1 SWIM INTO DATA TO BEST SUPPORT TOP MANAGEMENT DECISION IN A DYNAMIC AND COMPETITIVE MARKET SAS SeUGI 20 Paris, June 13th 2002 Cristiano Portas -Arena GroupCEO 1
2 Agenda 2 Subject Who Timing Introduction C. Portas 2 min. Arena Group C. Portas 3 min. Historical Background Legal Structure Facts & Figures Vision / Mission / Objectives/Strategy C. Portas 5 min. Business Intelligence Project C. Portas 8 min. Key Objectives Key Benefits Key Success Factors Next Steps C. Portas 2 min. Live demo D. Frisoni 10 min.
3 Introduction 3 Mr. Cristiano Portas Arena Group CEO
4 Arena Group 4
5 Arena Group: historical background Arena was established as a Trade Mark spin-off from Adidas, with the key aim of achieving international leadership in designing, developing and marketing top performing competition swimwear Arena succeeded in equipping the national teams of U.S.A., Canada, the German Federal Republic, France, England, ex U.S.S.R., Hungary, Poland and the Czech Republic for the World Championships in West Berlin, winning 62 medals equal to 75% of the total For less than 30 years Arena has successfully evolved up to become one of the leading Brands at world-wide level in the Waterwear category, achieving a very strong market position in Europe (with a 20% share in the swimwear and beachwear categories) and Far East.
6 Arena Group: Legal Structure 6 Main Holding Arena Distribution S.A. (CH) Sub-Holding Arena Sport Benelux S.A. Business Unit Arena Italia SpA Business Unit Arena France S.A. Business Unit Arena Germany GMBH Manufacturing Unit Arena International S.A.
7 Arena Group: facts & figures 7 MBO 2001 The key objective of the new Majority Shareholders, in full consistency with the previous ones, is to ensure the further international development of the Arena Group and of the Arena Brand in the coming years, by pursuing the strategy of focus on the European Market and on the Waterwear core business, already implemented by the Top Management involved in the MBO. Today Arena Brand Sales at retail price are in the range of Euro 300 Million all over the world, out of which about 25% in the Far East, where the trademark is owned by the Descente Group, for a total volume equal to 15 million pieces on a yearly basis. The EBITDA in 2001 went up above 6.5% of Net Sales, more than doubling the level achieved in The Arena Group employs about 380 people in Europe, distributed into the R&D Centres in France and Italy, the Factory in France, the Holding companies in Switzerland and Benelux and the Business Units in Italy, France and Germany. Furthermore there are about 200 people in Japan, managed by Descente Group.
8 8 Vision Mission Objectives Strategy
9 Arena Group: Vision (2005) 9 Arena is perceived by European Consumers and Retailers as the most powerful sports brand in the waterwear category. This because Arena has been able to properly leverage on its historical equity and competence in competition swimwear by developing a top quality product range in the competition, leisure and beachwear segments, which fully satisfy olympic athletes as well as daily consumers.
10 Arena Group: Vision (2005) 10 Arena is also considered the ideal business partner by european sporting goods retailers, as it has been proven successful in consistently deliver outstanding results in terms of overall profitability, consumer appeal and loyalty, value for money, quality standards, time to market, efficient assortment, in-store presence and customer service. On top of this, thanks to its R. O. I. and equity building performances, Arena is estimated to be an appealing, reliable and competitive investment from its own Shareholders, as well as from the entire financial community.
11 Arena Group: Vision (2005) 11 Arena can do this thanks to its undisputed competence as a brand which is mastering the available technology and boosting creativity and innovation, in order to fulfill the toughest performance requirements in the competition field, while also paying attention to design, fashion trends and perfect fit. Arena key competitive advantage is its design & development, marketing and sales competence, which allows arena to successfully face the huge market challenge in the increasingly competitive environment, while also consistently achieving or even exceeding business and financial goals.
12 Arena Group: the Mission 12 Our key aim is to become the European Reference Brand for the unisex core consumer target, being identified as the top performing and cool (still not superficial and/or frivolous) sports brand. For this reason, Arena is the best brand for athletes, while also attractive for the real sports lovers who take serious care about their mental and phisical well being. Arena can do this because designing, developing and marketing waterwear products has been for over 30 years its core competence as it has been consistently proven at olympic games, world and European Championships, as well as in the daily challenge by million consumers all over the world, and particularly in Europe.
13 Arena Group: the Mission 13 We take it very seriously to identify consumers needs, wishes and dreams and transform this knowledge into products which deliver outstanding quality and value to both our consumers and business partners. We believe our South European heritage gives us a clear competitive advantage vs our global competitors, since it is a fact that almost 70% of the world-wide textile business is designed and developed in italy or in france, our two major markets.
14 Arena Group: Key Objectives 14 We want to become the clear # 1 sports brand in Europe in the Waterwear category, both in terms of net sales, market share, as well as in terms of consumer satisfaction indicators such as top of mind, awareness, overall rating, purchase intention and loyalty.
15 Arena Group: STRATEGY 15 We will operate worldwide into one core product category: WATERWEAR To achieve our Business & Financial Goals, we definitely need to streamline our global range to max 750 core styles on a yearly basis.
16 Arena Group: STRATEGY 16 EXAMPLE: IDEAL ASSORTMENT (# OF YEARLY STYLES BY B.U. TYPE) A B C - COMPETITION LEASURE/BEACHWEAR HARDWARE TOTAL WATERWEAR
17 Business Intelligence Project 17
18 Key Objectives 18 Provide each Business Unit with the best-of-breed Decision Support System (DSS); Apply a prototype approach, by first developing and testing the new Business Intelligence platform in the Major B.U. (Arena Italia S.p.A.), and later spreading the same model, with Roll-out projects, to the rest of the Group. Software selection of the best-of-breed Data Mining software application (that brought to the selection of SAS Business Intelligence platform). Implement a data driven DSS for a company, which can be considered brand new each 6 months.
19 Key Benefits 19 The New SAS B.I. platform must enable us to efficiently and effectively create and manage ad hoc analysis for building up a solid triangle of success: Consumer Efficient Consumer Response; KeyBrandHealth s indicators; Company Strong improvement in Sales Forecasting / Product Planning Design & Development success Track record Analysis by Trade channel / Key account; Analysis by Category/Segment/Consumer target; Analysis by concentration curve (Customer + Product); Profitability Analysis (Customer + Product); Customer Top Customer Service Level (Perfect Order) Ideal Supplier / Business Partner
20 Timing 20 Phase 1 Arena Italia Business Unit - Prototype for Sales & Marketing Reporting Analysis of key-user requirements Phase 2 Definition of report detail level and integration Phase 3 Design of DW architecture Phase 4 DW extraction procedures Phase 5 Development of standard reports and ad hoc analysis for KPI / KSF Phase 6 System tuning Training Go-live 01/03/01 15/03/01 15/04/01 30/04/01 15/05/01 31/05/01 30/06/01 three months
21 Key Success Factors 21 The main benefits stemming from the project are the following: Reliability in collecting and extracting business information from a unique and certified data base; Speed in accessing and analysing business information; Possibility of running ad hoc analysis ; Paperless reporting tools; Flexibility of the B.I. platform in integrating information from different legacy systems; Scalability of the B.I. platform in spreading the same tools to the whole Group.
22 Next Steps 22 Fully leverage B.I. to ensure the achievement of Sales & Profit Targets by assessing KPI/KSF progress Vs Budget /elapsed time and immediately closing any possible gap, both at B.U. and Global level; Spread the DSS tool to the rest of the business areas in Arena Italia (Logistics, Warehouse, Buying, etc.); Design & Develop ASAP Project Roll-Outs for the other Business Units of the Group.
23 23 Live demo GRUPPO SISTEMA SAS partner Daniele Frisoni BI project manager Alan Buda BI software engineer
SOLUTION OVERVIEW SAS MERCHANDISE INTELLIGENCE Make the right decisions through every stage of the merchandise life cycle Deliver profitable returns and rewarding customer experiences Challenges Critical
RC GROUP Corporate Overview VISION & MISSION We, at RC Group aim to become the preferred Partner for Innovative, Customer driven, Value adding IT based business solutions and services in local and international
Zalando - Europe's market leader in fashion ecommerce April 2013 Zalando is driving a mega trend, bringing fashion ecommerce to Europe Mega trend: Online fashion is the second wave of ecommerce, following
Innovation Simplifying BI On-Demand Mobility Quality Innovative BUSINESS INTELLIGENCE FACTORY Advantages of using our technologies and services: Huge cost saving for BI application development. Any small
Applied Business Intelligence Iakovos Motakis, Ph.D. Director, DW & Decision Support Systems Intrasoft SA Agenda Business Drivers and Perspectives Technology & Analytical Applications Trends Challenges
Business Intelligence Software : Europe, 2002 (Executive Summary) Executive Summary Publication Date: 9 January 2004 Authors Fabrizio Biscotti Colleen Graham This document has been published to the following
Your Partner For Successful Dialogue Marketing Nov-05 GHP 1 Who is GHP? GHP is an international operating company group for full-service dialogue marketing and customer management. We realize dialogues
Driving greater loyalty in Europe What consumers want and where brands are failing to deliver Research commissioned with consumers in France, Germany and Switzerland Executive summary Fast-changing technology,
Increasing Retail Banking Profitability through CRM: the UniCredito Italiano Case History Giorgio Redemagni Marketing Information Systems Manager Paris, 2002 June 11-13 UNICREDITO ITALIANO GROUP OVERVIEW
Cutting Edge Analytics for Sustainable Performance Using Business Intelligence to Achieve Sustainable Performance Adam Getz Principal, About is a software and professional services firm specializing in
How successful is your campaign and promotion management? Towards best-practice campaign management strategies Welcome to the new normal Businesses today are under unprecedented pressure to increase spending
The spoken word shall prevail Strategic Outlook Bonn, February 26, 2015 Timotheus Höttges Chairman of the Board of Management Deutsche Telekom AG Ladies and Gentleman, As you know, today and tomorrow we
Magda Salarich Head of Santander Consumer Finance Santander Consumer Finance S.A. ( Santander Consumer Finance ) and Banco Santander, S.A. ("Santander") both caution that this presentation contains forward-looking
A SAS White Paper: Implementing a CRM-based Campaign Management Strategy Table of Contents Introduction.......................................................................... 1 CRM and Campaign Management......................................................
Data Center Infrastructure Management optimize your data center with our DCIM weather station Your business technologists. Powering progress Are you feeling the heat of your data center operations? Data
QlikView for manufacturing industries Boost profitability, customer satisfaction and loyalty, and reduce risk. qlik.com With QlikView s ability to enable IT groups to rapidly deploy applications, we are
An Introduction to FleetCor Technologies A Leading Global Provider of Fleet Cards and Specialty Payments to Businesses March 2012 Safe Harbor Provision This presentation contains statements that express
ACCURACY DELIVERED ABOUT US WHO WE ARE BizAcuity is a fast growing Business intelligence strategy company, providing reliable, scalable and cost effective consultancy and services to clients across the
G00270685 Agenda Overview for Digital Commerce, 2015 Published: 18 December 2014 Analyst(s): Jennifer Polk Marketing is making a greater impact on, and taking more responsibility for, digital commerce.
in collaboration with Core Banking Transformation using Oracle FLEXCUBE Unlocking the power of FLEXCUBE with Capgemini Moving towards a packaged system transformation program Capgemini is an Oracle Diamond
COLLOSEUM: the ultimate fashion empire! COLLOSEUM means trendy, stylish clothing for women at a reasonable price. Therefore as franchisee you benefit from: a strong, fast expanding brand with a history
AMDOCS CUSTOMER success story BELGIUM S LEADING MULTI-PLAY SERVICE PROVIDER IMPROVES THE CUSTOMER EXPERIENCE AND AGENT EFFICIENCY WITH AMDOCS Amdocs OPS is a very powerful and useful tool and has had a
AMDOCS CRM FOR FINANCIAL SERVICES INSTITUTIONS THE NEED FOR CRM EXCELLENCE In today s highly competitive and challenging environment, financial services institutions can no longer base their strategy primarily
Lead the Retail Revolution. The retail industry is at the center of a dramatic shift in the way consumers shop and interact with their retailers. After hundreds of years of customers going to the store,
Investor Presentation April 2014 Safe Harbor Statement This document includes supplemental financial measures that are or may be non-gaap financial measures. These supplemental financial measures should
Driving Manufacturing Performance SIMATIC IT Production Suite Answers for industry. SIMATIC IT at the intersection of value creation processes With SIMATIC IT, Siemens is broadening the scope of MES. Plant
Customer Support Superior Service Solutions for Your Laser and Laser Accessories Superior Reliability & Performance Optimizing Service Support for our Customers. Increased up-time Focus on core business
QSC AG Analyst Roundtable Cologne, December 12, 2013 AGENDA 1. Operational Update Barbara Stolz CFO 2. Strategic Update Juergen Hermann CEO 3. Presentation of Selected Innovations - QSC-WiFi - QSC-tengo
ElegantJ BI White Paper Achieve a Complete Business Picture with a Business Intelligence (BI) Dashboard Integrated Business Intelligence and Reporting for Performance Management, Operational Business Intelligence
Full Year 2012 Results Madrid, February 28 th, 2013 Our progress in 2012 1. A new company identity and mission 2. A fully integrated organization 3. A strong plan going forward 4. Solid business and financial
Stockholm, May 23 th 2007 Executive Health System: Performance Management for the Planning of Human Resources and Health Expenses Policies Pietro Betto BD Manager HR Applications SAS Italy Agenda The new
Hospitality Technology Solutions Serving satisfaction meeting today s business demands and consumer needs The new consumer Expanding the dining room with cutting-edge hospitality technology Over the past
Unlock the business value of enterprise data with in-database analytics Achieve better business results through faster, more accurate decisions White Paper Table of Contents Executive summary...1 How can
Sport expertise reinventing your digital experience with smart solutions for sport Reinventing your digital experience with smart solutions for sport The rules of the game have changed and so has the behavior
A Marketing & Sales Dashboard Implementation Lessons Learned & Results Den Haag, 25-05-2011 A short introduction of Leaf and Deloitte AN INTRODUCTION 1 Leaf is one of Europe s most established confectionary
Sales success through optimised processes from branch to head office Retail Software Solutions Introduction Finely fitted targeted expertise from the global partner for retail success MICROS-Retail, the
US ONSHORING OFFERS SUPERIOR EFFECTIVENESS OVER OFFSHORE FOR CRM IMPLEMENTATIONS Whitepaper Eagle Creek Software Services March 2015 Introduction CRM services are shifting from a focus on point solution
INDRA IN THE CZECH REPUBLIC Application Management Business Intelligence indracompany.com indracompany.com GENERAL INFORMATION INDRA Czech Republic s.r.o. is a consulting company providing comprehensive
An Apparel Thought-Leadership Report: Advantages of Out-of-the-Box PLM Preconfigured product lifecycle management (PLM) solutions offer a pathway to faster installation. Seasoned vendors are offering out-of-the-box
Text Analytics and Big Data META-FORUM 2012 Brussels, 20 th June 2012 Atos Research & Innovation 1 Table of Contents 1. Atos and why we are here 2. Examples 3. BIG: Big Data Public Private Forum 2 2 Atos:
Javier Marín Private Banking, Asset Management and Insurance Disclaimer Banco Santander, S.A. ("Santander") cautions that this presentation contains forward-looking statements. These forward-looking statements
For immediate release Herzogenaurach, August 7, 2014 First Half 2014 Results: Group sales increase 10% on a currency-neutral basis in Q2 Negative currency effects and continued weakness in golf weigh on
HIGHLIGHTS Goal: Reduce costs, improve decision-making, and enhance overall business performance by deploying business intelligence enterprise-wide. Solution: Information Builders WebFOCUS Results: With
Joint success with the International Partner Program of SER As Europe's largest independent vendor for ECM software we believe that ECM Excellence is the key to success. Working closely together with our
YOUR CHECKLIST Marketing can impact 2 things 1 2 Your business outcomes by focusing on your PERSONAL GOALS BUSINESS GOALS CONSTRAINTS Your clients satisfaction by aligning your IDEAL CLIENT Desired outcomes,
Customer Relationship Management Annie POSTIC - Program Manager SAS Institute Europe Agenda Customer Relationship Management The SAS Solution for CRM The SAS CRM Methodology Real-Life Examples The Route
Sybase Solutions for Healthcare Adapting to an Evolving Business and Regulatory Environment OVERVIEW Sybase Solutions for Healthcare Adapting to an Evolving Business and Regulatory Environment Rising medical
Ralph Lauren Shelby Gray Group #2 BUS 440.02 11:30 0 COMPANY OVERVIEW Polo Ralph Lauren is a company specializing in the production of lifestyle products. Ralph Lauren began forty years ago with simply
AMDOCS INTERACTIVE CUSTOMER SUCCESS STORY HONG KONG CSL At CSL, we have a commitment to deliver quality, innovative and relevant mobile data services to all of our 1010 and One2Free customers. The Interactive
Goldman Sachs European Financials Conference Improving growth and profitability in life insurance Bruno Pfister, Group CEO Berlin, 11 June 2008 Agenda 1. Profitable growth: strong delivery since 2003 2.
2012-2014 100B AGAIN! 1 (6737) Table of Contents I II III Direction Global Network Sales Targets IV Business Plan (by Product & Business Unit) V R&D VI Basic Policy on Profit Distribution Disclaimer Regarding
Markets, F. Buytendijk Research Note 5 November 2002 Business Intelligence: The European Perspective When choosing business intelligence products, European users are not that different from North American
Performance Management Applications Gain Insight Throughout the Enterprise Applications that Span the Enterprise Managers need a consolidated view of their key enterprise metrics and performance indicators
AXA INVESTMENT MANAGERS Entering a new phase of growth Investor Day November 20, 2014 Andrea ROSSI CEO AXA Investment Managers Member of the AXA Group Executive Committee Certain statements contained herein
Strategy and Financials Spring 2013 1 What we stand for: high quality standards growing business perfect fit high brand awareness modern and trend oriented fashion middle price segment 2 Highlights 2011/12
Investor Day 2014 Digital Strategy Gerd von Podewils, Senior Vice President Global Communication Paris, November 19, 2014 HUGO BOSS 19-Nov-14 2 Agenda Change in consumer expectations Omni channel business
AMDOCS CUSTOMER success story PELEPHONE SPEEDS THE DELIVERY OF NEW SERVICES ACROSS MULTIPLE MOBILE NETWORKS WITH THE AMDOCS COMPACT SERVICE PLATFORM Amdocs gives Pelephone the business flexibility to stay
The Leading-Edge Software Solutions Marco Guida CEO 1 TXT: three solution-oriented divisions TXT Perform TXT Polymedia TXT Next Demand & Supply Chain Management Solutions Core Product: Solutions and value-added
The 2013 Supply Chain Agenda Time to go beyond the traditional supply chain optimization projects 5 th Edition Prepared and edited by: Erik Koperdraat Kris Dieteren Capgemini Consulting The Netherlands
MERCHANDISING OPTIMIZATION DRIVING SALES AND LOWERING COSTS Better Merchandising Procurement and Sourcing Supply Chain Management Toronto Montreal Chicago 90 Richmond Street E., Suite 100 600 de Maisonneuve
Speaker s curriculum vitae Education : Commercial engineer - ULB / Solvay Business School (Belgium) Previous positions : 1987 Puilaetco, Luxembourg (formerly DL Associates) - General Manager, then Executive
Ariston Thermo Group Information and communication technology ICT ARISTON THERMO GROUP 1 AGENDA Group and ICT Overview ICT Transformation Project ICT ARISTON THERMO GROUP 2 The world s partner in energy
ATOSS Software AG Excellence in Workforce Management Presentation January 30, 2015 1 Christof Leiber, Member of the Board, ATOSS Software AG 01 Business model and developments 2006 2014 02 ATOSS growth
Most retailers have seen the need to create omnichannel customer experiences. Leveraging Existing Business Data to Build Effective and Lucrative Omnichannel Retail Experiences TECHBLOCKS WHITEPAPER Leveraging
From Data to Decision Enhancing Supply Chain Efficiency in Fast Fashion Retail Bruno Cortes Chief Information Officer December4 th, 2012 CIO Summit Europe A fashion accessories company with presence in
ATOSS Software AG Excellence in Workforce Management 1 Christof Leiber, Member of the Board, ATOSS Software AG 01 Business model and developments 2006 2014 and first half of 2015 02 ATOSS growth strategy
Big Data at Cloud Scale Pushing the limits of flexible & powerful analytics Copyright 2015 Pentaho Corporation. Redistribution permitted. All trademarks are the property of their respective owners. For
2012 Productivity Gains for SMBs with OnCloud ERP PestBusters takes 1st mover advantage GreeneStep OnCloud ERP enables SMBs to take advantage of an agile business automation and processes integration system
Results highlights For the year ended: 31 Mar 31 Mar (million ) 2011 2012 Change Net sales 772.3 913.4 +18.3% Gross profit 637.0 755.5 +18.6% % of Net sales 82.5% 82.7% +0.2 pp Operating profit 132.1 152.3
38 44 N 9 08 W iscala CRM: Optimize Your Revenue, Profitability and Customer Satisfaction Powered by making global business simple As an API distribution company we have to be able to very carefully track
An Oracle White Paper May 2011 BETTER INSIGHTS AND ALIGNMENT WITH BUSINESS INTELLIGENCE AND SCORECARDS 1 Introduction Business Intelligence systems have been helping organizations improve performance by