The Role of Video in Mobile Learning. Today s Presenters:
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1 The Role of Video in Mobile Learning Today s Presenters: Peter Barrett President, NetDimensions, Inc. Tom Braning Channel Sales Mgr. BizLibrary
2 Today s Presenters Peter Barrett President, NetDimensions, Inc. GM, NetDimensions Interactive Tom Braning Channel Sales Manager BizLibrary
3 About NetDimensions Established in 1999, listed on the London Stock Exchange (AIM: NETD) and now trading on OTCQX International (OTCQX: NETDY), NetDimensions is a global company with operations in the US, UK, Germany, Denmark, Australia, Hong Kong, and the Philippines NetDimensions Quality Management System is ISO 9001:2008 certified & NetDimensions Hosted Services are ISO 27001:2013 certified Provider of performance, knowledge and learning technology solutions Full spectrum provider with broad learning & development expertise backed with deep technology competency North American Headquarters: Rocky Hill, CT NetDimensions Interactive (NDI) providing custom e-solutions for 16 years: Focus on content, conversions, application tools, specialized portals, dynamic websites and mobile solutions
4 About BizLibrary
5 Today s Discussion Mobile devices have become integrated into business and learning today. Video, because of its adaptability to many devices has a prominent role in learning. What is the best use for video in learning? Choosing the right content What best practices to consider Ensuring cross platform delivery Why smaller may be better
6 But First, How About a Story I ll come back to this later
7 What s the Big Deal About Video? People like video here s the proof: More than 1 billion users almost a third of all the people on the internet YouTube on mobile reaches more and year olds than any cable network More than half of YouTube views come from mobile devices The number of people watching YouTube is up 40% since March 2014 Users are engaged with average session times of 40 minutes YouTube
8 What Makes Video Attractive to a Learner? Format is one that users are used to and comfortable with Generally plays well on any mobile device (older devices can be an exception) Generally no special technology or Apps required Exception: offline mode
9 Videos are Effective The Four Most Effective Types of Learning July 2014, Brandon Hall Group
10 Types of video used for mobile learning YouTube-like, user created Professionally developed with collateral materials Continuous video with break points for knowledge checks Interactive video with embedded branching and questions Incorporating social elements and peer group activities
11 Video Examples YouTube passive Michelin - with Knowledge Checks Social Learn by Doing Interactive branched videos BizLibrary supporting collaborative materials
12 YouTube-like Videos Open to public Generally produced economically Can be user generated Can be full fledged marketing productions Passive Accessible. Searchable Associated with similar videos Learner controlled
13 Video Supported with Collaborative Materials BizLibrary Variety of supportive materials Multi-modal Elearning Classroom Hardcopy Cross platform Assessments
14 Video Paused for User Activities More engaging Usually custom More expensive to produce Video and activities integrated into single presentation
15 Immersive Interactive Video Branching of video based on user responses All interactions within the video through buttons or hotspots Allows linking to other content from within the video Courtesy: HuStream May be difficult to play on some iphones without a special App
16 Social Video Learn by Doing
17 Video Types Interactive video Complexity Cost Videos with Interactive Exercises Video with access to collateral materials Social Interaction Learner created YouTube Level of Engagement
18 What Subjects Work Well with Video? Brandon Hall Group Video can make storytelling, scenarios and case studies more engaging Video can often better illustrate a technical skill requirement or product use or process
19 What Works With All Types? Storytelling Why it s important: Enhances the sense of empathy, to experience other emotions Paul J. Zak, HBR Sets up a path from status quo to revealing a path to a better way Nancy Duarte, HBR Character driven stories with emotional content result in a better understanding of key points Paul J. Zak, HBR
20 Guaranteeing Success with Video Build your video around a story or scenario Stories are good, boring is bad! Add variety, avoid sameness Keep it short Bite size is better, too long and learner loses interest Use professional talent whenever possible Or minimally avoid monotone, poor presenters Avoid clumsy editing
21 Brevity is Key Today s world is so inundated with technology and visual stimulation, that keeping employees focused during training programs can be troublesome. Employees typically don t have the time to watch - really watch - a training video longer than 4 minutes. The modern worker only has about 1% of available time in the office to dedicate to learning and development. That means out of the entire 8-hour workday, and when you do the math, that averages just under 5 minutes a day anyway. Brandon Hall Group Posted on Recruiting Blogs by SeanPomeroy
22 Guaranteeing Success Make learning available in small, digestible chunks and in topic areas that matter to employees. The other big learning A-HA was that learning happens anywhere, any place on any device, and it doesn t make any sense at all to worry about it. Let the employees learn on their terms. It s really amazing what happens when you let bright, motivated talented people perform when they have the tools, freedom and ownership to do so.
23 Producing a video
24 Action Items for Your Video Plan Develop a strategy to use video in your organization Determine how video can affect your learning curriculum Explore what is available in the market Tools, supporting materials, examples
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