Payneham Road Precinct Committee ANNUAL BUSINESS PLAN

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Payneham Road Precinct Committee 2012-2013 ANNUAL BUSINESS PLAN MARKETING PLAN STRATEGY 1: Marketing and Advertising A destination for affordable bridal services Build on the awareness of Payneham

1 Payneham Road Precinct Committee ANNUAL BUSINESS PLAN MARKETING PLAN STRATEGY 1: Marketing and Advertising A destination for affordable bridal services Build on the awareness of Payneham Road as a destination for affordable bridal services by producing a Payneham Road bridal event at the 2012 Adelaide Fashion Festival. The creation of an identity for Payneham Road as Adelaide s premier bridal shopping precinct. Increased brand awareness for Payneham Road. Number of businesses participating in the initiative. Increased visitor numbers to Payneham Road s weddingrelated $8,000 November 2012 STRATEGY 2: Marketing and Advertising A sustainability and wellbeing hub Develop brand awareness for the Precinct as a hub for sustainability and wellbeing, by encouraging Payneham Road businesses to participate in St Peters Fair. Investigate opportunities available through a partnership with Sustainable Communities SA. The creation of a sense of place for Payneham Road as a centre for wellbeing and sustainability. Increased brand awareness for Payneham Road. Partnership initiatives formed with Sustainable Communities SA. Strategy 1.2.2: Use events to generate activity, attract visitors, provide local community engagement opportunities, promote learning and creativity.

2 Strategy 1.4.2: Host and facilitate community events and Nil April 2013 STRATEGY 3: Marketing and Advertising Local Community Shopping Subsidise co-operative advertising in the local Messenger Newspapers. Increased brand awareness for Payneham Road. Number of businesses participating in advertisements. $2,000 December 2012 STRATEGY 4: Payneham Road Branding Promote the Precinct logo, local businesses and Payneham Road website with a public relations campaign. The campaign will be supported by promotional materials and social media presence. Public relations campaign including social media strategies Production of promotional items that feature Payneham Road branding The creation of a sense of place for Payneham Road as a destination shopping precinct. Increased brand awareness for Payneham Road and the Payneham Road Precinct Committee. Business and local community support of the social media page and branded merchandise. $6,925 March 2013 STRATEGY 5: Maintain the Payneham Road website Maintain the website for the Payneham Road Precinct. Hosting, search engine optimisation and maintenance of the Payneham Road website.

3 Website supported by Payneham Road Increased visitor numbers to the site STRATEGIC LINK: Strategy 3.5.1: Facilitate the sharing of information and consultation between businesses and residents. $2,000 Ongoing URBAN OBJECTIVES STRATEGY 6: Streetscaping Update amenities, develop Precinct branding opportunities and increase accessibility to the Precinct. upgrade the street furniture, including rubbish bins develop strategies to make Payneham Road a destination instead of a thoroughfare (permanent and/or temporary) develop strategies to promote Payneham Road to passing motorists eg. banners, signage develop strategies to make Payneham Road more pedestrian friendly development of a unifying theme or vision for the Precinct identify and promote parking opportunities along the street Community feedback on streetscaping improvements. July 2013 Strategy 1.1.1: Develop and implement a streetscaping strategy for retail precincts that enhances the cultural values and engages property owners to improve facades and shared car parking arrangements. Strategy 1.1.2: Develop precinct plans for each commercial precinct to articulate identity, clear visions and a framework of strategies and actions to frame the development of business and commercial precincts. Strategy 3.2.1: Preserve and enhance the unique character of all of our City s business precincts. $5,000 + $30,000 carry forward. BUSINESS & COMMUNITY RELATIONS STRATEGY 7: Business Networking Events Business Networking Events held to facilitate information dissemination by the PRPC, and to gain feedback from the local business community.

upgrade the street furniture, including rubbish bins develop strategies to make Payneham Road a destination instead of a thoroughfare (permanent and/or temporary) develop strategies to promote

4 STRATEGIC LINK: $1,200 Two annually. Increased business community awareness of PRPC Feedback and evaluation from business to the PRPC for program refinement. Promotion of Payneham Road businesses amongst themselves. Number of local business representatives attending events. Feedback received from local business representatives at events. PRPC Terms of Reference Function 2.1: To represent the majority voice of businesses on Payneham Road and to be the peak body for advocacy and lobbying with respect to issues such as traffic, parking and pedestrian facilities. STRATEGY 8: STRATEGIC LINK: Business Newsletters Include the Payneham Road Precinct Business News in Look East. the Payneham Road Precinct Business News section of Look East to all Payneham Road businesses and commercial property owners. Increased business community awareness of PRPC Engagement with the Payneham Road business community. Improved relationship between the Council and the Payneham Road business community. Response and involvement of local businesses in the activities of the PRPC. PRPC Terms of Reference Function 2.1: To represent the majority voice of businesses on Payneham Road and to be the peak body for advocacy and lobbying with respect to issues such as traffic, parking and pedestrian facilities. Nil Three annually. STRATEGY 9: Committee Administration Implementation of the PRPC Annual Business Plan. An efficient and effective Committee. Strategies from the PRPC Annual Business Plan are implemented Strategy 1.1.2: Develop precinct plans for each commercial precinct to articulate identity, clear visions and a framework of strategies and actions to frame the development of business and commercial precincts. Strategy 3.2.1: Preserve and enhance the unique character of all of our City s business precincts. $ Ongoing.

5 TOTAL BUDGET $25,925 + carry forwards

FREMANTLE BID COMPANY LIMITED BUSINESS IMPROVEMENT DISTRICT BUSINESS PLAN 2012 2017

FREMANTLE BID COMPANY LIMITED BUSINESS IMPROVEMENT DISTRICT BUSINESS PLAN 2012 2017 Page 1 of 17 Guiding principles The City of Fremantle, the Fremantle Chamber of Commerce and the Fremantle BID each have