Canada s Anti Spam Legislation (CASL): FAQ
|
|
- Reynard Ward
- 8 years ago
- Views:
Transcription
1 Canada s Anti Spam Legislation (CASL): FAQ The answers presented in this FAQ are for informational purposes only and should not be considered legal advice. More information and a link to the full text of Canada s Anti Span Legislation can be viewed at Q: I send out travel confirmation s on behalf of independent travel agencies. Do I have to state that I'm sending these s from my company on behalf of the agents company? Essentially, do I need to have two contact information pieces (mine and the agents) on all s? A: Technically it should be up to the agency to advise their clients that a third party will be sending them information because your client is the agency and their client is the traveller. Wearing my consumer hat if received a communication from XYZ Company and had never purchased from them I might wonder why my confirmation is coming from this other company. Assume therefore there is some form of reference in your communication who this is coming from. Q: Does the new legislation apply to Business to Business? Example: I am a hotelier and send a monthly newsletter to travel agents for promotion. A: This is considered an exemption under CASL because what you are sending concerns their business. You are also not asking the agency to make a purchase but rather making them aware of information that could be relevant to their clients. Q: The sample that asked for "opt in" or unsubscribe, is this accepted by law for 6 months Implied consent or is this express consent if this was sent by ? A: If you send out a message like the example and the recipient responds with a yes, then you have Express Consent to send CEMs to that person until they unsubscribe. Although this Express Consent won t expire on its own, make sure to follow the other rules of CEMs including having identifying information about you, and an unsubscribe mechanism. Q: If we have companies ing us who we don't want to hear from, do they have to automatically delete our contact if we don't specifically tell them to remove us after July 1st? In other words...as a consumer we don't have to do anything really to stop receiving unwanted communications. A: If there is no existing business or non business relationship between you then all s from these Canadian companies should stop after July 1 st. However if there is an existing business or non business relationship between you, such as an inquiry in the last 6 months or a purchase in the last 2 years, then unless you unsubscribe they will have Implied Consent to send you CEMs until July 1 st 2017 because of the three year transitional period. Q: You said after July 1 you cannot obtain express consent via an electronic means. So the sample you used can only be used before July 1, is this correct? FAQ Written By Coralie Belman CTM(HON), President, Coralium Consulting Page 1
2 A: s requesting consent to send CEMs are themselves considered a CEM. After July 1 st, you may only send an like this if you have Implied Consent, such as an existing business or nonbusiness relationship as defined in the legislation. Remember, you may not have this Implied Consent with every person on your list, and even if you do, you need to make sure that it is documented in case you receive any complaints. Q: If you are 'cold calling' a sales prospect for the first time by , would you recommend using the telephone for the initial contact? A: Under CASL, the only way you would be able to cold call by is if the contact is a referral from another client which you have an existing relationship with. If the sales prospect is not a referral, then you must use a means other than , such as telephone, for the initial contact. At that time you can verbally request consent to send them s. However as a best practices I always call a referral first rather than . It s more personal and easier to build a Q: You talk about not being able to obtain express consent after July 1st. If we sent an blast out June 27 but client only replied after July 2st, agreeing to consent, would this be acceptable? A: Yes, you can obtain Express Consent at any time, but after July 1 st you can no longer ask for it using electronic means unless you have standing Implied Consent. If you ask before July 1 st but the client doesn t respond until after, the consent is still valid. It is their answer that is coming in after the deadline not your communication being used post deadline. Q: Doesn't someone joining your FB agency page mean that they are giving consent to view it? A: Probably yes, but if you use a personal Facebook account then the consent may not be the same. In general, the CRTC says any status update on Facebook would probably not be considered a CEM, however leaves it open to interpretation depending on how you use the service. If you send someone a message or post on someone else s wall it may be considered a CEM. To be honest it s a bit ambiguous. Q: My client purchased an air ticket with my agency I send him a confirmation on this confirmation can I offer him a hotel reservations or car rental? A: Yes, this client has made a purchase from you, and therefore an existing business relationship exists. This allows you two years of Implied Consent from the date of the sale to send CEMs to that client (unless they unsubscribe!). Q: If an agent is an independent contractor working through an agency, if they leave the agency and go to another one, does the consent follow the agent (independent contractor) or the agency? A: The consent probably lies with the agency. However, depending on the wording of the consent when it was given and the contract between the agent and the agency, this may differ. Q: How does this legislation impact all the regular messages we as travel agents receive from the many suppliers we get on an ongoing basis, many whom I have never purchased any product from? FAQ Written By Coralie Belman CTM(HON), President, Coralium Consulting Page 2
3 Q: I get messages from suppliers that I have never signed up with or never even heard of...so they are obviously purchasing lists, will this stop? A: Tough questions. At some point maybe you gave your business card in at a show where they had a booth. Or maybe two years ago you made an inquiry. Or sometimes if you sign up for newsletters or e zines you end up having to get loads of other crap as well. For instance I sold an NCL cruise and now I get an every day from them. Supplier databases are not any cleaner and up to date than agency ones. But considering they supply travel products to you to sell to consumers then a certain level of Implied Consent is there especially if you have a published address such as on your website that is readily available to the public. What they can t do though is you about non travel stuff. Q: For US companies is CASL applicable? A: The USA has its own anti spam legislation which is different from Canada s. In fact their legislation allows for opt out mechanisms. Very confusing for consumers since we have so many economic and sales ties with USA companies. Technically if ing a Canadian consumer CASL is supposed to apply but we all know how difficult that is to police. Q: How does this affect companies located outside of Canada that are marketing via e blast or to Canadians? A: CASL applies to any message sent from or accessed in Canada. However, it is unclear how it will be enforced on companies located outside of Canada. Q: We send statements to hotels to collect commissions. I assume that is permissible, but how many times can we send a reminder? A: CASL does not apply to messages that facilitate, complete, or confirm a commercial transaction that is previously agreed upon. A message with an invoice or reminder to pay would likely be covered by this exemption so there is no limit. Send until you get paid I say!!! Q: What about sharing an agency page? E.g. If I personally share my business page? Or what if one of our friends or clients share our page? A. Reading between the lines here I think you mean a Facebook page. The CRTC has said that they will take the specific circumstances into account when determining if communication over social media falls under CASL. In general, sharing a link to your Facebook page on your own Facebook would probably not be considered a CEM, however if you post a link directly on someone s wall or send them a message with the link, then it may be a CEM. Remember, connections on a personal social media account may not be interested in constant updates about your business, so use your best judgement. As for friends or clients, you can t reasonably control their actions so in either case you are not required to police them (unless you have specifically asked them to share, then you could be liable!) Q: What is CASL? A: CASL is Canada s Anti Spam Legislation, which comes into force on July 1 st, FAQ Written By Coralie Belman CTM(HON), President, Coralium Consulting Page 3
4 Q: What is a CEM? A: A CEM is a Commercial Electronic Message. It is defined as any electronic message that encourages participation in a commercial activity, regardless of whether there is an expectation of profit. CASL s requirements primarily define the rules for how and when CEMs can be sent by businesses to consumers. Q: What is an Electronic Address? A: An electronic address is defined in CASL as being: an account, a telephone account, an instant messaging account, and any other similar account. There is some ambiguity as to what could be considered a similar account, however in general anything that is sent to a specific person s inbox would likely be considered an electronic address. Q: Do Tweets and Facebook posts count as CEMs? A: Usually not, but they can. CEMs are defined as being sent to an electronic address, so posting a tweet on Twitter or a wall post on Facebook would not count, according to the CRTC. However, messages on these platforms sent directly to a person s account (such as a Direct Message on Twitter, a message sent though Facebook messenger, or a message sent through LinkedIn messaging) would be considered a CEM according to the CRTC. Q: What are some examples of CEMs? A: Depending on how they are used, Fax, , text, newsletter, instant messenger, LinkedIn, Facebook, Tweets, Skype, blogs, or any other similar means of telecommunication could be considered a CEM. Q: What is the difference between Express and Implied Consent? A: One main difference relates to whether or not the consent expires. Implied Consent exists when a business or non business relationship already exists, however there has not been specific permission given to send CEMs. This relationship has to have been active during the last two years, otherwise the implied consent is considered to be expired. If a client contacts the agency requesting information but does not make a purchase within a 6 month period then Implied Consent is no longer valid after that 6 month time frame. Express Consent is an explicit agreement from a client that they are willing to receive CEMs. Express consent must be documented, and can be obtained verbally or written. In either case, the onus is on you to prove you have received this consent. Express consent must be given by opting in to the communications that is the client must take an action that gives permission (such as clicking a checkbox). Consent cannot be assumed (such as having a pre clicked checkbox, which the client would have to unclick to opt out.) Q: Someone gave me their business card, is that consent to send a CEM? A: According to the CRTC you may have implied consent, as long as: - The message relates to the recipient's role, functions or duties in an official or business capacity; and - The recipient has not made a statement when handing you the business card that they do not wish to receive promotional or marketing messages (CEMs) at that address. Q: How can I keep a record of consent? A: Assign each employee to review their clients in the agency s database. Select a blank field within the database, where employees can record CASL compliance and make sure that field is consistently used by each employee. They will need to record if consent is Implied or Express, the date consent was FAQ Written By Coralie Belman CTM(HON), President, Coralium Consulting Page 4
5 received and if it was obtained by an oral or written means. It is also good to note how it was obtained. For example: trade show ballot or business card. Q: What is the difference between Opt In and Opt Out? A: The difference applies to what action a consumer must perform to accept CEMs. Opt in is when the client takes a positive action to give consent to receive a CEM. An example is a checkbox which a client must click to grant consent. An opt in mechanism is a requirement to prove Express Consent in CASL. Opt out is a passive action: it assumes the client wants to receive CEMs unless they take an action to refuse the consent, such as unclicking a pre clicked checkbox if they do not wish to receive CEMs. CASL does not allow consent to be granted in this form. Q: What are the exemptions to CASL? A: Some exemptions to CASL include messages: - Sent to someone you have a family or personal relationship with, - Sent within a business, where the CEM concerns activities of the business, - Between businesses with an existing relationship, where the CEM is related to the nature of the business, - Providing factual information, such as an update about a change in details about a travel purchase, example: advising an annual insurance policy is about to expire, - Sent as a first contact to a referral received from a third party. Q: What qualifies as an existing personal relationship? A: The regulations governing CASL define a personal relationship as: direct, voluntary, two way communications and it would be reasonable to conclude that they have a personal relationship, taking into consideration any relevant factors such as the sharing of interests, experiences, opinions and information evidenced in the communications, the frequency of communication, the length of time since the parties communicated or whether the parties have met in person ( (SOR/DORS) Electronic Commerce Protection Regulations Section 2(a)) In practice, the CRTC recommends limiting the use of this exception to close relationships. Importantly, a personal relationship can only exist between individuals corporations cannot have a personal Q: Can I send a message to a referral? A: Yes, but there are restrictions. According to the CRTC, The referral must be made by an individual who has an existing business relationship, an existing non business relationship, a family relationship or a personal relationship with the sender and the recipient of the CEM. Also, the full name of the individual who made the referral and a statement that the CEM is sent as a result of a referral must be in the CEM. Q: If I am Facebook Friends with somebody, do we have an existing relationship? A: No, according to the CRTC social media connections are deemed insufficient to constitute a personal FAQ Written By Coralie Belman CTM(HON), President, Coralium Consulting Page 5
Office of Legal Counsel
Office of Legal Counsel CANADA S ANTI- SPAM LEGISLATION A GUIDE TO SENDING EMAILS - Are you compliant? For More information see CASL FAQ s What is Canada s Anti- Spam Legislation - CASL? CASL prohibits
More informationGuidance on Canada s Anti-Spam Legislation (CASL) for REALTOR Members
Guidance on Canada s Anti-Spam Legislation (CASL) for REALTOR Members Introduction This resource has been developed by The Canadian Real Estate Association (CREA) as a service to REALTOR members to make
More informationQuick help guide on upcoming antispam legislation and your parish
Quick help guide on upcoming antispam legislation and your parish First off: Don t Panic! As you may know, the Government of Canada recently finalized regulations for the Canadian Anti- Spam Legislation
More informationOHA BACKGROUNDER Canada s Anti-Spam Legislation (CASL)
OHA BACKGROUNDER Canada s Anti-Spam Legislation (CASL) May 2014 In December 2010, the federal government passed Bill C-28, the Fighting Internet and Wireless Spam bill, referred to as Canada s Anti-Spam
More informationA SIMPLIFIED EXPLANATION OF CANADA S NEW LAW ON SPAM
A SIMPLIFIED EXPLANATION OF CANADA S NEW LAW ON SPAM IED WEB MARKETING DEVRY SMITH FRANK LLP CANADA S NEW LAW ON SPAM Businesses and governments have been making significant strides in their never-ending
More informationCanada Anti-Spam Legislation: Obligations and Opportunity. Presenters: Matthew Wansink Chris Bakker
Canada Anti-Spam Legislation: Obligations and Opportunity Presenters: Matthew Wansink Chris Bakker Agenda Introduction CASL Overview CASL Nuts and Bolts CASL What is compliance? Building your business
More informationCanada s New Anti-Spam Regime: Guidance for Your Organization
Canada s New Anti-Spam Regime: Practical Compliance Tips and Guidance for Your Organization Eloïse Gratton, Partner Janine MacNeil, Partner February 6, 2014 Overview 1) Introduction 2) CASL Requirements
More informationMiller Thomson Legal Alert on Canada s Upcoming Anti-Spam Legislation. Canada s Anti-Spam Legislation (CASL) Are You Ready?
Miller Thomson Legal Alert on Canada s Upcoming Anti-Spam Legislation Canada s Anti-Spam Legislation (CASL) Are You Ready? 2 No One Falls For These Scams, Do They? Nigerian 419 scam lead to Australians
More informationCrawford Chondon &Partners LLP. Is your Business Ready for Canada s Anti Spam Law?
Crawford Chondon &Partners LLP Present Is your Business Ready for Canada s Anti Spam Law? By: Michael MacLellan Overview 1. What is Canada s Anti-Spam Legislation, and how will it apply? 2. What does CASL
More informationNavigating the Canadian Anti Spam Legislation. Presented by Marie Wiese September 30, 2014
Navigating the Canadian Anti Spam Legislation Presented by Marie Wiese September 30, 2014 Session Speaker Marie is the founder of Marketing CoPilot Inc., a digital marketing consulting and execution firm
More informationMailworks Anti-Spam Policy
Mailworks Anti-Spam Policy September 24, 2014 Guidelines Before adding new recipients to your contact list, you need to ensure that you have the proper permission for each and every recipient on your list.
More informationPRIVACY, ANTI-SPAM AND YOUR BUSINESS: WHERE DO WE STAND? Presented by: Cameron Mitchell B.A., LL.B.
PRIVACY, ANTI-SPAM AND YOUR BUSINESS: WHERE DO WE STAND? Presented by: Cameron Mitchell B.A., LL.B. Privacy The focus of my presentation will be on two thing that have made marketing and contacting clients
More informationCanada s New Anti-Spam Legislation: Overview and Implications for Businesses
dentons.com Focus on Communications Canada s New Anti-Spam Legislation: Overview and Implications for Businesses January, 2011 Contact Margot Patterson Dentons Canada LLP Counsel, Ottawa margot.patterson@dentons.com
More informationCASL Canada s Anti-Spam Law. Webinar One - Consent
CASL Canada s Anti-Spam Law Webinar One - Consent 1 Disclaimer The information included in this presentation may not reflect the views of Industry Canada, or the Canadian Radio-television and Telecommunications
More informationCanada s Anti-Spam Legislation What You Need to Know Before July 1. June 19, 2014
Canada s Anti-Spam Legislation What You Need to Know Before July 1 June 19, 2014 Reminders You can hear us, but we can t hear you Presentation slides will be available in the member s section on Vital
More informationCANADA S ANTI-SPAM LEGISLATION EXCEPTIONS TO ANTI-SPAM RULES
CANADA S ANTI-SPAM LEGISLATION EXCEPTIONS TO ANTI-SPAM RULES EXCEPTIONS TO CONSENT REQUIREMENT EXAMPLES CEM solely provides a requested quote or estimate for the supply of goods/services CEM solely facilitates/confirms
More informationAN OVERVIEW OF CANADA S ANTI-SPAM LEGISLATION
AN OVERVIEW OF CANADA S ANTI-SPAM LEGISLATION These materials are provided for general information only and do not constitute legal advice. Readers are encouraged to seek legal advice for any particular
More informationB2B Business Relations and Consent Requirements under the New Canadian Anti-Spam Law
January 2014 Privacy Bulletin B2B Business Relations and Consent Requirements under the New Canadian Anti-Spam Law Last month, the Minister of Industry announced that Canada's new Anti-Spam legislation
More informationManaging the message Canada s new anti-spam law sets a high bar
Managing the message Canada s new anti-spam law sets a high bar According to a recent Deloitte poll, only 13% of organizations say they understand CASL requirements and have begun to apply them to their
More informationAnti-Spam Toolkit February 2014
Anti-Spam Toolkit February 2014 Table of Contents Introduction 1 Sending Commercial Electronic Messages 4 Obtaining Consents 12 Message Formalities 15 Updating Messaging Systems 17 Transitional Provisions
More informationPrivacy Bulletin. Key Differences between US and Canadian Anti-Spam Laws
Privacy Bulletin April 2014 Key Differences between US and Canadian Anti-Spam Laws Canada's Anti-Spam Law (or "CASL") will be in effect in July 2014, about ten years after the U.S. has enacted its anti-spam
More informationLAW SOCIETY OF SASKATCHEWAN
LAW SOCIETY OF SASKATCHEWAN This Anti-Spam Compliance Policy and Procedure has been prepared and generously provided by MacPherson Leslie & Tyerman LLP based on their internal processes and procedures.
More informationDISCLAIMER. Included on the following pages are questions marketers should be thinking about relative to CASL: Determining if you are affected
WHITEPAPER DISCLAIMER Please be advised that the following information is a representation of our interpretations of the Canadian Anti-Spam Legislation (CASL) and how it is applied to the email channel
More informationNew Rules for Telemarketing and the National Do Not Call List Telecom Decision 2007-48. Important Implications for IIAC Members
New Rules for Telemarketing and the National Do Not Call List Telecom Decision 2007-48 Important Implications for IIAC Members What are the National Do Not Call Legislation and Unsolicited Telecommunications
More informationDo Not Call Service from Bell Questions & Answers
Do Not Call Service from Bell Questions & Answers The questions below were received following Bell s Do Not Call Service Webinars entitled National Do Not Call legislation Are you prepared?,. The responses
More informationPreparing for Canada s Anti-Spam Legislation (CASL)
Preparing for Canada s Anti-Spam Legislation (CASL) Sylvia Kingsmill, Senior Manager, Deloitte Financial Executives International June 18, 2014 Discussion items 1. Introducing CASL: background 2. Understanding
More informationTips For A Profitable Real Estate Email Marketing Campaign
Tips For A Profitable Real Estate Email Marketing Campaign What is Email Marketing? As usual, we like to define the main term that we will be referencing throughout the article to ensure that we re all
More informationThe Marketing Landscape since CASL: One Year Later
The Marketing Landscape since CASL: One Year Later By: Geoff Linton and Matthew Vernhout CASL is a year old this month and the good news is that not much has changed for legitimate emarketers. Email the
More informationBarracuda Spam Firewall Users Guide. Greeting Message Obtaining a new password Summary report Quarantine Inbox Preferences
Barracuda Spam Firewall Users Guide Greeting Message Obtaining a new password Summary report Quarantine Inbox Preferences Greeting Message The first time the Barracuda Spam Firewall quarantines an email
More informationMISTAKE: NOT HAVING PERMISSION
common rookie mistakes HELLO. If you're new to email marketing, you're probably excited about sending out lots of emails to your customers. But if you re in a rush, you might end up sending emails to people
More informationAN INTRO TO. Privacy Laws. An introductory guide to Canadian Privacy Laws and how to be in compliance. Laura Brown
AN INTRO TO Privacy Laws An introductory guide to Canadian Privacy Laws and how to be in compliance Laura Brown Air Interactive Media Senior DMS Advisor A Publication of 1 TABLE OF CONTENTS Introduction
More informationCASL Survival Guide - CAMP
Does CASL Effect You? Do I Care About CASL? CASL is Coming! CASL is Coming! quick, everybody panic! CASL is really really really long. We re Going To Hit The Highlights & Explore How To Survive in a Post-CASL
More informationONTARIO SPORT MARKETING & COMMUNICATIONS COMMUNITY OF PRACTICE March 19, 2014 Meeting Notes In Attendance
ONTARIO SPORT MARKETING & COMMUNICATIONS COMMUNITY OF PRACTICE March 19, 2014 Meeting Notes In Attendance Gray, Devin Griffin, Meaghan Harris, Victor Kates, Ruth Mauer, Laura McInnes, Kate McLaren, Stuart
More informationSo before you start blasting campaigns, check out these common mistakes that email-marketing rookies often make.
Hello. If you re new to email marketing, you re probably excited about sending out lots of emails to your customers. But if you re in a rush, you might end up sending emails to people who have forgotten
More informationMarketing automation is a buzzword in the marketing world. This chapter
In This Chapter Chapter 1 Introducing the Concepts of Marketing Automation Defining marketing automation Defining the modern buyer Knowing why companies implement marketing automation Starting the conversation
More informationCanadian Anti-Spam Act Survey Bill C-28. May 2012
Canadian Anti-Spam Act Survey Bill C-28 May 2012 Executive Summary On December 22, 2010 the Canadian House of Commons passed Bill C-28, which aims to regulate unsolicited electronic commercial messages,
More informationWe ask that you contact our Privacy Officer in the event you have any questions or concerns regarding this Code or its implementation.
PRIVACY AND ANTI-SPAM CODE FOR OUR DENTAL OFFICE Please refer to Appendix A for a glossary of defined terms. INTRODUCTION The Personal Health Information Act (PHIA) came into effect on December 11, 1997,
More informationSENDER REPUTATION: THE KEYSTONE TO YOUR CAMPAIGNS BEST LEAD GENERATION PRACTICES
Email Deliverability Handbook 2 SENDER REPUTATION: THE KEYSTONE TO YOUR CAMPAIGNS The most fundamental rule of email marketing is that you need a great sender reputation to communicate to your contacts
More informationOxford Learning Institute University of Oxford
Oxford Learning Institute University of Oxford Writing Effective Emails Making sure your messages get read and acted upon Do people respond to your emails in the way you intend? Or do they seem to ignore
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationEMERGING ISSUES THE CANADIAN ANTI-SPAM LEGISLATION. BDO Connections - The Canadian Anti-Spam Legislation Page 1
EMERGING ISSUES THE CANADIAN ANTI-SPAM LEGISLATION Page 1 INTRODUCTION 1. What is CASL? Chuck Harris Consultant, Solutions charris@bdo.ca Direct: 905 946 3840 Mobile: 416 318 5191 2. Consent 3. Obtaining
More informationThe Do Not Call Register Act 2006 and The Spam Act 2003
The Do Not Call Register Act 2006 and The Spam Act 2003 Jane Cole Manager, Telemarketing Investigations Section Julia Cornwell McKean Manager, Anti Spam Team Real Estate Industry Initiative - 2009 1 Presentation
More informationOnce you have clearly defined your ideal client, use these practical applications for your business web presence:
Step #1 Define Your Ideal Client Step #1 Define Your Ideal Client In today s online environment, having just a web site doesn t usually cut it. As a business owner, your ultimate goal should be to build
More informationDo It In Durham is a celebration of Global Entrepreneurship Week. 40 events to celebrate, inspire and grow entrepreneurship allowing businesses to
Do It In Durham is a celebration of Global Entrepreneurship Week. 40 events to celebrate, inspire and grow entrepreneurship allowing businesses to come together, to learn, connect, grow and succeed Constant
More informationAdvice on Using Dada Mail
Advice on Using Dada Mail Advice on Using Dada Mail Table of Contents Advice on Using Dada Mail...1 A Public Announce-Only List and Why Closed-Loop Opt-in Is So Important...1 Subscriptions...1 Why Close-Loop
More informationYour guide to using new media
Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.
More informationTHE NATIONAL DO-NOT-CALL LIST. Information for REALTOR members
THE NATIONAL DO-NOT-CALL LIST Information for REALTOR members TABLE OF CONTENTS What is the National Do-Not-Call List?... 1 Are there exceptions to the National Do-Not-Call List?... 2 Is the National Do-Not-Call
More informationGuidelines on Executive Order on Information and Consent Required in Case of Storing and Accessing Information in End-User Terminal Equipment
Guidelines on Executive Order on Information and Consent Required in Case of Storing and Accessing Information in End-User Terminal Equipment ("Cookie Order") 2nd version, April 2013 Preface...3 1. Introduction...5
More informationCANADA S ANTI-SPAM LEGISLATION THIRD PARTY CONTRACTS
CANADA S ANTI-SPAM LEGISLATION THIRD PARTY CONTRACTS THIRD PARTY CONTRACTS Consider what contracts your organization has which may involve a third party sending Commercial Electronic Messages (CEMs) on
More informationOnline Marketing 101. Introduction to Email Marketing. TwistofLime.biz
Online Marketing 101 Introduction to Email Marketing TwistofLime.biz Email marketing 101 Why use email for marketing? At its best, email marketing blends art and science, and an email marketing star can
More informationThis document has been produced following a request from the Hft National Speak Out Group for help with staying safe when using the internet.
This document has been produced following a request from the Hft National Speak Out Group for help with staying safe when using the internet. Hft Safeguarding Group commissioned a member of Hft National
More informationCASL Compliance: A Primer on Canada's Anti-Spam Legislation. Whitepaper by David O. Klein, Esq.
CASL Compliance: A Primer on Canada's Anti-Spam Legislation Whitepaper by David O. Klein, Esq. Part 1 Will Your Marketing Campaign Be the Target of a Class Action Lawsuit or Regulatory Investigation for
More informationEffective Marketing Strategies for the Development of a Successful Law Practice By Henry J Chang
Introduction Effective Marketing Strategies for the Development of a Successful Law Practice By Henry J Chang Law schools typically teach law students how to perform legal analysis but really teach them
More informationTHE REFERRAL SUCCESS GUIDE. 6 Keys to Attracting a Consistent Flow of High-Quality Referrals
THE REFERRAL SUCCESS GUIDE 6 Keys to Attracting a Consistent Flow of High-Quality Referrals Are You Getting All the Referrals You Could Be Getting? You probably know many REALTORS who consistently get
More informationPROTECTION OF PERSONAL INFORMATION
PROTECTION OF PERSONAL INFORMATION Definitions Privacy Officer - The person within the Goderich Community Credit Union Limited (GCCU) who is responsible for ensuring compliance with privacy obligations,
More information10 top tips on how to write effective subject lines
10 top tips on how to write effective subject lines Getting your emails opened is now one of the most difficult challenges in contemporary communication. In the UK, for example, average opening rates for
More informationNot Your Mother s email. Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc.
Not Your Mother s email Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc. What is Your Mother s email? Using Outlook, Gmail or Kerio Server groups Being restricted to 50 500 emails/24 hours
More informationCustomer Referral Programs A How-To Guide to Help You Generate Better Sales Leads
Customer Referral Programs A How-To Guide to Help You Generate Better Sales Leads Whatare Customer Referral Programs? Customer referral programs are a simple, low cost and effective marketing strategy,
More information23 Ways to Sell More Using Social Media Marketing
23 Ways to Sell More Using Social Media Marketing 1. Be visible Don't just tweet/post once or twice and think your job is done. Get online and speak to people. Network and let your target market get to
More informationEmail and Text Message Campaigns. Justine Young Gottshall Partner, InfoLawGroup
2012 Email and Text Message Campaigns Justine Young Gottshall Partner, InfoLawGroup What s the Risk? Effective and active marketing area This makes it a target for litigation and enforcement action Consumer
More informationTHE NATIONAL DO-NOT-CALL LIST. Information for REALTORS
DO-NOT-CALL THE NATIONAL LIST Information for REALTORS TABLE OF CONTENTS What is the National Do-Not-Call List?... 1 Are there exceptions to the National Do-Not-Call List?... 2 Is the National Do-Not-Call
More informationSpam: What Consumers Really Think
From First Click to Lifetime Customer WHITE PAPER Spam: What Consumers Really Think Survey Finds Growing Anger; Advice for Avoiding Recipients Wrath SPAM: WHAT CONSUMERS REALLY THINK Survey finds growing
More informationHow to E-mail a Stranger
EXCLUSIVE SECRET This exclusive bonus chapter is provided as a reward for pre-ordering the book Business Without the Bullsh*t (Business Plus, 2014). Order additional copies at http://www.geoffreyjames.com
More informationAdvisors: Using Marketing to Build Your Pipeline. Presenter: Barbara Kotlyar Sr. Marketing Manager ByAllAccounts Managing Director, Bridge Marketing
Advisors: Using Marketing to Build Your Pipeline Presenter: Barbara Kotlyar Sr. Marketing Manager ByAllAccounts Managing Director, Bridge Marketing Who is this person and why should I listen to them? 88.4%
More informationEmail Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER
Email Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER 2 Introduction Discussions of best practices for email marketing can be a confusing array of one- size- fits- all suggestions
More informationA conversation with Scott Chappell, CMO, Sessions Online Schools of Art and Design
A conversation with Scott Chappell, CMO, Sessions Online Schools of Interviewed by: Steven Groves, StevenGroves.com Guy R. Powell, DemandROMI Can you talk to us a little bit about Sessions and what Sessions
More informationSuccessful Email Marketing
Successful Email Marketing Twitter: susanhallam Web: www.hallam.biz Blog: www.hallam.biz/blog LinkedIn: susanhallam Email: Susan@Hallam.biz Digital Marketing Agency 2011 Hallam Communications Ltd Page
More informationUnsolicited Electronic Messages Act 2007
Unsolicited Electronic Messages Act 2007 Prohibiting Spam and promoting good business practice This guide provides practical information so businesses can ensure they meet the requirements of the Unsolicited
More informationHow to Increase Your Email Marketing Recovery Rate
Email Marketing Ambition Digital Carly Rodgers Open Rates The number of email opens divided by the total number of emails sent Open Rates Q. 1 What open rates do you experience? Click Through Rates The
More informationChase QuickPay SM FAQs
Chase QuickPay SM FAQs Using QuickPay How does Chase QuickPay work? 1. You set up a payment 2. Your recipient receives a message 3. Your recipient signs up (if new to Chase QuickPay) 4. Your recipient
More informationNATIONAL DO NOT CALL LIST
NATIONAL DO NOT CALL LIST July 2014 (Revised) For Advisor Use Only Registered trademark of The Empire Life Insurance Company. Policies are issued by The Empire Life Insurance Company. National Do Not Call
More informationThe emails can be simple and text based, or graphic rich. They will look great whether being viewed on a computer or mobile device.
INDUSTRYmailout What is INDUSTRYmailout? In response to the new Canadian Anti-Spam Legislation (CASL) introduced in the spring of 2014, we have researched and decided upon a mass-emailing service that
More informationOFFICE PROTOCOL & ORGANIZATION. National Travel Associates
OFFICE PROTOCOL & ORGANIZATION 2013 National Travel Associates Topics Confidentiality Privacy Policy Agency Terms and Conditions Email Protocol Handling Documents Invoices Accountability Accepting Payments
More informationEmail Marketing Best Practices - Top 10 tips
Email Marketing Best Practices - Top 10 tips Contents 1. Make a good first impression... 2 2. Above the fold... 3 3. Keep it short and to the point.... 3 4. Send what your customer wants not what you want
More informationAnglia IT Solutions Managed Anti-SPAM
By Appointment to Her Majesty The Queen Supplier of IT Products and Support Anglia IT Solutions Limited Swaffham Anglia IT Solutions Managed Anti-SPAM A Simple Guide All Rights Reserved. This document
More informationWhy You Shouldn t Pay For Sales Leads
Exclusive Whitepaper Insider For New Home Salespeople & Aging-In-Place Providers Why You Shouldn t Pay For Sales Leads Steve Hoffacker 1 Whitepaper: Why You Shouldn t Pay For Sales Leads Steve Hoffacker
More informationExercising Your Right of Consent to and Opt-out from Direct Marketing Activities under the Personal Data (Privacy) Ordinance 1
Exercising Your Right of Consent to and Opt-out from Direct Marketing Activities under the Personal Data (Privacy) Ordinance 1 It is common for members of the public to receive unsolicited telephone calls,
More informationAi eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing.
A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. web. marketing. branding Contents Email marketing, made easy 3 What can Ai eshots do for you? 4 Tailored,
More informationElection messages communicated over the Internet during the writ period are election advertising only if they have a placement cost.
Factsheet The Canada Elections Act: Frequently Asked Questions for Labour Organizations Important Update Regarding Election Advertising on the Internet: Elections Canada has just published their July 2015
More informationIntroduction Email Marketing: Online Marketing:
Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction
More informationProgram Guide. Module 2. 2011 LifeStylized.com
Program Guide Module 2 2011 LifeStylized.com Module 2 M Page 1 o f S1IMPLE 5 MARKETING ADE YOUR WEEK ONE AH- HA MOMENTS What did you find most useful/ helpful about the Avatar exercise? Did you learn anything
More informationCreating Measurable Success Business-to-Business E-Marketing
Creating Measurable Success Business-to-Business E-Marketing When determining the most effective marketing mix, e-mail marketing as an inexpensive yet highly powerful vehicle is a critical part of a strategic
More informationHairy Goat D E S I G N
Hairy Goat D E S I G N Email marketing made easy Hairy Goat D E S I G N Top 5 reasons to use us as part of your marketing strategy 7 Different types of email marketing we offer 9 Email marketing and the
More information10-Step. rock your subscribers inboxes. Email Marketing Guide. how to. without breaking the law. 10-Step Email Marketing Guide 1
10-Step Email Marketing Guide rock your subscribers inboxes how to without breaking the law. 10-Step Email Marketing Guide 1 Your 10-Step Email Marketing Guide This 10 Step Email Marketing Guide will help
More informationReceiving Secure Email Customer Support frequently asked questions
Registering a Secure Password Q. Where do I find the current Secure email guidance documentation? A. Published on Glasgow City Council website. Q. My organisation has its own email encryption tool, do
More informationFor More Free Marketing Information, Tips & Advice, visit www.lgx.im
For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.
More informationBasic Guide to SMS Marketing 1 2 way SMS is only available in some countries. Contact us to see if your country is supported.
Basic Guide to SMS Marketing 1 The Basic Guide to SMS Marketing This guide talks about the basic things you need to know about SMS Marketing before you start sending out SMS campaigns. This guide covers
More informationSocial Networking = Social Marketing. Twitter, Blogs, FaceBook
Social Networking = Social Marketing Twitter, Blogs, FaceBook & More Website Timeline What is Social Networking? Is the use of social media software to create or maintain connections It is more than just
More informationThe 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE!
The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE! Copyright 2013, All Rights Reserved Nancy Matthews Page 1 Congratulations! Welcome you to the
More informationANTI-SPAM POLICY JANUARY 2014
ANTI-SPAM POLICY JANUARY 2014 CONTENTS Introduction... 3 What happens if the anti-spam policy is not followed?... 3 Legal responsibilities and requirements... 3 Spam Definition... 4 Multinational campaigns...
More informationTips for Growing and Managing Effective Marketing Lists. Jennifer Culbertson Looking Glass Marketing September 10, 2012
Tips for Growing and Managing Effective Marketing Lists Jennifer Culbertson Looking Glass Marketing September 10, 2012 What We ll Cover Today Types of lists Tips for building in-house lists Tips for acquiring
More informationPage 1 of 10 (C) 2015 The Paperless Agent
1 of 10 (C) 2015 The Paperless Agent The Subject Line 1. Does the Subject Line describe the email? Is it interesting? Say that you want to send an email to a prospect offering them a valuation for their
More informationTABLE OF CONTENTS KEEPING OUR PRIVACY PROMISE TO CONSUMERS 3
TABLE OF CONTENTS KEEPING OUR PRIVACY PROMISE TO CONSUMERS 3 STEP ONE: TAKE RESPONSIBILITY 4 STEP TWO: KNOW THE RULES 4 PART 1. NOTICE 5 PART 2. HONORING OPT-OUT REQUESTS 9 PART 3. IN-HOUSE SUPPRESSION
More informationWebsite Privacy Policy Statement
Website Privacy Policy Statement This website ( CRSF Website ) is operated by Cal Ripken, Sr. Foundation, Inc. ( Company ) and this policy applies to all websites owned, operated, controlled and otherwise
More informationDean College Social Media Handbook
Dean College Social Media Handbook Goals of this Handbook To help Dean College employees and groups engage with social media in constructive and fun ways while contributing to the overall goals of the
More informationEmail Marketing and Canada s Anti-Spam Law
Email Marketing and Canada s Anti-Spam Law Canada s Anti-Spam Law (CASL) is a strict law that applies to all email marketers sending messages to Canadian subscribers. An Act to promote the efficiency and
More informationClaims Management Regulation. Marketing and Advertising Guidance Note
Claims Management Regulation Marketing and Advertising Guidance Note July 2013 Contents Introduction 1 Telemarketing 2 Making telesales calls 2 Data and third party compliance 4 Content of telesales calls
More informationCloud Services. Email Anti-Spam. Admin Guide
Cloud Services Email Anti-Spam Admin Guide 10/23/2014 CONTENTS Introduction to Anti- Spam... 4 About Anti- Spam... 4 Locating the Anti- Spam Pages in the Portal... 5 Anti- Spam Best Practice Settings...
More informationIntroduction to Email Marketing
Introduction to Email Marketing http://localu.org/ Mary Bowling www.ignitordigital.com Collecting Email Addresses? Collecting Email Addresses? Collecting Email Addresses? What Are You Doing With Them?
More informationCopyright 2011 Smart VA Ltd All Rights Reserved.
Copyright 2011 Smart VA Ltd All Rights Reserved. No part of this guide may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational
More information