Tasmanian Government Web Design and Navigation Guidelines

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1 Tasmanian Government Web Design and Navigation Guidelines Version 2.1, July 2010 Office of egovernment Department of Premier and Cabinet

2 Table of Contents Amendments in this release Introduction Objectives Application Implementation Keywords Header and Footer Elements Tasmanian Government Web Header Tasmanian Government Web Footer Page Elements List of Figures Figure 1: Tasmanian Government Web Header Elements... 6 Figure 2: Tasmanian Government Web Footer Elements List of Tables Table 1: Tasmanian Government Web Header Elements... 7 Table 2: Tasmanian Government Web Footer Elements Table 3: Page Elements that MUST or SHOULD be Present Page 2 of 22 Tasmanian Government Website Design and Navigation Guidelines V2.1, July 2010

3 Amendments in this release Amendments made in the Tasmanian Government Website Design and Navigation Guidelines Version 2.1, July 2010 include: Section All Amendment Summary Updated references to the Office of egovernment and contact details. Page 3 of 22 Tasmanian Government Website Design and Navigation Guidelines V2.1, July 2010

4 1 Introduction The Tasmanian Government Web Design and Navigation Guidelines Version 2.1 (July 2010) replace the previous Tasmanian Government Web Publishing Guidelines Version 2.0 (June 2009). Version 2.0 of these Guidelines was endorsed by the Inter Agency Steering Committee (IASC) on 13 July 2009 for application across all Tasmanian Government Agencies. They are owned and maintained by the Office of egovernment. This document is part of the Tasmanian Government Web Publishing Framework ( It establishes better practice for the design and navigation of Tasmanian Government websites. The Guidelines expand on the Tasmanian Government Website Standards (Version 1.6) requirements that websites offer consistent user experience, and consistent layout and use of navigation and content elements of web pages. Other related documents include the Whole-of-Government Communications Policy ( 1.1 Objectives The objectives of the Guidelines are to enable: the public to find their way around government websites website owners and developers to provide effective navigation users to identify Tasmanian Government information and services through consistent use of the Tasmanian Government brand 1.2 Application These Guidelines are intended to be used with all Tasmanian Government websites. Where exemption from compliance to the mandatory elements (elements where the conditionality is MUST be present ) is required, advice should be sought from the Communications unit within your Department. Internal and commercial government websites are not bound by these requirements. While commercial websites (eg using a.com.au URL) are not bound to the Tasmanian Government design elements, it is recommended that developers of such websites consider and adopt them where practicable. Use of the mandatory elements on commercial Tasmanian government websites should be discussed with your departmental Communications Manager. Advice is also available from the DPAC Communications and Marketing Unit. Page 4 of 22 Tasmanian Government Website Design and Navigation Guidelines V2.1, July 2010

5 1.3 Implementation These Guidelines prescribe what elements MUST be included on Tasmanian Government websites while still allowing agencies scope for individuality in design and navigation. Homepage designs may differ from other pages within a website, however, certain elements MUST be present, for example, the Tasmanian Government Logo. Stylesheets, column widths, menu types and the like are not specified and are fully under the control of individual agencies. Sites SHOULD accommodate various screen resolutions. 1.4 Keywords The following table defines requirement keywords used to describe the conditionality of elements. Keyword MUST Interpretation The item is mandatory. In the context of this document, the element has been determined by Cabinet or Law as being required. MUST NOT Non-use of the item is mandatory. In the context of this document, the element has been determined by Cabinet or Law as being excluded. SHOULD Valid reasons to deviate from the item may exist in particular circumstances, but the full implications need to be considered before choosing this course. In the context of this document, the element has been determined by the Inter-Agency Steering Committee as being best practice that should be applied to Tasmanian Government websites. SHOULD NOT Valid reasons to implement the item may exist in particular circumstances, but the full implications need to be considered before choosing this course. In the context of this document, the element has been determined by the Inter-Agency Steering Committee as being best practice that should not be applied to Tasmanian Government websites. RECOMMENDS RECOMMENDED The specified recommendation or suggestion. In the context of this document, identifies elements generally regarded as being best practice, ubiquitous practice or deprecated practice. Page 5 of 22 Tasmanian Government Website Design and Navigation Guidelines V2.1, July 2010

6 2 Header and Footer Elements A web page template covering header and footer elements is available from DPaC Communications and Marketing Unit. Additional resources including website specific logos and icons are available from the DPaC Communications and Marketing Unit website ( 2.1 Tasmanian Government Web Header The Tasmanian Government Web Header is intended for use on all web pages. Certain components within the header, such as Agency name and Agency graphic are to be customised to fit the context of the overall website. A template including both header and footer elements, is available from the Department of Premier and Cabinet s Communications Unit ( d_electronic_communications/private/web_templates). It is anticipated that this template will be used for most development work. To allow for exceptions to this, details of elements within the header and footer are included in this document. The following diagram is based on the Department of Premier and Cabinet s Web Page Template. Red borders and references indicate the position of the header on the page and the elements contained within it. Details of these elements are provided in the subsequent table. Figure 1: Tasmanian Government Web Header Elements Page 6 of 22 Tasmanian Government Website Design and Navigation Guidelines V2.1, July 2010

7 Table 1: Tasmanian Government Web Header Elements No. Component Conditionality Placement & Size Details References Header Section 1 Tasmanian Government Logo Header section MUST be present (all pages) MUST be present (all pages) Height SHOULD be 104 pixels Width SHOULD be expandable to fit varying screen resolutions SHOULD be placed in top left Height SHOULD be 75 pixels Width SHOULD be 92 pixels Background colour SHOULD be white (unless otherwise stated below) Logo MUST be included on all web pages as a clearly identifiable link to The vertical form of the Tasmanian Government logo SHOULD be used Department of Premier and Cabinet webpage footer template ome/communications_toolkit/publishing/i nternet_and_electronic_communications /private/web_templates (Accessed 2009: June 23) Tasmanian Government Style Guide and Logo Policy - Websites section: ome/style_guide_and_logo_policy/websi tes (Accessed 2009: February 3) Tasmanian Government Logo: ome/communications_toolkit/branding_a nd_images/logos (Accessed 2009: February 3) Tasmanian Government Web Domain Naming Guidelines: data/assets/pdf_file/0006/36870/domai nguidelinesmar07.pdf (Accessed 2009: February 27) 2 Tasmanian Government URL MUST be present (all pages) SHOULD be placed in left, immediately below Tasmanian Government logo, within colour bar area MUST link to SHOULD be text as image. Tasmanian Government Website Design and Navigation Guidelines V2.0 Page 7 of 22

8 Table 1: Tasmanian Government Web Header Elements: (Continued) No. Component Conditionality Placement & Size Details References 3 Department/ Division/ Site name SHOULD be present (all pages) SHOULD be placed between Tasmanian Government Logo and agency graphic area, above colour bar area Logo SHOULD link to relevant Department/ Agency homepage. Department Sites: Department Name Font SHOULD be: Verdana 16 pixels Title Case Word space 2 pixels Letter space 2.5 pixels No-wrap Division Sites/2 nd Level Pages: Department Name Font SHOULD be: Verdana 16 pixels Title Case Word space 2 pixels Letter space 2.5 pixels No-wrap Division Name/2 nd Level Font : Verdana 12 pixels Title Case Word space 2 pixels Letter space 1 pixel No-wrap Whole of Government Site*: Site Name Font SHOULD be: Verdana 16 pixels Title Case Word space 2 pixels Letter space 2.5 pixels No-wrap Tagline Font SHOULD be: Page 8 of 22 Tasmanian Government Website Design and Navigation Guidelines V2.1, July 2010

9 Table 1: Tasmanian Government Web Header Elements: (Continued) No. Component Conditionality Placement & Size Details References Verdana 12 pixels *For whole of Government websites (e.g. Tasmania Online, Jobs, and Service Tasmania), the Agency name and business unit name may be omitted and a tagline used to support the service/function (e.g. Jobs Careers with the Tasmanian Government). 4 Agency Graphic Area SHOULD be present (if used, should be present on all pages) 5 Colour Bar SHOULD be present (all pages) 6 Global/ Supplemental Link(s) SHOULD be present SHOULD be placed in top right, above colour bar Height SHOULD be 84 pixels Width SHOULD be 84 to 300 pixels SHOULD be placed at bottom of header Height SHOULD be 18 pixels Width SHOULD be expandable to fit varying screen resolutions SHOULD be placed on right, immediately below Agency graphic area, within colour bar Images MUST reflect the Tasmanian brand. Use of images and other content MUST be authorised by copyright holder. May include a solid colour block of any width as a divider. May contain approved sub-brand logos or badges (e.g. Tasmania Fire Service, or State Emergency Service). SHOULD be chosen to allow easy integration with a range of colour schemes. It is RECOMMENDED that colours included in the Style Guide and Logo Policy colour palette be used where possible for consistency with other government communication material. Example links: contact, feedback, about us, site map Font SHOULD be: Verdana 11 pixels CAPS, left justified SHOULD include the following link(s) (at a minimum): Tasmanian brand pyramid: ome/style_guide_and_logo_policy/our_id entity (Accessed 2009: February 3) Tasmanian Government Image Library: (Accessed 2009: February 3) Style Guide and Logo Policy colour palette: ome/style_guide_and_logo_policy/mand atory_elements/4._colour_palette (Accessed 2009: February 3) AGIMO Better Practice Checklist - 2. Website Navigation: (Accessed 2009: February 3) Page 9 of 22 Tasmanian Government Website Design and Navigation Guidelines V2.1, July 2010

10 Table 1: Tasmanian Government Web Header Elements: (Continued) No. Component Conditionality Placement & Size Details References o Link to Contact details. This link SHOULD direct to page including full contact details. forms are SHOULD NOT be used. Number of links SHOULD be limited to ensure that links are displayed on a single line and accommodate variations in screen resolution. The colour bar SHOULD remain flexible and accommodate variations in screen resolution. AGIMO Better Practice Checklist Information Architecture for Websites: (Accessed 2009: February 3) Page 10 of 22 Tasmanian Government Website Design and Navigation Guidelines V2.1, July 2010

11 2.2 Tasmanian Government Web Footer The Tasmanian Government Web Footer is intended for use on all web pages. A template including both header and footer elements, is available from the Department of Premier and Cabinet s Communications Unit ( d_electronic_communications/private/web_templates). It is anticipated that this template will be used for most development work. To allow for exceptions to this, details of elements within the header and footer have been included in this document. The following diagram is based on the Department of Premier and Cabinet s Web Page Template. Red borders and references have been included to indicate the position of the footer on the page and the elements contained within it. Details of these elements are provided in the subsequent table. Figure 2: Tasmanian Government Web Footer Elements Page 11 of 22 Tasmanian Government Website Design and Navigation Guidelines V2.1, July 2010

12 Table 2: Tasmanian Government Web Footer Elements No. Component Conditionality Placement & Size Details References Footer Section 1 Global/ Supplemental Link(s) Footer section MUST be present (all pages) SHOULD be present (all pages) Width SHOULD be expandable to fit varying screen resolutions Paragraph SHOULD be left justified Font size SHOULD be a minimum 8 pixels Position: Awaiting DPaC Communications Footer Template Background colour SHOULD be grey (#EEEEEE) unless otherwise stated (below) A thin line SHOULD be used as a separator between the content and the footer areas Example links: Home, contact us, about us, top of page. SHOULD include the following link(s) (at a minimum): o Service Tasmania link Text SHOULD be kept to a minimum Department of Premier and Cabinet webpage footer template mmunications_toolkit/publishing/internet_and_e lectronic_communications/private/web_templat es (Accessed 2009: June 23) AGIMO Better Practice Checklist - 2. Website Navigation: (Accessed 2009: February 3) AGIMO Better Practice Checklist Information Architecture for Websites: (Accessed 2009: February 3) 2 Personal Information Protection Statement Link Personal Information Protection Statement Link (continued) 3 Disclaimer and Copyright Link MUST/ SHOULD be present*(see note) MUST be present (all pages) Paragraph SHOULD be left justified Font size SHOULD be a minimum of 8 pixels Position: Awaiting DPaC Communications Footer Template Paragraph SHOULD be left justified Font size SHOULD *NOTE: Web pages collecting personal information MUST clearly present on the relevant Agency Personal Information Policy, although this does not necessarily need to be done in the footer. MUST use the Tasmanian Government Personal Information Protection Statement Text SHOULD be kept to a minimum MUST link to whole-of-government disclaimer and copyright notice Text SHOULD be kept to a minimum Page 12 of 22 Tasmanian Government Website Design and Navigation Guidelines V2.1, July 2010 Tasmanian Personal Information Protection Act 2004 (PIP Act) (Accessed 2009: March 12) AGIMO Privacy and Privacy Statements page: _Privacy_Statements (Accessed 2009: February 3) AGIMO Privacy and Privacy Statements page: _Privacy_Statements (Accessed 2009: February 3) AGIMO Copyright & Copyright Notices page: nd_copyright_notices (Accessed 2009: February 3) AGIMO Disclaimers page:

13 Table 2: Tasmanian Government Web Footer Elements (Continued) No. Component Conditionality Placement & Size Details References be a minimum of 8 pixels (Accessed 2009: February 3) 4 Tasmanian Government Logo SHOULD be present (all pages) Position: Awaiting DPaC Communications Footer Template Should be placed in top right Height SHOULD be 75 pixels Width SHOULD be 92 pixels The vertical form of the Tasmanian Government logo SHOULD be used Logo SHOULD be included on all web pages as a clearly identifiable link to Tasmanian Government Style Guide and Logo Policy - Websites section: yle_guide_and_logo_policy/websites (Accessed 2009: February 3) Tasmanian Government Logo: mmunications_toolkit/branding_and_images/log os (Accessed 2009: February 3) Tasmanian Government Style Guide and Logo Policy - Logo Format Section: yle_guide_and_logo_policy/mandatory_element s/1._logo_format (Accessed 2009: March 30) Page 13 of 22 Tasmanian Government Website Design and Navigation Guidelines V2.1, July 2010

14 3 Page Elements This section outlines page elements that MUST or SHOULD or be present and RECOMMENDED page elements. Placement of page elements has not been specified in this document to allow sites to be tailored to meet the specific needs of the intended audience. Table 3 provides information and references about page elements that MUST or SHOULD be present. Table 3: Page Elements that MUST or SHOULD be Present No. Component Conditionality Details References 1 Personal Information Protection Statement Link MUST/ SHOULD be present*(see note) *NOTE: Pages collecting personal information MUST clearly present on the relevant Agency Personal Information Policy. Where this is not included in the universal page footer, it MUST be included as a specific element on pages collecting personal information. MUST use the Tasmanian Government Personal Information Protection Statement Text SHOULD be kept to a minimum Tasmanian Personal Information Protection Act 2004 (PIP Act) (Accessed 2009: March 12) AGIMO Privacy and Privacy Statements page: gov.au/privacy_and_privacy _Statements (Accessed 2009: February 3) AGIMO Privacy and Privacy Statements page: gov.au/privacy_and_privacy _Statements (Accessed 2009: February 3) RECOMMENDED Page Elements Table 4 (below) provides information and references about RECOMMENDED, ubiquitous and best practice page elements (for example, structured navigation menus, search functions and other page elements) and any notable deprecated page elements which ought to be avoided. Page 14 of 22 Tasmanian Government Website Design and Navigation Guidelines V2.1, July 2010

15 RECOMMENDED Page Elements No. Element Recommendation Details Tools & Resources 1 Page Elements RECOMMENDED background colour: white (unless otherwise stated below) Navigation Elements 2 Global Links (Site-wide links) Best Practice/ Ubiquitous Practice RECOMMENDED width: expandable to fit varying screen resolutions Global links provide easy access to major sections of the site and are consistently displayed across the entire site. Example global links: Services, Publications, Forms, Login, Help, Site Map Where site-wide links are used, it is RECOMMENDED that they be used throughout the site. See below. AGIMO Better Practice Checklist - 2. Website Navigation: (Accessed 2009: February 3) AGIMO Better Practice Checklist Information Architecture for Websites: (Accessed 2009: February 3) Better practice considerations regarding task, global & context-based links are outlined in presentation Designing navigation using task management: ion.wmv (Accessed 2009: February 3). [Proposes:- Restricting the number of global links - Emphasising context-specific and context-related links - Ensuring link labels deliver on their promises - Supporting top tasks on the homepage - Supporting common workflows - Managing tasks not content or technology.] Page 15 of 22 Tasmanian Government Website Design and Navigation Guidelines V2.1, July 2010

16 RECOMMENDED Page Elements (Continued) No. Element Recommendation Details Tools & Resources 3 Local Links (Section links) Best Practice/ Ubiquitous Practice Local links allow users to move around within the current section of the site. These links are often presented in the form of structured menus. It is RECOMMENDED that local links follow basic principles of good information architecture (refer to AGIMO Better Practice Checklist Information Architecture for Websites). Where local links are used in a site, it is RECOMMENDED that they be used throughout the site. AGIMO Better Practice Checklist - 2. Website Navigation: (Accessed 2009: February 3) AGIMO Better Practice Checklist Information Architecture for Websites: (Accessed 2009: February 3) Better practice considerations regarding task, global & context-based links are outlined in presentation Designing navigation using task management: ion.wmv (Accessed 2009: February 3). [Proposes:- Restricting the number of global links - Emphasising context-specific and context-related links - Ensuring link labels deliver on their promises - Supporting top tasks on the homepage - Supporting common workflows - Managing tasks not content or technology.] Page 16 of 22 Tasmanian Government Website Design and Navigation Guidelines V2.1, July 2010

17 RECOMMENDED Page Elements (Continued) No. Element Recommendation Details Tools & Resources 4 Contextual Links (Subject/ content links) 5 Site Map (supplemental navigation) Best Practice/ Ubiquitous Practice Best Practice/ Ubiquitous Practice Contextual links allow users to move to pages related to the current page. Example contextual links: in-text links, or see also links. It is RECOMMENDED that in-text links are blue underlined and change colour for visited links. Sitemaps provide a representation of a website s structure as an aid to navigation and content discovery. It is RECOMMENDED that the label site map is used for the site map. AGIMO Better Practice Checklist - 2. Website Navigation: (Accessed 2009: February 3) AGIMO Better Practice Checklist Information Architecture for Websites: (Accessed 2009: February 3) Better practice considerations regarding task, global & context-based links are outlined in presentation Designing navigation using task management: ion.wmv (Accessed 2009: February 3). [Proposes:- Restricting the number of global links - Emphasising context-specific and context-related links - Ensuring link labels deliver on their promises - Supporting top tasks on the homepage - Supporting common workflows - Managing tasks not content or technology.] Jakob Nielsen's Alertbox, August 12, 2008: Site Map Usability: (Accessed 2009: March 6) Page 17 of 22 Tasmanian Government Website Design and Navigation Guidelines V2.1, July 2010

18 RECOMMENDED Page Elements (Continued) No. Element Recommendation Details Tools & Resources 6 Search Best Practice/ Ubiquitous Practice 7 Breadcrumb Trail Best Practice/ Ubiquitous Practice Search functions are a fundamental component of website navigation. It is RECOMMENDED that a search input box fit a minimum of thirty (30) characters. Inclusion of search functionality is RECOMMENDED, with an advanced search only offered where necessary. It is RECOMMENDED that the search function be displayed on all pages Breadcrumb trails are intended to help users to understand where they are within a web site and navigate to a higher-level. For complex sites, multi-level menus or breadcrumb trails may be provided to show users where they are within the site and how they got there. It is RECOMENDED that page titles from the content area match the HTML title. It is RECOMMENDED that the font used for the breadcrumb trail be smaller than that used for the content, however, it must be legible. Where breadcrumb trails are used in a site, it is RECOMMENDED that they be used throughout the site. It is RECOMMENDED that breadcrumb trails are presented in a horizontal format. AGIMO Better Practice Checklist Implementing an Effective Website Search Facility: (Accessed 2009: February 3) Page 18 of 22 Tasmanian Government Website Design and Navigation Guidelines V2.1, July 2010

19 RECOMMENDED Page Elements (Continued) No. Element Recommendation Details Tools & Resources 8 RSS (Really Simple Syndication/ Rich Site Summary) Usability Elements 9 Printer Friendly View 10 Text Size Adjustment 11 Website Icon (Favicon) Best Practice * (see note) Best Practice Best Practice Best Practice 12 Last modified date Best Practice * (see note) RSS provides a way to publish and share frequently updated content. *NOTE: It may not be appropriate to include/support RSS on all sites. Displays condensed page/section content formatted for printing. It is RECOMMENDED that the printer friendly view include information/links covering any copyright, disclaimer and attribution as necessary. Allows user to increase or decrease the font sizes used to display site content. The manner in which a website icon (favicon) is displayed is dependent upon the browser being used. Browsers supporting website icons usually display the icon in the browser's address bar and next to the page name in bookmarks (favourites) lists. Indicates the date on which the content on the current web page was last modified. *NOTE: It may not be possible/ practical to include this element on all pages due to technical limitations (e.g. dynamic pages). AGIMO RSS page: (Accessed 2009: February 3) Tasmanian Government website icon (favicon): nications_toolkit/publishing/internet_and_electronic_c ommunications/private/web_templates, (Accessed 2009: June 23) Content Elements Page 19 of 22 Tasmanian Government Website Design and Navigation Guidelines V2.1, July 2010

20 RECOMMENDED Page Elements (Continued) No. Element Recommendation Details Tools & Resources 13 Page Title Ubiquitous Practice The page title helps users to understand where they are within a site. It is RECOMENDED that page titles from the content area match the HTML title. It is RECOMMENDED that colours provide good contrast between background and font. It is RECOMMENDED that all pages include titles. 14 Content Ubiquitous Practice* (see note) It is RECOMMENDED that the page title font be a larger than that of the content. *NOTE: Pages collecting personal information MUST clearly present on the relevant Agency Personal Information Policy. Where this is not included in the universal page footer, it MUST be included as a specific element on pages collecting personal information. It is RECOMMENDED that colours provide good contrast between background and font. For web pages collecting personal information, the relevant Agency Personal Information Policy must be clearly presented in the content area. AGIMO Better Practice Checklist - 8. Managing Online Content: (Accessed 2009: February 3) AGIMO Implementing Consistent User Experience page: nsistent_user_experience (Accessed 2009: February 3) AGIMO Privacy and Privacy Statements page: acy_statements (Accessed 2009: February 3) Tasmanian Personal Information Protection Act 2004 (PIP Act) (Accessed 2009: March 12) Page 20 of 22 Tasmanian Government Website Design and Navigation Guidelines V2.1, July 2010

21

22 OFFICE OF egovernment Department of Premier and Cabinet Post: GPO Box 123 Hobart TAS 7001 Ph: Visit: Published July 2010 ISBN: State of Tasmania Department of Premier and Cabinet, 2010 Web Design and Navigation Guidelines Tasmanian Government Web Publishing Framework 22

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