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1 Company Information

2 The Consultancy We are what we repeatedly do. Excellence then, is not a single act, but a habit Calabrese House offers consultation in a wide variety of areas of hospitality. Our expertise and knowledge ensured we have conquered an abundance of projects with internationally recognised brands, including a multitude of independent bars and restaurants on food and beverage delivery. Calabrese Houses stance as an industry leader means we can assist troubleshoots within existing businesses by finding solutions for problems, streamlining operations or remedying underlying problems. Whether you need an innovative slant with a new cocktail menu, help improving service standards, an increase in staff performance, a solution for a compliance or licensing issue, or simply to make your business more financially efficient our expertise ensure we cover the lot! We also offer a one-stop-shop for clients that need a guiding hand in launching new premises by providing innovative solutions in product development. We cover everything from bespoke menus, bar design, recruitment advice, procurement, back office systems and development of all necessary trainee programmes and procedures. Calabrese House, having cemented our prowess in the hospitality industry, will ensure we bring your vision to reality with unrivalled dedication and expertise.

3 What we do Overhaul Concept Plans Calabrese House can take on a complete overhaul of the venue, defining a specific market through competitor analysis and key consumer studies. We can work from the bottom by simply developing a company ethos, to define the disposition, character and fundamental values particular to the concept, working from the operation of the back-of-house to the design of the interior, as well as working on the branding and current customer base. Business Development Calabrese House will target the right demographic to define the perfect strategy. Our Business Development team will build relationships with key clients and local businesses as well as working closely with the marketing team to drive conversion. Marketing Strategies & Social Media Overhaul With emerging trends and technology in social media moving faster than your busy Twitter feed, our marketing team will advise, produce and manage the best strategy for your project. Management & Staff Training & Development Providing hands-on training sessions for both staff and management built around a training manual formed purposely to cover the brand ethos, set-up, service standards, employment terms, health and safety and all other policies and procedures. Bespoke Bar Design & Build Calabrese House will guide and assist your bar design from aesthetic front-of-house, to operations and functionality. We will bring our wealth of experience and knowledge to ensure we deliver a truly bespoke and functioning bar set up. Food & Beverage Menu Overhaul VIP Press & Celebrity Management Service Standards Defining and achieving the high standard of customer service expected, ensuring maximum efficiency in the workplace and helping develop the skills and aptitude required for the job. Equipment & Produce Procurement Calabrese House will advise the procurement of essential equipment, glassware and food and beverage produce.

4 Events Tailor made with enthusiasm Calabrese House provides comprehensive event solutions for both corporate and private clients. We pride ourselves on delivering a full event management service for corporate and private events in a creative fashion to suit your needs. Our prowess in event management will ensure we bring your vision to reality with unrivalled dedication and expertise. We will bring the party to you along with our team of award-winning, London based, cocktail bartenders at your disposal! Event services - Full production & set design - Audio & visual equipment hire - Comprehensive event management - Cocktail bars - Glassware & full equipment - Mixologists, management & service personnel - SIA licensed door supervisors - Bespoke cocktail menu s - Entertainment & DJs - Sound production Mixology Paramount to an art form Gerry Calabrese s philosophy is to use only seasonally relevant produce to create Calabrese House s bespoke cocktails. Our expert team is in constant development to ensure we are at the forefront of drinks mastery, using the most innovative and creative ideas the industry has seen!

5 We offer bespoke consultations for clients to ensure they get the drinks and the experience they desire. A great deal of time and care is taken to develop our drinks and we believe that what we do is paramount to an art form. About Us Calabrese House is a premium, independent cocktail bar operator and a comprehensive Beverage & Event Consultancy Company. Headed by the energetic entrepreneur Gerry Calabrese. The senior team of Calabrese House has over 40 years of experience in the sector and has won a multitude of awards over the years including Best Bar UK (Theme Awards) and Best Bar London (London Bar & Club Awards) for the critically acclaimed The Hoxton Pony. Renowned for its attention to detail and innovating mentality, Calabrese House is at the cutting edge of UK hospitality. Gerry Calabrese - Managing Director Gerry has been in the hospitality industry for 18 years, working in all sectors of the business, from prestigious 5-star hotels, top restaurants, boutique nightclubs and award winning cocktail bars. This gives the company a unique insight and intricate knowledge of all facets of hospitality. He has won a host of awards, both personally and for the company. Calabrese also consults for major global beverage companies in product development, as well as advising a number of internationally recognised brands on food and beverage delivery. Gerry has also done a variety of media work including being a regular contributor to a number of national & regional magazines. Jon Calabrese Head of Operations Jon has begun to forge a strong reputation within the hospitaility industry. Heis born to the breed. Heavily influenced by his father, world-renowned cocktail maestro Salvatore Calabrese and entrepreneur brother Gerry. Since the brothers started working together, their business has grown expidentionally. Jon takes a fresh approach to the industry and runs day to day operations for the group, managing and cultivating teams of passionate hospitality professionals. In his role as Head of Operations he consistently provides seamless experiences for both customer and client. Jon is found on the ground and in the thick of it. Jon has also spent time travelling the country, utilising relationships, in his previous capacity as a business development manger for a major brand. In 2013 Jon led the development of INK a year long pop-up bar, based in London s West End on behalf of Calabrese House, teaming up with Stephen Manderson (Professor Green).

6 Jennifer Hughes Head of Events & New Business Jennifer started her career in hospitality in 2002 for the Northern sector of The Living Room Group (now, Living Ventures). In 2005, she moved to London, secured by Frank Dowling of the Inc. Group as Head of Events before moving back to the Living Room Group as Events Operator for three of their flagship sites. Jennifer then moved to ETM Group working for venues such as The Botanist Sloane Square, The Cadagon Arms Chelsea and The Gun Docklands, which developed Jennifer s business sense and creative awareness. The progression to The Soho House Group in 2009 as Events Manager of Shoreditch House as well as the Aubin & Will s Cinema, helped build professional and regular clients such as Madonna, Kate Moss, Robert De Niro, Kevin Spacey and Elton John along with high profile Fashion houses such as Burberry, Tom Ford, Dolce & Gabbana and Mulberry. She then moved to Project Manager for The House Festival from January-July 2012 ( Successfully securing headliners such as Lana Del Ray, Keane, Friendly Fires, Labrinth, Aloe Blacc, Basement Jaxx, Aluna George, Lianne La Havas and Rizzle Kicks along with high-profile sponsors and partners such as SKY and Grey Goose saw the festival completely sell-out within 22 hours of releasing tickets. In October 2012, Jennifer relocated to Calabrese House. Emma Murray PR & Marketing Strategist Emma has over 10 years PR experience predominately with national blue-chip brands, celebrities and large entertainment venues. Emma started her PR and Marketing career managing the sponsorship for the British Superbike Championship, before being head hunted by a large agency to manage the UK account for Harley-Davidson Motorcycles and Apparel. From here, the next natural progression for Emma was to go freelance and went on to secure accounts with: David Hasselhoff, Whisky Mist, The Hippodrome, Loaded Magazine, London Clubs International, Celebrity Chef James Martins first UK restaurant - The Leeds Kitchen and Aspers Casinos to name but a few. Emma is constantly on the pulse, expanding and developing her knowledge on all the latest social media platforms and helps deliver a key online marketing strategy helping businesses to understand what their customers require. Nicola Mondela Bar & Event Management Nico has worked all over the World as a top bartending professional and is passionate about bars and drinks. He has also worked as a teacher, educating some now top industry professionals in the art of bartending and mixology. He has over 10 years of experience in the profession.

7 Clients Past & Present