INSERT COMPANY LOGO HERE North American Big Data Analytics Product Leadership Award

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1 2015 INSERT COMPANY LOGO HERE 2015 North American Big Data Analytics Product Leadership Award

2 Contents Background and Company Performance... 3 Industry Challenges... 3 Product Family Attributes and Business Impact of Voltage Security... 3 Conclusion... 6 Significance of Product Leadership... 7 Understanding Product Leadership... 7 Key Benchmarking Criteria... 8 Best Practice Award Analysis for Voltage Security... 8 Decision Support Scorecard... 8 Product Family Attributes... 9 Business Impact... 9 Decision Support Matrix The Intersection between 360-Degree Research and Best Practices Awards Research Methodology Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices About Frost & Sullivan Frost & Sullivan 2 We Accelerate Growth

3 Background and Company Performance Industry Challenges Big Data and analytics (BDA) products promise exciting opportunities, as vast stores of personal data are applied to the creation of new products, more effective medicines, safer environments, and more efficient services. On the darker side, and in the wrong hands, personal data could just as easily be used to target individuals and groups for exploitation, demographic discrimination or political manipulation. At the present time, efforts to achieve Big Data s potential benefits are beginning to collide with new data security threats, and with enterprise data protection policies, procedures and implementations that have not been updated, or even examined, in many years. Legacy, network-based approaches to data security are insufficient, and organizations need to secure their informational assets at the data level. The need for data-centric security is driven by Big Data s distributed database architectures, and by the growing impacts of advanced persistent threats (APTs). Put briefly, APTs are long-lasting intrusions into corporate systems that are difficult to detect as they gradually gather enough information to eventually extract the target data. Headliner examples include the data breaches at Target, Home Depot and JP Morgan. Product Family Attributes and Business Impact of Voltage Security Vision Alignment Voltage Security was founded in 2002 by cryptography researchers, with the vision of commercializing Identity-Based Encryption (IBE) in its Voltage Secur TM product. In 2007, Voltage was granted five US patents for the cryptographic underpinnings of IBE. Since then, Voltage has continued to pursue its vision of developing easy-to-use, advanced encryption technologies for data at rest, in use and in motion. In contrast, most of Voltage Security s competitors take the traditional network-based approaches to data security, and have yet to respond directly to the emerging need for data-centric security. Although these solutions can be effective, they are also complex and they require the diligent, ongoing attention of experienced practitioners. Best Practices Example: Existing data security solutions are based on decades-old industry standards and practices. Voltage Security s vision is to bring more effective, easier-to-use, and easier-to-manage encryption technology to the market. Frost & Sullivan 3 We Accelerate Growth

4 Technological Sophistication The Voltage Format-Preserving Encryption TM (Voltage FPE TM ) was granted a US patent in 2011, and the Voltage Secure Stateless Tokenization TM (Voltage SST TM ) is patent-pending. Voltage FPE encrypts specific data fields at ingestion or within the Hadoop environment, without affecting subsequent data processing. Voltage SST improves the speed and reduces the cost of protecting payment card data. Instead of storing and managing tokens in a database (the approach taken by competitors), Voltage Security has developed an approach to tokenization that uses a set of static, pregenerated tables containing random numbers created using a FIPS random number generator. Voltage also obviates the need for another requirement of traditional security solutions, the key management database. Voltage Stateless Key Management TM is a novel approach that automatically provides keys, enabling granular, role-based access to data, and mapping to existing enterprise policies for data access. No key storage eliminates database management issues such as key roll-over, back-up, recovery and audit. Best Practices Example: Voltage technological innovations are theoretically sound and have been independently verified by respected third parties and by the appropriate standards bodies. For example, NIST is tracking Voltage s FPE as part of its SP800-38G standard. Design Traditional encryption solutions were not designed for the current environment, which includes distributed databases, as well as Hadoop clusters and cloud-hosted data applications and storage. Nor are traditional solutions well-suited to today s advanced persistent threats (APTs). Voltage Security recognizes the need to encrypt all data, at rest, in use and in motion, and has designed solutions to meet this need in a more streamlined and automated fashion than is available with most competing solutions. Voltage FPE and Voltage SST are part of the Voltage SecureData product line including Voltage SecureData TM for Hadoop. These products promise to improve performance and scalability, while reducing the cost and complexity of securing large, heterogeneous data environments. Best Practices Example: Voltage SecureData for Hadoop supports encryption, tokenization and data masking protection techniques, using Voltage FPE and Voltage SST, and enables a broad range of use cases for protection of sensitive data in Hadoop and beyond. Data remains encrypted while stored, transferred and in use. Because the data format and its referential integrity are preserved, decryption is not necessary for data queries, database joins, analytics and other applications and operations can use the encrypted data. With Frost & Sullivan 4 We Accelerate Growth

5 data usable for many applications in its de-identified state, the need to expose live data in use is significantly reduced. Positioning The traditional triumvirate of security best practices consists of authorization, authentication and encryption. The accelerating number of successful data breaches using advanced persistent threats (APTs) make it clear that legacy authorization and authentication systems are quite vulnerable, due to their dependence on ongoing expert attention and on end-user behavior. Even if these systems are well-maintained and users are well-behaved, malicious actors can use APTs to gain access to high-level privileges and thus to sensitive data. Consequently, organizations have begun to realize that their data encryption technology needs to be updated. Voltage Security products are well-positioned to replace traditional encryption solutions and are designed to interoperate with existing authorization and authentication systems. Many organizations are also mandated to comply with governmental directives regarding encryption and key management, and Voltage Security solutions are also well-positioned to help address these requirements. Best Practices Example: Security solutions cannot be sold in a vacuum. Voltage Security counts among its technology partners the following leaders in Hadoop and Big Data: Cloudera, Hortonworks, IBM Big Insights, MapR, HP, and Teradata, as well as Amazon Web Services, Informatica, and Perspecsys. Payment technology partners include the following leading providers: Equinox, Elavon, Heartland Payment Systems, Ingenico, Infinite Peripherals, MerchantLink, Thales, UIC and Vantiv. Match to Needs Companies need security solutions that address authorization, authentication and encryption, as well as compliance with a growing number of governmental privacy directives. Today s acceleration in data breaches comes after decades in which organizations squeezed costs out of business processes, and wrote legalese to avoid culpability for bad practices. Now they are discovering that they must raise the priority of data protection, at the same time that many also are beginning to utilize Big Data. Voltage SecureData for Hadoop provides data encryption solutions that are more sophisticated, flexible and easier to manage than traditional solutions, and that are particularly well-suited to today s APTs, compliance requirements and to Big Data s distributed architecture. Best Practices Example: Voltage SST and Voltage FPE can reduce compliance costs and complexity, while also meeting jurisdictionally distinct requirements. Frost & Sullivan 5 We Accelerate Growth

6 Operational Efficiency Successful Big Data security solutions must be flexible enough to integrate with a broad array of existing and newly-installed technologies. Voltage SecureData for Hadoop can encrypt data as it loads into Hadoop, as part of Map Reduce process, or as an offload process to improve throughput, while maintaining the ability to perform most analytical capabilities on the encrypted data. The product also integrates with existing standard and custom ETL solutions. Unlike some competing products, Voltage SecureData for Hadoop encrypts specific sensitive data fields, rather than entire files. Best Practices Example: Voltage SecureData integrates with legacy and current applications, software frameworks and platforms. Voltage Stateless Key Management saves on server costs and administration overhead and delivers scalability well-matched with Hadoop speeds. Conclusion Legacy approaches to data security are insufficient, and organizations need to secure their informational assets at the data level. Voltage Security offers a collection of data-centric security solutions that outpace the competition. Based on Voltage Security s technical innovation, design sophistication, product positioning, operational efficiency and its ability to connect its vision of data-centric security to the target market s obvious needs, Frost & Sullivan finds the company well-qualified to receive the Product Leadership Award in the Big Data & Analytics market. Frost & Sullivan 6 We Accelerate Growth

7 Significance of Product Leadership Ultimately, growth in any organization depends upon customers purchasing from your company, and then making the decision to return time and again. A comprehensive product line, filled with high-quality, value-driven options, is the key to building an engaged customer base. To achieve and maintain product excellence, an organization must strive to be best-in-class in three key areas: understanding demand, nurturing the brand, and differentiating from the competition. This three-fold approach to delivering Product Leadership is explored further below. Understanding Product Leadership Demand forecasting, branding, and differentiation all play a critical role in finding growth opportunities for your product line. This three-fold focus, however, must be complemented by an equally rigorous focus on pursuing those opportunities to a best-in-class standard. Frost & Sullivan 7 We Accelerate Growth

8 Customer communications, customer feedback, pricing, and competitor actions must all be managed and monitored for ongoing success. If an organization can successfully parlay product excellence into positive business impact, increased market share will inevitably follow over time. Key Benchmarking Criteria For the Product Leadership Award, we evaluated two key factors Product Family Attributes and Business Impact according to the criteria identified below. Product Family Attributes Criterion 1: Match to Needs Criterion 2: Reliability and Quality Criterion 3: Product/Service Value Criterion 4: Positioning Criterion 5: Design Business Impact Criterion 1: Financial Performance Criterion 2: Customer Acquisition Criterion 3: Operational Efficiency Criterion 4: Growth Potential Criterion 5: Human Capital Best Practice Award Analysis for Voltage Security Decision Support Scorecard To support its evaluation of best practices across multiple business performance categories, Frost & Sullivan employs a customized Decision Support Scorecard. This tool allows our research and consulting teams to objectively analyze performance, according to the key benchmarking criteria listed in the previous section, and to assign ratings on that basis. The tool follows a 10-point scale that allows for nuances in performance evaluation; ratings guidelines are illustrated below. RATINGS GUIDELINES The Decision Support Scorecard is organized by Product Family Attributes and Business Impact (i.e., the overarching categories for all 10 benchmarking criteria; the definitions for each criteria are provided beneath the scorecard). The research team confirms the Frost & Sullivan 8 We Accelerate Growth

9 veracity of this weighted scorecard through sensitivity analysis, which confirms that small changes to the ratings for a specific criterion do not lead to a significant change in the overall relative rankings of the companies. The results of this analysis are shown below. To remain unbiased and to protect the interests of all organizations reviewed, we have chosen to refer to the other key players in as Company 2 and Company 3. DECISION SUPPORT SCORECARD FOR PRODUCT LEADERSHIP AWARD (ILLUSTRATIVE) Measurement of 1 10 (1 = poor; 10 = excellent) Product Leadership Product Family Attributes Business Impact Average Rating Voltage Security Competitor Competitor Product Family Attributes Criterion 1: Match to Needs Requirement: Customer needs directly influence and inspire the design and positioning of the product family Criterion 2: Reliability and Quality Requirement: Products consistently meet or exceed customer expectations for performance and length of service Criterion 3: Product/Service Value Requirement: Products or services offer the best value for the price, compared to similar offerings in the market Criterion 4: Positioning Requirement: Products or services unique, unmet need that competitors cannot easily replicate or replace Criterion 5: Design Requirement: The product features an innovative design, enhancing both visual appeal and ease of use Business Impact Criterion 1: Financial Performance Requirement: Strong overall financial performance in terms of revenues, revenue growth, operating margin and other key financial metrics Criterion 2: Customer Acquisition Requirement: Product strength enables acquisition of new customers, even as it enhances retention of current customers Frost & Sullivan 9 We Accelerate Growth

10 Criterion 3: Operational Efficiency Requirement: Staff is able to perform assigned tasks productively, quickly, and to a high quality standard Criterion 4: Growth Potential Requirements: Product quality strengthens brand, reinforces customer loyalty and enhances growth potential Criterion 5: Human Capital Requirement: Company culture is characterized by a strong commitment to product quality and customer impact, which in turn enhances employee morale and retention Decision Support Matrix Once all companies have been evaluated according to the Decision Support Scorecard, analysts can then position the candidates on the matrix shown below, enabling them to visualize which companies are truly breakthrough and which ones are not yet operating at best-in-class levels. DECISION SUPPORT MATRIX FOR PRODUCT LEADERSHIP AWARD (ILLUSTRATIVE) High Award Recipient Competitor Competitor 3 22 Business Impact Low Low Product Family Attributes High Frost & Sullivan 10 We Accelerate Growth

11 The Intersection between 360-Degree Research and Best Practices Awards Research Methodology Frost & Sullivan s 360-degree research methodology represents the analytical rigor of our research process. It offers a 360-degree-view of industry challenges, trends, and issues by integrating all 7 of Frost & Sullivan's research methodologies. Too often, companies make important growth decisions based on a narrow understanding of their environment, leading to errors of both omission and commission. Successful growth strategies are founded on a thorough understanding of market, technical, economic, financial, customer, best practices, and demographic analyses. The integration of these research disciplines into the 360-degree research methodology provides an evaluation platform for benchmarking industry players and for identifying those performing at bestin-class levels. 360-DEGREE RESEARCH: SEEING ORDER IN THE CHAOS Competitive Benchmarking Availability of Capital Demographics Buying Behavior Growth Strategies Economic Trends Industry Expansion Industry Evolution New Vertical Markets GeoPolitical Stability Growth Implementation Technology Obsolescence Emerging Technologies CEO Sustainability Disruptive Technologies New Business Cultures Smart Cities Career Development New Applications Segmentation Industry Convergence Country Risk Branding and Positioning Crowd Sourcing Competitive Strategy Needs and Perceptions Capital Investments Emerging Competition Frost & Sullivan 11 We Accelerate Growth

12 Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices Our awards team follows a 10-step process (illustrated below) to evaluate award candidates and assess their fit with our best practice criteria. The reputation and integrity of our awards process are based on close adherence to this process. STEP OBJECTIVE KEY ACTIVITIES OUTPUT 1 Monitor, target, and screen Identify award recipient candidates from around the globe Conduct in-depth industry research Identify emerging sectors Scan multiple geographies Pipeline of candidates who potentially meet all bestpractice criteria 2 Perform 360-degree research Perform comprehensive, 360-degree research on all candidates in the pipeline Interview thought leaders and industry practitioners Assess candidates fit with best-practice criteria Rank all candidates Matrix positioning all candidates performance relative to one another 3 Invite thought leadership in best practices Perform in-depth examination of all candidates Confirm best-practice criteria Examine eligibility of all candidates Identify any information gaps Detailed profiles of all ranked candidates 4 Initiate research director review Conduct an unbiased evaluation of all candidate profiles Brainstorm ranking options Invite multiple perspectives on candidates performance Update candidate profiles Final prioritization of all eligible candidates and companion best-practice positioning paper 5 Assemble panel of industry experts Present findings to an expert panel of industry thought leaders Share findings Strengthen cases for candidate eligibility Prioritize candidates Refined list of prioritized award candidates 6 Conduct global industry review Build consensus on award candidates eligibility Hold global team meeting to review all candidates Pressure-test fit with criteria Confirm inclusion of all eligible candidates Final list of eligible award candidates, representing success stories worldwide 7 Perform quality check Develop official award consideration materials Perform final performance benchmarking activities Write nominations Perform quality review High-quality, accurate, and creative presentation of nominees successes 8 Reconnect with panel of industry experts Finalize the selection of the best-practice award recipient Review analysis with panel Build consensus Select winner Decision on which company performs best against all best-practice criteria 9 Communicate recognition Inform award recipient of award recognition Present award to the CEO Inspire the organization for continued success Celebrate the recipient s performance Announcement of award and plan for how recipient can use the award to enhance the brand 10 Take strategic action Once licensed, share award news with stakeholders and customers Coordinate media outreach Design a marketing plan Assess award s role in future strategic planning Widespread awareness of recipient s award status among investors, media personnel, and employees Frost & Sullivan 12 We Accelerate Growth

13 About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages almost 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 31 offices on six continents. To join our Growth Partnership, please visit Frost & Sullivan 13 We Accelerate Growth

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