INTERNET MARKETING.

Transcription

1 INTERNET MARKETING

2 INTERNET MARKETING FOR BEGINNERS Internet marketing for beginners is somewhat of an oxymoron. This is because while in theory the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies which can help a business owner to launch his own Internet marketing campaign. We will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an marketing campaign and optimizing your website for search engines. One of the most basic steps for starting an Internet marketing campaign is to create a website. If you don`t have a website or have a poorly designed website you should consider creating or redesigning a website to adequately market your products. If you do not have experience in web design, there are a number of software packages which make it simple for those with no design experience to create a functional website. However, hiring a web designer is worthwhile because he can work to create a website which is attractive, functional and suitable to your products and series. He can also help you include more advanced features on your website. Banner ads are another popular option for advertising your business on the Internet. Banner ads are advertisements which typically appear along the top of a website but it may also include smaller ads in other locations. Banner ads typically include graphics and text which entice Internet users to click on the advertisement. Once a user clicks on the ad, they are directed to your website. This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites which attract an audience who may have an interest in your products. Sending out e-newsletters can also be a part of an effective Internet marketing strategy. E- newsletters are essentially s which may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of the e-newsletter. The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam. marketing campaigns can be another successful aspect of an Internet marketing campaign. marketing essentially involves sending out s to a group of individuals who may be interested in your products and services. Care should be taken in sending out these s to avoid sending s which are unsolicited and will be viewed as spam. One way to do this is to only send out the s to users who have requested inclusion on an mailing list. Another way to do this is to provide value in the s as opposed to just including advertisements. This can be done by offering relevant advice in your s and other useful information which may be of interest to the recipients of the . Finally, optimizing your website for search engines is a critical aspect of an Internet marketing

3 campaign. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject. This means the Internet users are likely to only visit websites which rank well with search engines. Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic. Effective Marketing marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of marketing. However, marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of marketing and will also provide some insight into how to plan and execute an effective marketing campaign. marketing certainly has a set of unique advantages over other types of marketing both online and offline. Perhaps one of the most significant advantages to marketing is the ability to reach a worldwide audience with minimal effort. It is certainly possible to reach a worldwide audience with other types of advertising but traditional types of advertising such as television, radio and the print media are not nearly as effective for reaching potential customers around the world all at once. Another major advantage to marketing is it is extremely affordable. This is significant because there are many other types of marketing, including Internet marketing, which are significantly more expensive than marketing. The costs associated with marketing are minimal. Ideally you will already have a list of recipients who are interested in your products and services so there is no cost associated with obtaining a list of addresses. Additionally the cost to send out s is minimal and can be considered part of your regular operating costs. All of these factors already make marketing extremely cost effective. However, there is some cost involved in marketing. Primarily this is the costs associated with writing the advertisements and creating any graphics which will accompany the advertisements. This will require hiring a writer to write the copy for the advertisement and a designer to create and implements the graphics. The cost of these services will vary pretty widely but in general you will pay more for writers and designers with more experience. This is because these writers and designers are expected to be able to produce a higher quality of work than those with less experience could produce. The most obvious disadvantage to marketing is the possibility of having your marketing viewed as spam. This is a very important problem because it could prove to be quite costly in terms of the profit margin for your business. Each day Internet users are bombarded with unsolicited s serving as advertisements. This problem has reached epic proportions and the abundance of spam infiltrating the boxes of innocent Internet users has to be cautious and suspicious about any they receive which is unsolicited and appears to be promoting a particular product or service. s which contain subject lines or content which appear to be similar to spam may be automatically transferred to a spam folder by the system. s which are not automatically deleted may be deleted without being opened simply because the recipient does not recognize the sender of the . Both of these problems can result in essentially wasted time for the business owner because the recipients are not even viewing the s advertising the products and services offered by the business. Additionally, they may result in complaints being

4 lodged against the company for being a purveyor of spam. Now that you understand the advantages and disadvantages of marketing, you might wonder how you can maximize the advantages to use marketing to your advantage. The most important factor to consider is your distribution list. This should consist of former customers who have expressed a desire to receive s with information and advertisements as well as potential customers who have also expressed interest in more information. The content of the s should also be carefully considered. They should certainly highlight the products and services you offer but should do so without appearing to be a hard sales pitch. A writer with experience in writing this type of copy should be able to assist you in providing insightful and accurate copy which also entices the reader to find out more about your products and services. Finally your s should provide the readers with a call to action. This should be a statement urging the reader to take a specific action such as making a purchase or researching a product. How Your Business Can Benefit from Marketing Like any type of marketing, marketing involves a great deal of time and effort to ensure the marketing campaign is effective. This is important because an ineffective marketing campaign of any type is a waste of money and resources. Spending a great deal of time, energy and money into an marketing campaign which is not reaching the members of the target audience and is not convincing recipients of the to make a purchase or visit your website is not worthwhile. This article will discuss how to implement an effective marketing strategy to ensure your business, financial and personal goals are being met. One of the most important aspects of marketing effectively with is to ensure your marketing efforts are reaching the members of your target audience. One way to do this is to ask former customers as well as potential customers to join your distribution list. This will help to ensure the majority of members on your distribution list have an actual interest in your products or services. This is important because you are much more likely to generate sales when you are marketing to this type of an audience than you would if you were marketing to a much larger audience without an interest in your products. Another aspect of marketing effectively is to hire an experienced professional writer to draft the content for your s, e-newsletters, courses or any other methods you are using to your message to potential customers. Having your content written can give you a significant edge over the competition if they are drafting their content themselves. The quality of your content is a reflection on your business and poorly written content with no substance will reflect poorly on your business. Effective marketing should also be written in a manner which will appeal to the target audience. If necessary you should conduct market research to determine demographical information for your target audience. This research may also determine preferences the target audience may have for receiving marketing information. This may include the type of language used, the format of the s, the layout of the s and even aesthetic appearance of the s. Paying attention to these details can make the marketing campaign significantly

5 more effective. Finally, effective marketing should not be viewed as spam. This is a difficult situation. In many cases an marketing campaign will involve distributing mass s but care should be taken in these endeavors to avoid having these s construed as spam. This is important because many Internet service providers include spam filters which apply algorithms to each account to determine which messages are spam and which ones are legitimate. s which are deemed to be spam may never reach the intended recipients. s which may it through the spam filters may also be automatically deleted if the Internet user believes it looks like spam. For this reason care should be taken to ensure all marketing s provide quality content, advertise only subtly and ideally are only sent to recipients who have specifically requested information about your products or services. This will give you the best opportunity possible to reach your target audience and have a positive impression on them and hopefully entice them to make a purchase or visit your website. 81 Million Target Prospects Monthly That's 2.7 Million Target Prospects a Day! Simple To Use - Increase Traffic With 1 Click 100% Compliance With US & International Laws How Can You Connect with 2.7 Million People Daily 100% SPAM Free? Just Imagine: millions of people just waiting to hear from you. Sound too good to be true? Well it's not. This system offers instant daily access to one of the largest databases of legitimate addresses available to online marketers today, and all of our recipients have double-opted in to receive marketing messages at one of our many partner sites. We've never had a single person accuse us of SPAM (because it's not!). And, of course, your satisfaction is 100% guaranteed, or your money back.

6 Since all messages leave straight from our secure bulk server, your domain (and, hence, your business ) and ISP will not be part of the process. Watch a Tutorial Now On How Easy Bulk Marketing Is With The Web Traffic Marketing Safelist System Just Click Here: