Case Study PODi, the Digital Printing Initiative Best Practices in Digital Print Case Study

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Case Study. 2007 PODi, the Digital Printing Initiative www.podi.org Best Practices in Digital Print Case Study"

Transcription

1 1 Case Study 2007, PODi, the Digital Printing Initiative. Members, purchasers of, or participants in an individual case study project are encouraged to distribute the case study in hard copy form as targeted sales/marketing collateral. Mass distribution or other usage is restricted as defined in the Terms of Use on PODi, the Digital Printing Initiative Best Practices in Digital Print Case Study

2 2 Project: Vertical Market: Business Application: Manufacturing Direct Marketing/Traffic Generation/Loyalty Polaris Industries worked with Moore Wallace Response Marketing Services to create an easy-to-use, Web-to-print customer loyalty and sales promotion program for its dealer network in the United States and Canada. The program is now more than five years old and 38% of dealers now participate. Response rates for some promotions have been as high as 40%. Program Objectives Create easy-to-use automated loyalty program Enroll 25% of Polaris dealerships in program Drive traffic to stores to increase Polaris sales Dealers must be able to create their own offers Significant Results Reported by User 10% of dealerships signed up within the first 60 days 38% of dealerships participate currently During one evaluation of the program, on average, customers spent $61.27 when they returned to the store with a coupon A few dealers have reported an overall response rate of 15.5% Response rates as high as 40% for some promotions Description A few years ago, Polaris decided to offer a branded customer loyalty program for its 2,000 dealerships across the United States and Canada. Another company provided a non-branded loyalty program but dealers had to sign and stamp each mail piece and all mailers were generic. The mailers did not relate to the customer or the customer s recent purchases. Polaris wanted to provide a loyalty program that would be easier for its dealers to use and that would be customizable to reflect the customer s past purchases and dealers offers. Best Practices in Digital Print Case Study PODi, the Digital Printing Initiative

3 3 Working with Moore Wallace Response Marketing Services (MWRMS), Polaris decided to create a three-touch program for new Polaris purchasers that dealers could access via the Internet. Each new customer receives three mailings at key points in the first year of the relationship shortly after the initial sale, on the anniversary of the sale, and during the December holiday season. Paige Wittman, Director of Retail and Dealer Development at Polaris, says that the company wanted to meet the needs of the dealers. They were doing follow-up with customers in many ways but most of them were doing it manually. Some were not doing it at all. They needed a turn-key solution that they could customize. Follow-up is important to ensure future sales and sales of related products, she explains. On average, in heavy snow areas, people trade in their vehicles every year. So, keeping in touch with customers on a regular basis to tell them about new models, as well as accessories and services, is important for Polaris and its dealer network. Customer loyalty is a huge deal. The average purchase price for a vehicle is $6,000. Having worked with MWRMS on other projects, Wittman says she knew the company was flexible and could come up with a viable solution. MWRMS coordinated the campaign package that included the design, creation of the templates, and the application development. MWRMS also developed an inhouse software solution to drive the digital output and mailing functions. The loyalty program is set up for four product lines snowmobiles, allterrain vehicles, and two lines of motorcycles. Dealers participate by accessing a Website that allows them to access the materials for the 12- month program. At the site, they can access the templates and select offers from dropdown menus. They do not have to enter customer contact information because Polaris uses the warranty information from a new sale to trigger the start of the three-touch program. MWRMS downloads information from Polaris to customize the mailers. Each card is customized to reflect the product purchased. An image of the product is used; for example, a snowmobile purchaser s card would have an image of a Polaris mountain, sport, or performance snowmobile depending on which type they purchased. In addition, each card is personalized with the customer s name and dealer information and signature of the dealer. Dealers can elect to add a coupon created by Polaris or design their own coupons online with their own images and text PODi, the Digital Printing Initiative Best Practices in Digital Print Case Study

4 4 Production levels vary but MWRMS produces: Thank you cards run 5,000 pieces every other week. Anniversary cards run 10,000 a month. Holiday cards one time 110,000. Total program quantity is approximately 330,000 pieces a year. MWRMS created its own PPML-based workflow for the project. The software fixes data input errors, corrects addresses, merges data into the templates, and gets the files ready for images. MWRMS also produces bilingual mailings for this program to accommodate French Canadian dealerships. The company uses PPML because it makes the production files smaller so they transfer faster and the RIP can process them significantly faster than other formats. The cards are printed on Xeikon digital presses and then scored; the coupons are perforated on a Heidelberg press. They are then hand folded and tabbed. The holiday cards are assembled in-line on Jett Webb finishing equipment. Best Practices in Digital Print Case Study PODi, the Digital Printing Initiative

5 5 Future Plans Wittman says that Polaris is happy with the program and is considering ways to expand it. She also indicated that although a few of the larger dealerships have their own in-house loyalty programs, the program is popular with many of the other dealerships. Award This case study received a 2007 PODi Best Practices Honorable Mention in the Business-to-Consumer Category PODi, the Digital Printing Initiative Best Practices in Digital Print Case Study

6 6 Client Printer Hardware Software PPML Target Audience Polaris Industries Polaris Industries is the world's leading maker of snowmobiles and the second-leading maker of four- and six-wheeled all-terrain recreational and utility vehicles. Moore Wallace Response Marketing Services Moore Wallace Response Marketing Services, an RR Donnelley Company, is a direct mail marketing company that provides comprehensive single-source solution for marketers. Xeikon 5000 digital press Proprietary system, developed in-house Produced using PPML New Polaris customers in the United States and Canada Distribution Thank you cards run 5,000 pieces every other week Anniversary cards run 10,000 a month Holiday cards one time 110,000 Total program quantity is approx 330,000 pieces a year. Date Start date May 2001, ongoing, thank you cards every other week; anniversary monthly, holiday once a year in November Best Practices in Digital Print Case Study PODi, the Digital Printing Initiative

Find over 300 other case studies on digital print applications at www.podi.org/casestudy.

Find over 300 other case studies on digital print applications at www.podi.org/casestudy. 1 Find over 300 other case studies on digital print applications at www.podi.org/casestudy. 2008, Caslon, a PODi Affiliate. Terms of Use: PODi members can distribute the case study in hard copy form or

More information

Find over 400 other case studies on digital print applications. www.podi.org/casestudy

Find over 400 other case studies on digital print applications. www.podi.org/casestudy 1 Find over 400 other case studies on digital print applications at. 2010, Caslon, a PODi Affiliate. Terms of Use: PODi members can distribute the case study in hard copy form or may post up to two case

More information

Find over 400 other case studies on digital print applications. www.podi.org/casestudy

Find over 400 other case studies on digital print applications. www.podi.org/casestudy 1 Find over 400 other case studies on digital print applications at. 2010, Caslon, a PODi Affiliate. Terms of Use: PODi members can distribute the case study in hard copy form or may post up to two case

More information

Find over 300 other case studies on digital print applications at www.podi.org/casestudy.

Find over 300 other case studies on digital print applications at www.podi.org/casestudy. 1 Find over 300 other case studies on digital print applications at www.podi.org/casestudy. 2008, Caslon, a PODi Affiliate. Terms of Use: PODi members can distribute the case study in hard copy form or

More information

PODi CASE STUDY BRAKE CHECK INCREASES STORE TRAFFIC WITH PERSONALIZED DIRECT MAIL

PODi CASE STUDY BRAKE CHECK INCREASES STORE TRAFFIC WITH PERSONALIZED DIRECT MAIL PODi 1 CASE STUDY BRAKE CHECK INCREASES STORE TRAFFIC WITH PERSONALIZED DIRECT MAIL PODi is a global, member-supported notfor-profit organization. The PODi library consists of over 500 digital printing

More information

Sixth Edition Case Study

Sixth Edition Case Study Sixth Edition Case Study 2006, PODi, the Digital Printing Initiative. Members, purchasers of, or participants in an individual case study project are encouraged to distribute the case study in hard copy

More information

Find over 400 other case studies on digital print applications. www.podi.org/casestudy

Find over 400 other case studies on digital print applications. www.podi.org/casestudy 1 Find over 400 other case studies on digital print applications at. 2009, Caslon, a PODi Affiliate. Terms of Use: PODi members can distribute the case study in hard copy form or may post up to two case

More information

Good Sports Outdoor Outfitters Uses Cross-Channel Marketing to Generate Store Traffic and Sales

Good Sports Outdoor Outfitters Uses Cross-Channel Marketing to Generate Store Traffic and Sales Good Sports Outdoor Outfitters Uses Cross-Channel Marketing to Generate Store Traffic and Sales Casestudytemplate.indd 1 5/30/12 8:10 AM 1 Find over 500 other case studies on digital print applications

More information

Find over 400 other case studies on digital print applications. www.podi.org/casestudy

Find over 400 other case studies on digital print applications. www.podi.org/casestudy 1 Find over 400 other case studies on digital print applications at. 2010, Caslon, a PODi Affiliate. Terms of Use: PODi members can distribute the case study in hard copy form or may post up to two case

More information

A CASE FOR PERSONALIZATION. Proof that Relevant Content is King

A CASE FOR PERSONALIZATION. Proof that Relevant Content is King A CASE FOR PERSONALIZATION Proof that Relevant Content is King RELEVANT CONTENT IS KING No one likes being ignored, lumped in with the masses or seen as anything but the individual that they really are.

More information

Find over 300 other case studies on digital print applications at www.podi.org/casestudy.

Find over 300 other case studies on digital print applications at www.podi.org/casestudy. 1 Find over 300 other case studies on digital print applications at www.podi.org/casestudy. 2008, Caslon, a PODi Affiliate. Terms of Use: PODi members can distribute the case study in hard copy form or

More information

How Volvo Construction Equipment Uses Email and CRM to Sell Big Iron!

How Volvo Construction Equipment Uses Email and CRM to Sell Big Iron! How Volvo Construction Equipment Uses Email and CRM to Sell Big Iron! Advanced Strategies for Attracting, Selling and Retaining Customers Join the Conversation! I m at #MPB2B. Learning how @VolvoCE_NA

More information

CRM Order & Set-up Summary

CRM Order & Set-up Summary Dealer Name: CRM Order & Set-up Summary New Dealer Set-up Change to Existing Dealer Supplies Order Dealer Contact: RpmOne Rep: Date to Invoice: SET-UP ITEMS Quantity Price Total One Time Set-up Cost Terminal

More information

CASE STUDY TOPPERS PIZZA S4 SOLUTION How a single source storefront solution saves Toppers Pizza thousands of dollars.

CASE STUDY TOPPERS PIZZA S4 SOLUTION How a single source storefront solution saves Toppers Pizza thousands of dollars. S4 SOLUTION How a single source storefront solution saves Toppers Pizza thousands of dollars. INTRODUCTION Suttle-Straus is a comprehensive marketing and graphics communication service provider. First

More information

About Us. Auto Leads. Call Center B.D.C. Direct Mail Campaigns. Special Promotion. - Auto Leads Team. YourHotLeads.com CustomerTrack Platform

About Us. Auto Leads. Call Center B.D.C. Direct Mail Campaigns. Special Promotion. - Auto Leads Team. YourHotLeads.com CustomerTrack Platform Issue #1230b YourHotLeads.com CustomerTrack Platform Auto Leads Do you wonder where all the buyers are? Would you like to know every customer in your area who is actively looking to purchase a vehicle

More information

Suzuki Parts and Service Co-op Program

Suzuki Parts and Service Co-op Program Suzuki Parts and Service Co-op Program LETTER GENUINE PARTS AND ACCESSORIES AMERICAN SUZUKI MOTOR CORPORATION AUTOMOTIVE Dear Suzuki Dealer: As you know, traditional direct mail often utilizes what is

More information

Transform your business

Transform your business Transform your business with high-value online services Web-to-print and cross-media marketing tools from Online Print Solutions and Kodak Tap into today s growth opportunities Web-based tools are becoming

More information

Jay Pontiac-Buick Dealership Service Offers Segment: Direct Marketing/Lead Generation/Traffic Generation

Jay Pontiac-Buick Dealership Service Offers Segment: Direct Marketing/Lead Generation/Traffic Generation Project: Segment: Direct Marketing/Lead Generation/Traffic Generation Program objectives Improve performance of expenditures on marketing activities. Develop more effective targeting of clients. Drive

More information

Best Practice breakout session

Best Practice breakout session Best Practice breakout session Collateral Management/General Motors of Canada Presented by: Chris Watson, Managing Director, CM2 Solutions Inc. Mike Macerollo, Account Manager, The Helecopter Group Best

More information

Quality, Speed & Cost with Advances in Printing Technology

Quality, Speed & Cost with Advances in Printing Technology Balancing Quality, Speed & Cost with Advances in Printing Technology Despite the advances in online and digital marketing, traditional printed media is still a critical part of many marketing strategies.

More information

S&P Advertising Co-op Program Guide

S&P Advertising Co-op Program Guide S&P Advertising Co-op Program Guide Service and Parts Marketing Co-op provides your Mazda dealership with the opportunity of reimbursement for approved advertising media expenditures to support your Mazda

More information

Our job is. To Increase. Your sales

Our job is. To Increase. Your sales Our job is To Increase Your sales We bring you NEW CUSTOMERS u Trying your restaurant for the very first time u Excited about your special offer to them u Bringing family and friends with them u Seeking

More information

Personalized Print Markup Language: The PPML Family of XML Standards

Personalized Print Markup Language: The PPML Family of XML Standards the Digital Printing initiative Introduction to the Personalized Print Markup Language: The PPML Family of XML Standards A widely supported, XML-based industry standard print language and related technologies,

More information

JobSuite Sample Workflow and Template

JobSuite Sample Workflow and Template JobSuite Sample Workflow and Template We have spent 20 years helping creative teams implement project management software. Seems like we have seen it all, but each time we learn something new. One thing

More information

S U M M A R Y O F T R A D E P O I N T E N T E R P R I S E F O R W I N D O W S C O R E F U N C T I O N A L I T Y

S U M M A R Y O F T R A D E P O I N T E N T E R P R I S E F O R W I N D O W S C O R E F U N C T I O N A L I T Y S U M M A R Y O F T R A D E P O I N T E N T E R P R I S E F O R W I N D O W S C O R E F U N C T I O N A L I T Y C U S T O M E R R E L A T I O N S H I P M A N A G E M E N T O V E R V I E W CRM: Contact

More information

MULTI-CHANNEL MARKETING SOLUTIONS. Case Studies from Event Marketing Machine & Partners

MULTI-CHANNEL MARKETING SOLUTIONS. Case Studies from Event Marketing Machine & Partners MULTI-CHANNEL MARKETING SOLUTIONS Case Studies from Event Marketing Machine & Partners METHODOLOGY We believe for communication to be effective, ideas must work in harmony with your prospect and customer

More information

USER GUIDE November 2012

USER GUIDE November 2012 USER GUIDE November 2012 Please note that the screen shots used in this guide are from the demonstration system and may differ slightly from the live system. All customer data contained within these screen

More information

Direct Mail. with a Kick. Tradition + Technology =

Direct Mail. with a Kick. Tradition + Technology = Tradition + Technology = Direct Mail with a Kick T echnology has made marketing more scientific. Smartphones and tablets have increased echnology has made marketing more scientific. Smartphones and tablets

More information

MARKETING AUTOMATION CREATES CONVERSION URGENCY SECRETSALES offers flash sales of products from hundreds of leading brands.

MARKETING AUTOMATION CREATES CONVERSION URGENCY SECRETSALES offers flash sales of products from hundreds of leading brands. MARKETING AUTOMATION CREATES CONVERSION URGENCY SECRETSALES offers flash sales of products from hundreds of leading brands. COMPANY SECRETSALES WEBSITE www.secretsales.com INDUSTRY Retail The Customer

More information

EXECUTIVE SUMMARY Loyalty/Rewards is Seen as Part of the Marketing Mix

EXECUTIVE SUMMARY Loyalty/Rewards is Seen as Part of the Marketing Mix CONSUMER ATTITUDES & BEHAVIOR RETAIL LOYALTY/REWARDS PROGRAMS LOYALOGY.COM - OCTOBER 2014 EXECUTIVE SUMMARY Loyalty/Rewards is Seen as Part of the Marketing Mix Retail loyalty or rewards programs are becoming

More information

... ... Automate your forms assembly process with PlanetPress Suite. Go Beyond Printing :::

... ... Automate your forms assembly process with PlanetPress Suite. Go Beyond Printing ::: Transactional and variable content document printing, output management and automated delivery. FOR INSURANCE Automate your forms assembly process with Suite Decrease your operational costs Increase your

More information

Guarantee consistent branding across your campaigns with Marketing Asset Management.

Guarantee consistent branding across your campaigns with Marketing Asset Management. Guarantee consistent branding across your campaigns with Marketing Asset Management. The larger and more widely dispersed your local-level sales and marketing organization is, the higher the potential

More information

Technology meets Marketing meets Business Processes

Technology meets Marketing meets Business Processes SERVICE OVERVIEW Technology meets Marketing meets Business Processes Whether you are responsible for sales, marketing, IT, an entire country division, or the whole company, you want to be successful and

More information

No Charge Co-Marketing with Campaign Designer

No Charge Co-Marketing with Campaign Designer Business Partner Marketing No Charge Co-Marketing with Campaign Designer Take advantage of new, monthly offers featured in the IBM Express Seller Flash Business Unit or Product Name Express Seller Flash

More information

Fundvelopes provides the Direct Mailer with a first class pre-stamped ready to mail envelope.

Fundvelopes provides the Direct Mailer with a first class pre-stamped ready to mail envelope. A Patented Direct Mail Piece Advertisers subsidize the cost of the stamp by purchasing space on an envelope as their Billboard. Fundvelopes provides the Direct Mailer with a first class pre-stamped ready

More information

PODi CASE STUDY PARTOU C HILDCARE NURTURES NEW LEADS. PODi is a global, member-supported notfor-profit organization.

PODi CASE STUDY PARTOU C HILDCARE NURTURES NEW LEADS. PODi is a global, member-supported notfor-profit organization. PODi CASE STUDY PARTOU C HILDCARE NURTURES NEW LEADS PODi is a global, member-supported notfor-profit organization. The PODi library consists of over 500 digital printing and marketing case studies from

More information

Vehicle Manufacturer Propels Customer Engagement with Digital Marketing Solutions Insights

Vehicle Manufacturer Propels Customer Engagement with Digital Marketing Solutions Insights Customer Solution Case Study Vehicle Manufacturer Propels Customer Engagement with Digital Marketing Solutions Insights Overview Country or Region: United States Industry: Manufacturing Farm and recreational

More information

American Eagle Outfitters Cross-channel marketing holiday case study

American Eagle Outfitters Cross-channel marketing holiday case study Experian Marketing Services American Eagle Outfitters / Client Case Study American Eagle Outfitters Cross-channel marketing holiday case study American Eagle Outfitters creates a dynamic, cross-channel

More information

MORE TRAFFIC FOR YOUR BUSINESS.

MORE TRAFFIC FOR YOUR BUSINESS. 1 MSXI SERVICE LEAD MANAGEMENT MORE TRAFFIC FOR YOUR BUSINESS. fueled by challenge. powering success.sm 2 GLOBAL AUTOMOTIVE EXPERTISE. The MSXI Service Lead Management Solution assists OEMs, NSCs and dealerships

More information

ACCELERATING ACCESSORY SALES PROFITS.

ACCELERATING ACCESSORY SALES PROFITS. 1 CASE STUDY MSXI ACCESSORY SALES EXCELLENCE SOLUTION ACCELERATING ACCESSORY SALES PROFITS. fueled by challenge. powering success. sm 2 TURNING ACCESSORIES INTO A COMPETITIVE ADVANTAGE. A global volume

More information

7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY. Lead Nurture Strategy»

7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY. Lead Nurture Strategy» 7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY Lead Nurture Strategy» The leads you collect today aren t necessarily ready to buy immediately. Some of them are, of course, but others may still be

More information

Email management with Policy Patrol

Email management with Policy Patrol Policy Patrol 10 Technical Documentation October 28, 2014 Policy Patrol includes many email management features, including customized auto replies, automated follow-up, auto forwarding/copying and list

More information

Generate More Sales & Maximize Your ROI!

Generate More Sales & Maximize Your ROI! Generate More Sales & Maximize Your ROI! AUTOMOTIVE MARKETING ebook 1 Generate More Sales & Maximize Your ROI! BY DREW PALMER FIND ME ON TWITTER @PALMERADAGENCY FIND ME ON LINKEDIN Drew Palmer has been

More information

INTEGRATED MARKETING AUTOMATION

INTEGRATED MARKETING AUTOMATION INTEGRATED MARKETING AUTOMATION To generate, manage and convert leads Whitepaper W W W.AC T I V ECO N V E R S I O N. C O M M A R K E T I N G I N T E L L I G E N C E F O R S A L E S info@activeconversion.com

More information

Products & Services Guide

Products & Services Guide Products & Services Guide Phone. 508.793.0956 Fax. 508.795.3512 184 Main Street Worcester, MA 01608 www.alphagraphics.com/us603 CLARK UNIVERSITY On Campus: 8853 Phone. 508.793.8853 Fax. 508.795.8863 copycenter@clarku.edu

More information

I WANT TO INNOVATE & EXPAND MY BUSINESS WITH DIGITAL PRINTING

I WANT TO INNOVATE & EXPAND MY BUSINESS WITH DIGITAL PRINTING I WANT TO INNOVATE & EXPAND MY BUSINESS WITH DIGITAL PRINTING PRODUCTION PRINTING PRODUCTION PRINTING 2 THE FUTURE LOOKS BRIGHT WITH DIGITAL PRINTING Konica Minolta successfully entered the production

More information

Email Marketing for Success. A practical guide to growing your customer base, nurturing leads, and building trust throughout the purchase process

Email Marketing for Success. A practical guide to growing your customer base, nurturing leads, and building trust throughout the purchase process Email Marketing for Success A practical guide to growing your customer base, nurturing leads, and building trust throughout the purchase process Email Marketing The Email Marketer's Challenge The Email

More information

perspective Customer Relationship Management Solutions for effective Customer & Dealer Management Abstract

perspective Customer Relationship Management Solutions for effective Customer & Dealer Management Abstract perspective Customer Relationship Management Solutions for effective Customer & Dealer Management Abstract Large numbers of OEMs / auto manufacturers are looking for integrated ways to manage their customers.

More information

TSM Automated Marketing Solutions

TSM Automated Marketing Solutions TSM Automated Marketing Solutions Agenda o About MMI Solutions o The New Sales Reality o Basic Integrated Marketing Solutions o Automated Marketing Solutions o How an AMS works o Our Solution o Program

More information

888.410.FORD fdhelp@onecommand.com. 2012 OneCommand

888.410.FORD fdhelp@onecommand.com. 2012 OneCommand Targeted Marketing is excited to offer turn-key, multi-channel campaign resources to support our seasonal recommendations. The content provided is designed specifically to help you deliver consistent messaging

More information

Dealer Lead Track Home Page

Dealer Lead Track Home Page Page 1 Home Page Sell More Advertise Less Get Results Page 2 Summary 100% Web Based - No Contract to Sign - No Software To Upload Digital Ups Log Guides Staff To Effectively Manage Every Customer Lead

More information

At Vertis Communications that s what we do best. Applying proprietary research,

At Vertis Communications that s what we do best. Applying proprietary research, Better ROI comes down to people and their emotions. Inspiring your target consumers to buy means connecting with them at multiple touchpoints with messages that build relationships and impact decision.

More information

What is online? Offline?

What is online? Offline? Splinternet What is online? Offline? Web Windows Mobile Game Consoles Digital Asset FiOS TV Widgets Facebook Apps iphone Apps Android Apps One person? Multiple channels? Windows Mobile Web Game Consoles

More information

Stop Using the Same Playbook as Your Competition. 3 New Marketing Plays to Help You Win

Stop Using the Same Playbook as Your Competition. 3 New Marketing Plays to Help You Win 3 New Marketing Plays to Help You Win A few years ago, Google defined a new point in the customer decisionmaking journey: the Zero Moment of Truth, or ZMOT. 1 Traditionally, an advertising stimulus motivated

More information

Inventive Solutions for On-Demand Communications

Inventive Solutions for On-Demand Communications Managing your communications just got easier. of massachusetts, inc. Inventive Solutions for On-Demand Communications Goodway Group is a global provider of integrated communication technologies dedicated

More information

Case Study. Ditto Documents Gains New Clients with Tailored Web to Print Offerings. May 2014

Case Study. Ditto Documents Gains New Clients with Tailored Web to Print Offerings. May 2014 Case Study May 2014 Ditto Documents Gains New Clients with Tailored Web to Print Offerings XMPie StoreFlow Enables Company to Build Complex Platforms Comments or Questions? Table of Contents Introduction...

More information

Analysis. Cross-Media Services Beyond Personalization. January 2012. Service Area. Business Development Strategies. Comments or Questions?

Analysis. Cross-Media Services Beyond Personalization. January 2012. Service Area. Business Development Strategies. Comments or Questions? Analysis January 2012 Service Area Business Development Strategies Comments or Questions? Table of Contents Introduction... 3 Data-Driven Personal Messaging Matters!... 3 Delivering Messages across All

More information

STATE & LOCAL GOVERNMENT DIGITAL ENGAGEMENT TRENDS REPORT: 2015

STATE & LOCAL GOVERNMENT DIGITAL ENGAGEMENT TRENDS REPORT: 2015 DIGITAL ENGAGEMENT TRENDS REPORT: 2015 INTRODUCTION TOPICS ENGAGEMENT TRENDS Each year brings with it new digital communication trends, technologies and strategies. That s why at the end of last year,

More information

DEALER LEAD MANAGEMENT. LEADS: How Far Down the Purchase Funnel? THE PURCHASE FUNNEL. Future Prospects. 91 180 Days. Prospects. 31 90 Days.

DEALER LEAD MANAGEMENT. LEADS: How Far Down the Purchase Funnel? THE PURCHASE FUNNEL. Future Prospects. 91 180 Days. Prospects. 31 90 Days. THE PURCHASE FUNNEL LEADS: How Far Down the Purchase Funnel? Future Prospects 91 180 Days Prospects 31 90 Days Leads 11 30 Days Hot Leads Deals 0 10 Days 2-180 DAY FOLLOW-UP PROCESS TIMELINE 2-180 DAY

More information

Brandworkz: Marketing Resource Management Product Guide

Brandworkz: Marketing Resource Management Product Guide Brandworkz: Marketing Resource Management Product Guide What is Marketing Resource Management (MRM)? Marketing Resource Management (MRM) is the term for a centralised software system that helps a marketer

More information

The coupon report: Benchmark data and analysis for e-mail marketers

The coupon report: Benchmark data and analysis for e-mail marketers : Benchmark data and analysis for e-mail marketers Coupon trends and strategies for successful e-mail marketing An Experian white paper Introduction The Internet is quickly becoming a major channel for

More information

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know About Salesforce Marketing Cloud

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know About Salesforce Marketing Cloud 5 Things You Should Know About Salesforce Marketing Cloud Power your customer journeys with the leading 1:1 digital marketing platform 5 Things You Should Know About Salesforce Marketing Cloud 1 5 Things

More information

Desktop Publishing Giant Creates Innovative Web- Based Service for Small-Business Market

Desktop Publishing Giant Creates Innovative Web- Based Service for Small-Business Market Windows Azure Customer Solution Case Study Desktop Publishing Giant Creates Innovative Web- Based Service for Small-Business Market Overview Country or Region: United States Industry: Professional services

More information

Customer Engagement Redefined. Take a Fresh Look at Loyalty and Referral Programs

Customer Engagement Redefined. Take a Fresh Look at Loyalty and Referral Programs Customer Engagement Redefined Take a Fresh Look at Loyalty and Referral Programs Loyalty Increase sales with rewards that drive brand affinity NextBee customer loyalty and referral software is a complete

More information

Microsoft Business Contact Manager 2010 - Complete

Microsoft Business Contact Manager 2010 - Complete Microsoft Business Contact Manager 2010 - Complete Introduction Prerequisites Section 1: Getting Started with Business Contact Manager Lesson 1.1: Setting up Business Contact Manager What is Business Contact

More information

Email marketing for. car dealerships A quick guide to planning your email campaign

Email marketing for. car dealerships A quick guide to planning your email campaign Email marketing for car dealerships A quick guide to planning your email campaign Contents Why email marketing? 01 02 03 04 05 06 08 09 10 11 Why email marketing? Setting a plan Growing your list Structure,

More information

BEST PRACTICES FOR UTILIZING WEB-TO-PRINT TECHNOLOGY

BEST PRACTICES FOR UTILIZING WEB-TO-PRINT TECHNOLOGY BEST PRACTICES FOR UTILIZING WEB-TO-PRINT TECHNOLOGY INTRODUCTION How do you think about your printed documents? Design them, contact a print provider, figure out the volume you can afford to print in

More information

Microsoft Office Small Business 2007

Microsoft Office Small Business 2007 Microsoft Office Small Business 2007 Microsoft Office Small Business 2007 provides you with a complete set of productivity and contact management tools to quickly accomplish routine tasks, manage customer

More information

Buyer s Guide: Evaluating Content Marketing Solutions

Buyer s Guide: Evaluating Content Marketing Solutions Buyer s Guide: Evaluating Content Marketing Solutions Evaluating Content Marketing Solutions 2 Executive Summary Across industries, companies are looking for smarter ways to attract and engage customers

More information

INTRODUCING THE IN-PLANT BUSINESS TOOLS PROGRAM

INTRODUCING THE IN-PLANT BUSINESS TOOLS PROGRAM INTRODUCING THE IN-PLANT BUSINESS TOOLS PROGRAM IN-PLANT BUSINESS TOOLS CAN HELP YOUR OPERATION THRIVE. In today s market, everyone is demanding more efficient and effective marketing and business communications.

More information

The Impact of Online Marketing in Automotive Retailing. Earl J. Hesterberg, President and CEO

The Impact of Online Marketing in Automotive Retailing. Earl J. Hesterberg, President and CEO The Impact of Online Marketing in Automotive Retailing Earl J. Hesterberg, President and CEO 1 Industry New Vehicle Sales Industry new vehicle sales 2 About Group 1 Automotive A Fortune 500 automotive

More information

Easily gain infinite marketing scalability with Marketing Asset Management.

Easily gain infinite marketing scalability with Marketing Asset Management. Easily gain infinite marketing scalability with Marketing Asset Management. As a marketer, you get constant requests to provide marketing and sales promotional materials to your distributed sales and marketing

More information

Email Marketing vs Marketing Automation

Email Marketing vs Marketing Automation Email Marketing vs Marketing Automation MARKETING AUTOMATION IS NOT EMAIL MARKETING You ve finally made it. You, as the decision maker are in charge of (among other things) implementing a marketing strategy

More information

Best-in-class retail management solution proven to sell more cars and retain customers for life

Best-in-class retail management solution proven to sell more cars and retain customers for life Best-in-class retail management solution proven to sell more cars and retain customers for life 30+ Years Experience 500 Seat Call Center World-class Client Services Award-winning Software Over 700 Direct

More information

Increasing Your Sales With Mortgage Quest. Chris Carter Market Focus, Inc

Increasing Your Sales With Mortgage Quest. Chris Carter Market Focus, Inc Increasing Your Sales With Mortgage Quest Chris Carter Market Focus, Inc Market Focus, Inc. First to Develop Custom CRM for the Mortgage Industry in 1992 20,000 Clients in U.S., Canada, Australia, New

More information

end to end marketing automation

end to end marketing automation end to end marketing automation C O N S U L T I N G I M P L E M E N T A T I O N D E V E L O P M E N T O P T I M I S A T I O N T R A I N I N G S U P P O R T Act-On Marketing MARKETING MADE EASIER. MORE

More information

Lead Generation Blueprint for Effective Inbound Marketing

Lead Generation Blueprint for Effective Inbound Marketing Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.

More information

Nonprofit Technology Collaboration. Web Analytics

Nonprofit Technology Collaboration. Web Analytics Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top

More information

SimplyCast emarketing Autoresponder User Guide

SimplyCast emarketing Autoresponder User Guide SimplyCast emarketing Autoresponder User Guide Autoresponder User Guide Page 1 Contents 1. Autoresponder Overview... 3 2. Features Overview... 3 3. How to create a Campaign?... 6 4. Management and Reports...

More information

Making the Most of a Virtual Data Room to Complete Your Transaction. Mark Aiello 27 April, 2010

Making the Most of a Virtual Data Room to Complete Your Transaction. Mark Aiello 27 April, 2010 Making the Most of a Virtual Data Room to Complete Your Transaction Mark Aiello 27 April, 2010 Who is RR Donnelley? Regulatory Expertise Largest filer of SEDAR and EDGAR more than 85,000 filings each year

More information

February. Technology. Selecting an Email Service Provider

February. Technology. Selecting an Email Service Provider February 2015 Technology Report Selecting an Email Service Provider Choosing Your Next Email Service Provider Should Not Be Simple By Tim Parry Choosing an email service provider is not a simple task.

More information

Microsoft Office Small Business 2007

Microsoft Office Small Business 2007 Microsoft Office Small Business 2007 Microsoft Office Small Business 2007 provides you with a complete set of productivity and contact management tools to accomplish routine tasks quickly, manage customer

More information

Inventory Management E-Commerce Credit Card Processing

Inventory Management E-Commerce Credit Card Processing Inventory Management E-Commerce Credit Card Processing You have to run your store more efficiently, manage inventory effectively and still deliver the kind of service that keeps your customers coming back.

More information

Software Features & Capabilities

Software Features & Capabilities Software Features & Capabilities MarketHUB+ is DocuStar s web-based marketing resource management system for managing marketing materials and campaigns in coordination with a field sales force, agents,

More information

Getting into Personalised Products. Tony Hodgson PODi Director for Europe

Getting into Personalised Products. Tony Hodgson PODi Director for Europe Getting into Personalised Products Tony Hodgson PODi Director for Europe Agenda What is personalisation? Uses of personalisation in digital printing Personalised digital print for direct marketing Best

More information

WHAT IS EMAIL MARKETING?

WHAT IS EMAIL MARKETING? Even as hundreds of millions of people visit social networks on a daily basis, and social media becomes a business buzzword, email remains the #1 way we communicate online today. Facebook may boast 1 billion

More information

Demand Generation Adoption Survey

Demand Generation Adoption Survey INTRODUCTION AND SUMMARY OF KEY FINDINGS EXECUTIVE TAKEAWAY 84% of survey respondents have either deployed marketing automation (48%), or are using dedicated batch-and-blast email systems (36%) in order

More information

Estimating the Cost of Marketing Automation

Estimating the Cost of Marketing Automation Estimating the Cost of Marketing Automation 345 Millwood Road Chappaqua, NY 10514 www.raabassociatesinc.com Compliments of: Estimating the Cost of Marketing Automation Introduction The cost of marketing

More information

Business Process Sample as used by existing Create!form customers

Business Process Sample as used by existing Create!form customers Process Pick Slip, Pack Slip, Labels Customer: US Based distribution company Pick slips are generated through their ERP system. These are done either on demand or via a scheduled job that runs every 10

More information

TAKING YOUR MAIL AND PRINT OPERATION FROM EXISTING TO EXTRAORDINARY! PRINT AND MAIL CONSOLIDATION

TAKING YOUR MAIL AND PRINT OPERATION FROM EXISTING TO EXTRAORDINARY! PRINT AND MAIL CONSOLIDATION TAKING YOUR MAIL AND PRINT OPERATION FROM EXISTING TO EXTRAORDINARY! PRINT AND MAIL CONSOLIDATION INTRODUCTION Cedarville University 3200 Students - 80% are Residential All mail for students and faculty/staff

More information

I WANT TO MAXIMISE EFFICIENCY & OPTIMISE OUR BUDGET WITH DIGITAL PRINTING IN-HOUSE PRODUCTION PRINTING

I WANT TO MAXIMISE EFFICIENCY & OPTIMISE OUR BUDGET WITH DIGITAL PRINTING IN-HOUSE PRODUCTION PRINTING I WANT TO MAXIMISE EFFICIENCY & OPTIMISE OUR BUDGET WITH DIGITAL PRINTING IN-HOUSE PRODUCTION PRINTING THE FUTURE LOOKS BRIGHT WITH DIGITAL PRINTING Konica Minolta successfully entered the production printing

More information

7direct marketing. TECHNIQUES for FINANCIAL SERVICES. By Clifford Blodgett. Demand Generation and Digital Marketing Manager

7direct marketing. TECHNIQUES for FINANCIAL SERVICES. By Clifford Blodgett. Demand Generation and Digital Marketing Manager 7direct marketing TECHNIQUES for FINANCIAL SERVICES By Clifford Blodgett Demand Generation and Digital Marketing Manager Personalize your message Decide on your objective Test your campaign and modify

More information

r e y n o l d s a n d r e y n o l d s IntelliPath Dealership-Wide Solutions for ERA U.S. and Canada Dealership-wide Solutions for ERA

r e y n o l d s a n d r e y n o l d s IntelliPath Dealership-Wide Solutions for ERA U.S. and Canada Dealership-wide Solutions for ERA r e y n o l d s a n d r e y n o l d s IntelliPath Dealership-Wide Solutions for ERA U.S. and Canada Dealership-wide Solutions for ERA IntelliPath Master one-to-one customer marketing, build lasting customer

More information

Announcing the Nissan Aftersales Digital Dealership Make Your Service Experience as Innovative as Nissan Vehicles!

Announcing the Nissan Aftersales Digital Dealership Make Your Service Experience as Innovative as Nissan Vehicles! NISSAN Aftersales Digital Marketing The Digital Dealership Reference: NPSB/14-178 Date: October 13, 2014 Attention: Nissan Sales, Parts & Service Managers Announcing the Nissan Aftersales Digital Dealership

More information

Sincerely, The LeFebvres: Paul, Adam, Dustin, Ryan. Left to right: Adam, Ryan, Paul, Dustin

Sincerely, The LeFebvres: Paul, Adam, Dustin, Ryan. Left to right: Adam, Ryan, Paul, Dustin Built to respond. Welcome to Specialty Print Communications. We are an independent, third generation, family-run national print and direct mail company that believes a continual reinvestment in people,

More information

How MAM Solutions Boost Marketing Results

How MAM Solutions Boost Marketing Results How MAM Solutions Boost Marketing Results Creativity. Execution. Results. Why Read this Paper? Companies in growing numbers are implementing marketing asset management ( MAM ) solutions to improve the

More information

Have Success From Direct Mail

Have Success From Direct Mail 1 Have Success From Direct Mail EFFICIENT MARKETING www.bluefrogdm.com 2 Who Are We? Blue Frog offers a wide range of services, from assistance with the creative process and production of marketing materials

More information

What are the important elements in effective direct marketing? What are the most common applications of effective direct marketing?

What are the important elements in effective direct marketing? What are the most common applications of effective direct marketing? What is effective direct marketing? Effective direct marketing talks to your prospects, not at them. It reveals a clear understanding of their needs, and speaks in a tone and provides information that

More information

BILL PAY MARKETING RESOURCE GUIDE FOR BILLERS

BILL PAY MARKETING RESOURCE GUIDE FOR BILLERS BILL PAY MARKETING RESOURCE GUIDE FOR BILLERS LOWER COSTS. INCREASED LOYALTY. ENHANCED CUSTOMER SATISFACTION. Visa Bill Pay can help provide tangible benefits for your business and your customers. By implementing

More information

Small-business partnership overview and onboarding kit

Small-business partnership overview and onboarding kit Small-business partnership overview and onboarding kit Partner with Experian to enhance your revenue by helping your small-business clients find and acquire more customers By partnering with Experian,

More information