Unleashing the O2O Business when the Local Mobile Payment Services are Taking off. 9 Oct Emil Chan

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1 Unleashing the O2O Business when the Local Mobile Payment Services are Taking off 9 Oct 2015 Emil Chan

2 Emil Chan

3 Emil Chan Profile Over 20 years experience in managing IT and business transformation projects in the financial industry, listed companies and technology start-ups. Part time lecturer of HKU SPACE Institute for China Business teaching courses about ecommerce and Emerging Technologies in Beijing, Shanghai and Shenzhen NLP trainer for Project Management Institution IT Consultant and Member of Director's Conference of St John Ambulance Guest speaker for PCPD for general public and schools Vice President of iproa Member of Advisory Committee of HK Government OGCIO's Sponsorship Scheme on Development of Digital Inclusion Mobile Applications (DIMA) Host of ComputerWorld Finance Innovation Forum Hong Kong/Singapore 2013

4 Online Identities QQ: facebook.com/emilchan twitter.com/cnemil linkedin.com/in/emilchan flickr.com/cnemil Wechat: weibo.com/cnemil

5 The new identity

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10 Alibaba s Carnival in Countries 57B Volume 24B Online Deals 500M Parcels 600M Users

11 How about the performance of other Platforms? : 機 銷 量 超 百 萬 台 共 14 億 元 國 美 :10 分 鐘 線 上 突 破 2 億 元 京 東 : 每 秒 銷 售 20 多 台 電 視 蘇 寧 : 線 上 銷 售 同 增 487%

12 The Big 4 of ecommerce in China

13 Trend of Technology Lifecycle Source: Bank 3.0

14 Core of Business Operations Flow of Money Flow of Goods Flow of Information

15 Are they 3rd Party Payment Agents?

16 Major 3rd Party Retail Payment Agents in China and Hong Kong

17 Paul Volcker The only thing useful banks have invented in 20 years is the ATM

18 Internet Thinking

19 Wool comes from the pig's back One gets the benefit for free and the price is paid by someone else

20 Bigs can fly if they find where wind blows

21 Uber Everyone s own Private Driver

22 Airbnb Welcome Home

23 Segway the leader in personal, green transportation

24 AliPay KFC

25 The Salt Merchant

26 Rent-Seeking Textile Quota Utility companies Taxi Tunnels Financial Services

27 FinTech

28 Banks move into the digital world

29 Digital World taking over banks

30 Types of Internet Finance 3 Party Payment P2P Lending Big Data Finance Crowd Funding

31 FinTech Payment Innovation

32 Innovation of Electronic Retail Payment Systems Year Innovation 1980 ETC 1982 JETCO 1985 EPS 1993 PPS 1996 RTGS 1997 Octopus

33 EPS Refill cancelled in 2007

34 The Innovation of Octopus in last 20 years Year Innovation 1994 Proposed by MTRC 1997 Used on MTR, buses and ferries 2000 Accepted by Citybank issued Built-in Octopus Visa Cards 2010 Selling of Customer Database 2014 Support AliPay with Mobile App

35 HKMA s roles on FinTech As a facilitator E-bill presentment and payment platform E-cheque NFC Mobile payment

36

37

38

39 Flow of echeck

40 The Project Schedule of echeck Major Milestone Start End Public Consultation Jun 2012 System Development Mar 2014 May 2015 Internal Test Jun 2015 Sep 2015 Member Bank Test Aug 2015 Sep 2015 Simulation Test Sep 2015 Nov 2015 Soft Launch 12 Dec 2015 Public Launch 31 Mar 2016

41 HKMA s roles on FinTech As a regulator Proposed a regulatory regime for Stored Value Facilities (SVFs) and Retail Payment Systems (RPSs)

42 Licensing regime for SVF Propose to implement a licensing regime, covering device based (e.g. stored value cards) and non device based (e.g. online stored value account) multipurpose SVF, to ensure the safety and soundness of issuers, and protection of users float Issuing SVF without a licence will be a criminal offence No licence is required for single purpose SVF The Hong Kong Monetary Authority ( HKMA ) may exempt the following SVF from applying for a licence - SVF for use within, or within close proximity to, the issuer s premises; or - SVF for purchasing limited range of goods or services from a limited group of goods and services providers As licensed banks are already subject to regulation under BO, they are deemed to be licensed to issue SVF

43 Designation regime for RPS Operate and provide retail payment services in Hong Kong; or process Hong Kong dollar or other prescribed currencies (e.g. RMB, USD) A RPS may be designated if any disruptions to the RPS have implications to the monetary or financial stability of Hong Kong; public confidence in payment systems or the financial system of Hong Kong; or day-to-day commercial activities in Hong Kong Potential Coverage include: Credit card schemes, Debit card schemes, Merchant acquirers, Payment gateways

44 Objectives of the regulatory regime ensure the safety and soundness of the operation of SVF and RPS in Hong Kong; ensure adequate protection and no misappropriation of float of SVF; foster innovation in retail payment products and services in Hong Kong by providing clarity in the legislation and a level playing field for market participants; and maintain Hong Kong s status as an international financial centre, by putting the retail payment legislation on par with what other major financial centres are pursuing.

45 Status of Legislation The Clearing and Settlement Systems (Amendment) Bill 2015 gazetted on 23 January 2015 The Bill was introduced into the Legislative Council for first reading on February 4, 2015 Bills Committee on Clearing and Settlement Systems (Amendment) Bill 2015 First meeting on Monday, 2 March 2015 Target completion of legislation: end of 2015

46 Benefits to FinTech development By introducing the regulation, we can provide clarity in the legislation; provide a level playing field for market participants; and maintain Hong Kong s status as an international financial centre; Benefits to FinTech development foster innovation in retail payment products and services in Hong Kong attract more e-money issuers to establish business in HK create more opportunities for IT support and security services companies in HK

47 When the coach is also the referee

48 9 Banks With iphone Remote Check Deposit Apps - APPS MOBILE 06/13/2011 According to a recent Federal study, the use of paper checks have declined 7.1% since 2006 thanks to a 45% growth in electronic payments; but that doesn t mean we are done with good old-fashioned paper checks that account for 24.5 billion in annual payments Odds are no matter how digital you make your life you ll still receive a few paper checks each year. With this in mind, we found 9 banks that will let you use your iphone camera to remotely deposit your check, no matter where you are

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50 Alibaba 雲 計 算 平 台 商 品 供 應 商 ( 企 業 和 個 ) 商 品 購 買 者 ( 企 業 和 個 ) 網 絡 數 據 模 型 各 渠 道 信 息 和 調 研 獲 得 的 客 信 記 錄 交 易 狀 況 投 訴 情 況

51 Flow of Cheque Payment Process Payer Cheque Payee Bank Pr T + 1 Fund Bank Pe Clearing House

52 Flow of FAST Payment Process Payer Payee Online Order T + 0 Notification Bank Pr Fund Bank Pe FAST System

53 Flow of 3rd Party Payment A Payer Online Order Notification Payee Operator Bank Pr Fund T + 0 Bank O

54 Flow of 3rd Party Payment B Payer Online Order Notification Payee Operator Bank Pr Bank Pe T + 0 Fund Fund Bank O T + 1

55 Flow of 3rd Party Payment C Payer Online Order Notification Payee Operator Bank O

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57

58

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60 App vs Wechat

61 WeChat Payment

62 Mobile CRM Membership Card ecoupon

63

64 AIDA Model

65 Internet Changed the Flow

66 The New Model AIDA AISAS

67 Core of O2O Environment

68 Cross-border epayment

69 One Belt, one Road

70 Leung mulls SME support in One Belt, One Road pursuit 10 Aug 梁 振 英 接 受 新 華 社 專 訪 時 表, 發 展 經 濟 改 善 民, 特 區 政 府 須 適 度 有 為 港 須 抓 住 機 遇, 為 國 家 帶 路 戰 略 扮 演 超 級 聯 繫

71 Crossborder Trading

72 Free Trade Zones

73 Cross-border Online Shopping Year Volume (RMB) Billion Billion Billion

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