Post-Exhibition Report

Transcription

1 Under the Patronage of Rafael Dezcallar y Mazarredo, Spanish Ambassador Supported by: Post-Exhibition Report 5 th International Fair for Higher and Continuing Education Berlin, April 23 24, 2010 Guest of Honour: Spain Organisers Supported by

2 The Event StudyWorld 2010, 5 th International Fair for Higher and Continuing Education was held from April 23 24, 2010 at Russisches Haus der Wissenschaft und Kultur in Berlin, Germany. The event was organised by ICWE GmbH ( in cooperation with the Federal Ministry of Education and Research (BMBF) and the German Academic Exchange Service (DAAD) and took place under the patronage of Rafael Dezcallar y Mazarredo, the Spanish Ambassador to Germany. Once again, StudyWorld was a great success: the fair was more diverse and more international than ever before. Over 7500 visitors attended the event and benefited from a unique opportunity to access a wealth of information and get individualised advice on higher and continuing education, and internships around the world. A total of 180 exhibitors from 29 countries presented their programmes and services at the fair. Moreover, StudyWorld exhibitors and trade visitors took advantage of an ideal opportunity to enhance their international networking. Visitors Visitors to StudyWorld Place of Residence Visitors to StudyWorld Age Outside Germany Between years old Over 50 years old 0.7% 4.0% 2.1% Between years old Between years old 4.0% 43.9% Berlin Between years old Other Federal States 52.2% 9.9% 47.1% Between years old 36.1% StudyWorld 2010 offered its 7584 visitors a chance to gain an overview of the wide range of options available in the higher and continuing education markets, both nationally and internationally. Participants also had the opportunity to seek personalised advice for their individual study and career plans. Visitors comprised 48.6% high school students, most in their final year. Over a third of attendees were university students. A significant number at education specialists (5.4%) and other professionals interested in continuing education (11.4%) also attended the fair. This was also refl ected in the age statistics with 43.9% of visitors aged between 16 and 19 and over 36% aged 20 to 25. Approximately half of all attendees came from Berlin (52.2%) and the remaining 47.1% came from other federal states. These figures refl ect the significance of the fair on a national level. Visitors to StudyWorld Profession Secondary School Students 48.6 % University Students Trainees Educational Experts (e.g. at Universities) Other Professions Other 30.5 % 1.8 % 5.4 % 11.4 % 2.3 % Post-Exhibition Report 2

3 Visitors Visitors main interests were in bachelor and master degree programmes both in Germany (bachelor 48.0%; master 34.7%) and abroad (bachelor 41.1%; master 38.1%), as well as in internships abroad (39.6%) and funding of educational stays outside of Germany (33.7%). The most popular location for studying was Great Britain, followed by Germany, the USA, Spain and France. The favourite destinations for internships were Great Britain, the USA, Spain, Australia and New Zealand. According to feedback from exhibitors, visitors to the fair were ambitious, well prepared and open-minded. They came to the fair with very specific questions, but were also looking for a general overview and for inspiration. When asked about their reasons for attending the event, 58.9% of visitors stated that they were looking for specific information, whilst 60.4% wished to gain a general overview. Visitors to StudyWorld Specific Interest Bachelor Degree in Germany 48.0 % Bachelor Degree Abroad 41.1 % Master Degree in Germany 34.7 % Master Degree Abroad 38.1 % Internships in Germany 19.3 % Internships Abroad 39.6 % Continuing Education in Germany 14.4 % Continuing Education Abroad 14.9 % Advice on Funding in Germany 30.7 % Advice on Funding Abroad 33.7 % Advice on Admissions in Germany 14.9 % Advice on Admissions Abroad 17.3 % Visitors to StudyWorld Countries / Regions of Interest for Studying 1. United Kingdom 2. Germany 3. USA 4. Spain 5. France 6. The Netherlands 7. Australia 8. New Zealand 9. Canada 10. Japan 11. Sweden 12. Eastern Europe Visitors to StudyWorld Countries / Regions of Interest for Internships 1. United Kingdom 2. USA 3. Spain 4. Australia 5. New Zealand 6. Germany 7. France 8. Canada 9. The Netherlands 10. Japan 11. Africa 12. Sweden Visitors to StudyWorld Motivation for Visit Business Contacts / Networking 11.9% Visitors to StudyWorld Aim of Visit Developments in the Higher Education Sector 12.9% Seminar Programme 19.3% Personal Interest 87.6% Inspiration 42.1% Special Interest 58.9% General Overview 60.4% Post-Exhibition Report 3

4 Exhibitors Alongside 58 institutions from Germany, the fair welcomed 122 exhibitors from the following countries: Australia, Austria, Belgium, Brazil, Canada, Chile, the Czech Republic, Denmark, Estonia, Finland, France, Great Britain, Hungary, Indonesia, Ireland, Israel, Japan, Latvia, Lithuania, New Zealand, the Netherlands, Russia, Saudi Arabia, Spain, Sweden, Switzerland, Turkey and the USA. The majority of exhibitors were state-run and private higher education institutions from Germany and abroad. Scholarship providers, higher education consulting agencies, exchange organisations, internship placement organisations, institutions offering continuing education, academic and research associations, foreign education ministries and the DAAD were also among the varied and attractive range of exhibitors at StudyWorld List of Exhibitors A Aalborg University Aberystwyth University Academia-Press / Studenten Presse Academy of Arts, Architecture and Design in Prague AIESEC & IAESTE Andalusischer Sprachschulverband Español en Andalucía B Bahçeşehir University Ben-Gurion University of the Negev BEST-Sabel-Hochschule Berlin Botschaft der Republik Indonesien Brasilianisches Kulturinstitut in Deutschland e.v. Bronte Language Centre Brussels Institute for China Contemporary Studies (BICCS) Bundesagentur für Arbeit Bundeswehr C CareerConcept AG - Bildungsfonds Castila (Granada) Ceran Lingua International Cervantes Escuela Internacional Christchurch Polytechnic Institute of Technology Clic IH Sevilla CQUniversity Australia D Deutsche UNESCO-Kommission Deutscher Akademischer Austauschdienst (DAAD) Deutsch-Französische Hochschule Deutschlandfunk DIE ZEIT Duale Hochschule Baden- Württemberg E ECLA European College of Liberal Arts Ecole Hôtelière de Lausanne EF Sprachreisen ESB Business School esb mediencollege Berlin Europäische Wirtschafts- und Sprachenakademie Dresden Europäische Wirtschaftsakademie, Madrid European Business School London F Fachhochschule Brandenburg Fachhochschule Jena / FB Elektrotechnik und Informationstechnik Fachhochschule Jena / Servicestelle Masterstudium Fachhochschule Mainz University of Applied Sciences Fachhochschule Worms FH OÖ Studienbetriebs GmbH Finnland-Institut in Deutschland FOM Hochschule für Oekonomie & Management G Generalkonsulat Neuseeland Glasgow Caledonian University H HAAGA-HELIA University of Applied Sciences Halmstad University Hebrew University Heriot-Watt University Hochschule Bremen / University of Applied Sciences Hochschule für Film und Fernsehen Konrad Wolf Hochschule Magdeburg-Stendal (FH) Hochschule München Hotel and Tourism Management Institute Switzerland Humana People to People Deutschland e.v. I IB-Gesellschaft für interdisziplinäre Studien mbh ICMA Centre Henley Business School IE University IEC - International Education Centre IELTS Berlin IN.D Institute of Design Berlin / Hamburg / Düsseldorf INHolland University of Applied Sciences Institut Ranke-Heinemann / Australisch-Neuseeländischer Hochschulverbund Institute for European Studies (IES) Insurance Passport for Students International Business Academy International Business School - Budapest International Business School Berlin International Psychoanalytic University Berlin International School of Law and Business InWEnt ggmbh Israel University Consortium K Kadir Haş University Kaplan International Colleges KISSWIN.de Konrad-Adenauer-Stiftung e.v. L L4-Institut LAL Sprachreisen GmbH Leipzig School of Media ggmbh London Hotel School London School of Business & Finance M M&M: Trading! Macromedia Hochschule für Medien und Kommunikation (MHMK) Malaca Instituto - Club Hispanico S.L Maltepe University Martin-Luther-Universität Halle- Wittenberg Mid Sweden University MLP Finanzdienstleistungen AG N Nagoya University, Japan New Zealand Embassy Nuffic / Study in Holland O Odintsovo Institute for the Humanities Otago Polytechnic P PractiGo GmbH Q Queen Margaret University R Radboud Universiteit Nijmegen RHWK-Russisches Haus der Wissenschaft und Kultur in Berlin RIA Novosti - Russian News & Information Agency Riga Stradins University Robert Gordon University Russian State University for the Humanities S SAC (Scottish Agricultural College) Savannah College of Art and Design Southern Institute of Technology (SIT) SPRACHZEITUNGEN Carl Ed. Schünemann KG Steinbeis-Hochschule Berlin Stepin Stiftung der Deutschen Wirtschaft e.v. Studieren in Frankreich Study in Flanders Study Nelson Ltd. - Auszeit Neuseeland Stuttgart Universidad de Alcalá, Madrid Surrey School District T Technische Hochschule Wildau Technische Universität München Tel-Aviv University The Technion THINK Education Group Thompson Rivers University Tomsk Polytechnic University Transnational Interconnection Ltd. Turnerschaft Berlin im CC U unischnuppern.de Universidad Autónoma de Madrid Universidad Complutense de Madrid Universidad de Granada Universidad de Oviedo Universidad de Salamanca Universidad de Sevilla Universidad Internacional Menéndez Pelayo Universidad Nacional de Educacion a Distancia (UNED) Universidad.es Foundation Universitat Autònoma de Barcelona Universitat de les Illes Balears Universität Hohenheim Universitat Politècnica de Catalunya Universitat Politècnica de València Universität Siegen Universität zu Köln University of A Coruña and University of Vigo University of Aberdeen University of Abertay Dundee University of Alberta University of Alicante University of Almeria University of Bradford University of Brussels University of Cadiz University of California, Irvine University of Canberra University of Córdoba University of Delaware University of Dundee University of Edinburgh University of Glasgow University of Haifa University of Huddersfield University of Jaen University of Kent University of New South Wales University of New York in Prague University of Regina University of Santiago de Compostela University of Stirling University of Strathclyde University of Tartu University of the West of Scotland University of Twente University of Winnipeg University of Wisconsin-La Crosse US-Botschaft V Vancouver Island University (VIU) Vesalius College Brussels VWI - Verband Deutscher Wirtschaftsingenieure e.v. W Wetsus Academy WHU - Otto Beisheim School of Management Wildau Institute of Technology an der TH Wildau e.v. (WIT) William Angliss Institute Z Zentrum für Deutschland- und Europastudien Post-Exhibition Report 4

5 Seminar Programme The diverse seminar programme, which ran parallel to the fair, was a key feature of StudyWorld Exhibitors were invited to contribute free of charge to the programme in order to enhance their presence at the exhibition. The programme attracted more than 2100 visitors to over 60 lectures, providing audiences with background information and useful tips on studying, internships and career planning. Specialists from the field of higher and continuing education covered a wide variety of themes in their presentations and provided information such as how to prepare for a semester studying abroad or about the significance of networking as a career factor. Guest of Honour Spain was hosted as the Guest of Honour at StudyWorld Thirty universities, colleges and other educational institutions from Spain presented an extensive range of programmes and courses at their booths in a special area of the exhibition. Spanish exhibitors also provided information on specific study programmes and language courses in Spain as part of the seminar programme. A delegation from the Spanish Ministry of Education visited the first day of the fair. The Guest of Honour was presented in close cooperation with the Universidad.es Foundation. Universidad.es provided information on the Spanish higher education system, as well as advice on applying for and funding of educational stays in Spain. Press Coverage StudyWorld 2010 was covered extensively by local and national newspapers, magazines and radio stations, as well as trade and online media. Der Tagesspiegel (daily newspaper) included a special feature about StudyWorld 2010 prior to the event and the radio station Deutschlandfunk broadcast their weekly magazine Campus & Karriere live from the fair on April 23. The broadcast included interviews with experts and students about academic exchange. A full press review for the 2010 fair is available on request. Symposium The 4 th Symposium on the International Mobility of German Students was held in the run-up to StudyWorld, on April The Symposium was once again very well-received. The event was organised by the Federal Ministry of Education and Research (BMBF) and the German Academic Exchange Service (DAAD) in cooperation with ICWE GmbH. Post-Exhibition Report 5

6 Responses We are pleased that we were once again able to offer our guests such a great variety at StudyWorld 2010: in addition to German educational institutions, we also hosted numerous international exhibitors. StudyWorld is truly a marketplace for anyone dreaming about an academic stay abroad. Our visitors have a unique opportunity to acquire a broad perspective of the issues from all angles and get direct consultation on-site. Silke Lieber, Project Manager StudyWorld Exhibitors Responses to StudyWorld 2010: The ICWE team s friendliness and good organisation helped to make our participation in StudyWorld a success. Gero Hemker, Deutsch-Französische Hochschule We greatly appreciated the excellent opportunity to present unischnuppern.de at StudyWorld We received very positive feedback from both the visitors to our stand and the unischnuppern.de team. Thank you for all your support prior to and during the event. Marietta Zille, unischnuppern.de I found StudyWorld a great opportunity to network, I met lots of interesting people - from universities to someone representing New Zealand - all of whom I hope will provide useful contacts for the future. It was also an excellent opportunity to advertise my services and meet potential students. Rebecca Stodiek, IELTS Berlin Visitors Responses to StudyWorld 2010: The wide variety of exhibitors at StudyWorld provided me with an excellent overview of the options for studying in Europe and around the World. Sebastian Kuhn, 24 A fantastic event for students who plan to study abroad! I have now found an ideal master s programme. Sarah Fenster, 27 The seminar programme gave me the chance to find out about how to fund my studies in Germany and abroad. I also gathered some sound advice for my career planning. Ute Merl, 22 StudyWorld 2011 StudyWorld 2011, 6 th International Fair for Higher and Continuing Education takes place from May 20 21, 2011 at Berlin s Russisches Haus der Wissenschaft und Kultur. More than 170 exhibitors from over 25 countries and around visitors are expected to participate. The fair is organised in co-operation with the Federal Ministry of Education and Research (BMBF) and the German Academic Exchange Service (DAAD). The 5 th Symposium on International Mobility of University Students and Graduates will take place on May 19 20, 2011, in conjunction with StudyWorld The event is organised by the BMBF and the DAAD in cooperation with ICWE GmbH. For further information, please contact: ICWE GmbH Leibnizstrasse Berlin Germany Tel.: +49 (0) Fax: +49 (0) info@studyworld2011.com All photographs by Peter Himsel. Photograph of Symposium by David Ausserhofer. Post-Exhibition Report 6