New Media Culture. Pelle Snickars National Library of Sweden. söndag 17 juni 12

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1 New Media Culture Pelle Snickars National Library of Sweden söndag 17 juni 12

2 new media?

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7 > new media early new media > new media is old media (McLuhan) söndag 17 juni 12

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9 They argue that new visual media achieve their cultural significance precisely by paying homage to, rivaling, and refashioning such earlier media as perspective painting, photography, film, and television. They call this process of refashioning "remediation," and they note that earlier media have also refashioned one another: photography remediated painting, film remediated stage production and photography, and television remediated film, vaudeville, and radio. söndag 17 juni 12

10 > new media as numerical data (convergence) > distribution, exhibition before web 2.0 > history of new media söndag 17 juni 12

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13 new

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15 > the computer as a universal media machine söndag 17 juni 12

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18 > discourses on new communication

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23 > the computer as a slow medium söndag 17 juni 12

24 > the computer as a new medium of the future söndag 17 juni 12

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43 > computer history as: 1. technology 2. economy 3. visionary söndag 17 juni 12

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45 the new computer

46 utopia vs. dystopia

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52 The term new is also surprisingly uninterrogated. Those debunking the newness of new media often write as if we could all agree on or know the new, as if the new were not itself a historical category linked to the rise of modernity. The new should have no precedent, should break with the everyday, and thus should be difficult, if not impossible, to describe. söndag 17 juni 12

53 The Internet was not new in 1995, the year it arguably became new. Its moment of newness coincided less with its invention or its mass usage... but rather with a political move to deregulate it and with increased coverage of it in other mass media. We accepted the Internet or new media as new because of a concerted effort to make it new, because of novels, films, television news programs, advertisements, and political debates that portrayed it as new, wondrous, strange. söndag 17 juni 12

54 > BBS, Usenet, The WELL söndag 17 juni 12

55 > HTTP WWW

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58 > imac (1998) söndag 17 juni 12

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61 Yes

62 digital cultural studies söndag 17 juni 12

63 No

64 ... the book explains the engine that has catapulted the Internet from backwater to ubiquity and reveals that it is sputtering precisely because of its runaway success. With the unwitting help of its users, the generative Internet is on a path to a lockdown, ending its cycle of innovation and facilitating unsettling new kinds of control.

65 IPods, iphones, Xboxes, and TiVos represent the first wave of Internet-centered products that can t be easily modified by anyone except their vendors or selected partners.

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70 open & closed

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72 culture of sharing

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75 participatory culture

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79 politics of code

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81 ... the assumptions of the information or creative society. One of the most common of these is the argument that incentivation can encourage individual creativity and hence economic growth. Thus the motivation for the artist, musician, designer or writer is explained purely through their desire for profit; to stimulate their creativity and innovation more intellectual property rights (IPR) legislation is required. The argument for a creative economy can therefore be used to cast everyone in the unlikely Thatcherite model of one-dimensional profit-motivated entrepreneurs rather than complex and multifaceted human beings. söndag 17 juni 12

82 new media culture & law

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89 new media culture = computer culture söndag 17 juni 12

90 software studies

91 ... many within the field of new media studies have moved away from specific content and technologies toward what seems to be common to all new media objects and moments: software. All new media objects allegedly rely on or, most strongly, can be reduced to software, a visibly invisible or invisibly visible essence.... To know software has become a form of enlightenment söndag 17 juni 12

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97 thanks! söndag 17 juni 12

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