COPY RIGHT 2013 Institute of Interdisciplinary Business Research 1097

4 way to provide product information as follows: Availability within 24 hours and in all places, but it is in the client's right is to access this information infrastructures, such as a personal computer, a modem, and Internet service. Another advantage an electronic means of communication, interaction and implementation orders the application. There are several ways to promote their products online. This can be based on customer demand or change its terms or in terms of simplifying the application process was complicated. Another way to display products of a particular customer,is price changes (e.g. reduction for members of a club) and allow new applications in some cases. For example, a major electronic market can be used for different graphics between different users (children, teenagers or housewives) to design, in a way that the interface is tailored to the needs of each of these age groups. The advertisements will appear on each page is different and can also lead children toys, music for young people and housewives jewelry needs. This work consistent with market trends is like to a detailed marketing or marketing person to person. In this type of marketing is based on the needs and desires of each and every customer is sent a special message for his way of being. In a world where the distinction between products becomes by the day difficult, the life cycle is getting smaller and smaller. And since consumers have little time, e-commerce offers an opportunity for new and improved strategies to promote brands at our disposal goes. Same token, the most important value to improve quality advertising products. B - New sales channel: direct access to e-commerce systems, customer orientation due to their mutual exchange of information on new sales channel for the products is considered. If e-commerce website, particularly as global sales channels we consider two types of products are important. First physical goods sometimes are sold in conventional stores. This is an example of computer software. Such products can be advertised or ordered them online. Second products can be offered via e-commerce tools. These products include the information or software. For example, the first type of electronic product catalogs so as Shopping Network, in which all kinds of computer and electronic goods are sold. These catalogs provide information about Products. Support Order and pay online and after sales service sometimes pays for internet.second part (product information) ecommerce tools effectively become a means of transferring information. For example, an e-paper does not use other forms and it can be shipped completely digital.n some cases, there is no functional service of a paper copy. Informed by expanding sales of products, categories, classifications, new products are emerging. For example, if four income creation from the web we take two approaches to new types of products are final. Direct methods (for example, selling products); selling content (for example, sales data); advertising (for example, information such as news or Office Help supplied free of charge to attract people and sell this information to advertisers); transactions and linking: (for example taking into account certain fees to get work done, such as online ticket sales, expenses and receive a link to a supplier of services in the same way that the advertisements of different companies are doing). C - Saving DirectE-commerce can reduce customers the cost of providing the information by using a public infrastructure such as the Internet and the transfer and reuse of digital information. The third component of the value of E-commerce is the COPY RIGHT 2013 Institute of Interdisciplinary Business Research 1098

5 opportunity cost of using this approach lay in our hands. Using a common digital infrastructure such as the Internet - compared with physical structures - the costs of marketing, distribution and after sales services decline to the astonishing. If the transfer to digital is performed automatically and the cost of personal / phone / and printing will certainly be reduced. This effect is particularly evident in the service sector. The cost of after-sales services to customers is usually greater than the cost of production. What is certain is that the future e-commerce systems for delivering information and services are to reduce production cycle times. In some markets or about the ability to distribute certain products or product received shortly after production has many agents. This is especially true for distributed information that big companies are using the web or by to discuss the distribution of percentages. The aim of this work is to ensure about the obtaining timely information in respect decision makers in large companies. Management and electronic commerce: According to what organizations were stated than ever are in need of ICT tools in marketing campaigns,because loss of competitive is one of the consequences of advantage inconsistent with information technology (Lucas, 2000, 6). Global challenges created by the emergence of ICT in the management of color and other effects are most important and perhaps most effective that mankind has achieved over the last century until the present century's greatest commercial "information" has been introduced. Potential of ICT managers ahead will convince to with a view this means to deepen the universal potential capabilities of the organization to fulfill. With this approach is an attempt to look at the wider context of the field of ICT And its Functions on internal developments and external communication should be analyzed. Progressive managers are always looking for technologies that will facilitate and accelerate the work. Actually managers for creating Effective communication between levels of the organization, streamline the flow of longitudinal and transverse appropriate strategies for gathering information related to the activities of your organization, are forced to identify existing capacities and capacity needs complementary. Use the power of ICT in the direction opposite to the leading competitors is essential and fundamental. Many information and communications technology-related operations such systems and the automation are conducting. No doubt should say that ICT is the leading manager's strengths and creativity. In this attitude the manager and his staff with a means of communication and information when they were injected into the structure of your organization Instead of working hard they work faster and more accurately than before, while the administrator can monitor and manage decentralized experience. Given that the ultimate goal of any business is profit working relationship can say that Quantitative and qualitative correlation with the clients using developed in this tools and running costs or even feasibility of capital are also reduced. One of the important characteristics of a true understanding of ICT systems and processes is used by effective managers in the organization. Considering that each of the ICT tools that are based on management systems can be improved or defect in the way organizations manage and communicate with the audience to be effective. Thus, a change in information technology systems, manual options is many factors influencing Including management commitment, experience of information technology and user satisfaction rate of environmental change is also here that the selection of systems: - The system is turned to the audience; - accelerate and facilitate users to be - in the face of technological developments and structural flexibility is important. COPY RIGHT 2013 Institute of Interdisciplinary Business Research 1099

6 Nevertheless it can be said to be a successful manager in the information and communications technology based on the needs of your organization or the design choices. In this case, the target audience and customers will be able to provide your organization will also provide the customer needs in system. For example, for their banking needs using ATMs that developed education and culture for information about the use of credit cards. The use of ICT tools to Madeira are also recommended in the selector tools And a comprehensive study of all existing tools for the selection and use of these technologies are those that in more facilities are applied. There will save time and reduce costs or will be increase revenues. Examples of these systems can be used to introduce e-commerce systems (for purchases and sales, the Internet) and local or site-specific internal network (intranet) noted. Thus, for information management within the organization must first determine the scope of the work and the needs of each part of the organization to pay for the best available technology based on the needs and capacities can be provided. Lifeblood of modern business networks are for information sharing and inter-and intra organizational communication as essential tools. The decisions and actions that should be taken in selection and operation by the manager about the internal network users that must be associated with the network developed of this network in terms of number of users varies. A manager in the software of different software programs has sufficient information and could some of them be used in the execution of their tasks. In this ability of managers to select the required software programs will help. A type of software that uses your organization depends on the nature of the principal activities of the organization. But what is important in general is that managers of software that has been used by different organizations tried to take advantage. Using the program, you can your messages of sending, receiving, storing and managing it. The best way to set up and implement an organization-mail Use a central computer for management and control of internal s, phone calls and a permanent Internet connection is permanent. Managers should take note that the same rule prevails in the world of electronic communications that is publication a written contract and the claim; therefore, a mistake can bring a lot of damage. The organization can manage the hardware capabilities of the most influential and important role in the development of ICT in the context of supply. Managers must consider the needs and luxuries of the best and most efficient tools in the selection of hardware requirements. In addition, the selection of hardware tools managers needs to be present at a cost that is incurred. The future Needs should be consider as one of the best ways to choose the means of consulting with members of the organization. What depending on when and where and for what kinds of tools are used, the quantity and quality tools will change. In continued needs to manager after the purchasing and setting up the hardware ID of each of these tools provide When necessary to perform the required services may apply. One of the recommended methods to determine the type of hardware, software and organizational needs and then determined, providing a combination of hardware and software packages selected for each part of the organization. For example, managers need to identify the type of graphics software available to organizations who require a combination of hardware. Surely look at this selection of hardware redundancy removal cost effectively. The most important consequence of the globalization of electronic commerce is the growth of the economy. Different tools for information managers must remainin the realm of economic competition and communication needs of the organization with a clear vision and commissioning are provided. Undoubtedly,the inevitable fate of all management systems and move toward economic globalization and cross the border limiting one of the consequences of globalization, Increased competition in the international economy and the growth of e-commerce. Various e-commerce model established in this period and were used COPY RIGHT 2013 Institute of Interdisciplinary Business Research 1100

7 E-commerce model, evolving new and more sophisticated models developed and used. In the second half of the 90s major companies owe their development of e-commerce are. Nodoubt that ICT is the leading managers strengths and creativity. One of the most important indicators of ICT use by managers or the organization is to create efficient systems. References 1.Proceedings ofthe InternationalConference onelectronicand InternetCities/May Estardy, TerryJ,1379/ofe-business development /marketing expertisemagazine/issue 3.Parvandeh.DR.A,1379/internetbusiness/officein Islamicculture. 4.E-commerce trade secretlawappliediniran-authors: Bashir.A,PoorRahim.M,Publications: Immortals. 5.Ghorbanomad,MB,1389, ECommercerightsrules/PublicationsForest/ 6. Ecommerce /Turban/Publisher: Institute for ScientificandCulturalwording/ Tarokh.MJ, Amy.AA,1381, information technology andsoftware exports, tricksmessengersfreepress. 8. HajiSharif.M,1374, TQMsystem design, industrialtraining centercement copublications 9.Hsnvy.R,1376,evaluate theproductivity ofcomputer aideddesign and manufacturingsystems,cad / CAMon theautomotive industryin Iran, Defense IndustriesResearch andtraininginstitutepress. 10. Ghasemi.AH,1381, FIT, ChaparPublishing, Deterz Gitzi.H,1378,managementquality, translationkhoram.m, publication,microprocessors..grace Au, Ivan Choi, Facilitating implementation of total quality management12.through information technology, Information Management,199,PP COPY RIGHT 2013 Institute of Interdisciplinary Business Research 1101

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