Internet, Phone and TV for Business

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1 WELCOME TO B2B NEWS! will give you information on new Comcast Business Class products and services, including tips on how to work smart and get the most out of your service. You ll also receive updates on Microsoft capabilities, advice, techniques, and insights into industry trends, ideas and tools for home offices, and special offers from our partnerships. Volume 3, May 2009 Special Savings on Microsoft Office 2007 Comcast and Microsoft team up to offer Comcast Business Class customers special savings on Microsoft Office Small. Order now and save... Taking the right steps now will help to put you at the top of the food chain when the market comes back up. Allbusiness.com shares expert advice... Still Build Your Brand Putting a professional face on your home-based business can be a bit tricky. Try these five inexpensive and effective tips to attract customers...just like the big guys... We re here to help you stay connected to your customers. From toll free numbers and the digital transition, to expert advice on disaster preparedness Use SharePoint Web Parts to setup a calendar, document library, task list and discussion group for your business quickly. Start collaborating and saving time now... Sign up today and start receiving for FREE! Get free expert advice, tips, and tools to help your business. Go to and subscribe to the today. We d Like to Hear from You We ve developed this newsletter for you and want to be certain it meets your needs. And if there are subjects you d like us to address in a future issue, just let us know. Share your feedback with us. us at 2009 Comcast Corporation Page 1

2 B2B NEWS Now Comcast Business Class Customers Can Get Special Savings on Microsoft Office Small from TigerDirect Comcast and Microsoft have teamed up to offer Comcast Business Class customers special savings on Microsoft Office Small. Save steps, save time, and save money with the leading suite of business productivity software-specifically designed with all the tools your small business needs to get the most from your existing staff and resources. With Office Small, you can save on key areas of your business operations: reduce overhead with unified communications capabilities and virtual workspaces; reduce marketing costs with tools to create your own marketing materials for print, and the Web; reduce training and help desk costs with familiar Office tools and improved user interface; maintain better security and reduce risk when confidential documents are easily kept confidential. Best of all, Office Small Business and Comcast Business Class Internet service, together, can help you respond even faster to your valuable customers and suppliers, by helping you improve employee and customer relations and workflow. As a valued Comcast Business Class customer, for a limited time, you can purchase Office Small for just $ and receive a free Systemax Optical USB Mouse just for ordering. To take advantage of this special offer visit, Comcast Corporation Page 2

3 How to Survive the Content Provided by AllBusiness.com Unless you ve been living under a rock, you re aware that the financial world is in turmoil not seen since perhaps the Great Depression. If you re a small business owner, you no doubt know the ramifications of the Wall Street fiasco and are probably wondering what you can do about it. The Current Business environment is akin to economic Darwinism where survival of the fittest is the mantra. So how can you be sure that when the market comes back up, you re at the top of the financial food chain and not buried with a heap of fossils? Experts from SCORE, the U.S. Small Business Administration, and a host of financial institutions are dispensing advice. Here s some of the best (and most oft repeated.) Manage Your Money That sounds like a no-brainer right? Well, in managing your money, there are several things to consider, some of which may not be quite so obvious. First, look at where you re spending money. Is it the most effective use of your dollar? Can you streamline your processes for less waste and greater efficiency? Also, does your business adapt well to change? Adaptation is the key to survival and your organization needs to be able to adjust how it approaches everything from production costs to marketing in these times. Finally, any money you save now should be put into a doomsday account so you re not scrambling for cash when the real hard times hit. Most organizations recommend you set aside about five percent of your income per month. Evaluate Creditors and Debtors As a small business, the bank isn t your only source of credit. And credit doesn t just flow one way for you. Not only do you have creditors, you have people who owe you money at the end of the month. You have credit lines with vendors who are no doubt facing the same problems you are. Make no mistake; creditors want their money but they don t want to lose a good customer either. Now is the time to sit down with your creditors and discuss your business future. Remember that creditors are people too. And people are likely to work with you, especially if you re a good customer Comcast Corporation Page 3

4 Also, you need to look at your debtors. If someone consistently carries bad debt, things aren t likely to get better any time soon. On the other hand you don t want to lose a good customer either. Ultimately you will have to decide what s best for your business. If your product is consumables or commodities that consumers are always going to need, your situation will probably be steadier than if you are in an industry of big-ticket items that consumers need credit to buy, such as automobiles and furniture. Consider Other Options Don t forget to look at the possibility of doing business in new markets that you may not have considered before. Can your process be adapted to make certain specialty goods that are outside of your regular market? Look for New Customers If you should lose a customer, don t get caught having to scramble for a new source of income; be vigilant in looking for new potential customers now. Try using social networking sites. If you don t have one already, a blog is a good tool for marketing and networking. Also, if you ve worked to cut costs elsewhere in your business, marketing is a good place to spend a little more. Act Now Start adapting to the market now. Save money where you can and spend it wisely. Also, a key to future success is nurturing your current business relationships and being on the lookout for new ones. Putting these principles into practice will ensure you end up as a guest at the financial dinner table instead of as an entrée or, worse yet, as a fossil in the museum of business history Comcast Corporation Page 4

5 Still Build Your Brand Companies that operate out of a home office need to focus even more on building a business brand than their brick and mortar counterparts. Putting a professional face on your business can be a bit tricky, but with these five inexpensive and effective tips you ll be able to attract customers just like the big guys: 1. Create a website. Today s consumers expect businesses to have a website. Even just a simple site goes a long way toward demonstrating credibility and success and telling your story. Think of it as your brochure, only cheaper since it s online. It s a great way to get in front of people and easy to keep updated. Comcast Business Class Web Hosting is a cost-effective solution to create a web presence. As a Comcast Business Class Internet customer you automatically receive: A three-page hosted website Easy-to-use site-builder tools to quickly and easily create your website Site traffic analytics so you can understand how your customers are using the site 2. Optimize your site for local customers. If your business serves a particular region, you can help local customers and prospects easily find you online. Do this by using copy on your site that specifically focuses on the region, for example downtown Houston dining. You can also look into buying geo-targeted search terms. Set a budget that works for you and expand the ways to get your message to the right audience. 3. Use your business name consistently. Make sure your address reflects your business name. And check to see if caller ID shows your business name when you place a call from your business phone line. As they say, you don t get a second chance to make a first impression. These may seem like small details but without them you re not using every opportunity to build your brand. Your Comcast Business Class Voice and Internet services can be easily set up to reflect your business name at no additional cost Comcast Corporation Page 5

6 4. Target your local community. People like to buy from people they know. Look into local community-building advertising like your children s school or sports teams. They often have signage, newsletter sponsorships and even online banners that can help you spread the word about your business. 5. Be your own PR firm. Local newspapers are always looking for news items and interesting articles. If you are unveiling a new product or service, or sponsoring a community event, send a press release to your local papers. If your business makes you a subject matter expert, for example on plants that thrive in your region, write articles that the local paper may use. Any combination of these simple, low-cost tips can work together to help you grow your home-based business brand Comcast Corporation Page 6

7 Matter What Toll Free isn t Just for Big Business Whether you re in the brownie business, create jewelry, make children s clothing, or offer local tourism services, you and your customers can benefit from the simplicity and accessibility of a toll free number. Comcast Business Class offers a simple toll free service with call origination options from the U.S., Canada, Guam, Puerto Rico, and U.S. Virgin Islands. This is a great way to connect with even more customers thousands of miles away. And Comcast Toll Free is a perfect complement to your online marketing and ecommerce efforts. One thing we ve learned time and again is that the Internet is a business equalizer. But how often have you had a question that isn t answered on a company s website making you want to speak directly with a customer representative before placing an order? Regardless of your size, if customers can learn about and order your products or services on the web, and if you sell and ship products to customers around the country, including a toll free number on your website makes great business sense. Only Comcast Business Class Voice customers are eligible to receive the Toll Free service. And since you only pay if a customer calls you, do you really want to miss those calls? To sign up today contact your Business Account Executive or call Preparing Your Business for the Everyday Disasters By Donna R. Childs When we think about disasters we typically think of hurricanes, floods, earthquakes and even terrorist attacks. But businesses can be brought to their knees with far less catastrophic events like human errors, power outages and computer crashes. Here s a quick reference chart to show you how to prepare your business for any disaster that might come your way Comcast Corporation Page 7

8 To read more please go to business.comcast.com/pdfs/newsletter_donnachilds_0509. pdf to download the complete article, Preparing Your Business for the Everyday Disasters, by Donna Childs, disaster preparedness expert and author of Prepare for the Worst, Plan for the Best: Disaster Preparedness and Recovery for Small Businesses. Comcast is Handling the Digital TV Transition for You As most of you have heard, the federal government has issued a mandate that all analog Broadcast TV signals must transition to digital format, by June 12, But what might not be clear is that if you already subscribe to Comcast Business Class service for all of your TV sets, NO ACTION is required. Comcast Business Class will take care of the Digital Broadcast Transition for you through your existing equipment Comcast Corporation Page 8

9 The Digital Broadcast Transition impacts BROADCAST channels only, including ABC, NBC, CBS, FOX, PBS and Univision. Public service programming, political coverage (C-SPAN), home shopping channels and other cable networks delivered on basic cable are also affected on a market-by-market basis. Cable networks like MTV, ESPN, CNN, etc. are not affected. Only companies and consumers with analog TVs that rely on antenna reception or rabbit ears (and are not connected to a pay TV service like Business Class TV) will have to take action to ensure continued reception of broadcast channels on those TVs after June 12, If you don t currently subscribe to Comcast Business Class TV service, Comcast offers a complete, easy and affordable solution that will let any company with an analog TV continue watching local TV after the broadcast digital transition. Comcast is the only provider that doesn t require any additional equipment or an antenna, and companies can keep using their current remote control. Visit to find out more about Comcast Business Class TV Packages that can help you ensure a seamless transition to the digital age Comcast Corporation Page 9

10 Special Savings Offer on on Microsoft Office 2007 Small How to Thrive in the Financial How to Survive Crisis in the Still No Building? Your You Brand Can Matter Stay Connected What No SharePoint Jump Start Setup your Jump Start Your SharePoint Setup Have you set up your Windows SharePoint site yet? This time-saving online collaboration tool is included TM with your Comcast Business Class Internet service. With pre-built modules, called Web Parts, you can get a head start on setting up SharePoint s most popular time-saving features. Some of the most commonly used Web Parts include functions like: Document Library Discussion Board Calendar Task Lists Document Library Store all of your documents in one place so all of your employees can get to them, no matter where they are. Realtors can keep folders on each property complete with a picture of the property, the listing contract, inspection documents General contractors can store all the blueprints and plans for their latest remodeling project as well as the construction schedule. By giving their electrician, carpenter and plumber access to the files everyone can stay on schedule. Discussion Board Share ideas among all of your employees without filling up boxes. Involve your employees in addressing business challenges, whether tackling a particularly sticky customer issue or creating new company policies. Employees feel like they are part of the solution if you keep them involved and some of the most creative ideas come from brainstorming Comcast Corporation Page 10

11 Special Savings Offer on on Microsoft Office 2007 Small How to Thrive in the Financial How to Survive Crisis in the Still No Building? Your You Brand Can Matter Stay Connected What No SharePoint Jump Start Setup your Calendar Keep a company calendar that everyone can add to so that you know where everyone is on any given day and they can find you. You can also develop project calendars with key milestones that everyone can view. Attorneys can keep a listing of clients court appearances Landscapers can keep track of clients yard maintenance schedules Task Lists Maintain task lists for particular projects and share them with all employees involved. CPAs can share task lists with their support teams to ensure they are getting back to clients with quarterly tax filings on a timely basis Restaurant managers can create task lists to ensure products are ordered on time and cleaning schedules are maintained Event planners can keep track of the multitude of tasks required to plan an annual corporate meeting, for example, from finalizing details with caterers, audio-visual teams and presenters, to sending out save the dates and directions. To learn more about SharePoint Web Parts visit: Comcast Corporation Page 11

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