Latest & Up-to-Date Course Modules

Transcription

1 Latest & Up-to-Date Course Modules E-Commerce Website Creation Course With WooCommerce & Rezkii How to Create, Manage, and Market an E-Commerce Site

2 E-Commerce Website Creation Overview Introduction The combined retail value of ASEAN (Singapore, Malaysia, Indonesia, Thailand, Vietnam) online sales was estimated to be SGD$9.42 billion in 2013 with Singapore accounting for the largest share of 25%. Online retail spending is expected to grow by 20% annually from 2013 to Source A.T. Kearney. Succeeding in e-commerce isn t as simple as setting up a beautiful storefront and expecting customers to flow in. There are a number of things that needs to be set in place before an e-commerce business can take off. Some common mistakes made by failed e-commerce ventures include: Poor inventory management No unique selling proposition Poor user interface and user experience (UI/UX) Lack of trust Inferior e-commerce software Lack of planning and foresight Inability to retain customer loyalty And many more In this 2-day interactive hands-on e-commerce website creation training course, you will not only learn the technical aspects of setting up an online storefront, but more importantly how to sell. From project planning, market research to site development and conversion rate optimization, you will know how to create and manage an online store by the end of this workshop. Objectives By the end of this course, participants will: Understand what the market wants, and sell them what they want. Develop a marketing plan and understand the difference between buying advertisement and content or long tail marketing. Be familiar with using WordPress, WooCommerce, and Rezkii to design and create an online store. Set up a shopping cart, payment gateway, shipping options, and more. Key Features Up-to-date course modules Demo website for each student Hands-on with lots of practical examples Taught by Web Design experts in the field Structured curriculum After-training support 2

3 E-Commerce Website Creation Outline Introduction (Presentation) The Landscape of E-Commerce in Singapore and the World Today Introduction to E-Commerce, WordPress, Woo- Commerce and Rezkii Why do ecommerce on WordPress and Woo- Commerce? What is Rezkii? E-Commerce Project Basics (Presentation, worksheet) Project Planning Market Research Planning your site architecture and sitemap Planning your home page WooCommerce Refresher (Presentation, practical hands-on) Customising your WooCommerce Site Customizer Adding a logo Creating individual product pages Creating product category pages Creating coupons Setting up a shopping cart Setting up shipping options and developing a shipping strategy Setting up your payment gateway Managing orders and customer accounts How to collect credit card payments on your website and PayPal. How to Increase Conversions and Online Sales (Presentation, walk-through, practical hands-on) How to gain consumer trust by making a great first impression Remarketing with coupons and offers Improving the shopping cart experience Following up via newsletter Asking for feedback Using live chat Optimizing for speed Securing your site and showing people they can trust their information is safe with you Organizing site navigation and structure Rezkii: A Better Way to do E-Commerce (Demonstration, practical hands-on) What is SaaS and why is Rezkii a better way to do WooCommerce Starting a store on Rezkii Page Builder Customizer 3

4 E-Commerce Website Creation Other Information Other Information Who Should Take This Course Anyone who wants to create an online store, entrepreneurs who want to start an e-commerce business, and business owners who already have a WordPress website and want to integrate ecommerce on their existing site. Prerequisite Basic computer knowledge is required for this course. No prior coding knowledge is required. A demo web hosting account and domain name with the WordPress software pre-installed as well as a trial Rezkii account will also be provided to each student. Participants will be required to bring their own laptops with WIFI access capability. Course Duration 2 Days (10am - 6pm) Certificate Upon completion of the course, students will be awarded a Certificate of Completion. Training Method Instructor-led training Instructor Hazrul A. Jamari Hazrul spent 11 years in the web development industry building backend and frontend with various frameworks like asp.net, CakePHP, CodeIgniter, Symfony, Ruby on Rails and WordPress. In 2010, he co-founded the Singapore WordPress User Group, organised meetups with corporate partners such as SmartSpace and Microsoft and public partners such as the National Library Board. In 2011, he organised Singapore s first WordCamp where it attracted 100+ visitors across Asia. And in 2015, he was part of the team led by PHP User Group Convener, Michael Cheng, to bring Matt Mullenweg, founder of WordPress and Automattic, for a 1-day exclusive public meetup in Singapore. As an Ecommerce expert, Hazrul was part of the backend team that built MoVend, a mobile payments aggregator service. He was also involved in building the Customer Information System for YooMob which connected with Maxis charging system. In 2014, he created Rezkii, a WooCommerce SaaS, helping businesses start an online store easily and sold ALM Group to icommerce Asia and transited over as Director of Technology. 4

5 To register for our courses online, visit How did you find out about us? Search Engines Advertisments Word-of-mouth Course Registration Form Course Fee Time Course Dates 1 E-Commerce Website Creation Training Course with WooCommerce & Rezkii S$480 10am - 6pm Name of Applicant(s) Contact No Company: Address: Contact Person s Contact Person s Contact No.: Company Details Payment Term ibank Transfer Cheque All payments are to be made within 7 working days from date of invoice. Seats will only be confirmed upon receipt of payment. Upon receiving your payment, we will you a receipt and confirmation of your successful application. Transfer full amount to DBS Current Kindly register@equinetacademy.com once you have completed the ibanking transfer. Terms and Conditions Make Cheques Payable to Equinet LLP Mail all cheques to: 137 Cecil Street, #07-05 Hengda Building, Singapore General Upon receiving your online submission, we will then process your application, reserve your seats, and you an invoice. Seats will only be confirmed upon receipt of payment. Upon receiving your payment, we will you a receipt and confirmation of your successful application. Course fees are inclusive of course notes, writing materials, internet connection, and refreshments. Participants are required to bring their own laptops and power adaptors unless stated otherwise. Equinet Academy reserves the right to reschedule any course dates due to unforeseen circumstances. Equinet Academy respects your privacy and will not misuse or sell your personal information. Where will the trainings be conducted? 137 Cecil Street, #07-05 Hengda Building, Singapore What payment methods do you accept? Currently, we accept only cheque, ibanking, and cash payment. Registration and payment must be completed at least one week before the commencement of the course in order to confirm your seats. What are the procedures to claim for SkillsFuture Credit? You may remit payment of the full course fees to us first, and then claim for reimbursement through the SkillsFuture Credit website. Alternatively, you may pay full/partial fees for the course through your SkillsFuture Credit account. To register online, visit /courses/#form By signing and submitting this form, you are acknowledging and agreeing to the above stated terms and conditions. Signature/Date