OpenERP Op en Sou Sou rce Busin sin ess Appli l c ic ati at on ion s

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1 OpenERP Open Open Source Source Business Business Applications Applications 1

2 Open Source Business Applications business mods; CRM, Sales, Marketing, Accounting, Finance, Project Mgt, HR, ecommerce Warehouse, Procurement MRP, Point of Sale, etc. Include Verticals: Associations, Food Industry, Medical, Training Centers, Book Store, Distribution, etc.

3 Some Figures The The most most advanced advanced business business application application suite... suite... The The Product: Product: modules: modules: accounting, accounting, stock, stock, project, project, manufacturing... manufacturing installations installations per per day day Top Top References: References: La La Poste, Poste, ENA, ENA, McKinsey, McKinsey, Danone, Danone, Whirlpool, Whirlpool, etc. etc. The The eco-system: eco-system: Partners Partners in in countries countries Around Around developers developers leads leads per per day day The The Company: Company: employees employees U.S., U.S., Belgium, Belgium, India, India, Luxemburg Luxemburg Self Self Profitable Profitable 3

4

5 Open Source / Free Software Our Our Business Business Model Model 5

6 Fast & Low-Costs R&D Our Our development development capacity capacity is is not not any any more more depending depending on on our our R&D R&D budget budget but but on on the the number number of of customers customers and and partners: partners: We We produce produce new new modules modules per per month month!! 6

7 Efficient Marketing & Sales Open Source: a very big visibility at low costs Google Google Trends: Trends: OpenERP/Netsuite OpenERP/Netsuite Netsuite: Netsuite: Budget Budget Ventes Ventes et et Marketing: Marketing: 80M 80M OpenERP: OpenERP: Budget Budget Ventes Ventes et et Marketing: Marketing: 200k 200k Visibility Visibility of of the the mark: mark: 40x 40x cheaper, cheaper, same same result result!! High Distribution of the mark A smart sales approach School School & & Universities Universities Ex: Ex: France France RIP RIP Linux Linux Distribution: Distribution: Distributed Distributed in in any any bookstore bookstore Free Free as as in in freedom, freedom, Not Not free free as as in in free free services services!! No No pre-sales pre-sales services: services: Only Only good good consulting consulting services services

8 Open Source / Free Software But But how how do do we we get get money money?? 8

9 Total Cost of Ownership ERP... If you want to buy SAP or Microsoft Dynamics Total cost of acquisition of proprietary ERP: Analysis: 0 10% o Proprietary Licence: 25% o Services: 65% - 75% o Trainings, Project Analysis, Developments It's a service market, very good for open source solutions - 9

10 Proprietary vs Open ERP Proprietary Business Model (*) 25% Open ERP 25% 15% 45% 20% 45% 32% 30% 20% 8% Other Support Licences Sales R&D Cost G&A Services Maint. Marketing Services (*) Based on SAP's annual financial report % 30% 5% Other Support Sales R&D Cost G&A Services Maint. Marketing Services

11 Business Model 11

12 Summary of our business TCO per project reduced by 25% but Efficient sales & marketing at low costs (40x) o Fast growing product (R&D) o Rapid distribution of the OpenERP TM. o => 25% less revenues per customer due to the licence: But higher margins -> 100% growth a year! - 12

13 Open Source / Free Software And And it it works... works... 13

14 Monthly Turnover: we run!

15 Customers In In aa few few years... years...

16 Strong acceleration phase

OpenERP Op en Source Busin in ess Appli l c ic atio io ns

OpenERP Op en Source Busin in ess Appli l c ic atio io ns OpenERP Open Open Source Source Business Business Applications Applications 1 Some Figures: achieved in 5 years The The most most advanced advanced business business application application suite... suite...

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