THE TOP10WAYS SOMESEO COMPANIES RIPYOUOF

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2 1. They don t do a full panda audit Most SEO firms start by simply building links to your website. The problem with that is that you can build links all day to a website and get no results if the site itself has been flagged by Google s Panda algorithm. This is known as the Google Panda Roundhouse Kick to the Face! Panda has everything to do with the quality of your website itself, and nothing to do with who is linking to your website. Google checks for all kinds of things including if your site is mobile friendly, the time visitors spend on your website, duplicate content and the list goes on and on. Simply put, if your site doesn t pass the sniff test, it s going to remain buried in the search results. Some SEO companies rip you off by never even taking the time to really get your site up to par before they start throwing links at it. They spend months and months building links with no results. This wastes mounds of money. 2. They don t do a full penguin audit Google s Penguin algorithm takes a deep look into the links coming into your website. It checks for many different factors such as the number of links, anchor text, the quality of the websites who are linking to your site, how natural your link profile is, and even the trends of how many links you are getting over time. Some SEO companies rip you off by not doing periodic link audits to your website to make sure your link profile is squeaky clean. This is absolutely critical to your success in the search engines. Google is always cracking down on link spam and believe me if your site has a poor link profile, Google will find out and penalize you for it. If you start with a bad link profile, you have already lost the game. What s even worse, many SEO companies don t really know how to clean up a bad link profile, and many of the ones that do know, don t know how to get Google to disavow your bad links quickly. This means you re getting ripped off paying month after month just because your SEO company doesn t know how to get Google to give your site another look quickly. 1

3 3. They plug you into a link network Link networks are bad. Bad, Bad, Bad and Bad. It s true they will give you quick results, but Google is always exposing link networks all over the place and believe me when they catch up to the one your site is in, they will sandbag your site or remove it from the search engine completely. Many of the Big Box SEO companies have built their own link networks, and when you sign up with them, they simply plug you into their network. While you don t know it, those companies are shaking in their boots every time Google updates their algorithm. This is because as soon as Google finds their link network, they kill it along with all of the websites connected to it. Is that a risk you want to take? The big box SEO companies do this because it s the only way they can maintain so many clients at one time. They have a churn and burn mentality when it comes to clients. In short, they don t do real SEO for them. They simply plug them in and hope for the best. Then they are on to the next client. 4. They plug you into a cookie cutter system Every industry is unique. And so is your business. Don t let an SEO firm plug you into a cookie cutter, One Size Fits All system. Why? Because you won t get the same results as the next guy. You need an SEO team that will custom build a strategy for your unique website and industry. Some industries are new to SEO so it s relatively easy to rank for the best keywords. Others have downright nasty competition. On top of that, your website comes with its own strengths and weaknesses, so each website needs a custom plan to get it up to par. You can t expect to get amazing results if you treat every website the same and claim to have a magical system that will rank any website in any niche. There is a unique blend of variables for every website and industry. You have to crack the code for each one. Don t waste your money and get ripped off with SEO systems. 2

4 5. They don t show their work Some unscrupulous SEO firms just send you a ranking report and an invoice at the end of each month. They never give you a detailed explanation of what they actually did for you. Why? Most likely they didn t do much at all. Many SEO firms are guilty of this because they don t know what they are doing in the first place. They read the latest SEO articles and then claim to be experts. A truly honest SEO firm will break down exactly what they did that month for you to improve your website. They will have built content, fixed errors, built truly valuable links and relationships. They are not afraid to show you what they did. Their reports will be detailed and easy to understand. 6.They hold you hostage with Long Term Contracts One of most common ways some SEO companies rip you off is through long term contracts. They tie you down for a long time. That s just fine if they are getting you results. The problem is, they are asking you to guarantee them business when they have no power to guarantee you business! A good SEO company should be so confident of their work that they are willing to earn your business every month. It s true that SEO takes time and you need to be willing to give it the amount of time needed to be successful, but a contract just puts you in a position of weakness right from the start. No company should hold another company hostage if they are not really providing you with the results and services you signed up for. Contracts can turn really ugly and mostly favor the SEO firm. Don t let an SEO company rip you off by locking you into contract prison. They should prove themselves month after month. 3

5 7. They don t track leads or sales As with traffic, your rank in the search engine listings will only get you so far. What you really want are leads and sales. Your traffic, leads and sales should be building slowly each month. Don t let bad SEO companies rip you off by telling you the traffic, leads or sales will start coming in a big way soon. Instead expect a gradual rise in these key indicators. If you are not seeing this, you may be getting ripped off. Tracking leads and sales is essential to see if you are really getting an ROI. After all, that s the only reason you are doing this right? Don t let yourself get lost in never ending gobbly gook SEO talk. The proof is in the pudding. Either your firm is getting you results over time, or they are not. 8. They engage in black hat techniques Beyond link building they have other tactics they use that are outdated and really bad for your search presence. What s even worse, is that some SEO firms use Black hat SEO to rank you. This is just a disaster waiting to happen. They usually won t give you the details on this but they will call it their system or secret sauce. If you look under the hood you would find a whole list of outdated seo tactics that will actually hurt your website. These tactics will work for a little while, but soon you will be wondering where all of your traffic went. That s because they are doing things like guest posting, article marketing, comment spamming or worse. Black hat SEO is not a good idea. Make sure your SEO firm is only using White hat SEO. Black hat shortcut SEO is like the Dark Side of the Force... in the end Google will just destroy your website like the Death Star! 4

6 9. They tell you social media is the key to ranking high Don t get us wrong, Social media has a place, but likes, shares and comments through social media are only correlated to SEO results, they do not directly impact them. With one exception, Google+. Those people who are following you on Google+ will see your links in the search results if they are logged into their Google+ account. But other than that, your other social media efforts only help to push your content. They don t directly affect where you show up in the Google listings. Some SEO Companies rip you off by spending an inordinate amount of time getting you facebook likes or twitter followers. These will only give you another traffic stream to your site (Social traffic not Organic SEO traffic).. and social traffic has a really low conversion rate into leads and sales. So make sure you are not getting ripped off by using social media incorrectly in your SEO efforts. 10. They Guarantee 1st page rankings This one is a classic. Everyone in the SEO industry knows that it s not hard to get you on page one for keywords where there is no traffic or competition. For example, I can guarantee to get you on page one for the term Jack plays backgammon at night in his glow in the dark pajamas. Virtually no one is searching for that term. This is a tactic some companies use to reel you in. Now, if an SEO company tells you that they can get you on page one for the term Weight Loss, you should be very, very skeptical, or you should be willing to pay hundreds of thousands of dollars to get there. And don t expect it for a few years. But you might be asking, isn t that the point? To get on page one of Google for the organic results and for terms that have high traffic? Yes, it is. And it can be done. In fact we do it often for our clients. But no one can guarantee it. This is because SEO firms are not Google. They don t own the search engine. And they don t have the power to guarantee because Google can and does change the game all the time. 5

7 (Get ready for a shameless plug) Instead look for a company that can guarantee that their SEO tactics and strategies can bring a solid ROI. Ignite Viral Media s mantra is ROI your SEO. You might want to look into their services now. :) [Jedi hand waving in front of your face] These are the droids (aka marketers) you re looking for. Please feel free to contact us by phone, , smoke signal, morse code, homing pigeon or the contact method of your choice. YOU LL BE AMAZED AT HOW QUICKLY WE WILL GET BACK TO YOU! ben@igniteviralmedia.com Youtube Channel Facebook Twitter 6