BOR 2011 POST SHOW. November, 8th to 10th, 2011 BUSINESS ON RAILS.

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1 POST SHOW BOR 2011 Organização: REVISTA FERROVIÁRIA BUSINESS ON RAILS November, 8th to 10th, 2011 Expo Center Norte - Red Pavilion São Paulo - SP - Brazil

2 INDEX Event 03 Exhibitors 04 Visitors 07 Event Divulgation 10 Testimonies 11

3 Success of Business on Rails tradeshow confirmed with the attendance of more than 7,000 visitors. The major companies of the industry were present on November The event got together 180 exhibitors from 15 countries, which exhibited their launches of products and services in an 2 area of approximately 15,000 m in Expo Center Norte. Organized since 1998 by Revista Ferroviária magazine, the 14th edition was considered as the largest one in the last years, and once more, was acclaimed as the major event aimed at the railroad market in Latin America. The tradeshow growth and the increased interest of the public reflects the favorable times being experienced by this industry in Brazil, after two stagnating decades (1980 and 1990), and a recovery process, after privatization in We are feeling ourselves rewarded by the persistence we had during this long period, by keeping the magazine publication and insisting in the promotion of the tradeshow, seminar, annual conference and awards, said Gerson Toller - Executive Director of Revista Ferroviaria. EVENT Simultaneous Events With the attendance of the major leaderships and executive managers of the industry, the Seminar, the Award Ceremony and presentation of the winner works: III EDLP Award for Railroad Productivity, VIII Alstom Award for Metro and Railroad Technology and IX AmstedMaxion Award for Railroad Technology, got together hundreds of participants to listen the top executive managers of the major freight and passenger carriers, and their perspectives for investments in the next year, in addition to international lecturers. 03

4 EXHIBITORS The largest manufacturers and suppliers of equipment, technology, infrastructure and services for the railway market attended the 14th edition of Business on Rails (Negócios nos Trilhos), the major tradeshow of the segment in Latin America. More than 200 Brazilian and foreign companies exhibited their innovations in terms of rolling stock, bogies, parts, signaling systems, safety, stateof-the-art equipment, services, etc. Exhibitor s profile Equipment: rolling stock for freight and passenger transportation, maintenance and construction of the permanent track, materials applicable to the railway and intermodal segments (from bolts to engines and locomotives); Technology: software products for management, signaling, telecommunications yard and terminal control systems, and onboard sensors; Infrastructure: construction companies, contractors, track and railroad equipment maintenance and repair companies; Services: HR consulting and training companies, among others. List of Exhibitors 04 A.C.CORRÊA ABIFER AÇOFORJA INDÚSTRIA DE FORJADOS S/A AEPI ALBATROS, SL ALCATEL - LUCENT ALL TASKS ALPHA TRADING ALSTOM AMSTEDMAXION AMURRIO FERROCARRIL Y RQUIPOS, S.A ANTF ARCELORMITAL ESPAÑA S.A. ARCHEAN AREVA TA ARTECHE ASTRA ABC ATI BRASIL / ROLLON ATRIC AUBERT BATERIAS FULGURIS BATERIAS MOURA BEHRSUL BEIJING HOLINE / XUZHOU BOCHUMER VEREI VERKEHRSTECHNIK GMBH (BVV) BOMBARDIER TRANSPORTATION BRASIL BST BRANDSCHUTZTECHNIK DOPFL GMBH CAF (CYBER CAFÉ) CAVAN ROCBRA CFLEX CHAR POINTER ENGENHARIA CHINA RAILWAY CONSTRUCTION ELECTRIFICATION CMBA COET FRIEM COMEXPORT CONPREM CONQUEST BRASIL CONSULADO DA ÁUSTRIA CONTITECH CONTROALL CPTM CRUZAÇO CSR CORPORATION DAMBROZ DELLNER DIFASA DRIVETRAIN EASYWAY COMPANY ECOFAB ECOLOGY PLASTIC EFACEC ELETROERO EMME 2 EMPAC EMPRETEC ERICO DO BRASIL ERMA ELECTRONIQUE EXIMPORT FASSER FASTWELD FIRST CONNECTION FNCE - FÁBRICA DE CONDUTORES ELÉTRICOS FOGTEC FOREST LINÉ FRAS-LE FREQUENTIS DO BRASIL GE TRANSPORTATION GEISMAR GERB & GETZNER GMO GMUNDNER FERTIGTEILE GESMBH & CO KG GRUPO MPE GUMMIWERK KRAIBURG ELASTIK GMBH (STRAIL) HARSCO RAIL HARTING HATCH & KIRK HEWITT EQUIPAMENTOS HIDREMEC INDÚSTRIA DE MATERIAIS FERROVIÁRIOS LTDA. HITACHI, LTD. HOLEMAKER BRASTAN HUBNER SANFONAS INDUSTRIAIS IAT ICEX IGM ROBOTERSYSTEME AG IGUS IMEXBRA TRADING INDUSTRIAL REX INECO INGÉROP INTEGRAL DESIGN & DEVELOPMENT INTERMESA TRADING INVENSYS RAIL J. LANFRANCO JIANGSU HAIXUN

5 JIANGSU RAILTECO INDUSTRIAL CO., LTD JORSA KAPSCH TRAFFICCOM AG KINTEL KNOX KERSHAW KYOSAN ELECTRIC MFG. CO., LTD. L B FOSTER COMPANY LEISTNER & GIACON LINSINGER MABA TRACK SOLUTIONS GMBH MAFEX MANSER MARAFON MOLAS MARIANI ECOLINE MATERIAIS INDUSTRIAIS LTDA. MAVEN MEDCOM MERSEN DO BRASIL METISA METRÔ MFL MIC S/A MITSUBISHI ELECTRIC CORPORATION MKS MOBITEC MOLAS AÇO MTU DO BRASIL MWL NCA O&M OASIS INDUSTRIAL ORBE PENNSY CORP PETROPASY PIFER RAILWAY INTERIORS PINTSCH BAMAG POLEODUTO / ENMAC PORTA CABOS PROAUTO PRODUTOS DE AUTOMAÇÃO E REP. LTDA. PROGRESS RAIL SERVICES (MGE) RACINE RAFIL RAIL PRODUCTS EUROPE RAILWAY INDUSTRY ASSOCIATION RANDON RENK ZANINI REX ARTICOLI TECNICI RHOMBERG BAHNTECHNIK GMBH RSCC WIRE & CABLE LCC RUSTIN SAFT BATTERIES SCHRECK-MIEVES SCHWIHAG AG SETEC SIDEREA DO BRASIL SIEMENS SIMEFRE SMA RAILWAY TECHNOLOGY SNCF SOLOTRAT SOUTHCO INC. SPENO INTERNATIONAL STUCKI DO BRASIL SWARCO FUTURIT VERKEHRSSIGNALSYSTEME GES.M.B.H SYSTRA TAICANG TALGO TALLERES ALEGRIA, S.A. TELTRONIC THALES THERMIT DO BRASIL TIMKEN TOSHIBA CORPORATION TRAINTIC TRANSCORE TRIMBLE NAVIGATION TRUMMER TWR EQUIPAMENTOS ELÉTRICOS LTDA UBIFRANCE UNOTECH USIDIESEL USIMINAS V&M DO BRASIL VIA LIBRE VIB-TECH VOITH TURBO VOLANS COMERCIAL DE PEÇAS E FILTROS LTDA. VOSSLOH SOUTH AMERICA WABTEC CORPORATION WCH - WEILER XUZHOU CONSTRUCTION MACHINERY GROUP (XCMG) YOSHIKAWA ZEPHIR ZTR CONTROL SYSTEMS EXHIBITORS 05

6 EXHIBITORS For 86% of the exhibitors, the event exceeded or met their objectives; 86% are interested in attending Business on Rails 2012; Narrow business relationships, exhibit new products and services, and develop partnerships are the key objectives of the exhibitors that attended NT2011. NARROW BUSINESS RELATIONSHIPS EXHIBIT NEW PRODUCTS AND SERVICES 37% 71% DEVELOP PARTNERSHIPS 28% CLOSE SALES 20% QUALIFICATION OF THE VISITORS IN THE TRADESHOW 20% 06

7 Know the profile of the visitors and their objectives when attending the event. The qualification of visitors in NT 2011 was indicated as one of the major reasons for satisfaction by the exhibitors. All in all, near 7,000 visitors checked the major launches of the companies in the industry. Role of the Visitors Technician 15,5% Manager 15% VISITORS Engineer 14% Owner / Partner 11% Supervisor/Coordinator 11% Other 11% Director / CEO 8% Salespeople 4% Buyer 3% Consultant 3% Representative 2,5% Self-employer 1,5% Purpose of the visit The major interests of the visitors included getting to know new products, refreshing on innovations, narrowing business relationships, getting to know new suppliers and developing partnerships. Get to know new suppliers - 17% Develop partnerships - 13% Get to know new products - 27% Refresh on innovations - 25% Narrow business relationships - 18% 07

8 Visitors per region VISITORS Southeast - 92,5% North - 0,32% Midwest - 0,83% Northeast - 2% South - 4,5% Participation in purchase decisions 77% of the visitors have any type of involvement in purchase decisions. 29% Recommend 21% Approve 18% Specify 9% Buy Visiting countries ANDORRA GERMANY PORTUGAL ARGENTINA INDIA SOUTH AFRICA AUSTRIA ITALY SOUTH KOREA CANADA JAPAN SPAIN CHILE MALAYSIA SWITZERLAND CHINA MEXICO UNITED KINGDOM COLOMBIA NETHERLANDS UNITED STATES ENGLAND PANAMA URUGUAY 08 FRANCE PERU VENEZUELA

9 Company category Railroad 22,71% EMU 1,76% Other 12,11% Research 1,68% Consulting 7,87% Agency 1,48% Metro 6,36% Road 1,29% VISITORS Contractor 5,40% Logistics 5,37% Industrial Services 5,34% Private 4,49% Systems 3,92% Representative 3,83% Government 2,75% Locomotive 2,39% Cast products 2,20% Customer 1,90% Coach 1,17% Association 1,16% Brake 0,73% Preservation 0,50% Press 0,45% Bank 0,42% Fuel 0,36% Underground 0,29% Terminal 0,13% Waterway 0,04% Permanent track 1,89% 09

10 EVENT DIVULGATION 66 communication vehicles covered the event and generated contents for the domestic and international media. ABIFER NEWS ACE ADS ENERGY ANUÁRIO METROFERROVIÁRIO BRASIL ECONÔMICO BRASIL ENERGIA BRASIL PLANET BRWEBTV DCI DIÁRIO DO GRANDE ABC FEIRAS & NEGÓCIOS FOLHA DE SÃO PAULO FOLHA DE VILA PRUDENTE FOLHA DISTRITAL SAPOPEMBA GLOBO NEWS GRUPO RADAR GUIA DO SETOR ELÉTRICO IG INTERNATIONAL RAILWAY JOURNAL ISTOÉ DINHEIRO JORNAL ALPHA AUTOS JORNAL BRASIL ECONÔMICO JORNAL DA CIDADE JORNAL DA TARDE JORNAL DE ANGOLA JORNAL DE SÃO MATEUS JORNAL LUSO BRASILEIRO JORNAL MOVIMENTO JORNAL PLANETA DIÁRIO JORNAL VIVACIDADE LETTECH EDITORA O ESTADO DE S PAULO OPEN JORNAL List of Vehicles More than 80 journalists attended the 3-day exhibition and seminar. PORTAL TRANSPORTA BRASIL RÁDIO GLOBO REVISTA CADWARE INDÚSTRIA REVISTA CONSTRUTORES REVISTA CULTURAL NOSSO BAIRRO EM DESTAQUE REVISTA É BRASIL REVISTA E PORTAL LOGWEB REVISTA E SITE PUBLIRACING REVISTA ENGENHARIA REVISTA FERROVIA REVISTA KAWAII COLLEGE REVISTA MEGA MAIS REVISTA MIDIA DIRETA REVISTA NOVO AMBIENTE REVISTA NT NEGÓCIOS EM TRANSPORTE REVISTA O EMPREITEIRO REVISTA RAIL BCN BARCELONA REVISTA TECNOLOGÍSTICA REVISTA TOP NIGHT AND DAY REVISTA TRANSFERR REVISTA TRANSPORTE MODERNO REVISTA USINAGEM REVISTA VÍA LIBRE RIELES (ARGENTINA) RODOVIAS E VIAS SÉRIE ESTUDOS THOMSON REUTERS TV BRASIL TV EVENTOS TV GLOBO TV RECORD TV RIT VALOR ECONÔMICO 10

11 Bombardier shall be present at BR the next year for sure. We have had always a really positive feedback in all editions we have made part of. Luis Ramos Communication Director of Bombardier The tradeshow is great, very large and complete. There is no important player in the Brazilian rail industry that will not be present in the industry. There are international important players at the tradeshow; so, for us buyers in this market, who are looking forward to see what is new; this tradeshow is a valuable opportunity. As always, congratulations to Revista Ferroviaria for being avant-garde, for its bravery and for being able to aggregate the industry. Sergio Aveleda Presidente do Metrô de São Paulo TESTIMONIES We are in Brazil for more than 20 years, when the tradeshow was still in Rio de Janeiro and, year after year, São Paulo s tradeshow has more exhibitors, more visitors and more business done; so, it is a very positive thing. For the next years, the possibilities in Brazil are huge; there are a good number of projects being planned and we expect they are accomplished successfully. That is why we have seen this big frequency from both visitors and exhibitors. Victor de Piñero Commercial Director of ArcelorMittal y CEO of Mafex We have been participating of almost all editions of the tradeshow, and is always a new satisfaction to us to be in the biggest rail event of Latin America, which is Business on Rails Tradeshow. We are very pleased, we have the massive presence of companies from our group, especially the main executive from the group who came from England to honor us with his presence, and we have seen other countries participating as well, which is a truly satisfaction for us. We have our seats booked already for the next year. Alexander Ellwanger Chairman of IAT I think Business on Rails reinforces the moment the country is going through by bringing international investors here. I just came back from abroad and I saw magazines of our segment talking about our event here at Brazil. And I think that it shows the international dimension the country have, not just due to commodities, the country s growth dimension, but also in the rail industry. Next year we will be participating for 40 years of the Brazilian rail market we are in Brazil for more than 91 years and we will be here at BR participating of this fantastic event for the industry. Guillherme de Mello Diretor presidente GE Transportation America Latina 11

12 TESTIMONIES We have an important decade in front of us and certainly the tradeshow will give us the opportunity for innovation, business, and, naturally, for narrowing of our relationships also in order to create good conditions and attractiveness. Today, we have the honor of having the CEO of Arema here at BR and several countries bringing their technology to Brazil. Keeping this in mind, we see that BR is positive, it is growing and it is very important to Brazil, and we are a part of this movement on rails. Rodrigo Vilaça CEO of ANTF It is the industry event where we have the opportunity to meet our suppliers chain and I think this is very important. We cannot talk about railroad without thinking back about the competitiveness. We meet clients here a client just approached me to do business, which is a good thing. But the main purpose for us is to understand what is happening, to update our knowledge, and especially to leave the tradeshow with a clear purpose of integrating the systems. Instead the supplier and we arguing with each other, we have a peaceful relationship; and I always leave an event like this with an alliance to make the rail industry more competitive. Marcelo Spinelli Presidente CEO of FCA Business on Rails has grown year after year together with the rail industry. Currently, we have a 14th edition with more than 180 exhibitors (Brazilian and foreigner ones) showing what is new, technological innovation made by Brazilian and foreigner manufacturers. So, this is an interesting environment to all of our rail technicians, concessionaires and the industry itself to have meetings and agreements to help us increasing rail transportation even more all over the country, and BR is the perfect environment to do so. Vicente Abate CEO of Abifer 12 The event is extremely important to this industry because it keeps growing and, a good share of this growth came from the process and management, improvement, and I think we are in a stage where we must gain in productivity, and then, we have a tradeshow like this to encourage new technologies, new management systems, and new maintenance technologies, which is conclusive to push us forward in order to keep growing sustainably and gaining in productivity, with less investment but growing in volume. That is the reason I think the tradeshow has an important role in it. Sergio Nauz Commercial Director of All

13 Revista Ferroviária Award is granted, since 1989, to companies and personalities that most contributed for railroads and metros in the year before. March 29th, Buffet Rosa Rosarum Rail Invest Freight carriers and metro-railroad operators are increasingly looking for independent investors to leveraging their transportation capacity in different ways. Date: July Venue: RJ NT 2012 BUSINESS ON RAILS The largest event aimed at the railway industry in Latina America. Tradeshow of railroad materials sponsored by Revista Ferroviária Magazine since Date: November 6-8, 2012 Venue: Expo Center Norte Red Pavilion SP 2 o Renewing Standards With the opening of new manufacturing plants of railway materials and the launch of new pieces of equipment, the discussion of technical standards is becoming an urgent issue for the operators. ABNT (Brazilian Association for Technical Standards) never let this work apart. Revista Ferroviária magazine, in collaboration with Simefre, is intending to make this discussion more visible, and in May 2012, the three organizations ABNT, Revista Ferroviária and Simefre will organize the II Encontro Nacional de Tecnologia May Venue: USP Introduction to passenger trains Passenger transportation on rails will be soon raised again with the restart of regional train operations and the construction of the High Speed Train connecting Rio de Janeiro, São Paulo and Campinas. Brazil is preparing itself for this new reality, which means training professionals of different expertise s to make decisions on an entirely new subject. The 2nd HST Course will be organized by Revista Ferroviária magazine and conducted by Union International de Ferrovias and Adtrem. It will be a 3-day introductory course. Date: September Venue: SP EVENTS SPONSORED BY REVISTA FERROVIÁRIA 13

14 YOUR ROUTE TO BIG BUSINESS NT 2012 November th th 06-08, 2012 Expo Center Norte Red Pavilion - São Paulo - SP / Brazil Organized by: REVISTA FERROVIÁRIA BUSINESS ON RAILS BRAZIL IS EXPERIENCING A MOMENT OF STRONG ECONOMIC GROWTH, AND THE METRO/RAILROAD SECTOR FORESEES RECORD INVESTMENTS FOR THE COMING YEARS. There has not been this much activity related to railway construction for 100 years and, inevitably, the industry has also multiplied. Today there are 435 companies manufacturing railway equipment in Brazil. SALES CONTACT: Phone: + 55 (21) / Taking advantage of this extremely favorable moment for the railway sector, the Business on Rails event has established itself as a stage for the release of railway market products and technologies.

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