PLANNING COMMUNICATIONS GROUP STRATEGIC COMMUNICATIONS

Transcription

1 PLANNING COMMUNICATIONS GROUP STRATEGIC COMMUNICATIONS

2 About FTI Consulting FTI Consulting is a global business advisory firm. We are dedicated to helping organisations protect and enhance enterprise value in an increasingly complex legal, regulatory and economic environment. With more than 3,800 employees located in 24 countries, FTI Consulting professionals work closely with clients to anticipate, illuminate and overcome complex business challenges in areas such as investigations, litigation, mergers and acquisitions, regulation, reputation management and restructuring. FTI Consulting business practices Understanding the challenges faced by our clients requires a team of professionals whose expertise is both broad and deep. For this reason, FTI Consulting s business is organised around five core practices: Corporate Finance and Restructuring Economic Consulting Forensic and Litigation Consulting Strategic Communications Technology FTI Strategic Communications The three core practices in Strategic Communications are Corporate Communications, Financial Communications and Public Affairs. Each practice is organised around industry specialisations, providing clients with access to professionals who are focused on a particular sector, enjoying key relationships and in-depth industry experience.

3 Our specialist structure The FTI Consulting Planning Communications group operates within one of the UK s largest specialist real estate communications teams. Real estate clients range from developers, investors, agents and architects, to regeneration agencies, housing associations and public sector landowners. This active experience of every part of the development process from policy development and land acquisitions, through design, planning, judicial reviews and call-ins, to marketing and placemaking sets us apart. Industry Sector Experience Agriculture Real Estate & Professional Services Energy & Natural Resources Retail & Consumer Products Healthcare & Life Sciences Telecom, Media & Technology Industrials Transportation Financial Services Travel & Tourism

4 Change of use to residential

5 Planning Communications group Planning and development can create some of the most challenging communications issues that organisations have to face. Making planning and development issues high profile and controversial are: Concerned communities Multiple stakeholders Vested interests Shifting political agendas A media eager for conflict Opposition campaigns can be well resourced and well organised, with the benefit of strong social and digital media platforms. These campaigns have evolved to moved away from traditional public meetings and petitions to a focus on combining digital and doorstep as a means of mobilising mass opposition. The FTI Consulting team has, since the 1980s, developed an outstanding track record of delivering planning permissions with integrated and seamless public affairs, media relations, social media, marketing, community involvement and stakeholder engagement campaigns, tailored to each site. Where we are part of a wider communications team, we provide specific services such as strategic counsel, crisis management, research, political monitoring, key message development, thought leadership, events, press visits, contact programmes, drafting and placing of material, provision of a 24/7 press office and digital campaigns.

6 Residential development

7 Planning Communications group Project types FTI Consulting has the sector expertise to provide specialised support to projects involving: Built environment uses Retail Offices Residential Student accommodation Sensitivities Listed buildings Tall buildings Town centres Leisure Healthcare Industrial Infrastructure Green belts Conservation areas Project locations FTI Consulting s London-based Planning Communications group has experience of working on planning and development-related assignments within the following geographical areas: London local authorities, with particular experience in Barnet, Brent, the City, Croydon, Greenwich, Hackney, Hammersmith & Fulham, Hillingdon, Kensington & Chelsea, Kingston, Lambeth, Lewisham, Newham, Tower Hamlets, Wandsworth, and Westminster All regions of England, with major projects in Sunderland, Newcastle, Gateshead, Hebburn, Sheffield, Stockport, Kirby, Hartford, Kenilworth, Cambridge, Thurrock, Hertford, Sittingbourne, Dartford, Hampshire, and Highams Park We have the experience to plan complex, long-term campaigns involving: Cross-boundary locations Changes to local planning policy and allocations Changes to national or EU policy or legislation Dependence on new infrastructure Planning inquiries, call-ins and judicial reviews

8 Green Belt location

9 Methodology FTI Consulting s focused and efficient approach to planning communications is guided by two principles: 1 We will succeed if we persuade a relatively small number of decision-makers or policymakers that the scheme meets their objectives or brings significant benefits. 2 We can make it easier for decision-makers to support the scheme if we have visibly persuaded other stakeholders. While we need to meet the expectations of the relevant local authority in consulting with local people, the value we deliver for our clients is in gaining a thorough and detailed understanding of local sentiment, whether concerned, neutral or supportive.

10 Public consultation event

11 Methodology Public relations FTI Consulting s role will typically include: Strategy development An insight report, assessing the circumstances at the start of the campaign A target stakeholder list and management plan A key messaging document including a Q&A for both media and stakeholder communications A consultation plan for agreement with the local planning authority Implementation A programme of stakeholder meetings Media relations Planning and leading a social media campaign Copywriting and project management for consultation materials Planning and running public consultation events, such as workshops and exhibitions Canvassing opinion door-to-door or in the street Analysing stakeholder and public feedback Attending project team meetings to maintain a full understanding Handling a community hotline and address Application and formal consultation stage Preparing a consultation report to accompany the planning application Summarising proposals for the planning applications committee in the form of a concise brochure Identifying supporters and mobilising them when required

12 Methodology Social media Social media is fully integrated into the wider campaign helping to reinforce and amplify existing messages, build and maintain relationships with stakeholders and provide an opportunity for influencing and dialogue. Consultation materials An effective set of consultation materials is essential for involving target stakeholders and persuading them of the strengths of the proposals. FTI Consulting takes responsibility for the project management and content of consultation materials, leaving branding, design and production to the chosen design agency. Typical materials might include: Community updates Newsletters Displays at community events Materials for consultation events Exhibition panels Brochures Questionnaires Pledge cards Promotion of consultation events Newspaper advertising Flyers Direct mail Banners or poster advertising Notices for community venues Websites Pre-exhibition: simple sites with contacts and exhibition details Post-exhibition: comprehensive sites containing exhibition content, press releases, social media integration and feedback mechanisms