Survey Suggests only 7% of European Companies Rate Big Data as very relevant to their Business 05th September :25 IST

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1 Page 1 of 9 September 25, 2013 Last update 3 minutes ago PERSONAL FINANCE INVESTING MARKETS COMPANIES & SECTORS Survey Suggests only 7% of European Companies Rate Big Data as very relevant to their Business 05th September :25 IST Noida, Uttar Pradesh, Pune, Maharashtra and Chennai, Tamil Nadu, India (Steria (Business Wire India)) In summary Steria s Business Intelligence Maturity Audit (bima ) survey examines the readiness of European businesses in embracing Big Data. This year s report found that only 7% of European companies grade Big Data as very relevant. Big Data s characteristics (velocity ranked 13th, volume ranked 14th and variety ranked 15th) are valued far behind challenges arising from insufficient data quality. Data quality is the Achilles heel of BI and 38% of companies have a data problem. Steria, a leading provider of IT-enabled business services, today announced the findings of its fourth Business Intelligence Maturity Audit (bima ) survey, which found that only 7% of European companies grade Big Data as very relevant to their business. The bima survey has been developed by Steria over the past 10 years. This year s survey, carried out in 20 countries across Europe, found that while progress has been made in improving BI use, strategies are beginning to stagnate. As a result, many businesses are unfortunately missing out on harnessing Big Data as a strategic asset for business development. A number of technical and organisational challenges have been revealed as contributing to businesses inability to reap the benefits of Big Data: -- 72% of companies haven t got a Business Intelligence (BI) strategy and 70% of survey participants state that their company has not established a BI governance. -- Data quality is the Achilles heel of BI and continues to be neglected, despite being the foundation of all BI analysis. 38% of companies have a data problem. -- A lack of data governance, insufficient standardisation of internal processes and no master data

2 Page 2 of 9 management system (38% of businesses do not have any) also play a key role in poor data quality and the inability to share and integrate data across the business. -- The Big Data age is yet to arrive volume, variety and velocity are not yet viewed as big challenges. Scaling options relating to rapidly growing data volumes only represent a serious problem for 8% of com panies. A lack of support for polystructured data types is only a challenge for 4% of companies. (Near) real-time data as the basis for operational BI was also only stated very rarely as a problem (9%). Therefore only 7% of participants grade Big Data as very relevant. -- Big Data s characteristics (velocity ranked 13th, volume ranked 14th and variety ranked 15th as challenge) are valued far behind challenges arising from insufficient data quality. -- Business units and IT departments have differing mind sets towards Big Data. Employees in business areas have higher expectations of the trend than IT. For example, there are clear differences in the assessment of the significance of Big Data for im proved customer segmentation (business 30 % vs. IT 23 %). It appears that the business users associate Big Data with comprehensive analysis options for web data and social networks in order to take a massive step towards a 360 understanding of the customer. -- The BI challenges hinder businesses ability to embed enterprise-wide BI strategies with clear ROI, suggesting the benefits of the technology are not clear to all decision-makers. It also raises the question of who should create and drive BI strategies within the business. In today s tough economic climate, being able to handle Big Data will become crucial for the organisation s competitiveness, innovation and growth. The survey acts as a barometer, demonstrating the reality and identifying the stumbling blocks that are preventing BI adoption and putting big data into a clear business context. Patricia Langrand, Executive Vice President, Group Business Development & Marketing at Steria commented: This survey pulls back the curtain on the reality facing European businesses today when it comes to big data. As trend affecting businesses of all size and sector, it will become a deciding factor in the success of businesses who want to grow, be productive and competitive. Failure to recognise its transformational benefits will see more companies fall by the wayside. The findings of this survey can help businesses test and enhance their own BI strategies, by approaching big data tactically to overcome the challenges stalling success. This means focusing more on data quality, addressing the disconnect between business and IT departments by demonstrating clear use cases for Big Data, and gaining buy-in and understanding from all areas of the business. This will ultimately help to bridge the gap between the hype, expectations and reality of big data in today s competitive business landscape. About the survey: The bima study 2012/13 is the fourth survey to inves tigate the development and status quo of the BI user market. Steria conducted this year s study in cooperation with the Business Application Research Center (BARC). The methodology used was based on the bimm maturity level model (Business Intelligence Maturity Model) and the bima (Business Intelligence Matu rity Audit). The online user survey was conducted in Europe between November 2012 and Ja nuary 2013 and questioned 668 participants from 20 different European countries, making it one of the largest Business Intelligence surveys in Europe. The full report summarising the findings of the survey can be found here: wwwww.steria.com/bigdatareport. About Steria: Steria delivers IT enabled business services and is the Trusted Transformation Partner for private and public sector organisations across the globe. By combining in depth understanding of our clients' businesses with expertise in IT and business process outsourcing, we take on our clients'

3 Page 3 of 9 challenges and develop innovative solutions to address them efficiently and profitably. Through our highly collaborative consulting style, we work with our clients to transform their business, enabling them to focus on what they do best. Our 20,000 people, working across 16 countries, support the systems, services and processes that make today's world turn, touching the lives of millions around the globe each day. Founded in 1969, Steria has offices in Europe, India, North Africa and SE Asia and a 2012 revenue of 1.83 billion. Over 20%(*) of Steria's capital is owned by its employees. Headquartered in Paris, Steria is listed on the Euronext Paris market. (*): including SET Trust and XEBT Trust (4.15% of capital) 0 Feed from BusinessWire Feed from PR Newswire Panasonic Strengthens its Mobile Offerings in India - Launches New Smartphones: P11, T21, T11 Source: Panasonic India (Business Wire India) On: 24th Sep, 17:30 Stellar Initiates its Massive Expansion Drive by Announcing Launching its Fourth Location in South India Source: Stellar Information Systems Ltd. On: 25th Sep, 12:00 AM ET NOW-IndiaMART Leaders of Tomorrow Awards 2013 Go Regional, Get Bigger Source: IndiaMART (Business Wire India) On: 24th Sep, 16:31 Thuraya Appoints Vice President of Innovation Source: Business Wire (Business Wire India) On: 24th Sep, 16:30 Data presented at EASD support safety profile of Trajenta (linagliptin) in broad range of adults with Type 2 Diabetes Source: Business Wire (Business Wire India) On: 24th Sep, 16:20 Pooled analysis data showed improvements in glycaemic parameters, body weight and blood pressure with investigational agent empagliflozin* in adults with Type 2 Diabetes Source: Business Wire (Business Wire India) On: 24th Sep, 16:09 Robert Weinberg, Leroy Hood, Bob Löwenberg, Olli Kallioniemi, Rene Bernards, Guido Kroemer, Hans Clevers, Matthias Uhlen and Other Top Experts in Tumor Biology and Precision Cancer Medicine to Present at WIN 2014 Symposium Source: Business Wire (Business Wire India) On: 24th Sep, 16:00 Arogya World Aims to Recognize 100 "Healthy Workplaces" in India Source: Arogya World On: 24th Sep, 11:20 AM Pharmaceutical Market India: A Comprehensive Industry Analysis Source: Reportlinker On: 24th Sep, 10:19 AM PSUAD Organises The Golden Age of Arab Sciences Exhibition for the First Time in the UAE Source: PSUAD On: 24th Sep, 10:13 AM Arogya World Reaches One Million in India, Fulfills mdiabetes CGI Commitment Source: Arogya World On: 24th Sep, 09:20 AM Over 7000 Home Buyers Throng at CREDAI Realty Expo 2013 Venue at South Bangalore Source: CREDAI Bengaluru On: 24th Sep, 06:08 AM igate Features in the Top Quadrant of Zinnov's 2013 GSPR Ratings Source: igate Corporation On: 24th Sep, 05:30 AM New Service Enables ebay Sellers to Offer Collection at Argos Source: Business Wire (Business Wire India) On: 24th Sep, 15:15 igate Features in the Top Quadrant of Zinnov\'s 2013 GSPR Ratings Source: igate Corporation On: 24th Sep, 05:30 AM Murata's World's Smallest Size (0.25 x mm) Chip Ferrite Bead Source: Business Wire (Business Wire India) On: 24th Sep, 15:02 EFY and ELCINA Join Hands for EFY Expo 2014 Source: EFY Enterprises Pvt Ltd On: 24th Sep, 03:25 AM

4 Page 4 of 9 FIAPO Hails the Rejection of IFFCO Mega Dairy Plans Source: Federation of Indian Animal Protection Organizations (FIAPO) (Business Wire India) On: 24th Sep, 14:42 Party Anytime, Anywhere With the McDowell\'s No. 1 Karaoke App Now Available on IOS and Google Playstore Source: McDowell\'s No.1 On: 24th Sep, 03:05 AM Singapore Firms Face New Rules to Hire Skilled Overseas Candidates Source: Rikvin Pte. Ltd. (Business Wire India) On: 24th Sep, 14:00 Older Headlines Older Headlines

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