SPORTS MANAGEMENT AND MARKETING (EBI MASTER) LEVEL I IV EDITION A.Y

Transcription

1 SPORTS MANAGEMENT AND MARKETING (EBI MASTER) LEVEL I IV EDITION A.Y Presentation The Master in Sports Management and Marketing (EBI) represents the transformation of a higher education course first held by Ca Foscari University of Venice in collaboration with Euroleague Basketball in 2007 into a university Master. The request to develop and provide a Master s Programme comes directly from the sports business world which requires increasingly high levels of professional managerial expertise, in particular Euroleague Basketball, which has realized the need to increase the skills of European sports club managers with regard to marketing and communication. The Master represents an innovative solution to training and learning based on an e-learning approach, which enables the necessary quality and flexibility for working students from different countries to participate. It deals with subjects concerning the management and marketing of sports businesses as well as the marketing of companies producing sports, products and services, including communication agencies. The course, in English, aims to give students the ability to learn and use the methods and tools for market analysis and planning marketing activities required by sports clubs and firms producing goods and services for sport, in a highly internationalized context. Aims The Course aims to develop four professional profiles: sports club marketing managers, sports club communication managers, sports arena and event managers, and marketing managers of sports product companies. It should be pointed out that the relevant employment market and educational requirement relate to the international and in particular European context, and not solely the Italian one. Italian students to date have accounted for 10% of enrolments. The course is highly international in character. 1

2 Didactic activities MODULE 1 General management for sport business - HRM in sports - finance for sports - accounting for sports - sport management - sports govenrance MODULE 2 Marketing management - principles of Marketing - marketing strategy - sport marketing - service marketing MODULE 3 Sport economics MODULE 4 Sports marketing communication - marketing communication - web marketing for sports MODULE 5 Media Relationship and management - sponsorship and media - media licencing 2

3 Duration and summary of course activities and credits (crediti formativi, CFUs) The Master's Programme lasts one year and comprises 300-hours of teaching. A 250-hour internship forms an integral part of the course and, as such, an excellent future job opportunity. However, internships for students who are already gainfully employed is facultative or can be supplanted by targeted project work hours for a total of 60 CFUs are given over to study, including individual study and the preparation of a final thesis. Qualification awarded Students who have attended the course activities, completed their placement and drawn up their final dissertation will be awarded the qualification of universitary Master of first-level in Sports Management and Marketing (EBI Master). Period from October 2016 to October 2017 Course calendar In addition to online activities, four sessions of classroom-based lessons are scheduled, each lasting 3-4 days* First Session: October, 2016 Second Session: January, 2017 Third Session: May, 2017 Fourth Session: July, 2017 * The course calendar will be finalized in detail sufficiently in advance of commencement of course activities and can be consulted on the official website of the Master Teaching method online + 4 sessions of classroom-based lessons 3

4 Language ENGLISH Attendance Attendance is monitored through signature of the course register. Successful completion and passing of each module is conditional upon regular attendance. Students must not in any case be absent from more than 20% of the total number of hours of lessons. Credits are awarded upon passing the individual modules, with the completion of placement/project work activities and passing of the final assessment. Course venue Ca Foscari Venice, Barcelona, Final Four s city, Venice (graduation for the 3 classroom-based sessions) Admission requirements FIRST LEVEL /Pre-reform unversity degree/diploma / Three-year degree / Equivalent foreign university qualification in an appropriate subject, subject to approval by the teaching staff / Good knowledge of English Admission applications Applications must be submitted by filling in the online admission application, details of which are outlined in the article 3 of the Announcement of selection. Only applications accompanied by all required documentation will be considered. The call for applications and related documentation can be found and downloaded on the information webpage about the Master. 4

5 Selection procedure Candidates applications will be assessed on the basis of qualifications held (including certification of the candidate s sound knowledge of English). Candidates will be notified directly of any admission tests set by the course teaching staff. Admissibility of undergraduates Undergraduates may be admitted to the course on condition that they obtain their degree necessarily within one month of the commencement of course activities (November 2016). In such a case enrolment on the Master course may be completed only after the qualification required for admission is awarded. Number of places available / The maximum number of places available is 25 / The Master programme will be held subject to a minimum number of 15 enrolments Fee: / 1st installment September, 28th : / 2nd installmen March, 28th : Loans and financial assistance The information regarding eventual scholarships (if granted) wholly or partially covering the course fee is updated on the page dedicated to the Master at In addition, loans are available from the university s partner banks. Enrolment SUBMISSION OF ADMISSION APPLICATIONS September, 19th COMMUNICATION OF SELECTION RESULTS from September, 20th to September, 21st COMPLETION OF ENROLMENT PROCEDURE from September, 22th to September, 28th

6 Director Prof. Tiziano Vescovi Website Information / For information about submission of admission applications, registration, admission requirements, please contact the Coordinating Office: Ca' Foscari Challenge School: tel (9am - 1pm) fax master.challengeschool@unive.it / for information about the course contents and calendar please contact: ebi.master@unive.it 6