IMC PLANING. Strategic PART TWO PLANNING AND STRATEGY. Chapter 7. Wells, Moriarty, Burnett & Lwin. ADVERTISING Principles and Effective IMC Practice
|
|
|
- Juliet Craig
- 8 years ago
- Views:
Transcription
1 PART TWO PLANNING AND STRATEGY Chapter 7 Wells, Moriarty, Burnett & Lwin ADVERTISING Principles and Effective IMC Practice Revised by Chutinun K, Strategic IMC PLANING
2 Key Points Differentiate between objectives, strategies, and tactics in strategic planning Identify the basic decisions in an advertising plan Outline the key features in an IMC plan Wells, Moriarty, Burnett & Lwin - Xth Edition ADVERTISING Principles and Effective IMC Practice
3 Objective FOUR logic+plan direction FUNDAMENTAL Central Idea Attention+Memory ELEMENT OF ADVERTISING Effective Ads are well produced. Strategy, the creative idea, the advertising executions, and the media communication must work together channel for an Target ad to Audience be truly effective Strategy Creative Idea Execution Media
4 Strategic Planning Functional Level Planning Corporate Plan Marketing Plan Advertising Plan Corporate Strategy Marketing Strategy Advertising Strategy Corporate Tactics Marketing Tactics Advertising Tactics
5 Strategic Planning The process of determining objectives, deciding on strategies, and implementing the tactics Objectives: What you want to accomplish Strategies: How to accomplish the objectives Tactics: Make the plan come to life Wells, Moriarty, Burnett & Lwin - Xth Edition ADVERTISING Principles and Effective IMC Practice
6 Strategic Planning It is important for advertisers to know what to expect from a campaign or an ad Good Objectives? = Measurable objectives Specific effect that can be measured A time frame A baseline The goal Percentage change Wells, Moriarty, Burnett & Lwin - Xth Edition ADVERTISING Principles and Effective IMC Practice
7 TYPICAL PLAN OUTLINE Basic Strategic Planning Decisions Situation analysis Strengths Weaknesses Opportunities Threats Key strategic decisions Positioning Budgeting Media strategy Chapter 11 Message strategy Chapter Evaluation of effectiveness
8 Basic Strategic Planning Decisions Situation analysis Researching and reviewing the current state of the business that is relevant to the brand and gathering all relevant information After the research is compiled, analysis begins SWOT analysis Strengths Weaknesses Opportunities Threats Key problems and opportunities
9 SWOT analysis Internal environment analysis Strengths: positive traits, conditions, and good situation of something Weaknesses: traits, conditions, and situation of something that are perceived as negative External environment analysis Opportunities: an area in which we could develop an advantage over its. Threats: a trend or development in the environment that will erode business unless we take action. Positive Negative Internal Strengths Weaknesses External Opportunities Threats
10 Basic Strategic Planning Decisions Key strategic decisions Positioning Budgeting 1. Segmenting and targeting Market segment: a group of consumers having similar characteristics The segments the planner selects becomes the target audience Getting deeper insight into consumers is the responsibility of the account planning function
11 Basic Strategic Planning Decisions Key strategic decisions Positioning 2. Positioning Strategy Determining what place a product should occupy in a given market To establish a location in the consumer s mind based on what the product offers and how that compares with the competition Product features Feature analysis Competitive advantage Importance/performance Differentiation Branding Locating the brand position Perceptual mapping
12 A Perceptual Map for Automobiles
13 Basic Strategic Planning Decisions Key strategic decisions Positioning Budgeting Determines how many targets and multiple campaign plans a company or brand can support and the length of time the campaign can run
14 Basic Strategic Planning Decisions Key strategic decisions Positioning Budgeting Historical method history s spending+ inflation+ market situation Objective-task method develop budget from the ground up, by determining the cost of accomplishing each objective s activities Percentage-of-sales method Combine historical and sales performance Step1: Past ads. Spending / past sales = % of sales Step 2: % of sales performance * next year sales forecast Competitive budgets All you can afford
15 Basic Strategic Planning Decisions Media strategy Media Objectives Vehicle Selection Message strategy Selling Premise Big Idea Executions Evaluation of effectiveness
Strategic Planning. Chapter Outline. Key Points. Chapter 7
Strategic Planning Chapter 7 Chapter Outline I. Chapter Key Points II. Strategic Planning III. Basic Strategic Planning Decisions IV. Account Planning: What Is It? V. Planning for IMC Key Points Differentiate
Learning Objectives. Strategic Planning Concepts for Marketing Communications. Strategic Planning. Business Planning Process.
CHAPTER 4 Strategic Planning Concepts for Marketing Communications Learning Objectives Identify the distinctions and relationships between the various types of planning Describe the key variables that
Education Campaign Plan Worksheet
Education Campaign Plan Worksheet GEORGIA TOBACCO-FREE COLLEGES & UNIVERSITIES TOOL KIT This worksheet should be used as a guide. Don t worry about filling in each item in this exact order. Developing
Sample marketing plan template
Sample marketing plan template Table of Contents 1) Executive summary Page # 2) Situation analysis Page # 3) Marketing strategy Page # 4) Financials Page # 5) Implementation and Contingency Page # http://www.entrepreneurmag.co.za/
Writing a marketing plan
Writing a marketing plan 1 Contents 1 Writing a marketing plan 3 1.1 Tips for writing a marketing plan 1.2 Link to your strategy 1.3 Make it happen 2 Structure of a marketing plan 4-7 2.1 Introduction
C G. Got a Plan? MARKETING. How to Build Your Marketing Plan & Budget. PCGMarketing.com. P.O. Box 4633 Des Moines, Iowa 50305 515.360.
Got a Plan? How to Build Your Marketing Plan & Budget P.O. Box 4633 Des Moines, Iowa 50305 515.360.9176 An Introduction We are a full-service marketing company that uses creative strategies to develop
Integrated Marketing Communications Plan Outline 2009, Hutchins, Et al.
Creative communications for innovative companies. Integrated Marketing Communications Plan Outline 2009, Hutchins, Et al. Prepared by: James A. Hutchins IMC Instructor, University of Washington President,
A guide to B2B Marketing Planning
A guide to B2B Marketing Planning Whether you run your own business, you are a managing director or you are a senior marketer in a large corporation, planning is a fundamental part of a successful business.
NYU Stern Graduate School of Business Advanced Marketing Planning Strategy Mktg.-GB 2350
NYU Stern Graduate School of Business Advanced Marketing Planning Strategy Mktg.-GB 2350 Professor Michelle Greenwald Spring 2015 Feb. 3 - May 7 Tues./Thurs. 3:00-4:20 Room TBA Office: 803 Tisch Tel: (212)998-0549
NYU Stern Graduate School of Business Advanced Marketing Planning Strategy Mktg.-GB 2350-20
NYU Stern Graduate School of Business Advanced Marketing Planning Strategy Mktg.-GB 2350-20 Spring 2014 Feb. 4 May 8 Professor Michelle Greenwald Tues./Thurs. 3:00-4:20 Room 3-65 Office: 803 Tisch Tel:
Business Plan. A Template for Social Enterprise. Business Name. Investing in social enterprise. Understanding Finance. Business Plan Outline
Business Plan A Template for Social Enterprise Business Name Business Plan Outline Executive Summary Mission Values & Social Impact Policy Context Business Model Financial Risk & Relationship SWOT Notes
Guidelines to Building an Effective Marketing Plan
Guidelines to Building an Effective Marketing Plan Building an Effective Marketing Plan Too often the new fiscal year comes upon us but there was never really any down time to build the new plan. As a
Creating a High Impact Resume
Creating a High Impact Resume Presented by: Jocylen Ashton, Director Graduate Business Career Management gbpcareers@scu.edu 408-551-3000x6168 Your resume has multiple purposes It will benefit you to keep
ESSENTIALS OF MARKETING COMMUNICATIONS
ESSENTIALS OF MARKETING COMMUNICATIONS Financial Times Prentice Hall is an imprint of PEARSON Contents Guided tour Guided tour of the companion website Preface Acknowledgements XIV xvi xix xxv t Part One
MARKETING COURSES Student Learning Outcomes 1
MARKETING COURSES Student Learning Outcomes 1 MKT 371: Consumer and Buyer Behavior 1. Compare and contrast different perspectives that characterize the study of consumer behavior (e.g. cognitive vs. behavioral).
THE PLANNING PROCESS OF INTEGRATED MARKETING COMMUNICATION
THE PLANNING PROCESS OF INTEGRATED MARKETING COMMUNICATION DAMNJANOVIC Vesna, (SCG) - FILIPOVIĆ Vinka, (SCG) - JANICIC Radmila, (SCG) ABSTRACT The purpose of this paper is to discuss the planning process
Title Agency Sales & Marketing Plan Workbook
Title Agency Sales & Marketing Plan Workbook A Sales and Marketing Planning Guide Prepared by Stewart Marketing 2010 Stewart Title Guaranty Company. All rights reserved. Trademarks are the property of
Media Today, 5 th Edition. Chapter Recaps & Study Guide
1 Media Today, 5 th Edition Chapter Recaps & Study Guide Chapter 4: Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications This chapter explores how advertising, public
Question bank relating to each chapter
Question bank relating to each chapter Chapter 1 Development of a strategic approach to marketing its culture; internal macro- and external micro-environmental issues 1. What factors have given rise to
How to Write a Marketing Plan
How to Write a Marketing Plan A Cowley Associates ebook Marketing is like all things in life. You can just wing it and be spontaneous. Or, you can plan things out ahead of time and have control over what
How to Better Optimize Your CRM and Find High Potential Auto Shoppers Best Practice for Automotive Marketers
How to Better Optimize Your CRM and Find High Potential Auto Shoppers Best Practice for Automotive Marketers Auto marketers can better identify best customers hidden within their Customer Relationship
INSIGHT WHITE PAPERS PLAN FOR PROFIT
INSIGHT WHITE PAPERS PLAN FOR PROFIT A Marketing and Promotion Guide for Photographers & Illustrators When business is good, it pays to advertise; when business is bad, you ve got to advertise! An old
FUNDAMENTALS OF AN INTEGRATED MARKETING COMMUNICATION PLAN
FUNDAMENTALS OF AN INTEGRATED MARKETING COMMUNICATION PLAN This document is intended to provide a general guide to students in Bus 134B, Integrated Marketing Communications, as they develop their semester
How Integrated Marketing Communications (IMC) Can Build Strong Brand Equity?
How Integrated Marketing Communications (IMC) Can Build Strong Brand Equity? Prepared by: Edmond Saadah Marketing & Training Consultant Contents 1. IMC 2. Brand Equity 3. How IMC Build Brand Equity? 4.
MARKETING STRATEGY TEMPLATE
MARKETING STRATEGY TEMPLATE START-UP ORGANISATION, PRODUCT OR SERVICE 1 Executive Summary rundown of what s in the document (often completed last) Purpose Use this template to capture the key information
CHAPTER. Market Research. Research? Section What Is Your Competitive Advantage?
CHAPTER Market Research Section Research? What Is Market Section What Is Your Competitive Advantage? SECTION What Is Market Research? OBJECTIVES Explain why market research is important Consider important
Creating a Comprehensive Email Scientists Automotive Database
A Are You Using Email Marketing To Reach Your Automotive Customers and Prospects? 2012 Email Scientists. All rights reserved. www.emailscientists.com ARE YOU USING EMAIL MARKETING TO REACH YOUR AUTOMOTIVE
Business Plan Guide for a Small Business
Business Plan Guide for a Small Business A Business Plan is a written document that describes the path of your business venture. It describes what you want to do and how you plan to do it, usually covering
The Point of Market Research Is Making Better Business Decisions
The Point of Market Research Is Making Better Business Decisions White Paper May 2004 www.knowledgepointresearch.com The Point of Market Research Is Making Better Business Decisions Market research is
Client Connection Research conducted by Ascend2 in partnership with Research Underwriters
Landing Page Optimization Strategy Outlook Report What landing page optimization success will look like in the year ahead and how marketers plan to achieve it. Client Connection Research conducted by Ascend2
Integrated Marketing Communication Strategy
Integrated Marketing Strategy Dr. Richard Sjolander 2003 The Purpose of Integrated Marketing s is to Communicate with a Target Audience Promotion: or Applied marketing communication Attempts to: Inform
CBU MBA Marketing Plan 2010-2011
CBU MBA Marketing Plan 2010-2011 May 3, 2010 Prepared for: Dr. John Smarelli, President Dr. Frank Buscher, Academic VP Dr. Michael Ryan, Dean Dr. Sarah Pitts, Associate Dean Dr. Kristine Prien, Associate
PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM
PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM 01 02 03 04 05 06 WHY IT MATTERS GETTING STARTED STRATEGY CONCEPT PLAN TYPICAL INVESTMENT AND TIMEFRAME 01. WHY IT MATTERS When you re revamping a marketing
How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights
How to Audit Your Marketing Strategy The Purpose of an Audit How to Conduct an Audit Audit Topics and Questions Applying Your Insights @ @ Boost Your Marketing ROI with a Marketing Audit What s the best
Marketing strategy questionnaire
Marketing strategy questionnaire Prepared by: Date: Purpose Use this template to capture the key information that you need to develop a thorough marketing strategy. Then use the information that you collect,
Developing a Marketing Plan. Develop a strategic marketing plan to successfully grow your business and increase profits
Developing a Marketing Plan Develop a strategic marketing plan to successfully grow your business and increase profits Learning Objectives At the end of this module, you will be able to: Understand the
The Importance of Marketing Strategy
The Importance of Marketing Strategy 00 Introduction Imagine you are driving a race car. Thrilling, right? But what if this car doesn t have a steering wheel? On top of the immense fear that comes from
Professional Diploma in Digital Marketing
Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile
HUDSON SALARY GUIDES 2015. Sales & Marketing
HUDSON SALARY GUIDES 2015 Sales & Marketing about this publication This Salary Guide is a compilation of salary and market information provided by Hudson consultants, clients, candidates and other sources
2013-14 MKT Courses. Marketing Mgmt (core) Marketing. Functions. Channel Strategy & B2B. Digital Marketing & Social Media Strat.
MARKETING AREA FTMBA Core and Electives 2013-14 (version Oct. 2013) 2013-14 FT-MBA Marketing Curriculum Marketing Mgmt (core) * = Experiential Lab Course Tools / Knowledge Electives Consumer Behavior Market
Blackblot PMTK Marketing Review. <Comment: Replace the Blackblot logo with your company logo.>
Company Name: Product Name: Date: Contact: Department: Location: Email: Telephone: Blackblot PMTK Marketing Review Document Revision History:
Starting out in college I had no idea what I wanted to do, like most first year students. Since I
BIS: Mass Communication, Psychology, Management Starting out in college I had no idea what I wanted to do, like most first year students. Since I still had no direction going into my second year, I thought
Understanding Floristry Marketing Strategies
Unit 20: Understanding Floristry Marketing Strategies Unit code: QCF Level 3: Credit value: 10 Guided learning hours: 60 Aim and purpose D/602/0740 BTEC National This unit aims to introduce learners to
LECTURE 1 Introduction To Integrated Marketing Communications. Marketing satisfying needs and wants through the exchange process.
LECTURE 1 Introduction To Integrated Marketing Communications Marketing satisfying needs and wants through the exchange process. The Marketing Management Process 1. Situation analysis (PESTL). 2. Objectives.
PACIFIC SURFLINER Winter Marketing Campaign Update
= PACIFIC SURFLINER Winter Marketing Campaign Update = Santa Barbara Car Free January 13, 2016 1 RESEARCH Market research that guided the marketing campaign. STRATEGY Digital and traditional marketing
Visual Strategic Planning
9909 Mira Mesa Blvd. San Diego, CA 92131 Phone: 800-768-3729 Phone: 858-225-3300 Fax: 858-225-3390 www.smartdraw.com Visual Strategic Planning Thinking and Communicating Visually in the Strategic Planning
Budget Planning Your Marketing Plan
Up Your Game: Seven Steps to Budget Planning Think of your marketing plan as a roadmap that helps your financial institution navigate objectives, strategies, tactics, costs and projections. Similarly,
T O O L K I T. 5 Steps to Build a Hosting Business. Hosting Business Tool Kit
5 Steps to Build a Hosting Business HOSTING BUSINESS T O O L K I T Strategies and Tactics to PLAN, GROW and PROFIT as a Hosting Service Provider Internet Names for Business Inc. All rights reserved. Page
Advanced methods of managing an. Justyna Matysiewicz
Advanced methods of managing an AdWords campaign Justyna Matysiewicz Organizing Your Account Organization gives your account a solid framework, making it easier to determine which of your ads, campaigns,
BUSINESS PLAN TEMPLATE
BUSINESS PLAN TEMPLATE Business Name: (Please provide details of owners / members involved) Name of owner(s): Address: Identity Number: Tel: ( ) Cell: 1 1. INTRODUCTION OF YOUR BUSINESS IDEA 1.1. Give
REPORT TO THE CABINET
REPORT TO THE CABINET From the Marketing Collaboration Team February 7, 2014 FINAL REPORT From the Marketing Collaboration Team To the FGCU Cabinet EXECUTIVE SUMMARY While discussions about better integrating
Digital Engagement Strategies
Digital Engagement Strategies You obtain trustful insights and interact only with Senior Consultants We bring more value because you interact only with senior account managers & senior consultants. You
Marketing Plan. Contents. Introduction: Using the Marketing Planning Framework. The Elements of the Marketing Planning Framework
Marketing Plan Contents Introduction: Using the Marketing Planning Framework The Elements of the Marketing Planning Framework Terms of Reference Executive Summary 1. Business Mission 2. External Marketing
AAA School of Advertising Part Time Bachelor of Arts in Marketing Communication
AAA School of Advertising Part Time Bachelor of Arts in Marketing Communication 2014 CURRICULUM BA IN MARKETING COMMUNICATION DURATION: 4 YEARS COURSE STRUCTURE YEAR 1: 5 MODULES 1. Principles of Marketing
>>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI. we inspire people to take action
>>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI we inspire people to take action OBJECTIVE KPI METRIC + REVENUE SALES LEADS CUSTOMERS WEBSITE CONVERSIONS - COSTS STAFF
OISC Model Documents. Adviser Information
Business Plan - Code 52-53 OISC Model Documents Adviser Information Code 52 says that advisers must have management policies and structures in place, which advisers must review annually. These documents
Social Media. Campaign Checklist
Social Media Campaign Checklist Planning a social media campaign can be a daunting task. Where do you start? What do you need to plan for? This checklist will help you organize your entire campaign in
How to Market Yourself As a Marketing Expert
Should You Consider A Career in Marketing? EXPLORING CAREER PATHS, JOB RESPONSIBILITIES AND IDEAL FIT Agenda Potential Career Paths in Marketing Job Responsibilities/ By Job Ideal attributes for a successful..
Marketing. MBA Core and Electives 2015-2016
Marketing MBA Core and Electives 2015-2016 June 2015 Overview MKT Full-time MBA Core Overarching Framework ( 3C-STP- 4P ) and Faculty 2015-16 MKT Elective Schedule by Semester 2015-16 MKT Instructor Schedule
Promotions: Integrated Marketing Communication Strategy
1 Marketing Communication Mix or Promotion Mix Promotions: Integrated Marketing Communication Strategy Design Stores that Sell the Product Price Package 2 The Changing Communications Environment The Need
STARTUP ENGINE CAMPAIGN DEVELOPMENT A PRODUCT BUILT EXCLUSIVELY FOR STARTUPS
STARTUP ENGINE CAMPAIGN DEVELOPMENT A PRODUCT BUILT EXCLUSIVELY FOR STARTUPS INTRODUCING THE 12.26 STARTUP ENGINE About 476,000 new businesses are created each month according to reports. Many will struggle
Report on the Agency-Advertiser Value Survey
Report on the Agency-Advertiser Value Survey Study conducted by Ignition Consulting Group on behalf of American Association of Advertising Agencies Association of National Advertisers August 2007 Results
Georgia Department of Education
Marketing Career Cluster Marketing and Entrepreneurship Course Number 08.44100 Course Description: Marketing and Entrepreneurship is the second course in the Marketing and Management Career Pathway. Marketing
BSM Connection elearning Course
BSM Connection elearning Course Developing a Marketing Plan 2008, BSM Consulting All Rights Reserved. Table of Contents OVERVIEW...1 DEVELOPING YOUR MARKETING PLAN...1 Step 1: Conduct Market Research...1
DATA AND TECHNOLOGY SERVICES
DATA AND TECHNOLOGY SERVICES and Technology Services The Engine of Your Marketing Department Marketers today live at the mercy of the always-connected consumer and cannot afford to waste their marketing
How to Write a Marketing Plan: Identifying Your Market
How to Write a Marketing Plan: Identifying Your Market (Part 1 of 5) Any good marketing student will tell you that marketing consists of the four functions used to create a sale: The right product to the
UNDERSTANDING EFFECTIVE LEAD GENERATION TICK #THINKGROWTH
UNDERSTANDING EFFECTIVE LEAD GENERATION TICK #THINKGROWTH CONTENTS 1 INTRODUCTION Page 3 2 COMPETITIVE PROPOSITION Page 4 3 USER PROFILING/AUDIENCE DNA Page 9 ENSURE YOUR BRAND HAS A CLEAR, COMPELLING
Lesson 3.3 Creating a Marketing Campaign Element. Objective At the end of this lesson, you should be able to: Create a Campaign Element
Lesson 3.3 Creating a Marketing Campaign Element Objective At the end of this lesson, you should be able to: Create a Campaign Element Summary Campaign Elements are a group of print ads, product promotions,
Social Media Marketing
Social Media Marketing Research Benchmarks The most challenging obstacles to social media marketing success in the year ahead and how marketers plan to overcome them. Client Connection Research conducted
A Template For Marketing Strategy
A Template For Marketing Strategy This part provides a template for developing a marketing strategy for the smaller organization. The format is a workbook style with many forms to help provide a solid
STRATEGIC PLAN 2015 FUTURE. ENVISIONED.
STRATEGIC PLAN 2015 FUTURE. ENVISIONED. TABLE OF CONTENTS Setting the Foundation...4-5 Toastmasters Core Ideology Toastmasters International, District & Club Mission, Core Values, Brand Position & Promise...6-7
Level 4 Diploma in Advanced Hospitality and Tourism Management (VRQ) Qualification Syllabus
Level 4 Diploma in Advanced Hospitality and Tourism Management (VRQ) Qualification Syllabus Contents Page 1. The Level 4 Diploma in Advanced Hospitality and Tourism Management Syllabus 4 2. Structure of
Learning Outcome 1 The learner will: Understand the nature of the communications process and the concept of integrated marketing communications.
Unit Title: Integrated Marketing Communications Guided Learning Hours: 210 Level: Level 6 Number of Credits: 25 Learning Outcome 1 The learner will: Understand the nature of the communications process
Developing Marketing Plans for Winery Tourism Businesses
Developing Marketing Plans for Winery Tourism Businesses Presented by Lori A. Martin of the Michigan State University Travel, Tourism & Recreation Resource Center to the 2004 Annual Meeting of the Michigan
Best Practice Clubs. Allen Martin (Corporate Finance)
Invest Northern Ireland Best Practice Clubs Business Plans Allen Martin (Corporate Finance) March/April 2011 Business Plans Overview Audience Key areas to business success Standard headings within a good
Getting 'Gartnered': How Vendors Can Work With Gartner
Getting 'Gartnered': How Vendors Can Work With Gartner Gareth Herschel and Matthew Goldman Notes accompany this presentation. Please select Notes Page view. These materials can be reproduced only with
2014 State of Inbound Marketing
Accelerate Search Results 01 State of Inbound Marketing Elements of Success Nowspeed Marketing Survey Results Elements of Success In order to be successful with Inbound Marketing, you need to master 5
The Entrepreneurial Way
The Entrepreneurial Way Workshop Wednesday 30 January The Essentials of Marketing Fiona Mulliner Today s Session What marketing is Where marketing fits into a business How to develop a robust marketing
Your Game Plan for Generating Leads and Building Brand Awareness!
Your Game Plan for Generating Leads and Building Brand Awareness! OVERVIEW: A game plan for generating leads and building brand awareness is key to a successful marketing strategy. Leveraging the ButleriConnect
COLLEGIATE ECHO MARKETING CHALLENGE www.collegiateecho.org OFFICIAL RULES 2015-2016. Challenge by: Facebook Sponsored by: Marketing EDGE
COLLEGIATE ECHO MARKETING CHALLENGE www.collegiateecho.org OFFICIAL RULES 2015-2016 Challenge by: Facebook Sponsored by: Marketing EDGE 1 COLLEGIATE ECHO MARKETING CHALLENGE About Facebook Founded in 2004,
2012-13 MKT Courses. Marketing Mgmt (core) Available Every Second Year. Available Every Year. Prod & Brand Mgmt (fall 2014)
MARKETING AREA EvMBA Core and Electives 2013-14 (version Oct. 2013) 2013-14 EvMBA Marketing Curriculum Marketing Mgmt (core) Available Every Year Market Intell. & Cust. Insights Marketing Strategy & CRM
CHAPTER. Market Research. Section 7.1 What Is Market Research? Section 7.2 What Is Your Competitive Advantage?
CHAPTER Market Research Section 7.1 What Is Market Research? Section 7.2 What Is Your Competitive Advantage? SECTION What Is Market Research? OBJECTIVES Explain why market research is important Consider
Minnesota State Colleges and Universities Statewide Market Research Executive Summary. Sponsored By: Minnesota State Colleges and Universities
Minnesota State Colleges and Universities Statewide Market Research Executive Summary Sponsored By: Minnesota State Colleges and Universities DMD Consulting + HatlingFlint + January 2013 Project Overview
Marketing Plan Development 101: The Importance of Developing a Marketing Plan for Public Transit Agencies & Commuter Assistance Programs
Marketing Plan Development 101: The Importance of Developing a Marketing Plan for Public Transit Agencies & Commuter Assistance Programs Mark Glein, PhD, Marketing Florida State University Marketing Plan
MARKETING AUTOMATION
MARKETING AUTOMATION Benchmarks for Small & Medium Businesses What marketing automation success will look like in a year ahead and how how small and medium businesses plan to achieve it. Ascend2 Research
Best Practices: Advertising and Marketing
Market Track Best Practice Series Best Practices: Advertising and Marketing Insight into developing a plan for cadence, volume, themes and versions Before Category Managers and Merchants pick and choose
Email List Growth from the Small and Medium-sized Business Perspective
Email List Growth from the Small and Medium-sized Business Perspective Ascend2 Research conducted in partnership with Allegra This work is licensed under the Creative Commons Attribution-NonCommercial
Module 7 8/12/2010. What types of strategies are used by organizations? How are strategies formulated and
Module 7 Module 7 Strategy and Strategic Management What types of strategies are used by organizations? How are strategies formulated and implemented? 7.1 Types of organizational strategies Comprehensive
Marketing planning toolkit for small business
10 Minute Guide Marketing planning toolkit for small business Membership Services Moor Hall, Cookham Maidenhead Berkshire, SL6 9QH, UK Telephone: 01628 427500 www.cim.co.uk/marketingresources The Chartered
MARKETING AUTOMATION
MARKETING AUTOMATION Benchmarks from the Agency Perspective What marketing automation success will look like in a year ahead and how agencies plan to achieve it, based on a broad-range of client experience.
FDI International Training Seminar ISTANBUL. 23-24 February 2016
FDI International Training Seminar ISTANBUL 23-24 February 2016 Day One: Strategy 08.30 Registration and Refreshments 09.00 Welcome and Introduction: Conway Events 09.15 World Overview of Corporate Foreign
Digital Strategy & Marketing Audit (SM)
Digital Strategy & Marketing Audit (SM) Product Background & Information Prepared by East Coast Catalyst April 2011 Table of Contents I. Background & Description a. Why a digital strategy audit? b. Questions
Marketing Plan Template
1. Executive Summary (Done Last) Marketing Plan Template Keep in mind that not everyone will read every page of your marketing plan. Your executive summary should highlight the most important parts. It
THE CENTRE THE BULLETIN ASSOCIATION OF COLLEGE UNIONS INTERNATIONAL MARCH/APRIL 2015
34 THE BULLETIN MARCH/APRIL 2015 ASSOCIATION OF COLLEGE UNIONS INTERNATIONAL S BY KAT SHANAHAN tudents today are inundated with messaging and technology that guide their on-campus experience. Student unions
Media Selling, 4 th Edition
Media Selling, 4 th Edition Appendix A - Selling Magazines to Agencies By Phil Frank Media buyers are inundated with information. They have more data to consider and understand than ever before. The manner
STRATEGIC PLAN 2015 FUTURE. ENVISIONED.
FUTURE. ENVISIONED. TABLE OF CONTENTS Setting the Foundation...4-5 Toastmasters Core Ideology Toastmasters International, District & Club Mission, Core Values, Brand Position & Promise...6-7 Envisioned
DEVELOPING YOUR MARKETING STRATEGY AND MARKETING PLAN
Stage 4: Piloting Theme 6: Marketing DEVELOPING YOUR MARKETING STRATEGY AND MARKETING PLAN We have introduced the core components of marketing in the previous section of this theme: defining your target
Chapter One Integrated Marketing Communications
1 Chapter One Integrated Marketing Communications 1-1 1 Virgin Atlantic Still Red Hot 25 th Anniversary campaign Bold, distinctive imagery Global campaign Integrated across many platforms and channels
DEVELOPING STRATEGIES AND TACTICS
Chapter Four DEVELOPING STRATEGIES AND TACTICS The principal advantage of our model over more traditional approaches is that it can help organizations develop more targeted and therefore more effective
Best practices to optimize CPG digital targeting
Best practices to optimize CPG digital targeting Digital targeting has evolved That was then Until recently, digital marketing tactics have largely focused on scale and placement: advertisers served content