Next Media Results Seminar
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1 Next Media Results Seminar Finlandia Hall Eskoensio Pipatti, Focus Area Director Next Media Agenda 09:00 Next Media in 2013, Eskoensio Pipatti, Next Media Focus Area Director 09:15 ereading ereading and transformation in media, Helene Juhola Viestinnän Keskusliitto Agile concept development case HBL+, Lotta Holm KSF Media Automated layout for magazine and newspaper publishing, Mikko Kuhna Aalto SCI Exchange of planning data, from requirements to trials, Harri Taskinen Anygraaf 10:15 Networking break and demos 10:45 Personal Media Day Personal media day a new opportunity for media, Kristiina Markkula Viestinnän Keskusliitto Finnish media routines and media behaviour, Anna Greta Nyström Åbo Akademi Consumer attitudes towards traditional and 2nd screen advertising a survey study, Virpi Oksman VTT 11:25 Hyperlocal Relevant hyperlocal news more efficiently than ever, Santtu Parkkonen Sanoma News 12:00 Lunch break Next Media 2012 demos in the foyer 2
2 Afternoon sessions Afternoon session 1 Hall B Chair Helene Juhola, VKL Concepts, visuality and media experience, part 1 13:15 14:15 Heuristic evaluation model for tablet publishing, Harri Heikkilä Aalto ARTS Reception of the change in editorial design case Kauppalehti, Nanna Särkkä Aalto ARTS Developing the reading experience of epaper, Otto Peltola epaper Finland Proactive information services Mediatutka application, Janne Saarela Profium 14:15 14:45 Afternoon session 2 Networking break in the foyer Next Media 2012 demos Hall B Chair Helene Juhola, VKL Concepts, visuality and media experience, part 2 14:45 15:45 MX methods and prediction of long term media behaviour, Simo Järvelä and Niklas RavajaAalto BIZ/ISE Adapting media experiences in magazine context, Jan Kallenbach Aalto SCI User perceptions of new media prototypes, Aino Mensonen VTT Upscaling hyperlocal to glocal, Jyri Korenius Huittisten Sanomalehti Room 21 Chair Olli Kuusisto, VTT Room 22 Chair Caj Södergård, VTT Room 23 Chair Kristiina Markkula, VKL Consumer Research Enabling technologies New advertising concepts TV/video The development of media use habits from childhood to adults, Timo Kuula VTT Spreadable Uses of News in Daily Life, Auli Harju UTA/COMET Understanding the social dimension of media consumption, Joel Hietanen Aalto BIZ Consumer resistance to media services and formats, Joel Hietanen Aalto BIZ Lead user teenager research and Engagement, Riitta Perälä Aalto ARTS Room 21 Chair Anu Seisto, VTT Different views to ebooks User experience of ebook purchasing, Merja Helle and Harri Heikkilä Aalto ARTS ebooks in the libraries ebib trial and results, Arja Tuuliniemi Kansalliskirjasto, Olli Nurmi VTT Social reading services, Janne Laine VTT E book protection, Patrick Ausderau Metropolia Web app for a news reader case Kaleva, Olli Nurmi VTT Web app development, Tuomas Kumpula Geniem Similarity measures for news content, Olli Alm Metropolia News Entity creation, Tero Oittinen University of Helsinki Mobile AR City Guide Userdriven mobile application development, Tatu Harviainen and Maiju Aikala VTT Room 22 Chair Pirkko Oittinen, Aalto Automation SCI in content workflows Content model for magazine and newspaper publishing and dynamic visualization of structural data, Mikko Kuhna Aalto SCI Product database in editorial systems, Hanna Torri and Tuomo Telkkä Anygraaf Automatic keyphrase extraction from magazines, Olli Alm Metropolia Mining (news) events from an image stream, Henri Kivinen Aalto SCI Industry and consumer perspective to new advertising conceps in tablets, Hedon Blakaj Aalto BIZ Tablet advertising network, Nina Lehmusvuori Kärkimedia From silo based towards holistic media audience measurements, Anna Viljakainen VTT How users experience new kind of mobile ads, Minna Kulju VTT Advertiser perspectives to mobile consumer marketingt, Mari Ainasoja UTA/CIRCMI Room 23 Chair Nils Enlund, HIIT Editorial processes and reader participation Analysis of reader reporter's stories and pictures, Merja Helle and Maria Ruuska Aalto ARTS Readers' motivations to participate in hyperlocal news making, Heli Väätäjä TUT/IHTE Readers in article production and life cycle of events, Jeppe Komulainen Kaleva Automation in the newsroom, Juha Kaunisto 2General Business opportunities of open data, Matti Rossi and Tomi Kinnari, Aalto BIZ Room 24 Chair Ville Ollikainen, VTT Second screen usage while watching TV an ethnographic approach, Päivi Heikkilä VTT, Juhani Linna CIRCMI Experiences from social TV piloting, Juha Pekka Salmenkaita Osumus Multitasking influence on engagement, Teemu Kinnunen Aalto SCI Live tweeter an empowered TV viewer, Kai Huotari HIIT Multimodal methods for video summarisation, Mikko Kurimo and Jorma Laaksonen Feasibility of content descriptors based on affective features, Jussi Tarvainen, Mats Sjöberg and Jorma Laaksonen Aalto SCI 15:45 16:00 Summary of the seminar Eskoensio Pipatti, Next Media Focus Area Director 3 Results Seminar theme sessions Schedule Plenary session in the main hall, theme sessions in the afternoon, additional rooms. Session themes Concepts, visuality and media experience Media consumer research Enabling technologies New advertising concepts TV/video ebook ecosystem Automation in content flows Editorial processes and reader participation Webinar from the main hall and videos from other sessions 4
3 Comprehensive metadata from planning to layout Content providers Metadata standardization Automated metadata extraction Reader generated content Understanding text, pictures and video Open data providers Automated layout Advertising CVCV Editorial processes Design Seamless delivery Easy transactions Metadata is the key to automation Automation is the key to profitable business Automated layout for different size digital terminals Using HTML5 and automatic image processing For example cropping the photographs right Placing elements in an optimal way Handling title and image overlay DEMO: Aalto University Magazine An example of an automated process for a picture 6
4 ereading where are we now ebooks 2013 ~2500 ebooks 0 10 daily newspapers Over 20 magazines Over 20 daily newspapers Over 100 magazines and näköislehti type of publications epub, native apps or HTML5 Next Median vuosikello 2013 Median uusi maailma, osa 2 maksullinen seminaari Iarigai Conference, Ghemnitz Media Summit 2013 Next Median teemaseminaari WAN IFRA Expo Tulosseminaari (Hyperlocal) Tulosseminaarit (ereading, PMD) Tulosseminaarit (ereading, PMD, Hyperlocal) WAN IFRA DagsVara 2013, Tukholma Next Median tulosseminaari Median uusi maailma, osa 1, maksullinen seminaari Kirjastolisenssiseminaari Tulosseminaarit (ereading, PMD, Hyperlocal) SL kevätseminaari + VKL:n e kirje WAN IFRA, Special Research Report Tulosseminaarit (ereading, PMD, Hyperlocal) Nordic Research Seminar (FI, NO, SWE) + 2/2014 Next Median 2013 tulosseminaari 8
5 Nordic media collaboration and Horizon 2020 New Media Network, Norway Nxt Media Trondheim Stampen, Sweden Next Media, Finland Initiative of Nordic collaboration: Norway, Sweden, Finland,... MEDIA VISION 2020 Background paper 2011 Lobbying paper 2012 WAN IFRA=> EUROPEAN CONSORTIUM 2014 WAN IFRA, EIT Nordic consortium can be a part of the European wide consortium Media companies and research organizations needed for SRA work EIT Proposal of the Commission Horizon 2020 to European Parliament and Council Media Futures Forum EPC EK Work and lobbying to modify Commission s proposal to be more favourable for media: Finnmedia, Next Media, WAN IFRA, ENPA TEM, OPM 9 Next Media s continuation VKL 2009 Next Media programme ,8 5,0 5,5 4,5 EU Horizon 2020 Suomen osuus Suomen osuus WAN IFRA => 2014 doesn t contain collaborative research work yet Do we need national continuation for Next Media in and after 2014 What options do we have for funding Other (and Eureka) projects WAN IFRA has taken the promoting responsibility of gathering the European consortium to Horizon 2020:een 10
6 Thank You! 11
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