FEBRUARY 9-11, 2015 EMBASSY SUITES AT KINGSTON PLANTATION RESORT MYRTLE BEACH

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1 SOUTH CAROLINA GOVERNOR S CONFERENCE REGISTRATION GUIDE ON TOURISM & TRAVEL CELEBRATING FIFTY YEARS FEBRUARY 9-11, 2015 EMBASSY SUITES AT KINGSTON PLANTATION RESORT MYRTLE BEACH South Carolina on Tourism & Travel

2 INVITATION FROM THE GOVERNOR INVITATION FROM THE DIRECTOR Dear Tourism Partners, I invite you to join us as we celebrate the 50th anniversary of the South Carolina Governor s Conference on Tourism & Travel, the Palmetto State s largest gathering of tourism industry professionals. This year s conference, which will be held at the Embassy Suites at Kingston Plantation Resort in Myrtle Beach, will be an opportunity to commemorate this important milestone for both PRT and our state s tourism industry, reflect on our past accomplishments, and prepare for new opportunities for future success in our state s flourishing tourism industry. We will kick off this year s conference with a state of the tourism industry update, followed by a discussion session with a panel of editors who will talk about the changing landscape of print media, including the impact and challenges of the digital age and how print publications have adapted to succeed in this new environment. We will also highlight our path forward for promoting the Palmetto State with a presentation on PRT s marketing program including a sneak peek at some new creative advertising. Dear Tourism Industry Friends, The 50th South Carolina Governor s Conference on Tourism & Travel will be held Dear Tourism in Myrtle Industry Beach Friends, in February Recognizing that this event is the year s best opportunity to network, leaders from the Palmetto State s hospitality industry will gather and share the ideas that enable our tourism economy to grow, succeed, and improve In February the quality of 2014, of life South for all Carolina s our citizens. hospitality Thanks to industry your efforts, leaders 2014 will has participate been the in most the 49 th Annual successful South Carolina year ever Governor s for our hospitality Conference industry. on Tourism With your and participation Travel. Travel and enthusiasm, professionals from across we can our make state 2015 recognize even this better. conference as the year s best opportunity to gather and share the ideas that enable South Carolina s tourism economy to grow, succeed, and improve the quality I of hope life for you all will our mark citizens. your calendars Thanks to and your plan efforts, to be in 2013 Myrtle has Beach proven February to be a successful 9-11, year for 2015, our hospitality to be a part industry. of important With discussions your participation and planning and as enthusiasm, we celebrate we the can past make even better. years and advance South Carolina s tourism industry into the future. I look forward to seeing you there. God bless. I hope you will mark your calendars and plan to be on Hilton Head Island February 10-12, 2014, to be a part of important discussions and planning as we further advance South Carolina s critical tourism My industry. very best, I look forward to seeing you. God bless. My very best, As the adage goes, you can t know where you re going unless you know where you ve been. And, this year, we are bringing you two dynamic speakers who will demonstrate how to utilize past experiences to inform future decisions and bring about effective change, both professionally and personally. Luke Williams, Professor of Innovation at New York University s Stern School of Business, will share his insights into the importance of disruptive innovation for creating new products and services, transforming organizational processes and changing corporate cultures. Chef Jeff Henderson award-winning chef, bestselling author, and television show host will discuss how he found his passion for cooking while incarcerated and turned his life around to eventually become the first African-American executive chef at the Bellagio Hotel. His remarkable story promises to inspire us all to embrace his maxim for success: If You Can See it, You Can Be It. The role of tourism professionals has evolved significantly over the past half-century, bringing about numerous challenges and new opportunities and requiring all of us to continuously expand our breadth of knowledge. To help us broaden our understanding and prepare for the tourism of tomorrow, this year s conference features a series of breakout sessions that cover some of the latest trends in marketing and tourism development, offering practical advice and information on a variety of topics including international marketing, digital marketing and social media, engaging consumers through design and display, sports tourism development, and so much more. In addition, the conference will offer educational tours that showcase the Grand Strand s wide array of tourism attractions including some Undiscovered destinations and attractions providing an opportunity to explore the diversity of visitor experiences that have driven tourism growth in the area. And, there will also be plenty of opportunities for networking throughout the conference, including two evening receptions guaranteed to be events you will not soon forget. For registration and additional information, visit our website at I look forward to seeing you in Myrtle Beach, February 9 11, for our 50th annual Governor s Conference on Tourism & Travel. Sincerely, Nikki R. Haley Nikki R. Haley Duane Parrish Director South Carolina Department of Parks, Recreation & Tourism 2 3

3 SUNDAY, February 8 4-7pm DON T MISS ROAST AND TOAST 2015! Director Duane Parrish is committed to shining the spotlight on South Carolina s many hidden gems across South Carolina, and one of the ways he is setting out to achieve that goal is by introducing a new component to the annual Governor s Conference on Tourism & Travel a pre-conference VIP event to be held each year at an undiscovered location near the conference destination. Be sure to take advantage of this opportunity to network with your tourism colleagues and senior editors from Family Circle, Garden & Gun and Southern Living magazines at Roast and Toast 2015, an exclusive oyster roast and specialty cocktails event scheduled from 4 to 7 pm, Sunday, February 8, 2015, at Hobcaw Barony, a 16,000-acre estate and historic house, located on the banks of Winyah Bay north of Georgetown. Proceeds from this new annual event will benefit the South Carolina Beautiful Places Alliance Foundation. Event Details: Participants are encouraged to take advantage of the roundtrip transportation that will be provided. Two motor coaches will depart from the Embassy Suites Hotel at Kingston Plantation Resort at 3pm and will return from Hobcaw Barony following the event, scheduled to conclude at 7pm. $150 per person. Guests will get to enjoy craft beer selections from Columbia, SC-based River Rat Brewery. Attire is resort casual, but the event is mostly outdoors, so bring a jacket. HOBCAW BARONY Celebrating 50 Years of Research, Conservation and Education! The first recorded mention of Hobcaw is found in 1718, when the Lords Proprietors granted to John Lord Carteret 12,000 acres commonly called Hobcaw Point. For nearly two centuries, the property passed through a number of owners until it was eventually purchased in the early 1900s by Bernard M. Baruch, who established his winter home on the property overlooking Winyah Bay. A Wall Street financier and advisor to five U.S. Presidents, Baruch entertained many notable leaders of the day, including Franklin D. Roosevelt and Winston Churchill. Baruch s eldest child, Belle, made the barony her winter home starting in the 1930s and eventually bought the property in its entirety from her father. Upon Belle s passing in 1964, Hobcaw Barony was left to the Foundation established in her will decreeing that the land, flora and fauna be forever protected from development and utilized for research and education by the colleges and universities of South Carolina. Today, Hobcaw Barony is a treasure trove for anyone who wants to discover its rich history or explore its complex eco-systems. The salt marsh, forest and wildlife of Hobcaw Barony provide extraordinary opportunities for studying habitat and ecosystem processes, conservation and climate change, attracting researchers from numerous national and international institutions. The estate s expansive history encompassing early European settlement, plantation life during the rice era, and domestic life of one of the leading U.S. citizens of the 20th Century offers an exemplary historic narrative that parallels many of the significant events in our state and nation s histories. The Belle W. Baruch Foundation continues to uphold the mission to conserve Hobcaw Barony s unique natural and cultural resources for research and education; and strives to make Hobcaw the premier learning center in the Southeast for coastal ecology and history. is proud to host the inaugural Roast and Toast at Hobcaw Barony a true cultural tourism asset for the Grand Strand, and a prime example of the extraordinary visitor experiences found in Undiscovered SC! AGENDA MONDAY, February 9 8:30am-5:30pm REGISTRATION OPEN Noon-1:15pm LUNCH & LEARN MORE ABOUT SOUTH CAROLINA TOURISM AND manages a complex and integrated marketing program that offers numerous opportunities for tourism partner participation. In this session, learn more about the inner workings of the state agency responsible for branding South Carolina as a preferred travel destination. Following a brief welcome by Spokesperson Marion Edmonds, members of the team will discuss their program areas and talk about specific opportunities the agency offers to help you reach potential consumers and grow your tourism business. 1:30-2:15pm Welcome and Opening Session PRT: A RETROSPECTIVE LOOK FORWARD Director Duane Parrish will open the 50th annual Governor s Conference on Tourism & Travel with a state of the industry and state of the agency address in which he will discuss opportunities, challenges and successes of the past four years and his vision for the next four years, both for the industry and for. 2:30-3:30pm General Session EDITORS ROUNDTABLE The ever-changing landscape of tourism marketing can generate numerous questions, even when it comes to working with traditional print publications. How do the editors decide which stories to tell? What are the current trends in storytelling? And, how can destinations, attractions and product and service providers in the Palmetto State be a part of the action? Darcy Jacobs, Moderator Kim Jamieson Public Relations Executive Editor of Family Circle, Jessica Mischner, Senior Editor of Garden & Gun, and Sid Evans, Editor in Chief of Southern Living, will provide insights and answers to these questions and discuss how their respective brands inspire and inform consumers. The discussion promises to be lively and informative. 3:30-4pm Afternoon Break Please use this time to visit our sponsors Darcy Jacobs Executive Editor Family Circle Panel Members Jessica Mischner Senior Editor Garden & Gun Sid Evans Editor in Chief Southern Living 4-5pm General Session DISCOVER WHAT IS UP TO It s a simple idea: There s always something new to DISCOVER in South Carolina. Join Director Duane Parrish for a look at how his marketing team, including ad agency of record, BFG Communications, is building an integrated marketing program that delivers this succinct message, while showcasing South Carolina s destinations, attractions and the many unique experiences available throughout the state. Learn more about the state s overall tourism marketing program, and come to find there s always something new to DISCOVER at. 7-10pm Reception MUSIC, MOJO AND MYRTLE BEACH! Jump on the party bus and join the Myrtle Beach Chamber of Commerce for the official opening reception at House of Blues where Music Feeds the Soul! Be prepared for a casual evening filled with the best in live entertainment, eclectic cuisine, cool beverages and all the fun that Myrtle Beach can offer. Throw on your jeans and get ready to party! 4 5

4 7:30am-5pm REGISTRATION OPEN AGENDA CONNECT WITH YOUR CUSTOMERS USING SOCIAL MEDIA 8-8:45am NETWORKING BREAKFAST Begin your day with a breakfast and networking with colleagues. This is also a good time to stop by and visit the sponsors to see how their services can help you meet your marketing goals. 9-10:15am General Session Luke Williams, Innovation Leader and Business Strategist, Professor of Innovation at NYU Stern School of Business DISRUPTIVE THINKING: FOSTERING A CULTURE OF GAME-CHANGING LEADERSHIP To compete today in a fast-changing world, businesses need a steady stream of disruptive strategies and unexpected solutions to stay ahead of the game solutions that revive stagnant markets or completely reinvent the competitive dynamics of an industry. Disruptive Thinking is about fostering a culture of innovation leadership that provides the framework and motivation to generate those strategies and execute those solutions. It is an essential skill for any business leader, from a small start-up to a global corporation, with the desire to transform organizational processes and behaviors, and ask, Why hadn t we ever thought about our business and culture this way before? 10:15-10:45am Morning Break Please use this time to visit our sponsors DISCOVER 10:45-11:45am BREAKOUT SESSIONS PARTNERING TO STRENGTHEN OUR IMPACT GLOBALLY Liz Bittner Director Travel South USA Dolly Chewning International Sven Sommer International Marketing Representative SC International Office Dianne Turner Brand USA Partnership Development Learn how South Carolina is leveraging national, regional and statewide partnerships while focusing on key markets to capture our share of international visitors. We will share how you can benefit from international visitation to South Carolina s tourism industry and provide insight on how you can participate in our efforts. SPEED MARKETING Ready, set, go! In this fast-paced session, complete with a buzzer and seating rotations, participants will have 10 minutes to learn about advertising specials specifically arranged for conference attendees. This is an exclusive opportunity to grab some real face time with the businesses that can help you grow your business! Stop by the sponsor booths on Monday afternoon or Tuesday morning to reserve your time slot. Appointment times will be scheduled on a first come, first served basis. Perry Baker Interactive Laura Mueller Tourism Marketing Coordinator Natalie Guillet Content BFG Communications Matt Holliday Digital Integration Specialist BFG Communications Find out how to use the right social media platform to reach your audience by discussing the real solutions being used right now to promote tourism at the South Carolina Department of Parks, Recreation & Tourism. Hear about methods that will get the most impact while making the best use of your time, with tips and pointers from marketing and advertising professionals from BFG Communications and. You ll also discover how to tap into the campaigns and programs being run every day by the state of South Carolina to help your business, event or attraction reach more people. Join Perry Baker, Interactive for DiscoverSouthCarolina.com, and Laura Mueller, Tourism Marketing Coordinator, as they discuss how they are reaching the right people in the marketplace with BFG Communications Natalie Guillet, Content, and Matt Holliday, Digital Integration Specialist. Michael Hanley, Area for Design & Display, Walt Disney Resort, Orlando SETTING THE STAGE FOR VISITOR EXPERIENCES The design and décor of a physical space, whether it s a visitor center, hotel lobby or festival tent, often serve as the initial point of communication with guests, visitors or customers. When used effectively, décor and design can weave together a story that guides and shapes the visitor experience without interrupting visitor interactions or obstructing staff operations. In this session, Michael Hanley, Area for Design & Display at the Walt Disney World Resort in Orlando, will discuss how to use design to create an atmosphere that extends beyond the physical space and elicits an emotional response from each visitor. Noon-1:15pm General Session and Lunch SERVING IT UP SC STYLE! South Carolina offers food experiences as uniquely diverse as its tourism destinations. And with the creation of the South Carolina Chef Ambassador program, initiated by Governor Nikki R. Haley, the growing number of farm-to-table dining experiences has further elevated our state s profile as a culinary destination. This year, we re serving up an authentic taste of these savory successes with a SC- style barbeque lunch featuring signature side dishes and desserts crafted by our state s very own Chef Ambassadors. During the lunch, the Chef Ambassadors will share tips of the trade on the preparation of each of these dishes and discuss their roles in promoting and enhancing the Palmetto State s culinary experiences. 6 7

5 TUESDAY AFTERNOON EXPLORE AND DISCOVER This year s Governor s Conference has three distinct opportunities on Tuesday afternoon to explore the tourism appeal of Myrtle Beach and discover best practices in the field of marketing. Your options include: touring some of the areas that make Myrtle Beach a vacation destination; golfing at a nationally acclaimed water-front course; or attending your choice of sports marketing, social media and customer experience sessions. EXPLORE 1:30-4pm Educational Tours Each tour is limited and is available on a first-come, first-served basis when you submit your conference registration. The Governor s Conference reserves the right to cancel any tour that does not have the appropriate level of participation. Please meet your group at 1:15pm. Buses leave promptly at 1:30pm. AGENDA TOUR #2 DISCOVER BROOKGREEN GARDENS Limit 50 delegates Set on a 300-acre parcel in the heart of a 9,100-acre preserve along the South Carolina coast, Brookgreen Gardens is a beautiful sculpture garden with a wildlife sanctuary, creek excursions, back road tours and seasonal events. Comprised of four former rice plantations, Brookgreen was the first public sculpture garden built in the U.S. and was opened to the public in This National Historic Landmark is home to the only accredited zoo on the Carolinas coast and one of the most significant figurative sculpture collections in the world. During this guided tour, you will learn more about the history of the gardens, including the story of the site s founders, Archer and Anna Hyatt Huntington, who left the gardens and Huntington Beach State Park as their legacy. Marvel at many of Mrs. Huntington s original works, which are featured in the gardens, along with other prominent American sculptors. Discover Brookgreen Gardens and you ll see why its unique history and offerings for visitors of all ages has made this one of the Myrtle Beach area s most beloved attractions. TOUR #1 NOSTALGIC MYRTLE BEACH Limit 50 delegates This walking tour is all about the fun of Myrtle Beach in the area where it all began, Ocean Boulevard. Experience the new, the old and the in-between as you take a trip down memory lane. The tour begins with the best aerial view in town atop the Myrtle Beach Skywheel and ends with an old-fashioned hot dog and beer at the legendary landmark, Peaches Corner. Along the way, you ll also stroll the famous boardwalk, enjoy nostalgic arcade games and visit one of the most remembered gift shops along Ocean Boulevard. Comfortable walking shoes and weather-appropriate attire recommended. Photos courtesy of Brookgreen Gardens 8 9

6 GOLF OUTING EMBRACE THE GAME IN SPECTACULAR STYLE AGENDA DISCOVER 1:30-2:30pm BREAKOUT SESSIONS SPORTS: ARE YOU IN THE GAME? Kevin Smith, CSEE, Director, St. Petersburg/Clearwater Sports Commission THE ULTIMATE PLAYBOOK This session dives into the driving forces behind the creation of the South Carolina Sports Alliance and provides an inside look at their game plan for creating a dynamic playing field for recruiting high caliber, national level events to South Carolina. By examining national and state-level industry trends, this session promises to better equip you for developing your own niche sports market and provide the ultimate playbook to guide your success for growing sports tourism in your destination. Hosted by the South Carolina Sports Alliance CONNECT WITH YOUR CUSTOMERS USING SOCIAL MEDIA Grande Dunes Resort Club is an 18-hole golf course named in 2009 as the National Golf Course of the Year by the National Golf Course Owners Association of America. Its spectacular layout, a Roger Rulewich Group design, is positioned on a high bluff creating a spectacular view of the Intracoastal Waterway, Grande Dunes Marina and the four-diamond resort, Marina Inn at Grande Dunes. This Myrtle Beach golf course is known for its superior links-style design, which offers expansive Bermuda grass fairways with subtle undulations onto large, modestly contoured greens that feature brand-new Champion Bermuda. Perry Baker Interactive Laura Mueller Tourism Marketing Coordinator Natalie Guillet Content BFG Communications Matt Holliday Digital Integration Specialist BFG Communications Find out how to use the right social media platform to reach your audience by discussing the real solutions being used right now to promote tourism at the South Carolina Department of Parks, Recreation & Tourism. Hear about methods that will get the most impact while making the best use of your time, with tips and pointers from marketing and advertising professionals from BFG Communications and. You ll also discover how to tap into the campaigns and programs being run every day by the state of South Carolina to help your business, event or attraction reach more people. Join Perry Baker, Interactive for DiscoverSouthCarolina.com, and Laura Mueller, Tourism Marketing Coordinator, as they discuss how they are reaching the right people in the marketplace with BFG Communications Natalie Guillet, Content, and Matt Holliday, Digital Integration Specialist. Cost $45.00 Inclusive of range balls, greens fees and cart for the golf outing. Club Rentals If requested, $40 per player, and includes two sleeves of golf balls. Please contact Jenny Waller at (803) for club rentals. RSVP by January 26, 2015 Place Grande Dunes Resort Club Format Scramble Golf Outing starts at Shotgun start promptly at 2pm. Please plan to meet in the hotel lobby at 1:30pm. Golf Outing concludes at 6pm 10 11

7 2:30-3pm Afternoon Break Please use this time to visit our sponsors DISCOVER 3-4pm BREAKOUT SESSIONS Troy Thompson, Co-Founder, Pattern Service Design I CAN T GOLF EITHER...LET S BUILD AN EXPERIENCE JOURNEY MAP TOGETHER With two tours, golf and another breakout, this session is all about you. You and your customer. Troy Thompson, co-founder of Pattern Service Design, will introduce you to the experience map a design solution to uncover and break down the customer s experience with your brand. Fair warning there will be interaction, group activities, a bit of drawing, some laughs, a lot of Post-It notes and a new understanding of your customer. AGENDA 7-10pm GOLDEN JUBILEE GALA Fifty years! That s how long the South Carolina tourism industry has been convening for the annual Governor s Conference on Tourism & Travel. And, that s a commitment and an accomplishment worth celebrating in style! You ll want to dress to impress and wear your dancing shoes for this all-out party that includes plenty of festive food and beverage served reception style, a rocking band that will get you on your feet and grooving, and a timely surprise to commemorate this historic occasion. The gala is also your last chance to bid on items in the silent auction, benefitting the Fred P. Brinkman Scholarship Fund. Named after the late Fred Brinkman, a former Director widely credited for the monumental growth in tourism from the 1970s to the 1990s, the fund provides scholarships to tourism students attending in-state institutes of higher learning. The Golden Jubilee Gala is black tie optional. SPORTS: ARE YOU IN THE GAME? Moderator Panel Members Kevin Smith, CSEE Director St. Petersburg/ Clearwater Sports Commission Eric Olson Director of Championships National Association of Intercollegiate Athletics (NAIA) James Parker Director of Sports Amateur Athletics Union (AAU) Dev Pathik Founder and CEO The Sports Facilities Advisory, The Sports Facilities Management Panel Discussion (Site Selection Process, Bid Fees, Event Management, LOCs) This interactive panel discussion will take a look at what drives decisions on multiple levels when securing an event, as four of the most seasoned sports tourism professionals in the industry share their experiences and insights for successful sporting event recruitment. The wrap up for this session will provide audience members the opportunity to ask questions and receive feedback from this dynamic panel. Hosted by the South Carolina Sports Alliance SOUTH CAROLINA GOVERNOR S CONFERENCE ON TOURISM & TRAVEL 12 13

8 WEDNESDAY, February 11 7:30am-1pm REGISTRATION OPEN 8-8:45am NETWORKING BREAKFAST Begin your day with a breakfast and networking with colleagues. This is also a good time to stop by and visit the sponsors to see how their services can help you meet your marketing goals. 9-10:15am General Session Chef Jeff Henderson, America s Human Potential Coach IF YOU CAN SEE IT, YOU CAN BE IT Inspirational speaker Chef Jeff knows what it feels like to be hungry, and he knows what it is to struggle. In this presentation he shares two decades of life lessons that he gained on his redemptive journey from drug dealer to TV celebrity chef to nationally acclaimed speaker. With his 12 inspiring and pragmatic streetsmart recipes for success, audiences will discover their hidden business aptitudes, make life-changing decisions, and secure personal and professional success. 10:15-10:45am Morning Break Please use this time to visit our sponsors DISCOVER 10:45-11:45am BREAKOUT SESSIONS Chef Jeff Henderson, America s Human Potential Coach CONTINUING THE CONVERSATION WITH CHEF JEFF So often, a compelling presentation from a dynamic speaker elicits thought-provoking questions, stimulates new ideas and leaves the audience yearning for more. This Q&A-style breakout session will provide an exclusive opportunity to continue the conversation with Chef Jeff as he fields questions from the audience and talks more about his experiences, the insights he has gained throughout his career and aspirations for the future. Troy Thompson, Co-Founder, Pattern Service Design THE CONFERENCE IS OVER, WHAT NOW? Three days, four coffee breaks and five general sessions later, the Governor s Conference is almost over. What now? Notes, s and random tweets abound - how do you take all of it and actually apply it to your organization? Troy Thompson, co-founder at Pattern Service Design is wondering the same thing. This final breakout session will breakdown the trends and provide take-away tools to help implement all those new ideas. CONFERENCE FEATURES Educational Opportunities Each year, we work to bring you valuable and timely educational benefits. This year s conference showcases nationally recognized experts in travel and business fields. They will present on a variety of topics relevant to our growing industry. Award Opportunities Recognizing Industry Leadership & Innovation The Governor s Conference presents industry awards every year to recognize some of the best examples of leadership, innovation and success in tourism marketing. The Governor s Cup is given to the attraction, DMO or organization that demonstrates extraordinary achievement in marketing a South Carolina attraction or destination. The Bundy Award is given to the nominee who best demonstrates achievement in marketing under-told stories or hidden gems. Nominate your colleagues or self-nominate; either way, we want to honor the best in tourism and showcase them at the annual Awards Luncheon. Your application will be considered in all appropriate categories. For a nomination form and general entry rules, see the awards brochure at Sponsorship Opportunities The conference represents an unmatched opportunity for you to reach the industry s most powerful buyers and influencers. For further information regarding sponsorship opportunities, please contact Jenny Waller at (803) or visit Silent Auction Bring your checkbook, credit cards and marketing plan to Myrtle Beach. This year s silent auction, produced by the South Carolina Association of Tourism Regions (SCATR), will help all attendees in spreading the word of Undiscovered South Carolina. Numerous ads have been donated including print, digital and other marketing opportunities for the Silent Auction. Make sure you place your bid! Proceeds from this fundraiser will benefit the Fred P. Brinkman Scholarship Fund, which provides scholarships to deserving tourism students in higher institutions of learning in South Carolina. Fred Brinkman was a former Director of, widely credited for the monumental growth of tourism from the 1970s to 1990s. The scholarship fund helps ensure his legacy of tourism leadership is passed on to tomorrow s leaders. The auction will be open on Monday and Tuesday. The auction will close for bidding at the Tuesday evening reception. If you would like to donate advertising, please contact Catherine Dority with the Charleston CVB at Register Online Once again, you will be able to register online. Take advantage of the technology and click your way to the conference! Remember to come back and visit often for up-to-theminute information on the sessions and events. You can register and pay online with a credit card or register online, print the invoice and mail it in with your check. Noon-1:15pm INDUSTRY AWARDS LUNCHEON This annual recognition of our industry s best and brightest is a highlight of the conference. Join us for the presentation of the Hospitality Employee of the Year, Bundy and Governor s Cup Awards

9 ATTENDING THE CONFERENCE CONFERENCE REGISTRATION Conference registration includes meals, educational seminars, materials, refreshment breaks and receptions. They do not include lodging. Your name badge will be your ticket to all meal and evening functions. Early Bird registration, postmarked on or before January 30, 2015, is $349. Registrations postmarked after January 30, 2015 is $390. An organization can receive one free registration for every 10 fully paid registrants. Registration is required to attend any part of the conference. Entry to seminars and meal functions is monitored. Use the registration form on page 19 to reserve your place. ATTENDING THE CONFERENCE ACCOMMODATIONS The 2015 Governor s Conference on Tourism & Travel is proud to partner with the following official host property: EMBASSY SUITES AT KINGSTON PLANTATION $122/night plus tax. Single/Double Occupancy $142 Triple Occupancy **Room rates are subject to a 11% tax (tax rates may change without notice) Registration Contacts If you have questions regarding registration, please contact Continuing Education and Conferences at the University of South Carolina, (803) or The Office of Continuing Education and Conferences at the University of South Carolina is working with the Governor s Conference on Tourism & Travel to assist delegates with the registration process. University representatives will be happy to assist you with registration prior to and during the conference. One-Day Registration One-day registration includes full registrant amenities for the day specified on the registration form. Please indicate which day you will attend the conference on the registration form on page 19. One-day registration rates are as follows: Monday, February 9, 2015 $160 Tuesday, February 10, 2015 $200 Wednesday, February 11, 2015 $110 Student Registration If you are a student, or know of a student who would like to attend the conference, there will be a limited-amenity student rate available. Please contact Jenny Waller at (803) for details. Name Badges Conference name badges are required for all events. Refunds Refunds requested in writing on or prior to January 30, 2015, will be accepted. Funds will be returned within three weeks after the conclusion of the conference, less a $30 processing fee. Requests for refunds made after January 30, 2015, will not be honored, but registrations are transferable. Dress Business casual attire is appropriate for all conference events. The Golden Jubilee Gala is black tie optional. Special Assistance Persons requiring special assistance are asked to contact Jenny Waller in advance at (803) or check with the conference registration desk on-site. Questions For more information, please contact Jenny Waller at (803) South Carolina We welcome you to Embassy Suites at Kingston Plantation one of Myrtle Beach s premiere resorts along the Atlantic Coastline. The resort sits on 145 acres along the famed Grand Strand, a white sandy beach that has been named one of the best beaches in the world by Yahoo Travel. The Embassy Suites at Kingston Plantation provides two-room suites with stunning oceanfront views. Enjoy the comfort of our spacious suites offering a bedroom area, living room area, kitchenette and a private balcony. Our guests enjoy a number of amenities including a free cooked-to-order breakfast at the Coastal Grill restaurant and a manager s cocktail reception every evening. Vintage Twelve is our new contemporary open-kitchen restaurant that capitalizes on the abundance of fresh local produce and seafood enhanced by ocean views. Other amenities include access to recreational facilities including a 50,000-square-foot Sport & Health Club with an indoor pool, sand volleyball courts, lit tennis courts, pro shop and stateof-the-art fitness equipment. The resort is close to all area attractions but offers a private oceanfront setting that makes you feel like you are miles away from any unwanted distractions. The resort also offers complimentary shuttle service throughout the resort and within a two mile radius of the resort. For your convenience, reservations must be made by calling (800) or online at www. SCGovCon.com. Please mention the SC Governor s Conference on Tourism & Travel when making your reservation. These rates are guaranteed for reservations locked in on or before January 26, 2015 and are subject to availability. All rooms must be guaranteed by credit card in order to receive the group rate. You may cancel your reservation 72 hours prior to your arrival. Check-in time is 4pm and check-out time is 11am. PARKING Self-parking is complimentary and conveniently located adjacent to the hotel. on Tourism & Travel WIRELESS INTERNET ACCESS Wireless internet is included in nightly room rate

10 CONFERENCE REGISTRATION FORM IF YOU HAVE AN EXTRA HOUR OR TWO... JUST BEACH IT Grab a sweatshirt, take a walk or run, look for shells, build a sand castle or just sit and admire the view. REGISTER ONLINE AT Note: Only one registrant per form. Reproduce form as needed. Please type or print legibly. PIER FISHING Just steps away from Kingston Plantation, take a stroll or fish at Apache Pier, the East Coast s longest wooden fishing pier. TEE IT UP at one of over 100 golf courses along the Grand Strand. 18 RETAIL THERAPY Shopping, any way you like Tanger Outlets, Market Commons, Coastal Grand Mall or Barefoot Landing just to name a few. INVIGORATION OR RELAXATION Exercise your body at Kingston s Sport & Health Club offering racquetball, cardio, aerobics, weights and indoor lap pool. Then relax your mind and soul at The Royal Day Spa located in the Hilton lobby. ENJOY NATURE Take a drive to the Grand Strand s low country for a spectacular tour of Brookgreen Gardens or visit Atalaya, a Moorish style castle at Huntington Beach State Park. BE ENTERTAINED Broadway at the Beach, South Carolina s largest entertainment complex offers it all shopping, dining, nightlife and attractions. NOSTALGIC MYRTLE BEACH If you miss the Nostalgic Tour, take a drive down to Ocean Boulevard. From the bands at the Bowery to the spectacular views of the Skywheel, the Boardwalk area is rocking with old and new. BADGE INFORMATION Name Title Organization REGISTRATION INFORMATION Organization type Organization size (no.) Mailing address City State Zip Code County Billing address (if different) City State Zip Code Telephone Fax address Web address The above mailing address is for my ohome o business. o Please me information about future Tourism Conferences o Please add me to the Tourism Today enewsletter mailing list is committed to protecting your privacy. To view our privacy policy, go to and click on Privacy Statement. Will this be your first time attending the Governor s Conference? o yes o no Please check ONE seminar that you plan to attend in each time frame: SUNDAY o 4-7pm Roast and Toast at Hobcaw Barony (Optional Attendance $150 additional fee) MONDAY o Noon-1:15pm Lunch and Learn (Optional Attendance $15 additional fee) TUESDAY 10:45-11:45am o Partnering to Strengthen Our Impact Globally o Speed Marketing o Connect With Your Customers Using Social Media o Setting the Stage for Visitor Experiences TUESDAY 1:30-6pm o Golf Outing at Grande Dunes Resort Club Handicap Team Request TUESDAY 1:30-4:30pm Educational Tours o Nostalgic Myrtle Beach o Discover Brookgreen Gardens TUESDAY 1:30-2:30pm o Connect With Your Customers Using Social Media o The Ultimate Playbook TUESDAY 3-4pm o I Can t Golf Either, Let s Build an Experience Journey Map Together. o Sports: Are You in the GAME? Panel Discussion WEDNESDAY 10:45-11:45am o Continuing the Conversation with Chef Jeff o The Conference is Over, What Now? My check is included for the following (amounts shown are based on per person registration): o Early Bird Full Registration Postmarked through January 30, 2015 $349 o Full Registration Postmarked after January 30, 2015 $390 o One-Day Registration for Monday, February 9, 2015 $160 o One-Day Registration for Tuesday, February 10, 2015 $200 o One-Day Registration for Wednesday, February 11, 2015 $110 o Registration for Roast and Toast at Hobcaw Barony on Sunday, February 8, 2015 $150 o Registration for Lunch and Learn Monday, February 9, 2015 $15 o Golf outing at Grande Dunes Resort Club $45 o One Free Registration for every 10 pre-paid registrations from your organization $00 Check Number # TOTAL amount enclosed $ NO REFUNDS AFTER January 30, Make check payable to the GOVERNOR S CONFERENCE ON TOURISM & TRAVEL. Mail check and registration form to: /Governor s Conference on Tourism & Travel 1205 Pendleton Street, Suite 241, Columbia, SC Or Fax registration form to (803) Questions? Please call (803)

11 SOUTH CAROLINA GOVERNOR S CONFERENCE SOUTH CAROLINA GOVERNOR S CONFERENCE ON TOURISM & TRAVEL South Carolina on Tourism & Travel 1205 Pendleton Street, Suite 241 Columbia, South Carolina ON TOURISM & TRAVEL PRESORTED FIRST CLASS MAIL U.S. POSTAGE PAID COLUMBIA, SC PERMIT NO.535 FEBRUARY 9-11, 2015 EMBASSY SUITES AT KINGSTON PLANTATION RESORT MYRTLE BEACH South Carolina on Tourism & Travel

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