What to Expect During the First Day of Class in Marketing Management

Size: px
Start display at page:

Download "What to Expect During the First Day of Class in Marketing Management"

Transcription

1 COURSE SYLLABUS EUROPEAN CREDIT TRANSFER SYSTEM (ECTS) PILOT PROGRAMME UNIVERSITIES IN ANDALUSIA, SPAIN ACADEMIC YEAR: 2012/2013 DEGREES: Business Administration and Management (BAM) / Double Degree in Law, and Business Administration and Management (LBAM) BASIC COURSE INFORMATION COURSE: MARKETING MANAGEMENT (Dirección Comercial English group) CODE: 4087 STUDY PLAN: 1998 TYPE (core/obligatory/elective): Core TOTAL CREDITS (LRU/ECTS): 12 THEORY CREDITS: 9 PRAXIS CREDITS: 3 YEAR: 5 th BAM / 6 th LBAM TERM(S): 1 st and 2 nd (Year-long) LEVEL: 2 nd Cycle TEACHING TEAM INFORMATION Course coordinator: NAME: Mª ÁNGELES RAMÓN JERÓNIMO FACULTY/DEPARTMENT: Faculty of Business Administration / Department of Business Management ACADEMIC AREA: Commerce and Marketing Research CATEGORY: Profesor Contratado Doctor POD GROUPS CREDITS TOTAL Large Lecture group Regular Lecture group Seminar Group OFFICE HOURS: To be announced OFFICE No.: maramjer@upo.es TEL.: WEBPAGE: Other teachers: NAME: EMILY GROTT FACULTY/DEPARTMENT: Faculty of Business Administration / Department of Business Management ACADEMIC AREA: Commerce and Marketing Research CATEGORY: Profesor Asociado POD GROUPS CREDITS TOTAL Large Lecture group Regular Lecture group Seminar Group OFFICE HOURS: To be announced OFFICE No.: egrott@upo.es TEL.: WEBPAGE: 1

2 SPECIFIC COURSE INFORMATION 1. COURSE DESCRIPTION. Marketing policy decisions; The market; Applicable techniques; Marketing strategy; Marketing-mix; Prices; Distribution; Advertising; Product policy. (BOE of 19 January, 1995) 2. ACADEMIC CONTEXT PREREQUISITES: No prerequisites exist at this time for this course in Marketing Management. We do recommend, however, that students pass Business Economy (4000) from the 1st-Year of the Double Degree in Law + Business Administration & Management and the 4th-Year course, Strategic Management & Business Policy (4032). These courses will provide students with the knowledge needed to do well in Marketing Management, where we will expound on a series of basic Business Administration concepts as they apply to the world of marketing CONTEXT WITHIN THE DEGREE: Students majoring in Business Administration & Management will have had limited exposure to material covered in Marketing Management (limited to basic concepts covered in Business Economy in the 1 st Year of the Degree). That said, students should be at least somewhat familiar with marketing fundamentals. The reality, however, is that due to the time elapsed since students took in Business Economy (4 full academic years) among other factors students grasp on key marketing concepts is generally feeble by the time they enroll in this course, for all practical purposes making it necessary to start from scratch. This fact generally becomes evident when students take the pretest the first day of class in order to identify their strengths and weaknesses before delving into the course itself. This lack of prior knowledge, however, is compensated for by the fact that Marketing Management is offered in the last year of the degree in Business Administration & Management when students are generally more mature, responsible and interested in the subject. In addition, the relatively small size of learning groups fosters active participation, stimulating an even greater interest in the course RECOMMENDATIONS: Increasingly competitive markets and dynamic environments call for increasingly more effective management. This is true in the case of both non-profit and for profit organizations. Hence, marketing s role in the business arena is more important than ever before. Learning the tricks of the trade involves developing a wide range of skills that enable effective decision-making in business contexts. We recommend that students be familiar with key concepts underpinning Strategic Management and organizational structure. It is also recommended though not required that students have a working command of the English language, as a portion of the material used in this course may be in English. 2

3 3. TARGET APTITUDES GENERAL SKILLS: Students enrolled in this course should work to acquire the following general skill set through autonomous study and class attendance (many target skills listed here are common to other courses in the Degree): - Ability to apply theory to practice - Teamwork, collaborative skills - Research / information management skills - Oral / written communication skills - Interpersonal skills - IT skills - Capacity for synthesis / connecting ideas - Critical thinking skills - Creativity 3.2. SPECIFIC SKILLS: Cognitive (Know ): - Grasp fundamental concepts and become familiar with basic marketing terminology. - Be aware of the impact marketing decisions have on the organizational level. - Identify and gain an understanding of key strategic marketing aspects. - Identify different characteristics of operative marketing (mk-mix). - Make connections between strategic and operative dimensions of marketing. - Foster a motivation to research; develop the ability to analyze new problems with newly acquired tools; encourage rigorous, systematic reasoning habits. Procedural-Instrumental (Know how to ): - Identify relevant sources of information needed for competent marketing decision-making. - Carry out diagnostics and design strategies. - Resolve real cases affecting companies. - Argue a point and present research findings coherently both in writing and orally, in public. Attitudinal (Be ): - Able to communicate effectively both when presenting/expressing ideas in groups / individually, and when understanding the ideas expressed by others. Skilled at listening and valuing the contributions of others. - Equipped to work as part of a team (teamwork/collaborative skills): cooperation, consensus, negotiation, problem-solving. - Skilled at thinking critically / innovating. - Responsible and prepared to deal with problems rigorously and systematically. 3

4 4. OBJECTIVES. Acquire an overview of the set of marketing-related problems faced by profit and non-profit organizations alike. Learn how to apply marketing concepts, principles & strategies. Develop an ability to put theoretical notions into practice and apply knowledge to real business scenarios. Foster an interest in researching and managing information needed for effective marketing decisionmaking. Build effective communication skills both when presenting/expressing ideas in groups / individually, and when understanding the ideas expressed by others. DISTRIBUTION OF THE IN-CLASS LEARNING. Large Lecture Group Regular Lecture Group Seminar Group No. of groups No. of sessions

5 5. METHODOLOGY. TOTAL NUMBER OF STUDENT LEARNING HOURS: 300 FIRST TERM: 150 learning hours No. of Hours: General theory / background (Lecture Group sessions): 8 Practical knowledge-building / Theory-into-practice (Knowledge-Building Group sessions): 28 Guided academic activities / Theory-into-practice (Seminar Group sessions): 4 Specialized tutorials (presential/online): A) Collective B) Individual Autonomous learning: 106 A) Study (theory/background notes & reading for Lecture Group sessions): 20 B) Study/prep (practical-developmental material for Knowledge-Building Group sessions): 56 C) Individual/group work (guided academic activities for Seminar Group sessions): 30 Other activities (visits, field trips, etc.): Exams & quizzes: 4 A) Written exams and/or quizzes: 3 B) Oral exams and/or quizzes (on individual autonomous learning): 1 SECOND TERM: 150 learning hours No. of Hours: General theory / background (Lecture Group sessions): 8 Practical knowledge-building / Theory-into-practice (Knowledge-Building Group sessions): 28 Guided academic activities / Theory-into-practice (Seminar Group sessions): 4 Specialized tutorials (attended/online): A) Collective B) Individual Autonomous learning: 106 A) Study (theory/background notes & reading for Lecture Group sessions): 20 B) Study/prep (practical-developmental material for Knowledge-Building Group sessions): 56 C) Individual/group work (guided academic activities for Seminar Group sessions): 30 Other activities (visits, field trips, etc.): Exams & quizzes: 4 A) Written exams and/or quizzes: 3 B) Oral exams and/or quizzes (on individual autonomous learning): 1 5

6 6. TEACHING TECHNIQUES Academic Theory (general / background): X Presentations / Debates: X Specialized Tutorials: Theory into Practice (practical / developmental): X Visits / Field trips: Required Reading Quizzes: COURSE DESIGN / RATIONALE: In order to reach course objectives, we have developed the following learning environments, which are designed to focus students attention on Marketing Management fundamentals: General theory / background (Lecture Group sessions): Activities carried out in a large group under the guidance of the Professor during 8 two-hour sessions (4 per term). Session dates and content will vary depending on where they land on the Course Calendar (Section 10 of this Syllabus). Practical knowledge-building (Knowledge-Building Group sessions): Twenty-eight 2-hour presential sessions (14 per term). Session dates and content can be found on the Course Calendar (Section 10 of the Syllabus). In these sessions the Professor will lead learning activities aimed at presenting and expounding on the major theoretical currents covered in this course. Please note that we will not always have time cover every theme in-depth. Thus, the methodology we will adhere to is as follows: (1) presentation of theory-based topics, (2) knowledge-building grounded in course bibliography (general/specific) under the guidance of the Professor, and (3) discussion/debate and active student participation. Guided academic activities / theory-into-practice (Seminar Group sessions): Four 2-hour Seminar Sessions (2 per term), lead by the Professor, where the aim is for students to delve into key course topics in small groups. Guided academic activities are designed to empower both students and the learning process itself, while fostering active participation, critical thinking, communication skills and the exchange of ideas among peers. The Professor will serve as guide and moderator throughout. Session dates for each group can be found on the Course Calendar (Section 10 of the Syllabus). Students are expected to make good use of the following in order to successfully complete the course: explanations provided in class, course material available at the Campus Copy Center (Edif. Celestino Mutis) and on the course WebCT site, as well as required and recommended bibliography. In-class presentations on each topic need not be exhaustive; students will have the opportunity to delve into the recommended bibliography and carry out in-depth analysis of cases during specific class sessions. 6

7 7. LEARNING MODULES PART ONE: UNDERSTANDING MARKETING. UNIT 1: MARKETING CONCEPTS AND TOOLS. UNIT 2: DIFFERENT APPROACHES TO MARKETING. PART TWO: ANALYZING MARKETING OPPORTUNITIES. UNIT 3: SCANNING THE MARKETING ENVIRONMENT. UNIT 4: ANALYZING MARKETS AND BUYING BEHAVIOUR. PART THREE: SCANNING AND SELECTING TARGET MARKETS. UNIT 5: DETERMINING DEMAND. UNIT 6: THE COMPONENTS OF A MODERN MARKETING INFORMATION SYSTEM. UNIT 7: IDENTIFYING MARKET SEGMENTS AND SELECTING TARGET MARKETS. PART FOUR. DRAWING UP a MARKETING PLAN UNIT 8: The marketing plan PART V. MARKETING MIX PROGRAM DEVELOPMENT UNIT 9: The product UNIT 10: Pricing UNIT 11: Distribution UNIT 12: The message 7

8 8. BIBLIOGRAPHY 8.1. GENERAL READING: Available at the Campus Copy Center (Edif. Celestino Mutis) and on the course WebCT site. Kotler, P. & Armstrong, G.(2010). Principles of Marketing. Global Edition, 13 th E., Pearson Kotler, P. & Keller, K. L. (2009). Marketing Management. 13 th Edition. Prentice Hall. Malhotra, N. K. (2004). Marketing Research: An Applied Orientation. 3 rd Edition. Prentice Hall Kotler, P. y Lane, K. (2006): Dirección de Marketing. Prentice Hall (12ª edición). Martín Armario, E. (1996): Marketing. Ed. Ariel, Barcelona. Santesmases, M. (2001): Marketing: Conceptos y Estrategias (4ª edición). Ed. Pirámide, Madrid SPECIFIC READING: Class handouts and material available at the Campus Copy Center (Edif. Celestino Mutis) or on the course WebCT site GLOSSARY OF MARKETING TERMS Bennett, P.D. (2004). AMA Dictionary of Marketing Terms. 2 nd Edition. American Marketing Association. AMA Dictionary. 8

9 9. ASSESSMENT & GRADING Students will be assessed on their performance in class sessions, on the final paper/project, and on guided learning activities / assignments. The final mark will be calculated as follows: General theory & practical knowledge-building (70%): written exam (50%); final paper/project (20%). Guided learning activities (30%): a series of individual assignments completed in the time allotted to autonomous learning (10%); group work carried out during presential class time allotted to guided learning activities and aimed at completing the final paper/project (20%). Attendance and active participation will be considered when assessing students and assigning a final mark. Assessment / Grading Criteria: Students will be evaluated for knowledge acquired throughout the duration of the course according to the following criteria: Final Exam during the Official June Evaluation Period: At the end of the term students enrolled in Marketing Management will sit a written exam worth 50% of the final mark which will evaluate knowledge acquired throughout the course in General Theory & Practical Knowledge-building groups. The Final Exam will consist in 20 multiple choice questions and 2 praxis-based cases. A minimum mark of 5 (on a 10-point scale) must be achieved in order to pass this exam. To qualify for averaging of theory and praxis marks, a minimum score of 3.5/10 must be achieved on each part; the average of the two must be greater than or equal to 5/10 in order to pass. A score of 0/10 on either of the praxis case questions (due to leaving it blank or providing an unacceptable solution) will result in a FAIL mark on the Final Exam. Students may pass material tested on the Final Exam by sitting a Term Exam at the end of each term. Both Term Exams must be passed in order to be exempted from sitting the Final Exam in June. When sitting the praxis-based portion of term / final exams, students may consult the appendix Dirección Comercial: colección de ejercicios propuestos y resueltos ( Marketing Management: Selected Exercises with Solutions ) found in Berbel et al. (2005) to resolve praxis cases. By no means will students be allowed to substitute this appendix for photocopies and/or notes. A valid picture ID or other form of official identification is required at all exam dates. Final Paper / Project: In addition, students will be required to prepare, present and defend a MARKETING PLAN worth 20% of the final mark. A minimum score of 5/10 is required to be eligible for averaging with exam and guided activity marks. - The assignment consists in applying skills, tools and concepts learned throughout the term to the preparation, presentation and defense of a marketing plan, according to the guidelines provided in the section of this Syllabus titled Topic 10: the Marketing Plan. A series of related guided learning activities worth 20% of the final mark will be assigned. These activities will be assigned sufficiently in advance by the Professor. There is no minimum score requirement for marketing plan-related assignments in order to qualify to sit term and final exams; the minimum passing mark for the Marketing Plan is 5/10. There will be three calls for the Marketing plan submission, one single call at the end of the second term, the call of September and another in December. The students who do not pass the Marketing plan in June will have to submit it again in September or December. 9

10 IMPORTANT, please note: All students enrolled in the course must turn in a fully completed photo card to the professor within the first two weeks of class (including a valid address). As both guided learning activities exams will be evaluated by the professor officially assigned to each group, students are expected to attend class sessions corresponding to the group in which they are officially enrolled. Group changes will only be allowed if officially authorized by the Registrar (and changes are reflected on the official class list made available to the Professor). Exams will never be scheduled for dates not previously agreed upon with the Student Body except in cases where Art. 18 or Art. 19 (exams scheduled for the same day) of the Academic Guidelines are applicable. In the latter case, students must request an alternative exam date at least 15 days prior to the official scheduled exam date. Please note that a Certificate of Attendance may be required (students who do not present said certificate will be marked as No Show ). Students participating in any of the various official student mobility programs (Socrates-Erasmus, SICUE- Seneca, Atlanticus, etc.) will be provided with opportunities for making up the 30% of the final mark corresponding to the Guided Academic Activities in the manner deemed most appropriate (Acuerdo de la Junta de Facultad de Ciencias Empresariales, of 22 May, 2007). The students that are in this situation should communicate it to the professor before April 30 th. Not complying with this deadline will have to come justified by the corresponding academic coordinator of his/her mobility contract. For students officially enrolled in this course, marks obtained on guided learning activities corresponding to final evaluation periods in February and/or June will be valid through September and/or December evaluation periods, but not for the following academic year. Students who do not attend Seminar Sessions and/or complete all assignments are evaluated out of a maximum of 70% and are not eligible to make up the remaining 30% by any other method. PLEASE NOTE: In compliance with Title II, Chapter II, Articles 12.2 and 14.3 of the Normativa de Régimen Académico y de Evaluación del Alumnado (signed in Consejo de Gobierno de la Universidad Pablo de Olavide de Sevilla on July 18, 2006): With regard to essays or other homework, plagiarism and/or the use of unoriginal material including information obtained from online sources without explicit and proper citing (and, where required, the express permission of the author), may warrant a grade of FAIL for the module, in addition to any other applicable academic sanctions warranted by academic misconduct on the part of students. [ ] After consulting professors, students and any other university bodies deemed necessary, the Director of the Department responsible for the module in question will decide on the need for further measures including an official academic integrity hearing. 10

11 10. WEEKLY COURSE SCHEDULE WEEK General Theory/Background (Large Lecture Group) Theory-intopractice / Knowledgebuilding (Regular Lecture Group) Guided Academic Activities (Seminar/Discussion Group) Visits & Excursions Specialized Tutorials Required Reading Assessment Exams Topics / Praxis 1 st Term 1 st Week 4 Course Intro / Intro to Marketing 2 nd Week 2 (A, B) SEMINAR 1 / ACTIVITY 1 3 rd Week 4 Topic 1 4 th Week SEMINAR 1 5 th Week 2 (C, D, E, F) ACTIVITY 1 6 th Week 4 Topic 2 7 th Week 4 Topic 2 8 th Week 4 Topic 3 9 th Week 2 (A, B) SEMINAR 2 10 th Week 2 (C, D) ACTIVITY 2 11 th Week 4 Topic 4 12 th Week 2 (E, F) SEMINAR 2 / ACTIVITY 2 13 th Week 4 Topic 4 14 th Week 4 Topic 5 15 th Week 4 Topic 5 16 th Week Final Assessment 17 th Week Final Assessment 18 th Week Final Assessment 11

12 WEEK General Theory/Background (Large Lecture Group) Theory-intopractice / Knowledgebuilding (Regular Lecture Group) Guided Academic Activities (Seminar/Discussion Group) Visits & Excursions Specialized Tutorials Required Reading Assessment Exams Topics / Praxis 2 nd Term 1 st Week 4 Topic 6: Plan de Marketing 2 nd Week 4 Topic 6 3 rd Week 4 Topic 7 4 th Week 4 Topic 7 5 th Week 4 Topic 8 6 th Week 4 Topic 8 7 th Week 2 (C, D) SEMINAR 3 8 th Week 2 (E, F) 9 th Week 2 (A, B) ACTIVITY 3 10 th Week 4 Topic 9 11 th Week 4 Topic th Week 4 Topic 10: publicidad 13 th Week 2 (E, F) SEMINAR 4 14 th Week 2 (A, B) 15 th Week 2 (C, D) ACTIVITY 4 16 th Week Final Assessment 17 th Week Final Assessment 18 th Week Final Assessment 12

13 11. COURSE TOPICS The target skills for this course are outlined in Section 3 of the Course Syllabus. PART ONE: UNDERSTANDING MARKETING. UNIT 1: MARKETING CONCEPTS AND TOOLS. 1. Defining Marketing. 2. Core Marketing concepts. 3. Marketing Management and the company. 4. Company orientations toward the Marketplace. UNIT 2: DIFFERENT APPROACHES TO MARKETING. 1. Strategic Marketing vs. Operative Marketing. Strategic Marketing Operative Marketing 2. Relationship Marketing: the key. Service Quality. Customer Value. Customer Satisfaction. Customer Loyalty. PART TWO: ANALYZING MARKETING OPPORTUNITIES. UNIT 3: SCANNING THE MARKETING ENVIRONMENT. 1. Introduction Major macro environment forces The microenvironment Monitoring the environment. 1. Porter five forces analysis. 2. Analyzing competitors. UNIT 4: ANALYZING MARKETS AND BUYING BEHAVIOUR. 1. The Market. 2. Consumer markets. The major factors influencing buyer behaviour. The purchase decision process. The stages of the purchase decision process. 3. Business markets. What is organizational buying? The buying decision process. Participants in the business buying process, the buying center. 13

14 PART THREE: SCANNING AND SELECTING TARGET MARKETS. UNIT 5: DETERMINING DEMAND. 1. Demand concept and its determinants. 2. Factors explaining demand: Sensitivity. 3. Estimating demand curves. UNIT 6: THE COMPONENTS OF A MODERN MARKETING INFORMATION SYSTEM. 1. The Marketing Information System. 2. Marketing Research. Sources and types of information. 3. Types of Marketing Research. 4. Some tools for the primary data collection. 5. Basic data collection: the questionnaire. UNIT 7: IDENTIFYING MARKET SEGMENTS AND SELECTING TARGET MARKETS. 1. Concept of Market Segmentation. 2. Market Segmentation strategies. 3. Market Segmentation procedure. 4. Market Segmentation models. 5. Positioning the market offering. PART FOUR. DRAWING UP a MARKETING PLAN UNIT 8: The MARKETING PLAN 1. The plan 2. Marketing plan pros 3. Phases of the plan: Control 4. Conclusions PART FIVE. MARKETING MIX PROGRAM DEVELOPMENT UNIT 9: The PRODUCT 1. The notion of product 2. Classifying products 3. Product attributes 4. The product life-cycle & the marketing mix 5. Products: line & range UNIT 10: PRICING 1. Price: nature & impact 2. Pricing policy: objectives 3. What determines price? 4. Pricing procedures UNIT 11: DISTRIBUTION 1. The nature of distribution channels 2. Companies & distribution strategy 14

15 3. Logistics: physical distribution UNIT 12: The MARKETING MESSAGE 1. Introduction 2. Advertising 3. Sales & advertising 4. The power of sales 5. Direct marketing 6. Public relations 12. ON-GOING & ASSESSMENT FOLLOW-UP In addition to the evaluation criteria outlined in Section 9 of the present Syllabus the following learning activities will be taken into account when assessing students and assigning the final mark: Attendance & active participation in the different class sessions. Good use of both individual and group tutorials with the Professor during office hours. 15

COURSE SYLLABUS. Academic year 2010-2011. MARKETING MANAGEMENT I (Dirección Comercial I - English group) 1: BASIC EDUCATION IN ECONOMICS AND BUSINESS

COURSE SYLLABUS. Academic year 2010-2011. MARKETING MANAGEMENT I (Dirección Comercial I - English group) 1: BASIC EDUCATION IN ECONOMICS AND BUSINESS 1. COURSE DESCRIPTION Degree: Administración y Dirección de Empresas Double Degree: Derecho y Administración y Dirección de Empresas Course: MARKETING MANAGEMENT I (Dirección Comercial I - English group)

More information

COURSE SYLLABUS. (English teaching)

COURSE SYLLABUS. (English teaching) 1. COURSE DESCRIPTION Degree: Administración y Dirección de Empresas (English teaching) Double Degree: Derecho y Administración y Dirección de Empresas (English teaching) Course: MANAGEMENT INFORMATION

More information

COURSE SYLLABUS. Academic year 2012-2013

COURSE SYLLABUS. Academic year 2012-2013 1. COURSE DESCRIPTION Degree: Administración y Dirección de Empresas (English teaching) Double Degree: Course: CORPORATE GOVERNANCE AND BUSINESS ETHICS (Gobierno Corporativo y Ética Empresarial - English

More information

COURSE SYLLABUS. Academic year 2012-2013. (English teaching)

COURSE SYLLABUS. Academic year 2012-2013. (English teaching) 1. COURSE DESCRIPTION Degree: Administración y Dirección de Empresas (English teaching) Double Degree: Derecho y Administración y Dirección de Empresas (English teaching) Course: BUSINESS MANAGEMENT PROCESS

More information

SPECIFIC COURSE INFORMATION

SPECIFIC COURSE INFORMATION COURSE SYLLABUS EUROPEAN CREDIT TRANSFER SYSTEM (ECTS) PILOT PROGRAMME UNIVERSITIES IN ANDALUSIA, SPAIN ACADEMIC YEAR: 2009/2010 DEGREES: Business Administration and Management (BAM) / Double Degree in

More information

COURSE SYLLABUS. Administración y Dirección de Empresas y Derecho. (English teaching)

COURSE SYLLABUS. Administración y Dirección de Empresas y Derecho. (English teaching) 1. COURSE DESCRIPTION Degree: Administración y Dirección de Empresas (English teaching) Double Degree: Administración y Dirección de Empresas y Derecho (English teaching) Course: MANAGEMENT INFORMATION

More information

The Capstone Curriculum Development Project Master of Science in Education, Social Studies Adolescence Degree

The Capstone Curriculum Development Project Master of Science in Education, Social Studies Adolescence Degree The Capstone Curriculum Development Project Master of Science in Education, Social Studies Adolescence Degree What is the Curriculum Development Project? The Curriculum Development Project is the professional

More information

Fascinated by the latest brain research?

Fascinated by the latest brain research? Masters in the neuroscience of leadership Fascinated by the latest brain research? Discover how to apply brain research to improve human performance, develop leaders and drive change. Masters in the Neuroscience

More information

Course outline. Code: EDU101 Title: Human Development and Learning

Course outline. Code: EDU101 Title: Human Development and Learning Course outline Code: EDU101 Title: Human Development and Learning Faculty of: Science, Health, Education and Engineering Teaching Session: Semester 2 Year: 2015 Course Coordinator: Associate Professor

More information

Course Guide Academic Year COURSE INFORMATION SHEET

Course Guide Academic Year COURSE INFORMATION SHEET Course Guide Academic Year FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES COURSE INFORMATION SHEET Course Information Course Title MARKETING MANAGEMENT Code Degree Degree in Business Administration Year

More information

Academic Guide. Strategic Management 4th year Degree in Marketing and Sales Management (TSDMC) Academic Year 2014 /2015

Academic Guide. Strategic Management 4th year Degree in Marketing and Sales Management (TSDMC) Academic Year 2014 /2015 Academic Guide Strategic Management 4th year Degree in Marketing and Sales Management (TSDMC) Academic Year 2014 /2015 Campus: Pozuelo (Madrid) Professors: Academic Period: Year: Type: Language Segundo

More information

ACCT5949 Managing Agile Organisations

ACCT5949 Managing Agile Organisations Business School School of Accounting ACCT5949 Managing Agile Organisations Course Outline Semester 1, 2015 Part A: Course-Specific Information Part B: Key Policies, Student Responsibilities and Support

More information

CURRICULUM OF THE MASTER S PROGRAM IN ARCHITECTURE AT THE ACADEMY OF FINE ARTS VIENNA (MArch)

CURRICULUM OF THE MASTER S PROGRAM IN ARCHITECTURE AT THE ACADEMY OF FINE ARTS VIENNA (MArch) Academy of Fine Arts Vienna Institute for Art and Architecture Curriculum Commission for Architecture CURRICULUM OF THE MASTER S PROGRAM IN ARCHITECTURE AT THE ACADEMY OF FINE ARTS VIENNA (MArch) Table

More information

Course outline. Code: FIN210 Title: Introduction to Financial Planning

Course outline. Code: FIN210 Title: Introduction to Financial Planning Course outline Code: FIN210 Title: Introduction to Financial Planning Faculty of: Arts and Business School of Business Teaching Session: Semester 1 Year: 2015 Course Coordinator: Dr Gabrielle Parle Office:

More information

Social Psychology PSY 255. Office Hour: Tuesdays 13.30-14.30 9-10.20

Social Psychology PSY 255. Office Hour: Tuesdays 13.30-14.30 9-10.20 Centro Universitario Internacional Social Psychology PSY 255 María Cabillas, PhD Course Information: Office: Building 45, 1 st floor, nº 51 Fall 2015 Email: mcabillas@upo.es Tuesdays and Thursdays Office

More information

Programme Regulations 2015 16 Business Administration with pathways in Human Resource Management, International Business and Marketing.

Programme Regulations 2015 16 Business Administration with pathways in Human Resource Management, International Business and Marketing. Programme Regulations 2015 16 Business Administration with pathways in Human Resource Management, International Business and Marketing BSc Important document please read This document contains important

More information

FACULTY of MANAGEMENT MARKETING MGT 2020 Z Fall 2015

FACULTY of MANAGEMENT MARKETING MGT 2020 Z Fall 2015 FACULTY of MANAGEMENT MARKETING MGT 2020 Z Fall 2015 FRIDAY 6:00-8:50 PM ROOM: G305 INSTRUCTOR OFFICE HOURS COURSE MATERIALS Required Textbook: Raymond Bilodeau Ray.bilodeau@uleth.ca By appointment Marketing,

More information

TEACHING GUIDE PROJECT MANAGEMENT ACADEMIC YEAR 2013-2014

TEACHING GUIDE PROJECT MANAGEMENT ACADEMIC YEAR 2013-2014 TEACHING GUIDE PROJECT MANAGEMENT ACADEMIC YEAR 2013-2014 Introduction When the Steering Committee of a company decides to move from one situation to another in any area of management of the company (engineering,

More information

Social Psychology PSY 311-601 Syllabus Fall 2014. http://connect.mheducation.com/class/s_savoy_section_601

Social Psychology PSY 311-601 Syllabus Fall 2014. http://connect.mheducation.com/class/s_savoy_section_601 Social Psychology PSY 3-60 Syllabus Fall 204 Professor Sarah Savoy, Ph.D. Department Psychology Office ED Room 25H Phone (936) 468-57 Class Location https://d2l.sfasu.edu/ **Note all student enrolled in

More information

GENERAL SYLLABUS FOR PhD PROGRAM IN SOCIAL ANTHROPOLOGY, STOCKHOLM UNIVERSITY *

GENERAL SYLLABUS FOR PhD PROGRAM IN SOCIAL ANTHROPOLOGY, STOCKHOLM UNIVERSITY * GENERAL SYLLABUS FOR PhD PROGRAM IN SOCIAL ANTHROPOLOGY, STOCKHOLM UNIVERSITY * 1. Program objectives The new degree ordinance requirements for the PhD degree are as follows: To obtain a PhD, the doctoral

More information

Social Psychology PSY 255a & PSY 255b

Social Psychology PSY 255a & PSY 255b Centro Universitario Internacional Social Psychology PSY 255a & PSY 255b Course Description This course is designed to offer a comprehensive view of Social Psychology and its most important phenomena,

More information

MKTG 435 International Marketing Course Syllabus Spring 2013. Phone: (618)453-7778 Email: lakeland@siu.edu

MKTG 435 International Marketing Course Syllabus Spring 2013. Phone: (618)453-7778 Email: lakeland@siu.edu MKTG 435 International Marketing Course Syllabus Spring 2013 Instructor: Office: Office Hours: Class Web Page: Required Text: Tyson Ang Phone: (618)453-7778 Email: lakeland@siu.edu Rehn Hall 235 A Monday,

More information

PROGRAMME SPECIFICATION UNDERGRADUATE PROGRAMMES. Cass Business School Department or equivalent UG Programme (Cass Business School) UCAS Code

PROGRAMME SPECIFICATION UNDERGRADUATE PROGRAMMES. Cass Business School Department or equivalent UG Programme (Cass Business School) UCAS Code PROGRAMME SPECIFICATION UNDERGRADUATE PROGRAMMES KEY FACTS Programme name Business Studies Award BSc (Hons) School Cass Business School Department or equivalent UG Programme (Cass Business School) UCAS

More information

Academic Guide. Course 4th year Degree in Maketing and Sales Management (TSDMC) Academic Year 2014 /2015. Pozuelo (Madrid) Iker Oquiñena

Academic Guide. Course 4th year Degree in Maketing and Sales Management (TSDMC) Academic Year 2014 /2015. Pozuelo (Madrid) Iker Oquiñena Academic Guide Course 4th year Degree in Maketing and Sales Management (TSDMC) Academic Year 2014 /2015 Campus: Pozuelo (Madrid) Professors: Iker Oquiñena Academic Period: Year: Type: Language 1st Semestre

More information

Advanced Software Engineering COSC-5370.001 Department of Computing Sciences Fall 2015

Advanced Software Engineering COSC-5370.001 Department of Computing Sciences Fall 2015 A. COURSE INFORMATION Advanced Software Engineering COSC-5370.001 Department of Computing Sciences Fall 2015 Course number/section: COSC-5370.001 Class meeting time: MWF 11:00-11:50AM Class location: CI-126

More information

BA 655: Marketing Management and Strategy in Life Sciences Summer, 2012 (May 14 July 6)

BA 655: Marketing Management and Strategy in Life Sciences Summer, 2012 (May 14 July 6) BA 655: Marketing Management and Strategy in Life Sciences Summer, 2012 (May 14 July 6) Faculty Information Fred Roedl Clinical Associate Professor of Marketing Director, MBA Business Marketing Academy

More information

INTERBUSSINES ACADEMY LTD. Business Administration. Bachelor's Program

INTERBUSSINES ACADEMY LTD. Business Administration. Bachelor's Program INTERBUSSINES ACADEMY LTD Business Administration Bachelor's Program Tbilisi 2014 Program name business administration Direction: 02 business administration Educational program Type/Model academic/major

More information

COURSE OUTLINE. APPROVED BY: Chair/Dean

COURSE OUTLINE. APPROVED BY: Chair/Dean OUTLINE SCHOOL: DEPARTMENT: PROGRAM: TITLE: School of Business Business and Management Human Resource Management Human Resource Management CODE: HRMT 301 TOTAL HOURS: 45 PRE-REQUISITES/CO- REQUISITES:

More information

Teaching Plan. Financial Statement Analysis

Teaching Plan. Financial Statement Analysis Teaching Plan Financial Statement Analysis Study: ADE, Empresarials-Management Code: 20839/21849 Course: second Term: First Number of ECTS credits: 5 Hours of student s dedication: 125 Language: Català

More information

COURSE OUTLINE - Marketing Research BUS 413-001, Fall 2015

COURSE OUTLINE - Marketing Research BUS 413-001, Fall 2015 COURSE OUTLINE - Marketing Research BUS 413-001, Fall 2015 Class Time: TR from 1 pm to 2:15 pm in ED621 Instructor: Magda Cismaru, Ph.D., Professor of Marketing Office: ED 565.2 Phone: 306-585-5407 Email:

More information

Department of Business BUS 3000 Human Resources Management Fall 2012

Department of Business BUS 3000 Human Resources Management Fall 2012 Department of Business BUS 3000 Human Resources Management Fall 2012 Mondays, Wednesdays, Fridays: 1:30 pm 2:20 pm Professor: Rhonda Gordon Office: J.D. MacLachlan Building, Room 205 Email: Office Hours:

More information

Psychology 318, Thinking and Decision Making Course Syllabus, Spring 2015 TR 8-9:20 in Lago W262

Psychology 318, Thinking and Decision Making Course Syllabus, Spring 2015 TR 8-9:20 in Lago W262 Psychology 318, Thinking and Decision Making Course Syllabus, Spring 2015 TR 8-9:20 in Lago W262 Instructor: Dr. Veronica J. Dark TA: Jason Geller Office: Science I Room 374 Office: Science I Room 54 Email:

More information

OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT

OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT 1 OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT OME 512: MARKETING MANAGEMENT COURSE OUTLINE INTRODUCTION This course introduces students to the concepts and principles marketing management.

More information

BUSINESS COMMUNICATION- SPANISH FOR BUSINESS

BUSINESS COMMUNICATION- SPANISH FOR BUSINESS BUSINESS COMMUNICATION- SPANISH FOR BUSINESS 6 ECTS credits 65 teaching hours/ 5 contact hours per week The goals, contents and activities of this course are organized in three main blocks and cover all

More information

Marketing (Marketing Principles)

Marketing (Marketing Principles) Marketing (Marketing Principles) Main Aim(s) of the Unit: To provide students with a foundation for the analysis of marketing within organizations including decision making processes, segmentation, the

More information

CS4320 Computer and Network Security. Fall 2015 Syllabus

CS4320 Computer and Network Security. Fall 2015 Syllabus CS4320 Computer and Network Security Instructor: Lopamudra Roychoudhuri E-mail: lroychoudhuri@angelo.edu Office: MCS 205E Campus Phone: (325) 486-5448 Class Times: MWF 1:00-1:50pm Classroom: MCS 111A Course

More information

Philadelphia University Faculty of Information Technology Department of Computer Science --- Semester, 2007/2008. Course Syllabus

Philadelphia University Faculty of Information Technology Department of Computer Science --- Semester, 2007/2008. Course Syllabus Philadelphia University Faculty of Information Technology Department of Computer Science --- Semester, 2007/2008 Course Syllabus Course Title: System Analysis and Design Course Level: 3 Lecture Time: Course

More information

Course outline. Code: SPX222 Title: Sport and Exercise Psychology

Course outline. Code: SPX222 Title: Sport and Exercise Psychology Course outline Code: SPX222 Title: Sport and Exercise Psychology Faculty of: Science, Health, Education and Engineering Teaching Session: Semester 2 Year: 2015 Course Coordinator: Dr Lisa Martin Tel: (07)

More information

Professionsbachelor i Innovation og Entrepreneurship Bachelor of Innovation and Entrepreneurship

Professionsbachelor i Innovation og Entrepreneurship Bachelor of Innovation and Entrepreneurship Bachelor of Innovation and Entrepreneurship 2012-2014 Professionsbachelor i Innovation og Entrepreneurship Bachelor of Innovation and Entrepreneurship August 2012 Bachelor of Innovation and Entrepreneurship

More information

COURSE OUTLINE Business 2257: Accounting and Business Analysis

COURSE OUTLINE Business 2257: Accounting and Business Analysis COURSE OUTLINE Business 2257: Accounting and Business Analysis This course presumes no prior knowledge of business administration. It is required by other faculties for some of their programs and is the

More information

BMA227 Small Business Management

BMA227 Small Business Management BMA227 Small Business Management Semester 2, 2013 THIS UNIT IS BEING OFFERED IN Hobart & Launceston Teaching Team: Prof Morgan Miles CRICOS Provider Code: 00586B 1 Contact Details Unit Coordinator: Campus:

More information

SYLLABUS: MKT 454.022, Monday evening 4:00-6:30pm; BU124 Spring Semester, 2012

SYLLABUS: MKT 454.022, Monday evening 4:00-6:30pm; BU124 Spring Semester, 2012 SYLLABUS: MKT 454.022, Monday evening 4:00-6:30pm; BU124 Spring Semester, 2012 Course: Marketing 454, Business-To- Business Marketing, 3 credit hours Department of Management, Marketing, and International

More information

ROMANIAN - AMERICAN UNIVERSITY. School of Domestic and International Business, Banking and Finance

ROMANIAN - AMERICAN UNIVERSITY. School of Domestic and International Business, Banking and Finance Invest in People! Project co-financed by European Social Fund through the Sectoral Operational Programme Human Resource Development 2007 2013 Priority Axis: 1. Education and training in support for growth

More information

Course outline. Code: CMN140 Title: Introduction to Creative Advertising

Course outline. Code: CMN140 Title: Introduction to Creative Advertising Course outline Code: CMN140 Title: Introduction to Creative Advertising Faculty of: Arts and Business School of: Communication and Creative Industries Teaching Session: Semester 2 Year: 2015 Course Coordinator:

More information

Principles of Entrepreneurship

Principles of Entrepreneurship BUSI0015 Principles of Entrepreneurship Spring, 2012 I. The Instructor and Course Materials Name Yanfeng Zheng (Dr. Z) Email yzheng@business.hku.hk Office Meng Wah Complex 609 Phone (852)-2859-1026 Lecture

More information

MGT 5309 FALL 07 LOGISTICS AND SUPPLY CHAIN MANAGEMENT SYLLABUS

MGT 5309 FALL 07 LOGISTICS AND SUPPLY CHAIN MANAGEMENT SYLLABUS MGT 5309 FALL 07 LOGISTICS AND SUPPLY CHAIN MANAGEMENT SYLLABUS General Information Instructor: Dr Abdelaziz Berrado Office: R 01 Bldg 6. Phone: 2122. Email: A.Berrado@aui.ma Lectures TR 9:30-10:50 in

More information

Course outline. Code: FIN310 Title: Personal Investment Management

Course outline. Code: FIN310 Title: Personal Investment Management Course outline Code: FIN310 Title: Personal Investment Management Faculty of Arts and Business School of Business Teaching Session: Semester 1 Year: 2015 Course Coordinator: Professor Sajid Anwar Office:

More information

MARKETING MANAGEMENT I. Course outline

MARKETING MANAGEMENT I. Course outline MARKETING MANAGEMENT I Course outline Topic 1. INTRODUCTION TO THE MAIN MARKETING FUNCTIONS AND CONCEPTS: HISTORY AND GENERAL EVOLUTION TOPIC 2. ASSESSING MARKETING S CRITICAL ROLE IN ORGANIZATIONAL PERFORMANCE

More information

University of Khartoum. Faculty of Arts. Department of English. MA in Teaching English to Speakers of Other Languages (TESOL) by Courses

University of Khartoum. Faculty of Arts. Department of English. MA in Teaching English to Speakers of Other Languages (TESOL) by Courses University of Khartoum Faculty of Arts Department of English MA in Teaching English to Speakers of Other Languages (TESOL) by Courses 3 Table of Contents Contents Introduction... 5 Rationale... 5 Objectives...

More information

BERGEN COMMUNITY COLLEGE DIVISION OF ARTS AND HUMANITIES. COURSE SYLLABUS- Speech Communication COM- 100

BERGEN COMMUNITY COLLEGE DIVISION OF ARTS AND HUMANITIES. COURSE SYLLABUS- Speech Communication COM- 100 BERGEN COMMUNITY COLLEGE DIVISION OF ARTS AND HUMANITIES COURSE SYLLABUS- Speech Communication COM- 100 Name: Office: Office Hours: E-mail: Course Description: 3 Class Hours, 3 Credits Through practical

More information

CONVERTING A TRADITIONAL LECTURE/LAB PROGRAMMING COURSE TO AN ONLINE COURSE

CONVERTING A TRADITIONAL LECTURE/LAB PROGRAMMING COURSE TO AN ONLINE COURSE Session xxxx CONVERTING A TRADITIONAL LECTURE/LAB PROGRAMMING COURSE TO AN ONLINE COURSE Larry K. Goolsby Tennessee Technological University Abstract: A traditional lecture/lab format computer-programming

More information

THE UNIVERSITY OF HONG KONG FACULTY OF BUSINESS AND ECONOMICS

THE UNIVERSITY OF HONG KONG FACULTY OF BUSINESS AND ECONOMICS THE UNIVERSITY OF HONG KONG FACULTY OF BUSINESS AND ECONOMICS School of Business BUS10066 Marketing On the Commercial Internet MKTG3524 Internet Marketing 2015-2016, Semester 2 COURSE SYLLABUS I. Information

More information

BRAZOSPORT COLLEGE LAKE JACKSON, TEXAS SYLLABUS ACNT 2311: MANGERIAL ACCOUNTING ONLINE VERSION COMPUTER TECHNOLOGY & OFFICE ADMINISTRATION DEPARTMENT

BRAZOSPORT COLLEGE LAKE JACKSON, TEXAS SYLLABUS ACNT 2311: MANGERIAL ACCOUNTING ONLINE VERSION COMPUTER TECHNOLOGY & OFFICE ADMINISTRATION DEPARTMENT BRAZOSPORT COLLEGE LAKE JACKSON, TEXAS SYLLABUS ACNT 2311: MANGERIAL ACCOUNTING ONLINE VERSION COMPUTER TECHNOLOGY & OFFICE ADMINISTRATION DEPARTMENT CATALOG DESCRIPTION ACNT 2311 Managerial Accounting.

More information

MARK 316 SOCIAL MARKETING

MARK 316 SOCIAL MARKETING School of Marketing & International Business MARK 316 SOCIAL MARKETING Trimester 1, 2013 COURSE OUTLINE Names and Contact Details Course Coordinator/Lecturer: Dr. Jayne Krisjanous Office: Room 1118 - Level

More information

ORGANIZATIONAL MANAGEMENT

ORGANIZATIONAL MANAGEMENT ORGANIZATIONAL MANAGEMENT DEGREE: COMMUNICATION, & INTERNATIONAL RELATIONS ACADEMIC YEAR: DEGREE COURSE YEAR: 1 ST 1º SEMESTER 2º SEMESTER CATEGORY: BASIC COMPULSORY NO. OF CREDITS (ECTS):6 LANGUAGE: ENGLISH

More information

Pearson Edexcel BTEC Level 7 Diploma in Strategic Management and Leadership

Pearson Edexcel BTEC Level 7 Diploma in Strategic Management and Leadership Pearson Edexcel BTEC Level 7 Diploma in Strategic Management and Leadership at the London College of Business Programme Title Awarding Body Pearson Edexcel BTEC Level 7 Diploma in Strategic Management

More information

WASHBURN UNIVERSITY DUAL DEGREE PROGRAM School of Law (J.D.) & School of Business (M.B.A.)

WASHBURN UNIVERSITY DUAL DEGREE PROGRAM School of Law (J.D.) & School of Business (M.B.A.) WASHBURN UNIVERSITY DUAL DEGREE PROGRAM School of Law (J.D.) & School of Business (M.B.A.) Recognizing that legal and business studies complement each other and that real-world problems often require solutions

More information

MASTER OF PHILOSOPHY IN RISK PSYCHOLOGY, ENVIRONMENT AND SAFETY

MASTER OF PHILOSOPHY IN RISK PSYCHOLOGY, ENVIRONMENT AND SAFETY MPHIL IN RISK PSYCHOLOGY, ENVIRONMENT AND SAFETY SIDE 575 MASTER OF PHILOSOPHY IN RISK PSYCHOLOGY, ENVIRONMENT AND SAFETY Approved by the Board of NTNU 01.10.2008, with changes made by the Faculty of Social

More information

INGLÉS APLICADO A LAS FINANZAS

INGLÉS APLICADO A LAS FINANZAS INGLÉS APLICADO A LAS FINANZAS Grado en Contabilidad y Finanzas Tercer Curso Segundo Cuatrimestre Grado en Economía Optativa Segundo Cuatrimestre Grado en Economía y Negocios Internacionales Optativa Segundo

More information

Academic Regulations for MBA Master of Business Administration

Academic Regulations for MBA Master of Business Administration Academic Regulations for MBA Master of Business Administration September 2014 Academic Regulations for MBA 2014 2 Contents ACADEMIC REGULATATIONS FOR MASTER OF BUSINESS ADMINISTRATION MBA... 3 General...

More information

T/Th 10:05-11:40 Creative Arts 113

T/Th 10:05-11:40 Creative Arts 113 Syllabus for: PSYCH 1 -- General Psychology Semester & Year: Spring 2015 Course ID and Section Number: PSYCH 1: E7093 Number of Credits/Units: 3 Day/Time: Location: Instructor s Name: Contact Information:

More information

Sabancı University Faculty of Arts and Social Sciences. Handbook for Political Science Graduate Students (2012-13)

Sabancı University Faculty of Arts and Social Sciences. Handbook for Political Science Graduate Students (2012-13) SU-POLS Graduate Student Handbook Sabancı University Faculty of Arts and Social Sciences Handbook for Political Science Graduate Students (2012-13) This handbook provides students with information about

More information

HIGHER DIPLOMA BUSINESS FINANCE

HIGHER DIPLOMA BUSINESS FINANCE BENCHMARK STATEMENTS for HIGHER DIPLOMA in BUSINESS FINANCE SRI LANKA QUALIFICATIONS FRAMEWORK AND QUALITY ASSURANCE UNIT HIGHER EDUCATION FOR TWENTY FIRST CENTURY (HETC) PROJECT Ministry of Higher Education

More information

Course Specification MSc Accounting 2016-17 (MSACT)

Course Specification MSc Accounting 2016-17 (MSACT) LEEDS BECKETT UNIVERSITY Course Specification MSc Accounting 2016-17 (MSACT) Our courses undergo a process of review periodically, in addition to annual review and enhancement. Course Specifications are

More information

MAN 4301 HUMAN RESOURCES MANAGEMENT. MAN 4301-RVC (22055) & MAN 4301-RPC (22056) Human Resources Management Online Course Jan 11, 2016- Apr 30, 2016

MAN 4301 HUMAN RESOURCES MANAGEMENT. MAN 4301-RVC (22055) & MAN 4301-RPC (22056) Human Resources Management Online Course Jan 11, 2016- Apr 30, 2016 MAN 4301 HUMAN RESOURCES MANAGEMENT MAN 4301-RVC (22055) & MAN 4301-RPC (22056) Human Resources Management Online Course Jan 11, 2016- Apr 30, 2016 GENERAL INFORMATION Instructor: Juan L. Pujol Phone:

More information

Organizational Behavior and Leadership (MGT 557) Dr. NASIR AFGHAN. COURSE SYLLABUS MBA Fall Semester 2011

Organizational Behavior and Leadership (MGT 557) Dr. NASIR AFGHAN. COURSE SYLLABUS MBA Fall Semester 2011 Organizational Behavior and Leadership (MGT 557) Dr. NASIR AFGHAN COURSE SYLLABUS MBA Fall Semester 2011 Institute of Business Administration (IBA) 1 Background and Objectives of the course Organizational

More information

PROGRAMME SPECIFICATION UNDERGRADUATE PROGRAMMES. Cass Business School Department or equivalent UG Programme (Cass Business School) UCAS Code

PROGRAMME SPECIFICATION UNDERGRADUATE PROGRAMMES. Cass Business School Department or equivalent UG Programme (Cass Business School) UCAS Code PROGRAMME SPECIFICATION UNDERGRADUATE PROGRAMMES KEY FACTS Programme name Business Studies Award BSc (Hons) School Cass Business School Department or equivalent UG Programme (Cass Business School) UCAS

More information

Drawing up and assessment of proposals for officially recognised postgraduate programmes and degrees. Academic Year 2008-2009

Drawing up and assessment of proposals for officially recognised postgraduate programmes and degrees. Academic Year 2008-2009 Drawing up and assessment of proposals for officially recognised postgraduate programmes and degrees Academic Year 2008-2009 The Quality Assurance Agency for the University System in Castilla y León June

More information

Department of Management and Human Resources PhD Program

Department of Management and Human Resources PhD Program Department of Management and Human Resources PhD Program The primary goal of the PhD program is to develop top-class researchers in the field of management, with specializations in the areas of entrepreneurship,

More information

Syllabus PRODUCT MANAGEMENT 3 rd Year HIGHER DEGREE IN MARKETING AND BUSINESS MANAGEMENT (TSDMC)

Syllabus PRODUCT MANAGEMENT 3 rd Year HIGHER DEGREE IN MARKETING AND BUSINESS MANAGEMENT (TSDMC) Syllabus PRODUCT 3 rd Year HIGHER DEGREE IN MARKETING AND BUSINESS (TSDMC) Academic year 2013/2014 Professor: Madrid Campus:Luis Sánchez Villa Valencia Campus: Bruno Arnau Period of classes and year: Quarter

More information

Department of Psychology PSYC 3750H-B: Health Psychology WI 2014 PTBO

Department of Psychology PSYC 3750H-B: Health Psychology WI 2014 PTBO Department of Psychology PSYC 3750H-B: Health Psychology WI 2014 PTBO Instructor: Fergal O'Hagan, Ph.D. Teaching Assistant: Ripdaman Singh Trent email: fergalohagan@trentu.ca Trent email: ripdamansingh@trentu.ca

More information

Program in Rehabilitation Counseling

Program in Rehabilitation Counseling Program in Rehabilitation Counseling The RC Profession Work and working are highly valued in our society. Rehabilitation Counselors provide and coordinate services for individuals with a range of physical,

More information

Course outline. Code: CMN275 Title: Advertising Channel Planning and Purchasing

Course outline. Code: CMN275 Title: Advertising Channel Planning and Purchasing Course outline Code: CMN275 Title: Advertising Channel Planning and Purchasing Faculty of: Arts and Business School of: Communication and Creative Industries Teaching Session: Semester 1 Year: 2016 Course

More information

OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT

OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT OME 211: PRINCIPLES OF MARKETING COURSE OUTLINE INTRODUCTION This course introduces students to the concept and principles of marketing. In doing

More information

Course Syllabus. Email: brentking@adams.edu This is the easiest way to contact me.

Course Syllabus. Email: brentking@adams.edu This is the easiest way to contact me. Instructor Information Instructor: Dr. Brent King PSYC 204 CHILD DEVELOPMENT Course Syllabus Email: brentking@adams.edu This is the easiest way to contact me. Work Phone: 719-587-7770 Course Delivery Online,

More information

2. OBJECTIVE To provide students with an overview and understanding of the basics of restaurant management and career opportunities in the sector.

2. OBJECTIVE To provide students with an overview and understanding of the basics of restaurant management and career opportunities in the sector. SCHOOL OF HOSPITALITY DEPARTMENT OF RESTAURANT FOOD AND BEVERAGE MANAGEMENT COURSE TITLE: RESTAURANT MANAGEMENT COURSE CODE: HP FB RM 390 3 semester credits 1. DESCRIPTION This course examines the problems

More information

MSc Management (Marketing) Programme Design. Academic Year 2014-15

MSc Management (Marketing) Programme Design. Academic Year 2014-15 MSc Management (Marketing) Programme Design Academic Year 2014-15 1 MSc Management (Marketing) The MSc Management programme is divided into three distinct sections: The first semester of taught courses

More information

DEPARTMENT OF OCCUPATIONAL THERAPY MOCT 633 (6 credit hours) Domains and Process II (Early Adults through Elderly)

DEPARTMENT OF OCCUPATIONAL THERAPY MOCT 633 (6 credit hours) Domains and Process II (Early Adults through Elderly) DEPARTMENT OF OCCUPATIONAL THERAPY MOCT 633 (6 credit hours) Domains and Process II (Early Adults through Elderly) FACULTY: Joan Tunningley, M.Ed., OTR/L, BCP OFFICE: 44 Cohen TELEPHONE: 745-4252 E-MAIL:

More information

College of Business Administration The University of Rhode Island. MBA 505 - Marketing Management Summer 2004

College of Business Administration The University of Rhode Island. MBA 505 - Marketing Management Summer 2004 College of Business Administration The University of Rhode Island MBA 505 - Marketing Management Summer 2004 Professor: Deborah Rosen Office: 339 Ballentine Phone: 401-874-4393 Fax: 401-874-4312 email:

More information

MRS Diploma in Market & Social Research Practice Full Syllabus & Assessment Guidelines

MRS Diploma in Market & Social Research Practice Full Syllabus & Assessment Guidelines MRS Diploma in Market & Social Research Practice Full Syllabus & Assessment Guidelines Effective from June 2012 Assessment With members in more than 60 countries, MRS is the world s leading authority on

More information

Cleveland College of Art & Design BA (Hons) Fashion Enterprise Programme Handbook 2013-2014 1

Cleveland College of Art & Design BA (Hons) Fashion Enterprise Programme Handbook 2013-2014 1 Cleveland College of Art & Design BA (Hons) Fashion Enterprise Programme Handbook 2013-2014 1 BA (Hons) Fashion Enterprise Programme Handbook 2013-2014 Your Programme Handbook provides you with a range

More information

CIEE Study Center in Seville

CIEE Study Center in Seville CIEE Study Center in Seville Course name: Course number: Programs offering course: Language of instruction: U.S. semester credits: Contact hours: Course meeting times: Course meeting place: Professor:

More information

How To Study Engineering In Global And Manufacturing

How To Study Engineering In Global And Manufacturing 1 Academic Regulations 2014, Bachelor of Engineering in Global and Manufacturing (GMM) Applicable to students enrolled in September 2014 and onwards Contents 1. Framework provisions of the Academic Regulations...

More information

Curriculum for the bachelor s programme in economics and business administration (HA)

Curriculum for the bachelor s programme in economics and business administration (HA) Curriculum for the bachelor s programme in economics and business administration (HA) Aalborg University September 2007 With amendments 2009, 2010, 2011 and 2012 Curriculum for the bachelor s programme

More information

SUBJECT (MODULE) DESCRIPTION. Form of implementation Period Language of instruction Lectures, seminars, individual and group work

SUBJECT (MODULE) DESCRIPTION. Form of implementation Period Language of instruction Lectures, seminars, individual and group work SUBJECT (MODULE) DESCRIPTION ELECTRONIC MARKETING The name of the academic subject (module) Code Staff Co-ordinator: lect. Marius Grigelionis Other(s): - Faculty of Economics Division Cycle of studies

More information

FIN 651 Corporate Financing Policy Bachelor of Arts (Business and Management) Fall Semester, 2013/2014 Academic Year

FIN 651 Corporate Financing Policy Bachelor of Arts (Business and Management) Fall Semester, 2013/2014 Academic Year Course leader: Lecturer(s): Department: Office hours: FIN 651 Corporate Financing Policy Bachelor of Arts (Business and Management) Fall Semester, 2013/2014 Academic Year J. CHAN (Ms) J. CHAN (Ms) International

More information

GUÍA DOCENTE CURSO 2015-16 SUBJECT DATA INFORMATION. Subject information International Marketing Code Undergraduate BBA

GUÍA DOCENTE CURSO 2015-16 SUBJECT DATA INFORMATION. Subject information International Marketing Code Undergraduate BBA GUÍA DOCENTE CURSO 2015-16 FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES SUBJECT DATA INFORMATION Subject information Name International Marketing Code Studies Undergraduate BBA Course L C Semester 1st.

More information

THE MASTER'S DEGREE IN HISTORY OF IDEAS

THE MASTER'S DEGREE IN HISTORY OF IDEAS Academic regulations for THE MASTER'S DEGREE IN HISTORY OF IDEAS THE FACULTY OF HUMANITIES THE UNIVERSITY OF AARHUS 2007 1 1. Framework conditions Title Prepared by Effective date Prescribed points Master's

More information

Course outline. Code: EDU775 Title: Education for International Development (Project)

Course outline. Code: EDU775 Title: Education for International Development (Project) Course outline Code: EDU775 Title: Education for International Development (Project) Faculty of: Science, Health, Education and Engineering Teaching Session: Semester 2 Year: 2015 Course Coordinator: A/Prof

More information

Part one: Programme Specification

Part one: Programme Specification Part one: Programme Specification Course record information Name and level of final award: Name and level of intermediate awards: Awarding body/institution: Status of awarding body/institution: Location

More information

MCM 724 Marketing Management Master of Communication Management Degree Program Fall 2012 Course Outline

MCM 724 Marketing Management Master of Communication Management Degree Program Fall 2012 Course Outline MCM 724 Marketing Management Master of Communication Management Degree Program Fall 2012 Course Outline COURSE OBJECTIVE The goal of this course is to help you make better business decisions from high

More information

Course outline. Code: CMN275 Title: Advertising Channel Planning and Purchasing

Course outline. Code: CMN275 Title: Advertising Channel Planning and Purchasing Course outline Code: CMN275 Title: Advertising Channel Planning and Purchasing Faculty of: Arts and Business School of: Communication and Creative Industries Teaching Session: Semester 1 Year: 2015 Course

More information

Psychology & Business. Degree/study: Bachelor degree in ADE, Economics, Business Sciences-Management, and International Business Economics

Psychology & Business. Degree/study: Bachelor degree in ADE, Economics, Business Sciences-Management, and International Business Economics Psychology & Business Degree/study: Bachelor degree in ADE, Economics, Business Sciences-Management, and International Business Economics Year of study: 3 rd and 4 th year Trimester: 2 ECTS Credits: 5

More information

MANT 221 COMMUNICATION SKILLS 2011 COURSE OUTLINE 1st semester 18 points 0.1500 efts

MANT 221 COMMUNICATION SKILLS 2011 COURSE OUTLINE 1st semester 18 points 0.1500 efts MANT 221 COMMUNICATION SKILLS 2011 COURSE OUTLINE 1st semester 18 points 0.1500 efts Course prerequisites MANT 111 or BSNS105, and MANT 112 or MANT 102 or any 108 points Course Focus This paper aims to

More information

Unit Information Form (UIF)

Unit Information Form (UIF) Unit Information Form (UIF) UIF0708 The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information

More information

Programme Specification for the Master of Public Health (MPH)

Programme Specification for the Master of Public Health (MPH) PLEASE NOTE. Programme Specification for the (MPH) This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably

More information

Syllabus for Accounting 300 Applied Managerial Accounting California State University Channel Islands Fall 2004

Syllabus for Accounting 300 Applied Managerial Accounting California State University Channel Islands Fall 2004 Syllabus for Accounting 300 Applied Managerial Accounting California State University Channel Islands Fall 2004 Professor: Dr. M. Cathy Claiborne Office Hours: TTH 2:30 4:00 or Office: Professional Bldg

More information

How To Get A Phd In Science

How To Get A Phd In Science Date of ratification 2013-01-31 Dnr FAK 2012/628 Faculty Board School of Business and Economics Third-cycle studies at Linnaeus University are regulated in the Higher Education Act and the Higher Education

More information

Course outline. Code: INF701 Title: Management Informatics

Course outline. Code: INF701 Title: Management Informatics Course outline Code: INF701 Title: Management Informatics Faculty of: Arts and Business School of Business Teaching Session: Semester 1 Year: 2015 Course Coordinator: Associate Professor Donald Kerr Office:

More information

City University of Hong Kong. Information on a Course offered by Department of Marketing with effect from Semester A in 2012/2013

City University of Hong Kong. Information on a Course offered by Department of Marketing with effect from Semester A in 2012/2013 City University of Hong Kong Information on a Course offered by epartment of Marketing with effect from Semester A in 2012/2013 Part I Course Title: Customer Relationship Management Course Code: MKT 4610

More information