Build A Six Figure Income Using Social Media

Transcription

1 Build A Six Figure Income Using Social Media (It s Easier than you Think) Creative Social Media Marketing Inc.

2 The Opportunities within These Pages Contents Let s Talk About Social Media Why Social Media is Under-Capitalized? Who Can Become a Social Media Marketing Expert? Marketing and Social Media: The First Step The Next Step Twitter What is my Goal as a Social Media Manager? How do I Know I m Doing a Good Job? Where do I Find my Clients? 2 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

3 The Opportunities within These Pages Read on to learn about the exciting opportunities that the rapidly growing world of social management has to offer. The best news is, nearly anyone can become a social media manager. The only tool of the trade you need is a laptop and an Internet connection so that means you can make money from virtually anywhere! 3 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

4 Learn the ins and outs of a successful social media management business. Using that business, learn how to make a six figure income with total freedom of time! Learn how to market your services to a variety of business that are in high demand for social media management. Receive a certification from the internationally recognized #1 social media management company in the world. Learn at your own pace from the comfort of your own home. Once you complete our certification program you will have the distinct advantage of a client-verifiable seal that proves your certification with the internationally recognized #1 social media management company. 4 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

5 That, and the distinct advantage of building a business that will produce a six figure income annually. Social media management is a rapidly growing field. As more companies begin to understand the importance of leveraging the digital social landscape the call for certified and trained social media managers will only grow. Get on board now to position yourself ideally to reap the benefits of this growing trend. 5 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

6 Let s Talk About Social Media Because everyone else is right? Everyone is talking about social media with everyone else, both on and off of social media. And the most interesting thing they re talking about (other than celebrity wardrobe malfunctions) is money. How to make money. There s a need right now for companies, both start-up and established to reach their customers in new and engaging ways via social media. The need isn t new; companies have relied heavily on marketing departments in the past to drum up sales through a variety of traditional channels. What s new is the limitless possibility that is offered by social media. That s where you come in. There are a bunch of companies that are doing it right: Starbucks, Coca Cola, and H&M all have a killer social media presence right now. The secret is, they re not doing anything special that you can t do from the comfort of your own home. The other secret is that practically no one has figured this out yet. By the end of this book 6 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

7 we ll acquaint you with the world of freelance social media marketing and how to build the foundation to your future as a social media marketing expert. It s a lot easier than you think. Why Social Media is Under-Capitalized? It doesn t seem to make sense; there s this low-hanging fruit ripe for the picking that nobody has heard of but everyone is talking about? It s what they re saying, and more importantly what they re not saying that is the key concept to understand about marketing on social media. It seems like every company has a Facebook page, and a Twitter account, and a YouTube channel. The list goes on. Each of these expressions of a brand s presence on social media is known as a channel by the marketing industry. Channels are the ways in which different brands interact with their audience; the people they want to turn into paying customers. And for a lot of brands this is the extent of the input. Dan s Deli down the road has a Facebook page, great job Dan. Dan thinks he has a social 7 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

8 media campaign and his customers come and go more or less the same. This is the biggest misconception and a crucial shortcoming for a wide variety of different individuals and businesses that use social media marketing channels. A social media marketing campaign is a planned, coordinated, and maintained effort to engage customers, promote brand perception, and impact sales. A social media campaign is not just a Facebook page with a picture of the owner and the store s hours of operation. Talking to you Dan s Deli. But it s not Dan s fault; not many people realize that social media marketing is a big business. And when they do realize it (if they ever do) they also realize they are not prepared to do the work that makes social media campaigns successful. I m going to go ahead and guess that you have a Facebook page. Everybody and their mother does. In fact, Facebook reported 1.44 billion monthly users as of May 2015 worldwide. That s kind of a big deal. So like a huge chunk of the rest of the developed world you have a Facebook page. And you use it to talk to your friends, you understand how the platform 8 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

9 works, and you can navigate it easily. So now you re ready to start marketing your business, or your client s business. Not quite. In fact, not at all. It s that line of thinking that got us here in the first place. Facebook is an easy platform to use, so therefore it must be an easy platform to leverage for business purposes. While ultimately it is easy to leverage for businesses, it s not intuitive and it takes some guidance at first. Once the pieces are all in place however, the same model can be applied to a variety of platforms and the interconnectedness of the social media community means that each platform supports one another in bolstering a campaign s overall impact. 9 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

10 Who Can Become a Social Media Marketing Expert? Just about anyone. Creativity is a must and good interpersonal skills are a plus. You ll end up spending a lot of time being your own boss so good time management skills are important too. You won t need a lot of free time to run a social media marketing campaign, a few hours a day at most. Plus, a laptop and a reliable Internet connection are the tools you need to get the job done so it can really be done from just about anywhere. Once you get into the swing of things you ll be amazed you didn t get involved sooner. The amount of freedom that becoming your own boss provides can make a real difference in people s lives (take it from me). And it means that you can pursue other opportunities simultaneously meaning that the number of income producing activities you can get done in a day can really start to change your life; and the contents of your wallet. 10 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

11 Marketing and Social Media: The First Step We ve established that a social media marketing campaign isn t just a Facebook page. And we ve discussed the fact that thinking so is counterproductive. You re ready to learn more, so what s the first step? The first step is understanding one simple principle: content is king. Microsoft CEO Bill Gates said that a while back in a prophecy about the direction that online services and customer engagement was headed. He couldn t have been more correct. Successful social media marketers have enjoyed their position as industry leaders through understanding of that simple fact. The faster you catch on to that concept, the more successful you ll be. Read: content is king. Great, you re well on your way. Early marketing attempts to use social media as a method of engagement for customers showed that bombarding 11 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

12 users with sales pitches was ineffective and counterproductive. The breakthrough came when some sharp marketers realized that through providing valueadded content or content that can enrich the lives of their customers they could drastically improve their rates of engagement with customers. As a marketer, once you have engaged customers, you have customers that are likely to look more favorably on your brand, are more motivated to purchase, and will become brand advocates. All of that sounds great right? If you can deliver that to your clients you ll be their new best friend. The golden ratio in content delivery is 80/20. That s 80% value-added content to 20% sales or promotional material. The number may change with differing demographics and with different industries but it ll be more or less the same across the board. You already know what promotional content is; coupons, sales, and information about new products. People will tolerate that kind of content from businesses and they even expect it to some degree, but a steady stream of promotional material will turn customers off from your brand. 12 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

13 Value-added content is the bulk of what you ll produce for clients. Value-added content is the kind of stuff that makes people click on your links and take an interest in your brand. This could be quizzes, polls, contests, articles, Top 10 lists, and informational content. This is where your creativity will need to shine because the Internet is full of content. To learn more about what value-added content looks like, check out your favorite brand s social media presence. Anything that s not about the quality or cost of their product is probably value-added content. The best kind of value-added content is the kind that is mutually valuable, that is, valuable to you and to your audience. Most commonly, this kind of content takes the form of native advertising or articles, lists, infographics, memes, or other images. Native ads are designed to replicate the look and feel of authentic content but are controlled to steer a customer s perception toward your product or brand. 13 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

14 Consider this: You re a fast fashion company like H&M, a company that is extremely good at fast fashion. You release a blog post or Facebook page post that shows five of the best ways to wear the summer s newest crop tops. The tips are genuinely helpful, a stylish approach to wearing the newest garments on the racks. Guess who sells the clothing pictured? H&M. The content doesn t scream H&M, it doesn t say Come in today and buy our clothes it says We re here to help you look good and feel great. 14 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

15 The Next Step There s good news and there s bad news about becoming a social media marketing expert. The bad news first; a good campaign needs to be maintained. This means posting regularly. The good news is that isn t as hard as you think. If you have never administered a Facebook page before, it has some different features than an individual profile, features that simplify the management process. A Facebook profile for a business is called a page. In order to start a Facebook page you must have an individual Facebook profile. Your personal profile will be linked to the page, allowing you to make changes to the page and post updates. Experts agree, posting weekly on Facebook is too infrequent; your audience will lose interest and possibly even forget about you. Data taken from the Facebook pages of major brands shows that there is a sweet spot when it comes to Facebook posting frequency. 15 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

16 For optimal results, brands should post between 5 and 10 times a week. Before you put this book down, that s actually good news. Posting with high frequency means that you ll provide higher value for your clients and when you do that, they ll want to stay your client much longer. People love to share things that they find. When you manage a Facebook page it s important to produce unique content but it s also important to become what is known as a content curator. A content curator collects and shares different content that is found online. This is an extremely effective method of rebranding content that is publically available by sharing it with your followers. Even though it came from a source that is different from you, your name (or your client s name) is now attached to it for all intents and purposes. But no one wants to set their clock by when they should post. Studies show that the best times to post are during the morning commute and just after work. This may change with the nature of your product (restaurants for 16 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

17 example might want to capture lunchtime crowds). The best news yet is that you don t have to. Facebook s business page platform allows you to schedule posts in advance which means a bit of work in one sitting can be translated into a week or more s worth of posts. Take your laptop to the coffee shop or spend some time on your lunch putting together posts and then sit back and relax. The set it and forget it nature of Facebook s scheduling system means that the scheduling is all handled from one interface; what that means for you is a lot more room to breathe in your own schedule. How do you know what s going on with your Facebook page? Facebook s business pages offer analytics that track views and engagement, so you can gauge the effectiveness of different kinds of content for your brand. Additionally, Facebook s new call to action button allows you to further customize page posts with interactive material that encourages users to enter contests, take quizzes, or share content with their friends. As a general rule, content that includes images or video will see a much higher 17 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

18 engagement rate. This is true across all forms of social media, from Facebook and Twitter to Pinterest and Tumblr and everything in between. As we ve discussed, a single Facebook page a social media campaign is not. So where else should your clients be engaging customers? 18 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

19 Twitter Twitter is growing quickly and it is becoming a powerhouse for businesses to interact with their customers in engaging ways. The bulk of the interaction on Twitter is done through tweets, or 140 character messages. Twitter is technically a microblogging platform, but don t think of it like a blog. The massive amount of tweets that are exchanged (about 6,000 a second) means that individual tweets are often suppressed due to a Twitter user s sheer inability to read everything in their Twitter feed. If that sounds daunting, don t worry. The answer is to become a content curator and to post frequently. Some brands managed to squeeze optimal engagement out of their tweets by posting three times daily. That could work for you but the experts agree that most companies should be tweeting a little more than that. Tweeting 5 times daily is the recommended frequency for optimal Twitter engagement. 19 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

20 And just like Facebook, your engagement can be scheduled to tweet around your schedule. Check out TweetDeck (TweetDeck.com) for a Twitter extension that enables you to schedule tweets and manage multiple Twitter accounts from one dashboard. So in a single sitting you can craft all of your Facebook page posts and tweets. That s a couple hours of work on a Monday that translates into work throughout the week. Don t tell your coworkers it s that easy. 20 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

21 What is my Goal as a Social Media Manager? Money. Making lots and lots of sweet cash. But to make money, you need to attract clients. And to attract clients you need to provide value. So understanding what the ultimate goal of your social media campaigns is important to attracting and retaining clients. More clients means more money, and we like money. The ultimate goal for your clients is to use their social media campaign to funnel users to their websites or to their stores. And your clients are going to want you to justify your billable rate. You didn t think they were going to pay you to lay on the couch and schedule posts a couple days a week did you? Well, they will but they want something in return. 21 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

22 While executing your social media campaigns keep an eye on ROI calculation. ROI is return on investment and it is notoriously difficult to measure for social media marketing campaigns. The good news is that there are some solutions. Facebook analytics provides you and your client with evidence of customer engagement, this is true but it s only a starting point and it can be difficult to link high customer engagement directly with sales. A great way to directly equate engagement with sales is to offer coupons that are exclusive to specific channels. Work with your clients to provide offers that are one-of-a-kind and therefore easy to track. For instance, your client s Facebook followers will see a post with the discount code FB15. If they enter FB15 into the coupon field when ordering online they ll save 15% on their order. This increases sales and provides a paper trail (so to speak) that tracks the coupon through your client s POS (point of sale) or e-commerce site. If a customer used the coupon then they must have gotten it 22 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

23 through Facebook or through someone else who used Facebook since it was only offered to Facebook followers. Coupon tracking is an effective way to measure the conversion rate of your social media campaign. A conversion rate is the number of people who visit your social media channels and end up spending money on your client s products or services. Once you can establish a conversion rate it becomes possible to compare your current progress with your progress historically. Once you do this, goals can be set and a price tag can be attached to the value of your services. Being able to come to your client with a concrete conversion number that tells them the exact value you are providing for them can be difficult but tracking your conversion is a reality of being a freelance social media manager. 23 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

24 How do I Know I m Doing a Good Job? At first you don t, not really. As you build experience and see what works and what doesn t you will be able to better track your conversion and ROI. As both of those metrics increase so will the effectiveness of your campaign and so will the value you provide to your clients. The mark of an effective social media campaign is that it takes regular social media users and engages them to become interested in the brand you re representing. Your social media campaign acts as a funnel that pushes users to your client s website and/or stores. Think about traditional marketing channels such as billboards, posters, and TV commercials. Those methods are a one way street that offers potential customers no part in the conversation. Traditional marketing channels basically do what they can to sell and leave the rest up to luck. Make no mistake, traditional marketers have honed their skills to a fine art but the digital age is passing them by. 24 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

25 The two way dialogue that represents the face of social media marketing is an entirely different animal. Never before have customers been able to be so much a part of the conversation. This is good for both buyer and seller; buyers get to tell companies exactly what they want, and sellers get good data in real time about what their customers want. Brands that understand that getting their customers involved is the way to their hearts and wallets have seen impressive success with their social media ROI. Interactive contests, quizzes, polls, and calls to action can all boost customer interaction with posts. 25 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

26 Where do I Find my Clients? Well, they re all over the place. Just about every business could use a social media manager. Some already have them, in fact a lot already have them. But never fear, there is an endless pool of small businesses and beyond that are in need of an effective and motivated social media manager. And, an effective salesman with a growing business can persuade businesses to switch social media managers to someone with better prowess and commitment. Believe me, the best way to get clients is to already have them. Your best clients will come from industries that rely on traffic. Retail stores (both online and brick and mortar) and restaurants are both highly motivated client bases for freelance social media marketers because of the volume of traffic they need to stay in business. Both industries are facing increasing and intensive competition within their markets so individual businesses will be eager to gain an edge over competition in the department of increasing the volume of paying customers. 26 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

27 So it makes sense to build a plan that s tailored for your best clients, right? The answers are out there. Exactly How to Promote Your Bar or Restaurant using Social Media is your one-stop shop for all the information you need to promote your (or your client s) bar or restaurant, including step by step tips for each of the most popular social media services. All of the content is designed to set you up for success using verified industry sources and methods. Learn how to effectively calculate ROI and how to grow your client s business (and therefore your own). You can enjoy the kind of financial freedom that everyone is talking about. You can build a social media marketing business with minimal input and low stress that frees your schedule from the grind of a nine to five. The best part about Exactly How to Promote Your Bar or Restaurant using Social Media is that none of the info inside is difficult to master; ANYONE can do it, and people 27 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c

28 are discovering just how easy it is to build a social media marketing business from home. Don t get left behind while other entrepreneurs are snapping up clients that are paying a premium for their expertise in social media. Take charge of your business and grow your skills with Exactly How to Promote Your Bar or Restaurant using Social Media. Pick up a copy today, and get started TONIGHT on building a new and exciting career! 28 C r e a t i v e S o c i a l M e d i a M a r k e t i n g I n c