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1 2 nd Annual Russia & CIS Telecoms Executive Forum Smart Investments and Breakthrough Strategies for Top-Line Growth and ARU Improvement 10 th & 11 th November 2014 Marriott Tverskaya, Moscow, Russia Take a Highway to Top Revenues: Strategic Optimisation of Infrastructure Investments, Effective Monetisation of Services Offerings re-arranged industry meetings between telecommunications operators, handset manufactures or service providers and representatives of the sponsors. anel Discussions Information Technologies in Telecommunication Under the Conditions of Economic Recession Convergency and Vendor Responsibility: Single or Multiple? Working with OTT Service roviders: Overcome Challenges to Seize the otential New Revenue Opportunities Attending this remier marcus evans Forum Will Enable You to Improve your competitive position through cost efficient high speed wireless network investments Increase capacity and area penetration to maximise revenue per user Lower operational costs and improve efficiency through network sharing and outsourcing Meet the increasing demand for bandwidth through investment in new networks Capitalise on LTE and 4G networks through innovative market strategies Utilise network data to enhance customer experience latinum Sponsors Gold Sponsor Lunch Sponsor Silver Sponsors Expert Speaker anel Ivan Tavrin Anatoly Smorgonsky YOTA, Scartel Murat Cinar Chief Technical Officer life :) Ermek Niyazov Vice resident, Marketing Director Kyrgyztelecom Alexander Baluk Head of roducts & latforms Development for Access Network awel Karlowski General Director CEE, Russia & CIS BT Global Services Evgeny Chermashentsev Director, Infrastructure Andrey Grachev Director for Network Development Jörg Deibert V Central and Eastern Europe Genband Telecommunications Sanjay Kapoor Senior Vice resident, Strategy, Chief Marketing Officer Vitaly Fridlyand Vice resident, Managing Director Russia and CIS Fujitsu Ali Agan Kcell Yurij Komardin Chief Technology Officer KyivStar Shuhrat Ibragimov Vice resident, Strategy and Business Development TTK Bjørn Amundsen Vice resident and Director Head of Coverage Telenor Sergey Marin Head of Big Data roduct Development Igor Kheresh Development Director M2M and Telematics Services Chief Content Officer, Head of Business Development Sergey Nichiporuk Head of Strategy Department MTS Ukraine Andrey Morozov Chairman of the Board Cboss Doug Miller V of roduct Marketing Jon Linden Chief Strategy Officer rocera Business Development Sponsors Media artners

2 Day One, 10 th November Registration and Coffee Opening Address from the Chair b p GRAS THE OORTUNITY: WHERE IS THE REGION GOING? Keynote Address Monetising LTE: Boosting the rofits Through Increased Service Offerings Key selling point of enhanced data for consumers: Introducing new revenue streams Boosting consumers mobility through VoLTE offerings Driving data consumption through enhanced enterprise data usage Selling bandwidth for wholesale services: How can new business model support the revenue growth? Ivan Tavrin,, LTE IMLEMENTATION: NEW TECHNOLOGIES AND NEW REVENUE STREAMS Russian Made Integrated Convergent Turnkey Always Available BSS Solutions: Cboss approach We Take Responsibility for Everything CBOSS: Russian IT professionals stronghold. Convergent is in our blood (and name) Monetising the value of each subscriber transaction, while growing BSS solution up to 10 mil with CBOSS Mid Range Reliability is omnipotent and taken as such if your solution scales into 100+ mil with always on CBOSS High End Full service suite: From design to turnkey implementation, technical support and consulting. Single point of responsibility - matters Import replacement - perfect fit Andrey Morozo, Chairman of the Board, Cboss BUSINESS CARD EXCHANGE AND NETWORKING AND REFRESHMENTS BREAK An early opportunity in the conference to meet all other conference attendees by systematically moving around the room. Make use of the opportunity to learn about the companies, projects, and backgrounds of other attendees and swap business cards in an informal environment re-arranged industry meetings between telecommunications Case Study Building a Solid LTE Roll-Out Strategy and Implementing the Latest Technologies to Ensure Greatest ROI Ensuring smooth transfer from 3G to 4G infrastructure: Installing innovations to support multiple networks Integrating next generation architecture in the current network: Best-in-class solutions Boosting data transfer efficiency through combined LTE TDD and LTE FDD Alexander Baluk, Head of roducts & latforms Development for Access Network Information Technologies in Telecommunication Under the Conditions of Economic Recession Changes of the current tasks, lifecycle of IT in telecom under the conditions of recession Finding the balance between IT innovation and limited financial resources What are evolutionary and revolutionary expectations in IT sphere during the recession? Decision making in IT under the conditions of limited resources: What to do, who will get on well, who will be guilty and who will be awarded? anel Moderator: Vitaly Fridlyand, Vice resident, Managing Director Russia and CIS, Fujitsu anelists: awel Karlowski, General Director CEE, Russia & CIS, BT Global Services re-lunch Address Jon Linden, Chief Strategy Officer, rocera Lunch Sponsored by NETWORK INVESTMENTS: ENSURING STEADY REVENUE GROWTH THROUGH A SOLID BUSINESS MODEL Don t Just romote, Earn the Right; A New Approach to Digital Marketing and Creating Sustainable Value for the Telecom Industry Communication service providers spend $150 billion annually on marketing and customer retention programs but marketing ROI and NS still remains low The state of telecom marketing today Best practices in telecom digital marketing automation New innovative approaches Improved marketing effectiveness that engages subscribers d Doug Miller, V of roduct Marketing, Case Study The largest Wi-Fi network in the United Kingdom Broadband on the move slogan or reality? Wi-Fi that drives customer service innovation Are 5 million hotspots enough to do business in a country of the size of the UK? awel Karlowski, General Director CEE, Russia & CIS, BT Global Services Networking and Refreshments Break re-arranged industry meetings between telecommunications Case Study Enhancing Real Time Mobile Communications: Genband-Simply Mobile Advanced development platforms for communications enabled mobile applications Mobile over-the-top solutions for consumers, SMBs, and enterprises Mobile unified communications Intelligent messaging, video mail, next generation voice mail Network densification and mobility via small cell & carrier Wi-Fi Secure I session grids to enable WebRTC, VoLTE, RCS, and LTE Roaming Jörg Deibert, V Central and Eastern Europe, Genband Telecommunications IMLEMENTING THE LATEST SOLUTIONS TO INCREASE SERVICE OFFERING AND MAXIMISE ARU Case Study Innovative Charging and Billing Strategies: Implementing the Best-In- Class Technologies Implementing unified solutions to boost billing efficiency: Incorporating operators, subscribers, services and network technologies Increasing subscriber scalability to support multiple target market segments and various tariffs Maximising system flexibility to enable efficient reconfiguration Speaker to be Announced Shortly Case Study ersonalised Services and Advanced Bundling Strategies to Maximise rofits Introducing innovative bundle strategies to target subscriber segments more effectively re-paid and post-paid offerings: Meeting the needs of private customers Increasing offerings for business customers: Identifying and implementing technologies to boost VAS Getting the costs down: Meet the needs of low prices, while maintaining quality of service Ermek Niyazov, Vice resident, Marketing Director, Kyrgyztelecom Case Study Automating and Advancing CRM to Increase Sales of Services and Boost Operational Efficiency Integrating the latest CRM solutions into the current OSS: Optimising and standardising the processes Improving full customer life-cycle to maximise customer satisfaction and sustain their loyalty rocess-centric operations to increase employees productivity and operational efficiency Driving the growth in sales through brand management and integration with social media platforms Speaker to be Announced Shortly Closing Comments from Chair and End of Day One DRINKS RECETION Opening of the Drinks Reception Case Study Getting Ahead of the Competition: Breakthrough Business Models to Embrace Opportunities in the Growing Russia and CIS Market Enhancing customer offerings to overcome market saturation Effectively embracing the shift from voice to data centric mobile network operator Focus on up-selling data and driving sales towards 4G offerings Sergey Nichiporuk, Head of Strategy Department, MTS Ukraine

3 Day Two, 11 th November Registration and Coffee Opening Address from the Chair OTIMISING CAEX AND OEX THROUGHT THE BEST-IN-CLASS TECHNOLOGY Case Study Lowering Operational Costs Through Collaborative Model: Leveraging Between In-House and Outsourced Operations Optimising network operations and increasing efficiency to minimise costs: Is it worth outsourcing? Identifying key areas for outsourcing Maintaining high-level customer experience through clarified managed services contract Striking the right balance between internal and external sourcing Ali Agan,, Kcell Turnkey Solutions for Russia and CIS Market: Approach Sanjay Kapoor Senior Vice resident, Strategy, Chief Marketing Officer Networking and Refreshments Break re-arranged industry meetings between telecommunications Case Study Implementing Data Centre Solutions to Minimise Capital Investments and Operational Costs Leasing the resources for data centre efficiency in affordable and predictable manner Security, reliability and sustainability: Implementing the best-in-class solutions Reducing up-front costs through innovative technology implementations Boosting capacity accuracy for effective upfront and operational costs management Murat Cinar, Chief Technical Officer, life :) Case Study New Model of Mobile Operator: An Innovative Approach Effective CapEx and OpEx management by implementing high-tech solutions Innovating client relationship management Who are OTT players for mobile operators: artners or competitors, costs or revenues? Anatoly Smorgonsky,, YOTA, Scartel Convergency and Vendor Responsibility: Single or Multiple? Is multi-vendor convergent solution possible? Who is responsible for this solution? What s the maintenance cost? For a single vendor convergent solution: Who supports Hardware? Who supports System Software? What happens if any of integration layers has issues? Consequently: What s the maintenance cost? Cost constituent: What language this vendor speaks? Lunch anel Moderator Andrey Morozov, Chairman of the Board, Cboss Unsurpassed Organisation assion for Innovation Steadfast Dedication The marcus evans group has over 20 years of experience in the production of premium business events. Known globally for our unwavering dedication to quality and excellence, we aid our clients in achieving their strategic goals by providing market leading business intelligence otherwise inaccessible to them. At marcus evans, we craft products that empower our clients to drive organisational growth and achieve effective decision-making. Our clients focus on continuous improvement creates a strong basis for an ongoing dialogue, allowing us to evolve our abilities to address their needs successfully. Developing major sector-focused events, marcus evans provides unique business and networking opportunities across diverse industries and professions. We aim to meet all of your strategic information requirements through premium products delivered through a variety of media. We consider innovation to be vital. Our extensive proprietary analysis of our client business needs enables to equip you with the tools need for future success. WHAT DOES THE FUTURE HOLD: ADDRESSING THE MAIN MARKET TRENDS Case Study Moving Beyond Basic Voice Services to Generate New Revenues How to drive 98 % of the population into 4G? Making a smooth transition from voice to data driven services For how long should be keep both 2G and 3G when rolling out 4G Bjørn Amundsen, Vice resident and Director Head of Coverage, Telenor Case Study Big Data What Will Ensure Boosting Revenues for Operators in the Region? How can well implemented data analytics help to minimise operational costs and increase customer satisfaction? Improving marketing efficiency through advanced analytics Creating a solid foundation with location data to build out cross-industry solutions Improving network efficiency through enhanced visibility of the data traffic Yurij Komardin, Chief Technology Officer, KyivStar OTT SERVICES: BOOSTING TECHNICAL INVESTMENT TO ENSURE GROWING REVENUES Case Study OTTs and Telcos: Friends or foes? Current trend: Users turn to free Internet-based applications, eroding telcos revenues OTTs & telecoms building a win-win partnership - possible ways to cooperate Content bundles: the competitive solution for OTTs, ISs and mobile operators in Russia Chief Content Officer, Head of Business Development Working with OTT Service roviders: Overcome Challenges to Seize the otential New Revenue Opportunities Leveraging benefits for both parties: What are the best strategies for fruitful collaboration? Minimising spending for BSS, ensuring smooth transition and maximising ROI: What are the key points to consider? Overcoming challenges of providing an attractive overall package: Combining partner s service with operator value add anel moderator: Chief Content Officer, Head of Business Development Networking and Refreshments Break re-arranged industry meetings between telecommunications Case Study M2M as a Next Opportunity for Mobile Operators Identifying the potential: How can operators in Russia and CIS embrace the potential revenue streams early? Understand the role of IT in enabling operator to provided M2M solutions Implementing the latest technology to maximise capabilities in the areas of security and privacy Igor Kheresh, Development Director M2M and Telematics Services Case Study Market Analysis: Innovative Approach Towards Monetising Data Getting most out of your data: How can Russia and CIS players embrace the opportunity Find the right market intelligence to enter new markets and expand your business effectively Targeting specific clients with personalised offerings: Implementing best-in-class marketing analytics Sergey Marin, Head of Big Data roduct Development, Closing Comments from Chair and End of the Forum Business Development Opportunities Does your company have services, solutions or technologies that the conference delegates would benefit from knowing about? If so, you can find out more about the exhibiting, networking and branding opportuniti es available by contacting: Raihan Nasir, Business Development, marcus evans Stockholm Tel: ,

4 Sponsor rofiles latinum Sponsors Business Developement Sponsors CBOSS is a visionary leader in the development of innovative unified convergent BSS solutions for end-to-end automation of telecommunications business processes, delivering a competitive edge to telecoms across the globe. CBOSS offers the full range of hardware, system and application software, and professional services, including consulting, turnkey implementations, technical support, staff training and IT outsourcing, providing telecoms with guaranteed operations quality while minimizing operational and capital expenditures. CBOSS can supply operators, service providers and MVNOs with all components of IT infrastructure and/or services, as well as full-scale outsourcing options, giving them a reliable and convenient single point of responsibility for the support of the entire BSS solution, which includes responsibility for computing hardware, system and application software and all integration layers between those. As a global specialist in energy management with operations in more than 100 countries, SCHNEIDER ELECTRIC offers integrated solutions across multiple market segments, including leadership positions in Utilities & Infrastructure, Industries & Machines Manufacturers, Non-residential Building, Data Centres & Networks and in Residential. Focused on making energy safe, reliable, efficient, productive and green, the Group s 150,000 plus employees achieved sales of 24 billion euros in 2013, through an active commitment to help individuals and organizations make the most of their energy. CYREN provides the world s largest service providers and software vendors with the Internet security solutions they need to protect billions of people and transactions. Designed specifically to be easily deployed or private labeled by partners, CYREN s Web, and Anti- Malware products provide relentless protection on any device. CYREN s proactive analytics and cloud-based malware detection capabilities equip its partners with security solutions that stand out as clear differentiators in the ever-evolving industry. Visit CYREN s GlobalView Security Center or go to GENBAND is a global leader in smart networking solutions for service providers and enterprises in more than 80 countries. From the Core to the Edge to the Experience, the company s technology seamlessly evolves I networks to new levels in scalability, security, profitability and efficiency. GENBAND s market-leading technology facilitates multimedia voice, data and video sessions and anywhere and any device services that scale on public and private networks. GENBAND is headquartered in Frisco, Texas, and has R&D, sales and support resources in more than 50 countries. Lunch Sponsor rocera Networks, Inc. (NASDAQ: KT), designs acketlogics, the world s premier solution for Internet Intelligence. Used by the world s largest and most demanding broadband networks, acketlogics are revolutionizing the way operators and vendors monitor, manage and monetize their network traffic. Elevate your business value and improve user experience with rocera s sophisticated intelligence solutions. Gold Sponsor provides subscriber experience and network applications for CSs. We turn the vast amount of Internet activity data from the DNS into insights and action that are used to deliver high-value applications. These applications enable CSs to provide a remarkable Internet experience and generate new monetization opportunities through customer-centric services.

5 Speaker rofiles Andrey Morozov CBOSS resident, Andrey Morozov holds MS degree in Applied Mathematics from a university. He started his career as analyst, in 1992 joined Moscow Cellular Communications as lead software engineer and worked his way up to the head of IT development division. In 1996 he founded software development company, and successfully grew it from a startup to a leading supplier of convergent BSS solutions to telecom operators of any size under CBOSS brand. awel Jerzy Karlowski awel is a graduate of the Technical University of Szczecin (L) with a Master s degree in Electrical Engineering. rior to joining BT Global Services in August 2007, he worked at Netia S.A., the publicly listed biggest independent telecommunications operator in oland, as a Board Member and Chief Commercial Officer, and prior to that at T-Systems oland as its Managing Director. He began his business career in 1991 at AT&T Network Systems/Lucent Technologies, where over a period of 12 years he held various positions, such as Sales V for the Mobility Segment in C&EE and Sales Director for an-european Service roviders. Jörg Deibert Joerg Deibert has held the position of V Central & Eastern Europe, Russia & CIS at Genband for the last 5 years. Within this role, he oversees all sales, technical and operational activities within the region. rior to joining Genband, he was V Sales Deutsche Telekom Group at Juniper and has also held senior management positions at Cisco Systems, IBM and Sonus Networks. He holds a MSc Degree in hysics from Freiburg University (Germany). Anatoly Smorgonsky Anatoly has been in the telecommunication industry for 13 years. Before being named CEO in April 2014, he held leadership positions in Scartel (brand Yota) - leading Russian operator of LTE wireless broadband internet. From December 2013 he fulfilled the role of deputy CEO and chief operations officer. In his current position, Anatoly s main responsibilities include developing and implementing the strategy of Scartel Ltd., product launch, increasing the efficiency of Yota s all business dimensions. rior to Yota, from February 2013 Anatoly served as executive directordirector for products and marketing in Rostelecom. Before that from 2009 he held a number of executive positions in VimpelCom (Beeline brand), including the roles of marketing director in Moscow region and head of marketing for TV services and content, responsible for Beeline TV product. From 2005 to 2007 Anatoly was managing projects in large Russian Telco companies like Svyaznoy and Tele2. rior to that he was working as an engineer in technical department of VimpelCom office in Voronezh and in Voronezh science and research institute. He earned a Master s degree in Radiophysics and Electronics from Voronezh State University, a diploma in finance and a Master s degree in business administration from the Academy of national economy supported by the government of Russian Federation. Sergey Marin From 2013 on Sergey is working at VimpelCom as head of Big Data products development. His department is responsible for creation of all products related to Big Data analytics and monetisation. Graduated with honors degree in 2000 from the Moscow State University after M.V. Lomonosov with speciality in Applied Mathematics and Statistics. In 2013 Sergey earned MBA degree from the Moscow School of Management Skolkovo. His career in Telecommunications Sergey began in the Netherlands at Acision, company which is the leading vendor of mobile message processing systems. At Acision Sergey was responsible for architecture of Mobile Number ortability solution, realtime billing and mobile internet solutions. In 2003 Sergey has moved to Hewlett-ackard where as lead product manager was responsible for transfer of a number of H OpenView products to Web 2.0 technologies for large European and American telecom and technology customers. In 2007 Sergey has moved to KN where as project manager at strategic projects office he was responsible for cross-company products including Single Customer View & Business Intelligence. In 2009 Sergey has moved back to Russia where at Adidas CIS Sergey was responsible for Business Intelligence and Data Mining. Dmitry is an ITV and OTT industry leader with years of experience in high-tech companies in Russia & the CIS. Heading the Content Acquisition and Business Development at Nemo TV, he oversees all media content issues and focuses on the overall formation of the Nemo TV service, partnerships and expansion. rior to that, Dmitry was in charge of business development at online theatre Zoomby.ru. He has been also profoundly engaged in media consulting with focus on online services, pay&free TV and digital marketing, while being responsible for strategic and business planning for Tier-1 players on telecom market in Russia and the CIS. Dmitry also served as the Head of content department at Beeline (VimpelCom Ltd.), standing at the forefront of developing and bringing to market the Beeline TV, a rapidly growing Russian provider of home ITV services. Alexander Baluk Alexander graduated from the Moscow Aviation Institute and holds degrees in engineering and economics. As well he finished Customer Focused Innovation program at Stanford University. He started his career at VimpelCom as an R&D engineer in Holding various positions in VimpelCom, both supporting and leading new technologies implementation projects in particular 3G/HSA, LTE in different business units of the VimpelCom group, Alexander today is responsible for the radio-access network development across the VimpelCom group.

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