HTML5. Marcel Kessler, Reto Giger guild42.ch, Restaurant Schmiedstube in Bern

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1 1 HTML5 Marcel Kessler, Reto Giger guild42.ch, Restaurant Schmiedstube in Bern

2 2 Facebook guild42.ch derbund.ch Google Reader Twitter Remember the Milk Gmail Google Docs Websites (Mobile) Applications

3 3 Agenda Introduction Mobile / HTML5 Technical Demonstration Real-Life Examples

4 About Netcetera 4

5 Mobile 5

6 Let s Take a Look at the Gartner Hype Cycle Visibility Peak of Inflated Expectations Plateau of Productivity Slope of Enlightenment Technology Trigger Trough of Disillusionment Time

7 Mobile Apps and Mobile Content on the Hype Cycle Visibility Today Time

8 8 Smartphone market grew 19% in the first quarter of 2011 Source: Gartner

9 9 Mobile data traffic is expected to leap 23% in 2011 Source: Gartner

10 10 In summer 2011 there were twice as many tablets sold as netbooks Source: ABI Research

11 11 Europeans browse the mobile Internet 6.4 hours per week Internet-on-the-move is proving a more frequent pastime than reading newspapers (4.8 hours) or magazines (4.1 hours). Source: European Interactive Advertising Association

12 12 By 2013, mobile phones will overtake PCs as the most common Web access device worldwide Source: Gartner

13 13 In the U.S., when it comes to mobile Web traffic, Apple and Android dominate with 81 percent market share Source: Gartner

14 Mobile is not an option. 14

15 Native versus Web App 15

16 16 Native Apps Native runs faster Native can access hardware features Native is easier / harder to develop Native fits platform look-and-feel Native apps are easier to discover Native can be monetized Native can be expensive (costs) Native is easy to install Native is App Store Native is heavy to maintain Native is not reusable

17 17 Web Apps Cost Reuse Know How Deployment

18 18 What is better? Native or Web App? It depends

19 Introduction HTML5 19

20 Web Stack 20

21 21 HTML5 (is just a nickname) HTML5 is specified by W3C and WHATWG HTML5 is even more than written in the specification HTML5 is drag and drop HTML5 supports local storage HTML5 is Web Sockets HTML5 needs a good new browser HTML5 is mobile HTML5 is lightweight HTML5 looks good HTML5 is a hype HTML5 is multimedia without plugins

22 22 HTML5 is NEWT (New Exciting Web Technologies)

23 23 HTML5 is NOT HTML5 is not flash HTML5 is not (running) on IE 6, 7 and 8 HTML5 is not SVG HTML5 is not geo location

24 24 Timeline XHTML1 CSS2 AJAX HTML CSS1 + JavaScript HTML5 RC HTML5 final HTML4 Tableless Web Design W3C HTML2 WHATWG Web Hypertext Application Technology Working Group 2022 Web Applications 1.0

25 25 HTML5 is a spec about 600 pages

26 HTML5 is not a big thing 26

27 27 HTML5 will never be finished. But you can start today!

28 28 Mobile Web Application Frameworks jquery Mobile (http://jquerymobile.com/) Titanium Mobile (http://www.appcelerator.com/products/titanium-mobileapplication-development/) jqtouch (http://www.jqtouch.com/) Sencha Touch (http://www.sencha.com) PhoneGap (http://phonegap.com/)

29 29 Mobile Web Application Frameworks There are lots of different frameworks Do not reinvent the wheel. Use them! Touch-based functions are hard to implement. Evaluate the framework carefully

30 30 Mobile Website You can build them manually Mobile Web Applications Use frameworks

31 31 Technical Demonstration

32 32 References (our favorites) HTML5 book: HTML5 resource: jquery Mobile: Netcetera, Zypressenstrasse 71, 8040 Zürich

33 33 Questions? Marcel Kessler Reto Giger

34 34 Demos m.html

35 No Strings Attached

36 36 About Netcetera Netcetera s services cover the entire life cycle of an IT system Systems Integration Business and Process Analysis Java &.NET Web-, Mobile and Rich- Clients Agile Methods ITIL v. 3.0 Expertise: Data Quality Assessment Process Performance Management Contact Center Performance BI Assessment Products: Target IDP Target Desktop Target Financial Planning Target Web Tools Target Components Management Employees Dr. Andrej Vckovski CEO Joachim Hagger CTO Thomas Geier CFO Ronnie Brunner Head of Solutions Hans Peter Gränicher Managing Director D1 Solutions Daniel Bareiss Managing Director Brain-Group Jacqueline Duvoisin Managing Director Netcetera Middle East Krume Dolnenec Managing Director Netcetera Macedonia Mike Franz Head of Business Development Dr. Jens Piesbergen Head of Systems Engineering and Services Dr. Hansruedi Vonder Mühll Head of Software Engineering Peter Zurbrügg Operations Manager

37 37 Award-Winning Netcetera Swiss ICT Champion Award Best of Swiss Web PostFinance iapp: silver category Innovation & bronze category Online Marketing Züri Schlaflos: silver award, category Display Ads Wemlin: silver award, category Usability Kanton Zug: bronze award, category Usability ALIS: seal of approval, category Public Affairs CSS 10sekunden.ch: seal of app., category Online & Mobile Campaigns CSS Prämienrechner: winner, category Technology Innovation Eclipse Award NeTS: Nomination as Best Commercial RCP Application Swiss IT Award SBB Pathfinder Swiss egovernment Award PloneGov (www.plonegov.ch) Java One Coding Challenge Grand Price für Aleksandar Nikov, CTO Netcetera Skopje

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