IMC PLANING. Strategic PART TWO PLANNING AND STRATEGY. Chapter 7. Wells, Moriarty, Burnett & Lwin. ADVERTISING Principles and Effective IMC Practice

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "IMC PLANING. Strategic PART TWO PLANNING AND STRATEGY. Chapter 7. Wells, Moriarty, Burnett & Lwin. ADVERTISING Principles and Effective IMC Practice"

Transcription

1 PART TWO PLANNING AND STRATEGY Chapter 7 Wells, Moriarty, Burnett & Lwin ADVERTISING Principles and Effective IMC Practice Revised by Chutinun K, Strategic IMC PLANING

2 Key Points Differentiate between objectives, strategies, and tactics in strategic planning Identify the basic decisions in an advertising plan Outline the key features in an IMC plan Wells, Moriarty, Burnett & Lwin - Xth Edition ADVERTISING Principles and Effective IMC Practice

3 Objective FOUR logic+plan direction FUNDAMENTAL Central Idea Attention+Memory ELEMENT OF ADVERTISING Effective Ads are well produced. Strategy, the creative idea, the advertising executions, and the media communication must work together channel for an Target ad to Audience be truly effective Strategy Creative Idea Execution Media

4 Strategic Planning Functional Level Planning Corporate Plan Marketing Plan Advertising Plan Corporate Strategy Marketing Strategy Advertising Strategy Corporate Tactics Marketing Tactics Advertising Tactics

5 Strategic Planning The process of determining objectives, deciding on strategies, and implementing the tactics Objectives: What you want to accomplish Strategies: How to accomplish the objectives Tactics: Make the plan come to life Wells, Moriarty, Burnett & Lwin - Xth Edition ADVERTISING Principles and Effective IMC Practice

6 Strategic Planning It is important for advertisers to know what to expect from a campaign or an ad Good Objectives? = Measurable objectives Specific effect that can be measured A time frame A baseline The goal Percentage change Wells, Moriarty, Burnett & Lwin - Xth Edition ADVERTISING Principles and Effective IMC Practice

7 TYPICAL PLAN OUTLINE Basic Strategic Planning Decisions Situation analysis Strengths Weaknesses Opportunities Threats Key strategic decisions Positioning Budgeting Media strategy Chapter 11 Message strategy Chapter Evaluation of effectiveness

8 Basic Strategic Planning Decisions Situation analysis Researching and reviewing the current state of the business that is relevant to the brand and gathering all relevant information After the research is compiled, analysis begins SWOT analysis Strengths Weaknesses Opportunities Threats Key problems and opportunities

9 SWOT analysis Internal environment analysis Strengths: positive traits, conditions, and good situation of something Weaknesses: traits, conditions, and situation of something that are perceived as negative External environment analysis Opportunities: an area in which we could develop an advantage over its. Threats: a trend or development in the environment that will erode business unless we take action. Positive Negative Internal Strengths Weaknesses External Opportunities Threats

10 Basic Strategic Planning Decisions Key strategic decisions Positioning Budgeting 1. Segmenting and targeting Market segment: a group of consumers having similar characteristics The segments the planner selects becomes the target audience Getting deeper insight into consumers is the responsibility of the account planning function

11 Basic Strategic Planning Decisions Key strategic decisions Positioning 2. Positioning Strategy Determining what place a product should occupy in a given market To establish a location in the consumer s mind based on what the product offers and how that compares with the competition Product features Feature analysis Competitive advantage Importance/performance Differentiation Branding Locating the brand position Perceptual mapping

12 A Perceptual Map for Automobiles

13 Basic Strategic Planning Decisions Key strategic decisions Positioning Budgeting Determines how many targets and multiple campaign plans a company or brand can support and the length of time the campaign can run

14 Basic Strategic Planning Decisions Key strategic decisions Positioning Budgeting Historical method history s spending+ inflation+ market situation Objective-task method develop budget from the ground up, by determining the cost of accomplishing each objective s activities Percentage-of-sales method Combine historical and sales performance Step1: Past ads. Spending / past sales = % of sales Step 2: % of sales performance * next year sales forecast Competitive budgets All you can afford

15 Basic Strategic Planning Decisions Media strategy Media Objectives Vehicle Selection Message strategy Selling Premise Big Idea Executions Evaluation of effectiveness

Strategic Planning. Chapter Outline. Key Points. Chapter 7

Strategic Planning. Chapter Outline. Key Points. Chapter 7 Strategic Planning Chapter 7 Chapter Outline I. Chapter Key Points II. Strategic Planning III. Basic Strategic Planning Decisions IV. Account Planning: What Is It? V. Planning for IMC Key Points Differentiate

More information

Learning Objectives. Strategic Planning Concepts for Marketing Communications. Strategic Planning. Business Planning Process.

Learning Objectives. Strategic Planning Concepts for Marketing Communications. Strategic Planning. Business Planning Process. CHAPTER 4 Strategic Planning Concepts for Marketing Communications Learning Objectives Identify the distinctions and relationships between the various types of planning Describe the key variables that

More information

Class 6: IMC Planning

Class 6: IMC Planning Class 6: IMC Planning Content How does IMC planning work? 6 steps in IMC planning process Internal marketing and why is it important in the IMC plan? IMC IMC is like an orchestra... IMC plan as Music Score

More information

Education Campaign Plan Worksheet

Education Campaign Plan Worksheet Education Campaign Plan Worksheet GEORGIA TOBACCO-FREE COLLEGES & UNIVERSITIES TOOL KIT This worksheet should be used as a guide. Don t worry about filling in each item in this exact order. Developing

More information

Developing a Marketing Plan

Developing a Marketing Plan Shop Brock Workshop 1 discussed the emergence of Retail 3.0 - New realities and where retail is headed. Workshop 2 covered how the marketplace has moved online and how to keep up. In Workshop 3, we will

More information

Sample marketing plan template

Sample marketing plan template Sample marketing plan template Table of Contents 1) Executive summary Page # 2) Situation analysis Page # 3) Marketing strategy Page # 4) Financials Page # 5) Implementation and Contingency Page # http://www.entrepreneurmag.co.za/

More information

A guide to B2B Marketing Planning

A guide to B2B Marketing Planning A guide to B2B Marketing Planning Whether you run your own business, you are a managing director or you are a senior marketer in a large corporation, planning is a fundamental part of a successful business.

More information

Writing a marketing plan

Writing a marketing plan Writing a marketing plan 1 Contents 1 Writing a marketing plan 3 1.1 Tips for writing a marketing plan 1.2 Link to your strategy 1.3 Make it happen 2 Structure of a marketing plan 4-7 2.1 Introduction

More information

C G. Got a Plan? MARKETING. How to Build Your Marketing Plan & Budget. PCGMarketing.com. P.O. Box 4633 Des Moines, Iowa 50305 515.360.

C G. Got a Plan? MARKETING. How to Build Your Marketing Plan & Budget. PCGMarketing.com. P.O. Box 4633 Des Moines, Iowa 50305 515.360. Got a Plan? How to Build Your Marketing Plan & Budget P.O. Box 4633 Des Moines, Iowa 50305 515.360.9176 An Introduction We are a full-service marketing company that uses creative strategies to develop

More information

NYU Stern Graduate School of Business Advanced Marketing Planning Strategy Mktg.-GB 2350

NYU Stern Graduate School of Business Advanced Marketing Planning Strategy Mktg.-GB 2350 NYU Stern Graduate School of Business Advanced Marketing Planning Strategy Mktg.-GB 2350 Professor Michelle Greenwald Spring 2015 Feb. 3 - May 7 Tues./Thurs. 3:00-4:20 Room TBA Office: 803 Tisch Tel: (212)998-0549

More information

Integrated Marketing Communications Plan Outline 2009, Hutchins, Et al.

Integrated Marketing Communications Plan Outline 2009, Hutchins, Et al. Creative communications for innovative companies. Integrated Marketing Communications Plan Outline 2009, Hutchins, Et al. Prepared by: James A. Hutchins IMC Instructor, University of Washington President,

More information

Business Plan. A Template for Social Enterprise. Business Name. Investing in social enterprise. Understanding Finance. Business Plan Outline

Business Plan. A Template for Social Enterprise. Business Name. Investing in social enterprise. Understanding Finance. Business Plan Outline Business Plan A Template for Social Enterprise Business Name Business Plan Outline Executive Summary Mission Values & Social Impact Policy Context Business Model Financial Risk & Relationship SWOT Notes

More information

NYU Stern Graduate School of Business Advanced Marketing Planning Strategy Mktg.-GB 2350-20

NYU Stern Graduate School of Business Advanced Marketing Planning Strategy Mktg.-GB 2350-20 NYU Stern Graduate School of Business Advanced Marketing Planning Strategy Mktg.-GB 2350-20 Spring 2014 Feb. 4 May 8 Professor Michelle Greenwald Tues./Thurs. 3:00-4:20 Room 3-65 Office: 803 Tisch Tel:

More information

Creating a High Impact Resume

Creating a High Impact Resume Creating a High Impact Resume Presented by: Jocylen Ashton, Director Graduate Business Career Management gbpcareers@scu.edu 408-551-3000x6168 Your resume has multiple purposes It will benefit you to keep

More information

Guidelines to Building an Effective Marketing Plan

Guidelines to Building an Effective Marketing Plan Guidelines to Building an Effective Marketing Plan Building an Effective Marketing Plan Too often the new fiscal year comes upon us but there was never really any down time to build the new plan. As a

More information

ESSENTIALS OF MARKETING COMMUNICATIONS

ESSENTIALS OF MARKETING COMMUNICATIONS ESSENTIALS OF MARKETING COMMUNICATIONS Financial Times Prentice Hall is an imprint of PEARSON Contents Guided tour Guided tour of the companion website Preface Acknowledgements XIV xvi xix xxv t Part One

More information

8 Great Reasons to Create a Digital Strategy for your Business

8 Great Reasons to Create a Digital Strategy for your Business 8 Great Reasons to Create a Digital Strategy for your Business Phone: (07) 3149 3460 Email: info@premiumitsolutions.com.au Whether your digital marketing is already up and running or you are still considering

More information

POSITIONING FOR GREATER PROFITS

POSITIONING FOR GREATER PROFITS POSITIONING FOR GREATER PROFITS 7 Steps To Growing Your Catering Business Presented By Ideaworks Marketing Ideaworks: Chalk Talk Solutions RESULTS IDEAS STRATEGIC INNOVATIVE Realistic OUR COMMITMENT TO

More information

Agenda for Today. 1. Introduction. 2. Marketing and Its Role in Society. 3. Non-traditional Marketing: Place Marketing

Agenda for Today. 1. Introduction. 2. Marketing and Its Role in Society. 3. Non-traditional Marketing: Place Marketing Agenda for Today 1. Introduction 2. Marketing and Its Role in Society 3. Non-traditional Marketing: Place Marketing 4. Marketing Planning Techniques I. SWOT Analysis II. Product, Promotion, Price and Physical

More information

MARKETING COURSES Student Learning Outcomes 1

MARKETING COURSES Student Learning Outcomes 1 MARKETING COURSES Student Learning Outcomes 1 MKT 371: Consumer and Buyer Behavior 1. Compare and contrast different perspectives that characterize the study of consumer behavior (e.g. cognitive vs. behavioral).

More information

The Four-Step Process

The Four-Step Process The Four-Step Process Step 1: Research Define the public relations problem Step 2: Planning Step 3: Implementation (taking action) Step 4: Evaluation 1 Planning Terminology The Universal Accreditation

More information

Media Today, 5 th Edition. Chapter Recaps & Study Guide

Media Today, 5 th Edition. Chapter Recaps & Study Guide 1 Media Today, 5 th Edition Chapter Recaps & Study Guide Chapter 4: Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications This chapter explores how advertising, public

More information

[Your business name] [Prepared by] [Date]

[Your business name] [Prepared by] [Date] [Your business name] [Prepared by] [Date] 1. EXECUTIVE SUMMARY The executive summary should provide a concise overview of the contents of the marketing plan. It should not contain information that isn

More information

How to Write a Marketing Plan

How to Write a Marketing Plan How to Write a Marketing Plan A Cowley Associates ebook Marketing is like all things in life. You can just wing it and be spontaneous. Or, you can plan things out ahead of time and have control over what

More information

THE PLANNING PROCESS OF INTEGRATED MARKETING COMMUNICATION

THE PLANNING PROCESS OF INTEGRATED MARKETING COMMUNICATION THE PLANNING PROCESS OF INTEGRATED MARKETING COMMUNICATION DAMNJANOVIC Vesna, (SCG) - FILIPOVIĆ Vinka, (SCG) - JANICIC Radmila, (SCG) ABSTRACT The purpose of this paper is to discuss the planning process

More information

Question bank relating to each chapter

Question bank relating to each chapter Question bank relating to each chapter Chapter 1 Development of a strategic approach to marketing its culture; internal macro- and external micro-environmental issues 1. What factors have given rise to

More information

Integrated Marketing Communication Strategy

Integrated Marketing Communication Strategy Integrated Marketing Strategy Dr. Richard Sjolander 2003 The Purpose of Integrated Marketing s is to Communicate with a Target Audience Promotion: or Applied marketing communication Attempts to: Inform

More information

How to Better Optimize Your CRM and Find High Potential Auto Shoppers Best Practice for Automotive Marketers

How to Better Optimize Your CRM and Find High Potential Auto Shoppers Best Practice for Automotive Marketers How to Better Optimize Your CRM and Find High Potential Auto Shoppers Best Practice for Automotive Marketers Auto marketers can better identify best customers hidden within their Customer Relationship

More information

Marketing Communications

Marketing Communications Berkeley College Overview Academic Programs Marketing Communications MKT220 Principles of Marketing Admissions and Finances Administration, Faculty, and Staff Provides an introduction to the fundamental

More information

INSIGHT WHITE PAPERS PLAN FOR PROFIT

INSIGHT WHITE PAPERS PLAN FOR PROFIT INSIGHT WHITE PAPERS PLAN FOR PROFIT A Marketing and Promotion Guide for Photographers & Illustrators When business is good, it pays to advertise; when business is bad, you ve got to advertise! An old

More information

FUNDAMENTALS OF AN INTEGRATED MARKETING COMMUNICATION PLAN

FUNDAMENTALS OF AN INTEGRATED MARKETING COMMUNICATION PLAN FUNDAMENTALS OF AN INTEGRATED MARKETING COMMUNICATION PLAN This document is intended to provide a general guide to students in Bus 134B, Integrated Marketing Communications, as they develop their semester

More information

How Integrated Marketing Communications (IMC) Can Build Strong Brand Equity?

How Integrated Marketing Communications (IMC) Can Build Strong Brand Equity? How Integrated Marketing Communications (IMC) Can Build Strong Brand Equity? Prepared by: Edmond Saadah Marketing & Training Consultant Contents 1. IMC 2. Brand Equity 3. How IMC Build Brand Equity? 4.

More information

MARKETING COURSES Student Learning Outcomes 1

MARKETING COURSES Student Learning Outcomes 1 MARKETING COURSES Student Learning Outcomes 1 MKT 370: Marketing 1. Define and apply knowledge of the following key marketing concepts: the marketing concept market segmentation target marketing positioning

More information

LECTURE 1 Introduction To Integrated Marketing Communications. Marketing satisfying needs and wants through the exchange process.

LECTURE 1 Introduction To Integrated Marketing Communications. Marketing satisfying needs and wants through the exchange process. LECTURE 1 Introduction To Integrated Marketing Communications Marketing satisfying needs and wants through the exchange process. The Marketing Management Process 1. Situation analysis (PESTL). 2. Objectives.

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile

More information

Are You Using Email Marketing To Reach Your Automotive Customers and Prospects?

Are You Using Email Marketing To Reach Your Automotive Customers and Prospects? A Are You Using Email Marketing To Reach Your Automotive Customers and Prospects? 2012 Email Scientists. All rights reserved. www.emailscientists.com ARE YOU USING EMAIL MARKETING TO REACH YOUR AUTOMOTIVE

More information

Client Connection Research conducted by Ascend2 in partnership with Research Underwriters

Client Connection Research conducted by Ascend2 in partnership with Research Underwriters Landing Page Optimization Strategy Outlook Report What landing page optimization success will look like in the year ahead and how marketers plan to achieve it. Client Connection Research conducted by Ascend2

More information

Title Agency Sales & Marketing Plan Workbook

Title Agency Sales & Marketing Plan Workbook Title Agency Sales & Marketing Plan Workbook A Sales and Marketing Planning Guide Prepared by Stewart Marketing 2010 Stewart Title Guaranty Company. All rights reserved. Trademarks are the property of

More information

Business Plan Guide for a Small Business

Business Plan Guide for a Small Business Business Plan Guide for a Small Business A Business Plan is a written document that describes the path of your business venture. It describes what you want to do and how you plan to do it, usually covering

More information

Unit 9 Marketing Information Management. Chapter 28 Marketing Research Chapter 29 Conducting Marketing Research

Unit 9 Marketing Information Management. Chapter 28 Marketing Research Chapter 29 Conducting Marketing Research Unit 9 Marketing Information Management Chapter 28 Marketing Research Chapter 29 Conducting Marketing Research Chapter 28 Marketing Research Section 28.1 Marketing Information Systems Section 28.2 Types,

More information

Marketing Communications Toolkit for the Small/Medium Tour Operator

Marketing Communications Toolkit for the Small/Medium Tour Operator Marketing Communications Toolkit for the Small/Medium Tour Operator Published by Galor Systems & Software Development, July 2009. This publication may be distributed freely in its entirety. Content must

More information

CBU MBA Marketing Plan 2010-2011

CBU MBA Marketing Plan 2010-2011 CBU MBA Marketing Plan 2010-2011 May 3, 2010 Prepared for: Dr. John Smarelli, President Dr. Frank Buscher, Academic VP Dr. Michael Ryan, Dean Dr. Sarah Pitts, Associate Dean Dr. Kristine Prien, Associate

More information

Marketing Management SUMMARY. Chapter 2 Strategic Market Planning

Marketing Management SUMMARY. Chapter 2 Strategic Market Planning Marketing Management SUMMARY Chapter 2 Strategic Market Planning Chapter 2 - Strategic Market Planning Business Planning: Compose the Big Picture o Careful planning enables a firm to help customers understand

More information

Developing a Marketing Plan. Develop a strategic marketing plan to successfully grow your business and increase profits

Developing a Marketing Plan. Develop a strategic marketing plan to successfully grow your business and increase profits Developing a Marketing Plan Develop a strategic marketing plan to successfully grow your business and increase profits Learning Objectives At the end of this module, you will be able to: Understand the

More information

E-Marketing. The E-Marketing Plan

E-Marketing. The E-Marketing Plan E-Marketing The E-Marketing Plan 2 Objectives Discuss the nature and importance of an e- marketing plan; outline its 7 steps. Show the form of an e-marketing objective and explain the use of an objective-strategy

More information

How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights

How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights How to Audit Your Marketing Strategy The Purpose of an Audit How to Conduct an Audit Audit Topics and Questions Applying Your Insights @ @ Boost Your Marketing ROI with a Marketing Audit What s the best

More information

How to develop a small business marketing plan

How to develop a small business marketing plan How to develop a small business marketing plan Introduction This template has been designed to assist you in the development of your marketing plan. Once you have undertaken each of the activities in this

More information

BUSINESS PLAN TEMPLATE

BUSINESS PLAN TEMPLATE BUSINESS PLAN TEMPLATE Business Name: (Please provide details of owners / members involved) Name of owner(s): Address: Identity Number: Tel: ( ) Cell: 1 1. INTRODUCTION OF YOUR BUSINESS IDEA 1.1. Give

More information

Best Practices in Budget Allocation Strategies for Social Media Mobile Marketing Initiatives - Food & Beverage Industry in the US

Best Practices in Budget Allocation Strategies for Social Media Mobile Marketing Initiatives - Food & Beverage Industry in the US Brochure More information from http://www.researchandmarkets.com/reports/2883508/ Best Practices in Budget Allocation Strategies for Social Media Mobile Marketing Initiatives - Food & Beverage Industry

More information

PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM

PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM 01 02 03 04 05 06 WHY IT MATTERS GETTING STARTED STRATEGY CONCEPT PLAN TYPICAL INVESTMENT AND TIMEFRAME 01. WHY IT MATTERS When you re revamping a marketing

More information

PACIFIC SURFLINER Winter Marketing Campaign Update

PACIFIC SURFLINER Winter Marketing Campaign Update = PACIFIC SURFLINER Winter Marketing Campaign Update = Santa Barbara Car Free January 13, 2016 1 RESEARCH Market research that guided the marketing campaign. STRATEGY Digital and traditional marketing

More information

Starting out in college I had no idea what I wanted to do, like most first year students. Since I

Starting out in college I had no idea what I wanted to do, like most first year students. Since I BIS: Mass Communication, Psychology, Management Starting out in college I had no idea what I wanted to do, like most first year students. Since I still had no direction going into my second year, I thought

More information

Social Media. Campaign Checklist

Social Media. Campaign Checklist Social Media Campaign Checklist Planning a social media campaign can be a daunting task. Where do you start? What do you need to plan for? This checklist will help you organize your entire campaign in

More information

Chapter Questions. Designing and Managing Integrated Marketing Communications 11/3/2008

Chapter Questions. Designing and Managing Integrated Marketing Communications 11/3/2008 Chapter 15 Designing and Managing Integrated Marketing Communications 15-1 Chapter Questions What is the role of marketing communications? What are the major steps in developing effective communications?

More information

2014 State of Inbound Marketing

2014 State of Inbound Marketing Accelerate Search Results 01 State of Inbound Marketing Elements of Success Nowspeed Marketing Survey Results Elements of Success In order to be successful with Inbound Marketing, you need to master 5

More information

Advanced methods of managing an. Justyna Matysiewicz

Advanced methods of managing an. Justyna Matysiewicz Advanced methods of managing an AdWords campaign Justyna Matysiewicz Organizing Your Account Organization gives your account a solid framework, making it easier to determine which of your ads, campaigns,

More information

STARTUP ENGINE CAMPAIGN DEVELOPMENT A PRODUCT BUILT EXCLUSIVELY FOR STARTUPS

STARTUP ENGINE CAMPAIGN DEVELOPMENT A PRODUCT BUILT EXCLUSIVELY FOR STARTUPS STARTUP ENGINE CAMPAIGN DEVELOPMENT A PRODUCT BUILT EXCLUSIVELY FOR STARTUPS INTRODUCING THE 12.26 STARTUP ENGINE About 476,000 new businesses are created each month according to reports. Many will struggle

More information

CHAPTER. Market Research. Research? Section What Is Your Competitive Advantage?

CHAPTER. Market Research. Research? Section What Is Your Competitive Advantage? CHAPTER Market Research Section Research? What Is Market Section What Is Your Competitive Advantage? SECTION What Is Market Research? OBJECTIVES Explain why market research is important Consider important

More information

3. How has the company evolved over the past 5-10 years? 4. What trends are effecting the industry and how is the company anticipating them?

3. How has the company evolved over the past 5-10 years? 4. What trends are effecting the industry and how is the company anticipating them? client questionnaire Corporate Identity 1. How is the company structured? 2. How is it managed? 3. How has the company evolved over the past 5-10 years? 4. What trends are effecting the industry and how

More information

Unit 9 Marketing Information Management. Chapter 28 Marketing Research Chapter 29 Conducting Marketing Research

Unit 9 Marketing Information Management. Chapter 28 Marketing Research Chapter 29 Conducting Marketing Research Unit 9 Marketing Information Management Chapter 28 Marketing Research Chapter 29 Conducting Marketing Research Marketing Chapter Information 28 Systems Marketing Research Section 28.1 Marketing Information

More information

OISC Model Documents. Adviser Information

OISC Model Documents. Adviser Information Business Plan - Code 52-53 OISC Model Documents Adviser Information Code 52 says that advisers must have management policies and structures in place, which advisers must review annually. These documents

More information

Marketing Strategy Template

Marketing Strategy Template Marketing Strategy Template Do you want more customers, leads or website traffic? Do you want to understand what marketing you can do and the results you could get from that? If you can answer yes to either

More information

Blackblot PMTK Marketing Review. <Comment: Replace the Blackblot logo with your company logo.>

Blackblot PMTK Marketing Review. <Comment: Replace the Blackblot logo with your company logo.> Company Name: Product Name: Date: Contact: Department: Location: Email: Telephone: Blackblot PMTK Marketing Review Document Revision History:

More information

Up Your Game: Seven Steps to Budget Planning

Up Your Game: Seven Steps to Budget Planning Up Your Game: Seven Steps to Budget Planning Think of your marketing plan as a roadmap that helps your financial institution navigate objectives, strategies, tactics, costs and projections. Similarly,

More information

CRAFTING CONTENT TO BUYER STAGE TO INCREASE SOCIAL ROI

CRAFTING CONTENT TO BUYER STAGE TO INCREASE SOCIAL ROI CRAFTING CONTENT TO BUYER STAGE TO INCREASE SOCIAL ROI W hen it comes to social media, some businesses assume that posting content is the end goal, and having something posted every day, or multiple times

More information

Social Media Marketing

Social Media Marketing Social Media Marketing Research Benchmarks The most challenging obstacles to social media marketing success in the year ahead and how marketers plan to overcome them. Client Connection Research conducted

More information

Promotions: Integrated Marketing Communication Strategy

Promotions: Integrated Marketing Communication Strategy 1 Marketing Communication Mix or Promotion Mix Promotions: Integrated Marketing Communication Strategy Design Stores that Sell the Product Price Package 2 The Changing Communications Environment The Need

More information

>>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI. we inspire people to take action

>>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI. we inspire people to take action >>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI we inspire people to take action OBJECTIVE KPI METRIC + REVENUE SALES LEADS CUSTOMERS WEBSITE CONVERSIONS - COSTS STAFF

More information

DATA AND TECHNOLOGY SERVICES

DATA AND TECHNOLOGY SERVICES DATA AND TECHNOLOGY SERVICES and Technology Services The Engine of Your Marketing Department Marketers today live at the mercy of the always-connected consumer and cannot afford to waste their marketing

More information

AAA School of Advertising Part Time Bachelor of Arts in Marketing Communication

AAA School of Advertising Part Time Bachelor of Arts in Marketing Communication AAA School of Advertising Part Time Bachelor of Arts in Marketing Communication 2014 CURRICULUM BA IN MARKETING COMMUNICATION DURATION: 4 YEARS COURSE STRUCTURE YEAR 1: 5 MODULES 1. Principles of Marketing

More information

The Point of Market Research Is Making Better Business Decisions

The Point of Market Research Is Making Better Business Decisions The Point of Market Research Is Making Better Business Decisions White Paper May 2004 www.knowledgepointresearch.com The Point of Market Research Is Making Better Business Decisions Market research is

More information

A Template For Marketing Strategy

A Template For Marketing Strategy A Template For Marketing Strategy This part provides a template for developing a marketing strategy for the smaller organization. The format is a workbook style with many forms to help provide a solid

More information

MARKETING STRATEGY TEMPLATE

MARKETING STRATEGY TEMPLATE MARKETING STRATEGY TEMPLATE START-UP ORGANISATION, PRODUCT OR SERVICE 1 Executive Summary rundown of what s in the document (often completed last) Purpose Use this template to capture the key information

More information

REPORT TO THE CABINET

REPORT TO THE CABINET REPORT TO THE CABINET From the Marketing Collaboration Team February 7, 2014 FINAL REPORT From the Marketing Collaboration Team To the FGCU Cabinet EXECUTIVE SUMMARY While discussions about better integrating

More information

Marketing strategy questionnaire

Marketing strategy questionnaire Marketing strategy questionnaire Prepared by: Date: Purpose Use this template to capture the key information that you need to develop a thorough marketing strategy. Then use the information that you collect,

More information

Public Relations. National Occupational Standards December 2013

Public Relations. National Occupational Standards December 2013 Public Relations National Occupational Standards December 2013 Skills CFA 6 Graphite Square, Vauxhall Walk, London SE11 5EE T: 0207 0919620 F: 0207 0917340 E: info@skillscfa.org www.skillscfa.org No. NOS

More information

Your Game Plan for Generating Leads and Building Brand Awareness!

Your Game Plan for Generating Leads and Building Brand Awareness! Your Game Plan for Generating Leads and Building Brand Awareness! OVERVIEW: A game plan for generating leads and building brand awareness is key to a successful marketing strategy. Leveraging the ButleriConnect

More information

Minnesota State Colleges and Universities Statewide Market Research Executive Summary. Sponsored By: Minnesota State Colleges and Universities

Minnesota State Colleges and Universities Statewide Market Research Executive Summary. Sponsored By: Minnesota State Colleges and Universities Minnesota State Colleges and Universities Statewide Market Research Executive Summary Sponsored By: Minnesota State Colleges and Universities DMD Consulting + HatlingFlint + January 2013 Project Overview

More information

DEVELOPING YOUR MARKETING STRATEGY AND MARKETING PLAN

DEVELOPING YOUR MARKETING STRATEGY AND MARKETING PLAN Stage 4: Piloting Theme 6: Marketing DEVELOPING YOUR MARKETING STRATEGY AND MARKETING PLAN We have introduced the core components of marketing in the previous section of this theme: defining your target

More information

The Importance of Marketing Strategy

The Importance of Marketing Strategy The Importance of Marketing Strategy 00 Introduction Imagine you are driving a race car. Thrilling, right? But what if this car doesn t have a steering wheel? On top of the immense fear that comes from

More information

Georgia Department of Education

Georgia Department of Education Marketing Career Cluster Marketing and Entrepreneurship Course Number 08.44100 Course Description: Marketing and Entrepreneurship is the second course in the Marketing and Management Career Pathway. Marketing

More information

BSM Connection elearning Course

BSM Connection elearning Course BSM Connection elearning Course Developing a Marketing Plan 2008, BSM Consulting All Rights Reserved. Table of Contents OVERVIEW...1 DEVELOPING YOUR MARKETING PLAN...1 Step 1: Conduct Market Research...1

More information

HUDSON SALARY GUIDES 2015. Sales & Marketing

HUDSON SALARY GUIDES 2015. Sales & Marketing HUDSON SALARY GUIDES 2015 Sales & Marketing about this publication This Salary Guide is a compilation of salary and market information provided by Hudson consultants, clients, candidates and other sources

More information

STRATEGIC PLAN 2015 FUTURE. ENVISIONED.

STRATEGIC PLAN 2015 FUTURE. ENVISIONED. STRATEGIC PLAN 2015 FUTURE. ENVISIONED. TABLE OF CONTENTS Setting the Foundation...4-5 Toastmasters Core Ideology Toastmasters International, District & Club Mission, Core Values, Brand Position & Promise...6-7

More information

Report on the Agency-Advertiser Value Survey

Report on the Agency-Advertiser Value Survey Report on the Agency-Advertiser Value Survey Study conducted by Ignition Consulting Group on behalf of American Association of Advertising Agencies Association of National Advertisers August 2007 Results

More information

COLLEGIATE ECHO MARKETING CHALLENGE www.collegiateecho.org OFFICIAL RULES 2015-2016. Challenge by: Facebook Sponsored by: Marketing EDGE

COLLEGIATE ECHO MARKETING CHALLENGE www.collegiateecho.org OFFICIAL RULES 2015-2016. Challenge by: Facebook Sponsored by: Marketing EDGE COLLEGIATE ECHO MARKETING CHALLENGE www.collegiateecho.org OFFICIAL RULES 2015-2016 Challenge by: Facebook Sponsored by: Marketing EDGE 1 COLLEGIATE ECHO MARKETING CHALLENGE About Facebook Founded in 2004,

More information

Best practices to optimize CPG digital targeting

Best practices to optimize CPG digital targeting Best practices to optimize CPG digital targeting Digital targeting has evolved That was then Until recently, digital marketing tactics have largely focused on scale and placement: advertisers served content

More information

Marketing Plan Template

Marketing Plan Template 1. Executive Summary (Done Last) Marketing Plan Template Keep in mind that not everyone will read every page of your marketing plan. Your executive summary should highlight the most important parts. It

More information

FDI International Training Seminar ISTANBUL. 23-24 February 2016

FDI International Training Seminar ISTANBUL. 23-24 February 2016 FDI International Training Seminar ISTANBUL 23-24 February 2016 Day One: Strategy 08.30 Registration and Refreshments 09.00 Welcome and Introduction: Conway Events 09.15 World Overview of Corporate Foreign

More information

The Entrepreneurial Way

The Entrepreneurial Way The Entrepreneurial Way Workshop Wednesday 30 January The Essentials of Marketing Fiona Mulliner Today s Session What marketing is Where marketing fits into a business How to develop a robust marketing

More information

Business Name. 1 P a g e

Business Name. 1 P a g e Business Name 1 P a g e Table of Contents Executive Summary...Page 3 Mission Statement...Page 4 Vision Statement...Page 4 Values Statement...Page 5 Business Description...Page 6 Industry Analysis...Page

More information

2013-14 MKT Courses. Marketing Mgmt (core) Marketing. Functions. Channel Strategy & B2B. Digital Marketing & Social Media Strat.

2013-14 MKT Courses. Marketing Mgmt (core) Marketing. Functions. Channel Strategy & B2B. Digital Marketing & Social Media Strat. MARKETING AREA FTMBA Core and Electives 2013-14 (version Oct. 2013) 2013-14 FT-MBA Marketing Curriculum Marketing Mgmt (core) * = Experiential Lab Course Tools / Knowledge Electives Consumer Behavior Market

More information

MARKETING AUTOMATION

MARKETING AUTOMATION MARKETING AUTOMATION Benchmarks for Small & Medium Businesses What marketing automation success will look like in a year ahead and how how small and medium businesses plan to achieve it. Ascend2 Research

More information

Developing Marketing Plans for Winery Tourism Businesses

Developing Marketing Plans for Winery Tourism Businesses Developing Marketing Plans for Winery Tourism Businesses Presented by Lori A. Martin of the Michigan State University Travel, Tourism & Recreation Resource Center to the 2004 Annual Meeting of the Michigan

More information

Understanding Floristry Marketing Strategies

Understanding Floristry Marketing Strategies Unit 20: Understanding Floristry Marketing Strategies Unit code: QCF Level 3: Credit value: 10 Guided learning hours: 60 Aim and purpose D/602/0740 BTEC National This unit aims to introduce learners to

More information

MARKETING AUTOMATION

MARKETING AUTOMATION MARKETING AUTOMATION Benchmarks from the Agency Perspective What marketing automation success will look like in a year ahead and how agencies plan to achieve it, based on a broad-range of client experience.

More information

Marketing Strategy Outlook Report. What marketing success will look like in the year ahead, and how marketers plan to achieve it.

Marketing Strategy Outlook Report. What marketing success will look like in the year ahead, and how marketers plan to achieve it. Marketing Strategy Outlook Report What marketing success will look like in the year ahead, and how marketers plan to achieve it. 1 Marketing Strategy Outlook Report Table of Contents Introduction 3 What

More information

Digital Strategy & Marketing Audit (SM)

Digital Strategy & Marketing Audit (SM) Digital Strategy & Marketing Audit (SM) Product Background & Information Prepared by East Coast Catalyst April 2011 Table of Contents I. Background & Description a. Why a digital strategy audit? b. Questions

More information

Media Selling, 4 th Edition

Media Selling, 4 th Edition Media Selling, 4 th Edition Appendix A - Selling Magazines to Agencies By Phil Frank Media buyers are inundated with information. They have more data to consider and understand than ever before. The manner

More information

Detailed Knowledge, Skills and Abilities Tested on the Computerbased Examination for Accreditation in Public Relations (effective January 2016)

Detailed Knowledge, Skills and Abilities Tested on the Computerbased Examination for Accreditation in Public Relations (effective January 2016) Detailed Knowledge, Skills and Abilities Tested on the Computerbased Examination for Accreditation in Public Relations (effective January 2016) Objective 1 Researching, Planning, Implementing and Evaluating

More information