Bachelor of Business Administration - Requirements and Review

Transcription

1 Senate Meeting 531 Bachelor of Business Administration with a concentration in Aviation and Operations Management January 24, Program Identification 1.1 Submitting institution The University of New Brunswick 1.2 Submitting unit Faculty of Administration and the College of Extended Learning 1.3 Program name, level and credential Bachelor of Business Administration with a concentration in Aviation and Operations Management 1.4 Proposed starting date September Program Description 2.1 Program objectives The primary objective of the Bachelor of Business Administration degree program with a concentration in Aviation and Operations Management is to respond to needs within the aviation industry to provide pilots with transferable skills that can enhance the growth and development of effective operations management. 2.2 Program structure The University of New Brunswick has partnered with Capital Airways, a Fredericton-based flight school, to develop a Bachelor of Business Administration degree program with a concentration in Aviation and Operations Management. UNB's College of Extended Learning in partnership with the Faculty of Administration will be responsible for the academic portion of the BBA. The Faculty of Administration will be responsible for the academic oversight of the program (admissions, program advising, transfer credit review, curriculum changes, and graduation). The College of Extended Learning with its expertise in distance delivery and marketing of programs will the administrative support. This program will be designed to provide students with the opportunity to achieve a Bachelor of Business Administration coupled with a Commercial Pilot s License. The program will be a first in this region proving that New Brunswick postsecondary institutions are poised to meet the changing needs of future graduates. Successful applicants will meet UNB entrance requirements for the Bachelor of Business Administration degree and having successfully passed the Transport Canada Category 1 Medical. The expected number of learners for this program will be approximately 30 per year, with the first full intake scheduled for September The program will cover three complete calendar years and include 340 hours of aviation training resulting in a highly marketable combination of a Commercial Pilot's License and the BBA Academic Program: Students will complete 126 academic credit hours in an accelerated three-year program, designed for full-time study. Students will meet the current requirements for the Bachelor of Business Administration that will include two required streams of study:

2 Senate Meeting 532 a concentration in Aviation and Operations Management, and a Commercial Pilot's License. The Business Administration courses will include, but are not limited to, courses in each of the following: Computers Social Sciences Business Ethics Written and Verbal Communication Economics Financial and Managerial Accounting Math Marketing and Finance Principles Administration Organizational Behavior and Design Humanities Business Law Flight School: Capital Airways will provide the necessary ground school and flight instruction. The ground school portion will be held on the UNB campus with flight training taking place at the Fredericton Airport. Aviation credits will be acquired through ground school, flight training using the latest equipment and technology, and simulator training using the latest in cockpit simulators. Flight training will be in accordance with Transport Canada s requirements for completion of a Commercial Pilot's License with a Group 1 Multi-Engine Rating and an Instrument Flight Rules Rating. 15 credit hours of elective credit will be awarded to students upon successful completion of all licensing requirements Other degree requirements include: Total of 126 credit hours 2.3 Anticipated student/graduate outcomes and their relevance Successful graduates will have theoretical knowledge and practical experience in business and flight operations. This will prepare them for careers in the airline industry. 2.4 Admission requirements Successful applicants will meet current UNB entrance requirements for the Bachelor Business Administration degree, and have obtained a Category 1 Medical certificate for the flight school component. 2.5 Required courses The BBA/Aviation academic program will also include completion of four of the following block of courses that focus on the concentration in Aviation and Operations Management: ADM 4656 Location Theory ADM 4675 Network Analysis ADM 4685 Methods of Quality Control ADM 4686 Project Management ADM 4687 Scheduling 2.6 Other special requirements To mesh successfully with the demands and weather dependence of the flighttraining component, some courses will be offered using distance education formats. A significant number of Business courses and electives are currently available in an online delivery format through the UNB Open Access Program

3 Senate Meeting Method of Program Delivery The program will commence September Students will complete training and courses within three years. Courses and flight training during years one and two will be offered during fall, winter, and intersession terms and during the fall and winter terms for year three. The students will follow the normal scheduling procedures for academic courses for the first half of the fall term. The ground school portion of the program will commence in October and it is expected that students will begin flight training in early December (See Appendix A for a full course schedule). 2.8 Program monitoring and evaluation A pilot program commenced in September A review of the program will be provided by the College of Extended Learning, the Faculty of Administration, and Capital Airways. 3. Resource Implications Human and Physical Resource Implications The Faculty of Administration has made a commitment to the BBA/Aviation program, and sees the operations management concentration defined for this program as a positive addition that strengthens curriculum offerings and maximizes current resources. Students in this option will take existing courses, and fill sections that are frequently not at full capacity. Otherwise, it is anticipated that current resources in most areas will be sufficient to support this new program, and any increased expenses will be met with increased revenue Additional resources needed in the same areas None Impact of the use of these resources on other Programs There will be no negative impact on other programs Estimate of resource needs and allocation beyond the first five years None. 3.2 Financial Implications This program will operate on a cost recovery model, i.e. new revenues will cover costs associated with the operation of this program. No new courses will be developed for this program, although online development (through the Open Access Learning Program) will continue. The BBA/Aviation program will attract new students to UNB, generating new revenues and contributing to the financial resources of the University. It is anticipated that by the end of year four the program will attract 30 new students each year. The College of Extended Learning will provide a 0.5 FTE coordinator position to facilitate marketing and administrative support for the program as well as liaise with faculties, financial services, internal recruiting efforts, individual students, and Capital Airways. One major responsibility of this position will be the coordination of a high quality local, national and international marketing campaign. It will be necessary to develop and maintain a quality program web site that will provide all necessary information to students.

4 Senate Meeting Relationship to Other Programs and Institutions 4.1 Relationship to existing programs in the same institution. The BBA/Aviation program provides an additional stream within the current BBA program, thus maximizing existing resources and course offerings. 4.2 Comparison of the proposed Program with other comparable Programs offered elsewhere in the Maritimes and in Canada and rationale for the introduction of an additional Program, if a similar one is already offered in the region. Currently there are no other programs of this type in Atlantic Canada. The University of Western Ontario and the University College of the Fraser Valley are the only two other universities in Canada offering a four-year degree program with a commercial pilot's license as a component. Several Ontario-based community colleges such as Georgian, Seneca and Humber offer one, two and three diploma programs in aviation management or technology. The UNB program provides an option for those who wish to stay and study in the Atlantic region. 4.3 Possibilities of collaboration with other institutions in the region (university or nonuniversity), or elsewhere in Canada, in the delivery of the Program and steps taken to that effect. 4.4 Evidence of consultation with institutions offering similar or equivalent or comparable Programs (at a minimum, details on the consultation process and letters or evidence of communication sent to other institutions requesting input; preferably, letters of comments from these institutions should be included). 5.0 Program Need 5.1 The local, regional, and national needs met by graduates. This unique combination of a BBA and Commercial Pilot's License will expand a graduate s employment opportunities and provide the Airline Industry, both private and commercial, with potential employees that have exceptional skills in both management and aviation. 5.2 Consultation with employers and/or professional organizations as to the current and anticipated job market. This program responds to a recent research study conducted by Transport Canada (2001) that suggests a potential shortage in pilots with adequate information-age skill sets. In this era of computers and glass cockpits, pilots also need to be managers of systems, managers of information, and managers of people. The pressure for new skills is coming from several different directions that include the potential to standardize training, harmonize licensing requirements and apply a more global approach to airline management. To date, these training needs have not been sufficiently served. In fact, only one similar program is known to exist in all of Canada and the United States. The new program is positioned to meet an emerging aviation industry reality, by providing an innovative delivery process that effectively integrates an existing university program with non-university study in a community-based environment. The program will be an example of a unique university-private sector partnership enhancing the image of both UNB and the Province of New Brunswick. Potential target markets will be graduating high school students in the Maritime Provinces, Ontario and Quebec and licensed pilots who wish to return to university study.

5 Senate Meeting Institutional priority At the launch of UNB s integrated marketing campaign, Making a Significant Difference, our president, John McLaughlin, affirmed that the intellectual development of our people is an important and fundamental role of UNB in the province. The Bachelor of Business Administration with a Concentration in Aviation and Operations Management degree will provide UNB with the unique opportunity to excel in new program initiatives. It will be this program and others like it that ensures UNB remains on the cutting edge of university study by meeting several elements of the University's strategic plan as outlined in UNB's "Renewal Directions: 2000 and beyond": develop programs... that address a recognized community need expand enrolments develop distance education capabilities that 5.4 Student demand and clientele At a macro level, the airline transportation industry has recognized a need for future employees who possess deep knowledge of flight operations (i.e. trained and licensed pilots), and business concepts (see Air Transportation Association of Canada, 2001). More locally, GFEDC, the predecessor to Enterprise Fredericton (a joint provincialfederal economic development agency) was a catalyst in initiating this particular program. Capital Airways and the College of Extended Learning both responded very positively, their own market analysis suggesting the need for such a program. Several students have expressed an interest in participating in the program, and quite a few inquiries have been received. The clientele to be served are students who are initially interested in attaining the commercial pilot s license. The BBA/Aviation program will be positioned as a valueadded, career-enhancing program that can be completed in a relatively short time when explicitly coupled with the flight training. 6. Program Development Process 6.1 Description of the institutional Program development process leading to the submission of the proposal. Program will have been approved by the Faculty of Administration Curriculum Committee, Senate Curriculum Committee, and Senate Academic Planning Committee. References: 2001, Human Resource Study of Commercial Pilots in Canada. Air Transport Association of Canada McLaughlin, John D., Our University: The Next Five Years--The President s Perspective New Brunswick Government, Greater Opportunity: New Brunswick s Prosperity Plan

6 Senate Meeting 536 Appendix A Program Schedule Fall (YEAR 1) Credit hours Winter (YEAR 1) Credit hours CS 1043 Intro to Computers 3 Phil 2153 Bus. Ethics 3 Econ Econ Math Math 1833 Finite Math 3 ADM Humanities 3 Second language 3 Second language 3 TOTAL 15 TOTAL 15 Fall (YEAR 1) Hours Winter (YEAR 1) Hours Ground School 15 Ground School 15 Flight 15 Flight 15 Simulator 5 Simulator 5 TOTAL 35 TOTAL 35 Intersession (YEAR 1) Credit hours Summer (YEAR 1) Credit hours Social Sciences 3 Social Sciences 3 Elective 3 Elective 3 TOTAL 6 TOTAL 6 Intersession (YEAR 1) Hours Summer (YEAR 1) Hours Ground School 13 Ground School 13 Flight 12 Flight 12 TOTAL 25 TOTAL 25 Year 1 Total Academic Total Flight Training 42 credit hours 120 hours

7 Senate Meeting 537 Program Schedule (continued) Fall (YEAR 2) Credit hours Winter (YEAR 2) Credit hours ADM 2163 Verbal Comm. 3 ADM 2164 Written Comm. 3 ADM 2213 Financial Acct. 3 ADM 2223 Managerial Acct. 3 ADM 2313 Pr.of Marketing 3 ADM 2413 Prin. of Finance 3 ADM 2513 Org. Behavior 3 Elective 3 Elective 3 Elective 3 TOTAL 15 TOTAL 15 Fall (YEAR 2) Hours Winter (YEAR 2) Hours Ground School 15 Ground School 15 Flight 25 Flight 25 Simulator 5 Simulator 5 TOTAL 45 TOTAL 45 Intersession (YEAR 2) Credit hours Summer (YEAR 2) Credit hours ADM 2623 Qnt Analysis 1 3 ADM 2624 Qnt Analysis 11 3 Elective 3 Elective for concentration 3 TOTAL 6 TOTAL 6 Intersession (YEAR 2) Hours Summer (YEAR 2) Hours Ground School 8 Ground School 7 Flight 20 Flight 25 Simulator 2.5 Simulator 2.5 TOTAL 30.5 TOTAL 34.5 Year 2 Total Academic Total Flight Training 42 credit hours 155 hours

8 Senate Meeting 538 Program Schedule (continued) Fall (YEAR 3) Credit hours Winter (YEAR 3) Credit hours Elective 3 ADM 3123 Business Law 1 3 ADM 3573 Org. Design 3 ADM 3713 MIS 3 Elective for concentration 3 ADM 4143 Comp. Strategy 3 Elective for concentration 3 Elective for concentration 3 Elective for concentration 3 TOTAL 15 TOTAL 12 Fall (YEAR 3) Hours Winter (YEAR 3) Hours Ground School 15 Ground School 10 Flight 15 Flight 20 Simulator 5 Simulator TOTAL 35 TOTAL 30 Year 3 Total Academic Total Flight Training 27 credit hours 65 hours Program Total Academic Credit transfer for flight TOTAL Flight Training TOTAL 111 credit hours 5 credit hours 126 credit hours 340 hours 340 hours