Digital Printing: Top 5 Best Practices
|
|
- Barrie Lucas
- 8 years ago
- Views:
Transcription
1 Digital Printing: Top 5 Best Practices This best practices white paper is excerpted from Digital Printing: Transforming Marketing and Print Management, a look at issues related to digital printing from the buyer s and printer s perspectives. For more information on this report, visit Digital Printing Reports ( HEIDI TOLLIVER-NIGRO
2 DIGITAL PRINTING: BEST PRACTICES For years, slick, sophisticated marketing programs have been developed largely by big, corporate marketers with deep pockets and seemingly limitless print options. Particularly if you are a small or mid-sized business, you may feel that your print marketing cannot compete. It s too expensive to print high-quality, four-color mailers in run lengths you can afford. It s too expensive to deploy long-term customer retention campaigns and communicate using multiple media channels (such as print, Internet, and SMS text messaging) and more. That used to be true, but things are changing. Just as the Internet has leveled the playing field for small businesses by allowing them to create websites indistinguishable from those of the largest corporations, digital printing has leveled the playing field in terms of the quality and sophistication of print. Not just because it allows marketers to print high-quality, four (plus) -color jobs in extremely short runs economically but because business model changes within the commercial printing industry have brought even the most sophisticated print marketing applications, such as personalized URLs, 1:1 personalization, and Web-based, centralized brand and document management, into the range of smaller budgets. Let s look at what we consider to be the Top 5 best practices for digital printing so you can get the most out of these campaigns. 1. Change document and marketing management models, not just output technology. Digital printing may give you more flexibility to do things like print in fourcolor at the same cost or print smaller volumes at a time, but if that s the only way you capitalize on this technology, you are missing the point. Digital printing is capable of revolutionizing the way you approach your marketing and document management. That doesn t happen merely by incorporating more color or printing in shorter runs. Take the example of HealthNow, a regional affiliate of a national insurance company. Before switching to digitally driven information packets, its information packets were large, often reaching 70 pages each. Not only were these packets time-consuming and expensive to print, but customers often complained that the information was difficult to understand. So the company launched a new approach. It began using digital print production to personalize the guides at the plan level. This alleviated subscriber confusion caused by the inclusion of irrelevant information. Plus, it reduced the size of the packets from 70 to 20 pages. This slashed production costs by 50% 60%. Administrative costs and calls to its service center were reduced, as well. 1
3 2. Don t think about technology. Think about solutions. The greatest gains in digital print are typically made when doing more than simply printing on demand. They are made by combining applications to create a larger solution. Some of the many types of campaigns digital print is capable of driving are as follows: Short-run printing Versioning Customized marketing collateral with centralized, online control One-off personalized follow-ups Personalized URLs 1:1 print personalization Transactional and transpromotional Web-to-Print Publishing One marketer using this technology with great success is the Baan Company, a provider of B2B commerce solutions. It wanted to reduce costs from obsolete collateral, reduce inventory costs and complexity of management, and improve time to market for document changes and updates. It combined a number of these elements (short-run printing, versioning, and Web-to-print) and transformed the way it managed its documents. Before implementing a digital, print-on-demand workflow, 60% of its brochures were thrown away. By switching to centralized, online on-demand ordering, it now prints on demand and has reduced or eliminated inventory obsolescence. Order handling costs have dropped by 85%. That s why success with digital production isn t in the technology itself. It s what solutions the technology can drive. 3. Traditional marketing rules apply. When marketers begin implementing many of today s digital printing applications, there can be the misperception that the technology (such as personalized URLs, database-driven personalization, or Web-to-print customization) will, in itself, drive response. Not so. This is still marketing and that it is the creative, the marketing message, the offer, the incentive, and the list, among other components, that determine success. 2
4 4. Think about pricing, not in terms of individual project cost or per-piece cost, but how the project impacts the bottom line. One of the biggest mistakes that marketers make when evaluating digital print applications is thinking too narrowly about short-term investment rather than long-term gain. Or about the initial outlay and not bottom-line growth. In reality, you can spend more on a per-piece basis and end up increasing your margins. Just look at the examples above. The per-piece costs were higher than the marketer was previously paying, but the overall solution resulted in significant cost reduction. In order to evaluate the true impact of switching to digital production models, you need to understand how the total solution impacts your bottom line once all costs are taken into account. This is where understanding things like total return on investment, cost per lead (rather than cost per piece), and cost per response are so critical. 5. Make a long-term commitment. Sometimes the benefits of digital-printing-driven applications are felt right away. Other times, they are accrued over time. Too often, marketers evaluate the value of these campaigns on a short-term basis instead of using the flexibility offered by digital production to test, refine, and optimize programs over time. Marketers who gain the deepest benefits from digital printing are those who have a philosophical commitment to the marketing and document management strategies it drives. They see themselves as making a shift in marketing and document management model that goes beyond a single or even a series of campaigns. The deeper your commitment to this approach to document management and marketing, the more you will benefit from it. This is especially true for 1:1 (personalized) printing and Web-to-print, which have front-end and other development costs. In terms of 1:1 (personalized) printing (including the sub-category of personalized URLs), you will reap the greatest benefits if you test, learn, and tweak campaigns over time. Don t assume that a single campaign is representative of long-term results. Likewise, Web-to-print. Often, marketers invest in these applications but fail to get the full buy-in internally. As a result, their systems get under-utilized and fail to provide the marketer with the full benefits. If the system is deeply underutilized (which happens more often than marketers and print providers like to admit), it may not even achieve payback. 3
5 Thus, whether it s digitally driven document management, 1:1 printing, or Webto-print a key best practice is long-term commitment. Conclusions The takeaway is that the importance of digital printing to your business has little to do with the technology itself its costs and its output capabilities. It s about transforming how you think about your marketing and changing the way you evaluate the cost-effectiveness and the success of your campaigns. Although all of this starts with digital output, the important thing is not the guts of the machine, but the way it can be combined with other technologies to create broader solutions that make a real difference in your business. For a full list of best practices, see Digital Printing: Transforming Marketing Models and Print Management, part of the Marketer s Primer Series. 4
BEST PRACTICES FOR DIGITAL PRINT MARKETING
BEST PRACTICES FOR DIGITAL PRINT MARKETING INTRODUCTION For years, slick, sophisticated marketing programs have been developed largely by big, corporate marketers with deep pockets and seemingly limitless
More informationDigital Printing - Critical Considerations Before You Start
Heidi Tolliver-Walker www.digitalprintingreports.com Introduction For years, slick, sophisticated marketing programs were developed largely by big, corporate marketers with deep pockets and seemingly limitless
More informationBEST PRACTICES FOR UTILIZING WEB-TO-PRINT TECHNOLOGY
BEST PRACTICES FOR UTILIZING WEB-TO-PRINT TECHNOLOGY INTRODUCTION How do you think about your printed documents? Design them, contact a print provider, figure out the volume you can afford to print in
More informationAnalysis. From PSP to MSP: A Phased Approach. November 2012. Exclusively Prepared for:
Analysis November 2012 Exclusively Prepared for: Table of Contents Introduction... 3 The Evolution Has Begun... 3 Evolution: It s a Phased Approach... 4 Mid Atlantic Printers Limited: the Adoption of Marketing
More informationTransform your business
Transform your business with high-value online services Web-to-print and cross-media marketing tools from Online Print Solutions and Kodak Tap into today s growth opportunities Web-based tools are becoming
More informationHave Success From Direct Mail
1 Have Success From Direct Mail EFFICIENT MARKETING www.bluefrogdm.com 2 Who Are We? Blue Frog offers a wide range of services, from assistance with the creative process and production of marketing materials
More informationFour Reasons To Use A Marketing Asset Management Solution
Four Reasons To Use A Marketing Asset Management Solution Creativity. Execution. Results. Why Read this Paper? Prompted by growing demands from CEO s and CFO s, marketers have been working to improve the
More informationThe basics of digital print
The Digital Dots Wild Format Digital Printing Technology Guides are about providing you with all you need to know about investing in wide format digital printing technology. The Wild Format goal is to
More informationDesktop Publishing Giant Creates Innovative Web- Based Service for Small-Business Market
Windows Azure Customer Solution Case Study Desktop Publishing Giant Creates Innovative Web- Based Service for Small-Business Market Overview Country or Region: United States Industry: Professional services
More informationBEST PRATICES FOR 1:1 (PERSONALIZED) PRINTING
BEST PRATICES FOR 1:1 (PERSONALIZED) PRINTING INTRODUCTION It s a tough marketing world out there. Customers have endless choices. They want to be catered to. They are faced with a bombardment of marketing
More informationHow Web-to-Print Optimizes Brand Management
How Web-to-Print Optimizes Brand Management Author: G. David Dodd Point Balance Presented by: Why Read This Paper Napoleon Bonaparte once said that his army moved on its stomach. What he meant, of course,
More informationA CASE FOR PERSONALIZATION. Proof that Relevant Content is King
A CASE FOR PERSONALIZATION Proof that Relevant Content is King RELEVANT CONTENT IS KING No one likes being ignored, lumped in with the masses or seen as anything but the individual that they really are.
More informationMULTI-CHANNEL MARKETING SOLUTIONS. Case Studies from Event Marketing Machine & Partners
MULTI-CHANNEL MARKETING SOLUTIONS Case Studies from Event Marketing Machine & Partners METHODOLOGY We believe for communication to be effective, ideas must work in harmony with your prospect and customer
More informationFind over 300 other case studies on digital print applications at www.podi.org/casestudy.
1 Find over 300 other case studies on digital print applications at www.podi.org/casestudy. 2008, Caslon, a PODi Affiliate. Terms of Use: PODi members can distribute the case study in hard copy form or
More informationCase Study. June 2011. Data-Mail, Inc.: Success = Full Service Plus Innovation
Case Study June 2011 Data-Mail, Inc.: Success = Full Service Plus Innovation Table of Contents Background... 2 Full Service: A Fundamental Principle... 3 Innovation that Yields Results... 4 The Bottom
More informationSee Gold in B2B. B2B ecommerce Playbook
See Gold in B2B B2B ecommerce Playbook B2B ecommerce platforms dramatically lower costs, streamline the sales process and increase profit. Current B2B Paradigm Is this your company? 6 people p answering
More informationIT & Management Consulting Services
2008 Microsoft Corporation. All rights reserved. This document is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Microsoft, Excel, Microsoft Dynamics,
More information37 Marketing Automation Best Practices David M. Raab Raab Associates Inc.
37 Marketing Automation Best Practices David M. Raab Raab Associates Inc. Many companies today have installed marketing automation or demand generation software.* But buying a system is like joining a
More informationInventive Solutions for On-Demand Communications
Managing your communications just got easier. of massachusetts, inc. Inventive Solutions for On-Demand Communications Goodway Group is a global provider of integrated communication technologies dedicated
More informationSUPPLY CHAIN FINANCE : A new way for trade banks to strengthen customer relationships
White Paper SUPPLY CHAIN FINANCE : A new way for trade banks to strengthen customer relationships Business solutions through information technology TM Entire contents 2007 by CGI Group Inc. All rights
More informationWorkflow. The key to streamlining the production printing process
Workflow The key to streamlining the production printing process Contents Workflow Summary 3 What is a workflow? 4 Workflow Where did it come from and where is it going? 6 What s so important about a Workflow?
More informationEnd-to-End Communication Solutions for Print & Marketing
End-to-End Communication Solutions for Print & Marketing All from one, centralized web-based interface! Your company communicates in lots of ways. Through printed documents & publications, corporate marketing
More informationCustomer Engagement Redefined. Take a Fresh Look at Loyalty and Referral Programs
Customer Engagement Redefined Take a Fresh Look at Loyalty and Referral Programs Loyalty Increase sales with rewards that drive brand affinity NextBee customer loyalty and referral software is a complete
More informationA Modern Sales Roadmap. 7 best practices to drive sales success. tellwise
A Modern Sales Roadmap 7 best practices to drive sales success tellwise Introduction Whether you re an inside sales rep or the Chief Sales Officer (CSO), you know sales is a demanding field, with countless
More informationDirect Mail. with a Kick. Tradition + Technology =
Tradition + Technology = Direct Mail with a Kick T echnology has made marketing more scientific. Smartphones and tablets have increased echnology has made marketing more scientific. Smartphones and tablets
More informationLead Generation Best Practices:
How to Improve the Quality and Cost of B2B Leads A White Paper Introduction: In today s age of competitive markets and shrinking budgets, marketing and sales teams are stretched extremely thin, forcing
More information5 Steps to Optimizing Customer Value in Insurance
5 Steps to Optimizing Customer Value in Insurance LEVERAGING PREDICTIVE ANALYTICS TO ENGAGE YOUR CUSTOMER Tom King Senior Director, Industry Principal Insurance PEGASYSTEMS Despite the lure of customer
More informationMULTICHANNEL MARKETING
REPORT Report Multichannel Marketing MULTICHANNEL MARKETING A Study Highlighting Current Approaches and Investment, Opportunities and Key Challenges 1 2 Introduction 4 Key findings 6 Conclusion 19 3 INTRODUCTION
More informationNew Marketing Opportunities with Variable Data Printing
New Marketing Opportunities with Variable Data Printing The Marketing Challenge Marketing professionals today are faced with tremendous pressure to validate their marketing performance. According to the
More informationTELEMARKETING Don t miss a Golden Egg opportunity to turn your telemarketing campaigns into profit centers.
of the BROADER ROLE TELEMARKETING Don t miss a Golden Egg opportunity to turn your telemarketing campaigns into profit centers. NEW 1555 Pony Express Hwy Home, KS 66438 (800) 882-0803 ronen@bluevalley.net
More informationMoving toward sustainable in-plant printing. Together, we re working to protect our environment.
Moving toward sustainable in-plant printing. Together, we re working to protect our environment. Today s in-plant printing operations may be greener than you think, with a number of ways that they re reducing
More informationRESOURCE SOLUTIONS THROUGH A MANAGED MARKETING SERVICE
RESOURCE SOLUTIONS THROUGH A MANAGED MARKETING SERVICE Layoff Your Print Costs: Expanding Your Marketing Budget with Print Optimization Craig Vanderah, Vice President of Sales, Team MHC Every day, marketing
More informationA critical or decisive time on which much depends; a crucial moment.
Marketing Platform A critical or decisive time on which much depends; a crucial moment. Call it what you will, but in the old days marketers had time to build up to this moment, whether it was a purchase
More informationRESEARCH BRIEF 2006. Getting Personal Across Touchpoints. What s Now and What s Next in 1to1 Communications. Presented by:
RESEARCH BRIEF 2006 Getting Personal Across Touchpoints What s Now and What s Next in 1to1 Communications Presented by: Getting Personal Across Touchpoints What s Now and What s Next in 1to1 Communications
More informationInbound Marketing - A Practical Application
INBOUND MARKETING PROGRAMME RESERVOIR DIGITAL LTD February, 2016 CONTENTS: SUMMARY... 2 THE PROGRAMME... 3 COSTS... 4 ABOUT RESERVOIR DIGITAL... 4 INTRODUCTION TO THE INBOUND MODEL... 5 1 2016 Reservoir
More informationEmbrace the Data-driven Marketing Plan
Embrace the Data-driven Marketing Plan By Sandeep Kharidhi WHITE PAPER MARKETING SERVICES Executive Summary A sound marketing plan for any bank or credit union must be based on solid metrics derived from
More informationmaximize efficiencies and increase revenues Unified Workflow Solutions for Commercial Printing
maximize efficiencies and increase revenues Unified Workflow Solutions for Commercial Printing Kodak Solutions that fit your business Whatever your size, set up or scale, Kodak is a valuable resource to
More informationMARKETING CITY. IT concepts and solutions for powerful marketing
MARKETING CITY IT concepts and solutions for powerful marketing Marketing city: Marketing meets IT Modern marketing is like a bustling city: New ideas, new concepts and new tools are emerging at every
More informationManufacturing Strategies that Win: Executive View of the Cloud Executive Brief
Technology Evaluation Centers Executive Summary To date, manufacturers have been slow to embrace cloud computing. But the proven success of cloud-based solutions, coupled with the promise of a less expensive
More informationMeasuring the Effectiveness of Your Content Marketing
Measuring the Effectiveness of Your Content Marketing 1 Measuring the Effectiveness of Your Content Marketing A 5-Step Process to Prove Value and Grow Your Business Measuring the Effectiveness of Your
More informationMarketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer
marketzone Marketers today live in the world of the always-connected customer... and cannot afford to waste dollars on campaigns that may or may not be working. Marketers today live in a fast-paced world
More informationEmail Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact
Email Marketing from Constant Contact Email Marketing for Website Owners: How to turn Clicks into Customers Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-899-3704 How
More informationHow To Advertise Your Business Online Through Google Banner Ads
HOW ONLINE ADVERTISING CAN INCREASE REVENUE FOR YOUR BUSINESS LOOKING FOR NEW BUSINESS TO INCREASE REVENUE? We started using the Google Display Network for advertising our business. What we witnessed was
More informationHow MAM Solutions Boost Marketing Results
How MAM Solutions Boost Marketing Results Creativity. Execution. Results. Why Read this Paper? Companies in growing numbers are implementing marketing asset management ( MAM ) solutions to improve the
More informationThe Case for Commercial Data The Time to Act is Now
Today, we have access to a vast amount of customer data that can be used to power sales and marketing efforts. That may not be the case tomorrow. behind. Currently, regulations for customer data are looser
More informationElevate your Client Relationships by Solving the Channel Marketing Challenge
CONTENT SYNDICATION E-COMMERCE BUSINESS INTEGRATION business integration BUSINESS INTELLIGENCE Elevate your Client Relationships by Solving the Channel Marketing Challenge For Consultants and Agencies
More informationJay Pontiac's Prompt Recovery and Data Structure
Project: Segment: Direct Marketing/Lead Generation/Traffic Generation Program objectives Improve performance of expenditures on marketing activities. Develop more effective targeting of clients. Drive
More informationBrandworkz: Marketing Resource Management Product Guide
Brandworkz: Marketing Resource Management Product Guide What is Marketing Resource Management (MRM)? Marketing Resource Management (MRM) is the term for a centralised software system that helps a marketer
More informationPowering Local Marketing with Signage
Powering Local Marketing with Signage Prepared for FedEx Office by: Comments or Questions? Table of Contents Introduction...3 Defining Local Marketing...3 The Power of Signage in Local Marketing...3 Examples
More informationCRM Marketing Automation Buyers Guide
2 CRM gn n i io t e at k ar om M ut A Buyers Guide CHAPTER 1 Introduction M Contacts e Process The term CRM (Customer Relationship Management) has long been used in the enterprise world, but is becoming
More informationSuccessful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment
Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing
More informationBuild at Your Own Risk: Why Managed Services for Multiscreen Video Make Sense
Build at Your Own Risk: Why Managed Services for Multiscreen Video Make Sense The trend of consumers watching TV and videos on their mobile devices is gaining momentum. Research firm IDC predicts that
More informationThe ROI of Customer Acquisition: Aligning Marketing & Sales
The ROI of Customer Acquisition: Aligning Marketing & Sales Table of Contents Best Practice #1: Build and implement ongoing email lead nurturing programs. Best Practice #2: Leverage inbound tactics to
More informationSmartBanker REDPORT INTERNATIONAL
Smart Analytics You Can Bank On The new age of data is transforming business, and financial institutions are grappling with growth and profitability challenges in large part due to the increasingly competitive
More informationExecutive Summary. Overview
Executive Summary Overview HubCast is the global leader in cloud print solutions. Commercial-quality print is accessible everywhere in the world through the HubCast Cloud Print Solution. We built a certified,
More informationTeam/MHC Franchise Services is that strategic partner.
With the growing demand to increase the efficiency of traditional and digital marketing operations, there is a huge opportunity for improvement in the acquisition, management, tracking and distribution
More informationCustomer Relationship Management
Customer Relationship Management The philosophy of CRM is the recognition of the fact that a long-term relationship with customers can be one of the most important assets of an organization, providing
More informationBusiness to business (B2B) corporations with strong cash. Merger and Acquisition Success: The Sales Force Integration Imperative
S A L ES & M A R K E TING INSIGHTS Merger and Acquisition Success: The Sales Force Integration Imperative Michael B. Moorman and Ladd Ruddell Business to business (B2B) corporations with strong cash reserves
More information20 tried and tested tips to help you generate more leads
e-book Series: Business growth 20 tried and tested tips to help you generate more leads page 1 Introduction 1 2 3 4 5 How to make your offers irresistible How to use your CTAs to grab people s attention
More informationThe Beginner s Guide to CRM
The Beginner s Guide to CRM Customer relationship management can sound intimidating to small- and mid-sized businesses. After all, if your company only has a handful of customers, why do you need a dedicated
More informationOcé: Creating New Revenue Streams and Customer Loyalty
digital printing insider investing in the future can be risky business. Océ knows. corporate enterprise AUGUST 2012 Océ Knows. Océ Cares. Océ Delivers. Building new revenue streams and customer loyalty
More informationWhite Paper. Cross-channel Marketing: Go Mobile. Go Social.
Cross-channel Marketing: Go Mobile. Go Social. Cross-channel Marketing: Go Mobile. Go Social. Introduction: Mobile and Social Media and Buying Cross-channel marketing is evolving from the vast number of
More informationROI. Build a Better ROI for Your Marketing. Print Email PURLs Mobile. HEIDI TOLLIVER-WALKER www.digitalprintingreports.com
Build a Better ROI for Your Marketing Print Email PURLs Mobile ROI HEIDI TOLLIVER-WALKER www.digitalprintingreports.com 11900 West Roosevelt Road Hillside, Illinois 60162 Ph. 708.236.4900 Fx. 708.236.5820
More informationREALIZING THE POTENTIAL OF BPM IN HEALTHCARE
REALIZING THE POTENTIAL OF BPM IN HEALTHCARE Gregory Anderson Co-Founder & Principal Top Tier Consulting THE NEW QUESTION: IS IT TIME FOR HEALTHCARE TO FULLY EMBRACE BUSINESS PROCESS MANAGEMENT (BPM)?
More information5 Reasons Why Your Security Education Program isn t Working (and how to fix it)
5 Reasons Why Your Security Education Program isn t Working (and how to fix it) February 2015 Presentation Agenda 5 Reasons Your Program isn t Working 10 Learning Science Principles Continuous Training
More informationDrive More Sales and Make the Boss Happy! Why Your Business Needs a Digital Marketing Agency
Drive More Sales and Make the Boss Happy! Why Your Business Needs a Digital Marketing Agency Drive More Sales and Make the Boss Happy! Why Your Business Needs a Digital Marketing Agency You Need Digital
More informationThe Targeting Advantage: Improve Your Marketing Success
White Paper The Targeting Advantage: Improve Your Marketing Success The Premier Site for Marketing & Sales for Professional Services Sponsored by: White Paper The Targeting Advantage: Improve Your Marketing
More informationOverview of Lead Generation Processes and Case Studies
Overview of Lead Generation Processes and Case Studies Why Lead Generation? Three Common Truths about Lead Generation for Professional Services businesses: 1. In order to avoid the revenue roller coaster
More informationThe State of Demand Generation
Demand generation the practice of driving awareness and interest in a brand s products and services isn t new, but modern techniques for demand generation certainly are. Visionaries like Seth Godin have
More informationQuality, Speed & Cost with Advances in Printing Technology
Balancing Quality, Speed & Cost with Advances in Printing Technology Despite the advances in online and digital marketing, traditional printed media is still a critical part of many marketing strategies.
More informationA Quicker, Simpler Path to Lead Management ROI
A Quicker, Simpler Path to Lead Management ROI A Step by Step Guide Lisa Cramer Co-Founder & President LeadLife Solutions lcramer@leadlife.com 770.670.6702 Because marketers are time, budget and resource-constrained,
More informationWhite Paper. Top 10 Reasons to Invest in Workflow Automation. October 2013. Commercial and Packaging Print Service Providers.
White Paper October 2013 Top 10 Reasons to Invest in Workflow Automation Commercial and Packaging Print Service Providers Prepared for Table of Contents Investing in Today s Automated Production Workflows...
More informationRESEARCH NOTE HOW ANALYTICS MAKES MIDSIZE COMPANIES MORE PROFITABLE
Document L100 RESEARCH NOTE HOW ANALYTICS MAKES MIDSIZE COMPANIES MORE PROFITABLE THE BOTTOM LINE While many large enterprises have adopted analytics technologies such as business intelligence (BI), performance
More informationB2C Marketing Automation Action Plan. 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation
B2C Marketing Automation Action Plan 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation Introduction B2C marketing executives are increasingly becoming more
More informationWhite Paper Managing Compliance with Digital Asset Management
White Paper Managing Compliance with Digital Asset Management 1 Brand & Regulatory Compliance with Digital Asset Management Digital marketing has forever changed the way companies communicate with employees,
More information8a business white paper
Myths about Direct Response Television 8a business white paper Myth # 1 TV is strictly a branding medium. Although arguably the best branding medium, TV is also a significant traffic source. With major
More informationContinuous Customer Dialogues
Continuous Customer Dialogues STRATEGIES FOR GROWTH AND LOYALTY IN MULTI-CHANNEL CUSTOMER-ORIENTED ORGANIZATIONS whitepaper TABLE OF CONTENTS: PAGE Overview...3 The Continuous Customer Dialogue Vision...4
More informationThe following site improvement suggestions are based on proven ecommerce best practices that are designed to further streamline the shopping process
The following site improvement suggestions are based on proven ecommerce best practices that are designed to further streamline the shopping process and improve conversions. While there are dozens of ways
More informationSalesStaff White Paper Collection. All Leads Are Not Created Equal: Why Lead Quality Matters
SalesStaff White Paper Collection All Leads Are Not Created Equal: Why Lead Quality Matters 1 Lead generation is not simply a game of producing as many leads as possible. That s because not all leads are
More informationTransforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend
Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from
More informationThe Changing Landscape of B2B ecommerce
The Changing Landscape of B2B ecommerce For years, ecommerce was a B2C game a channel best suited for consumer brands and retail transactions. Several recent studies and some major shifts in buyer behavior,
More informationTransform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.
Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead
More informationA Kuno Creative ebook. for. Marketing
A Kuno Creative ebook CREATING CONTENT for Marketing Automation Why Content Matters Content is an essential part of any online marketing strategy. Blogs, downloads and video can be used for anything from
More informationWHITE PAPER. The Cost of Ignoring Aged Leads
The Cost of Ignoring Aged Leads The Cost of Ignoring Aged Leads Introduction In a recent Forrester Best Practices document, Improving B2B Lead Management, i the authors lay out a Lead Management Maturity
More informationSTATE OF B2B MARKETING AUTOMATION 2015
STATE OF B2B MARKETING AUTOMATION 2015 Research Report - April 2015 WHO WE SPOKE TO Given the increasing pressure that B2B marketers are facing in meeting sales revenue objectives, it is not surprising
More informationWhite Paper. Transforming Big Data into Insight: Getting Past the Hyperbole
Transforming Big Data into Insight: Getting Past the Hyperbole Transforming Big Data into Insight: Getting Past the Hyperbole Introduction: Big Data, Roadmap to a Big Revenue Opportunity It doesn t matter
More informationMicrosoft Dynamics. The Business Benefits of Hosted ERP Solutions for Small & Midsize Organizations
Microsoft Dynamics The Business Benefits of Hosted ERP Solutions for Small & Midsize Organizations Executive Summary Today s small and midsize organizations are increasingly looking for more flexible and
More informationChoosing a Server to Fit Your Business. A step-by-step guide to help businesses maximize the benefits of Intel. Xeon -based server solutions.
Choosing a Server to Fit Your Business. A step-by-step guide to help businesses maximize the benefits of Intel Xeon -based server solutions. Copyright 2005 Intel Corporation. All rights reserved. Intel,
More informationEMAIL MARKETING. Marketing Software Survey 2014
Marketing Software Survey 2014 EMAIL MARKETING A snapshot of the current software products & platforms made for and used by marketers across industries. CONTENTS The Practice of E-Mail Marketing : Mini
More informationIncreasing Response with 1:1 Campaigns
Increasing Response with 1:1 Campaigns Executive Summary The essence of one to one marketing campaigns is relationship marketing. One to one marketing campaigns are a potent tool to enhance lead generation,
More informationStrategic Issues e-commerce for Manufacturers Dealer Networks. 1. Leadership Dealers need leadership from their manufacturer in two areas:
Strategic Issues e-commerce for Manufacturers Dealer Networks Introduction This white paper illustrates the business case for manufacturers taking a strong role in e-commerce enabling their dealer networks.
More informationThe Savvy Marketer s Guide to Attribution:
The Savvy Marketer s Guide to Attribution: Where Does Search Fit? by Bob Michaelian EVP of Marketing Services, Connexity 1 Search Attribution ebook The Savvy Marketer s Guide to Attribution: Where Does
More informationIt s the Relationship, Stupid: Plugging the Gap between Lead Generation and Marketing Automation
It s the Relationship, Stupid: Plugging the Gap between Lead Generation and Marketing Automation 1 In B2B marketing, there is widespread agreement about the need for demand generation. But marketers don
More informationDATA AND TECHNOLOGY SERVICES
DATA AND TECHNOLOGY SERVICES and Technology Services The Engine of Your Marketing Department Marketers today live at the mercy of the always-connected consumer and cannot afford to waste their marketing
More informationMIC Ad Platform Dealer User Guide
MIC Ad Platform Dealer User Guide For questions, or to sign up to participate, please contact: Scot Begovich Director of Data Solutions Experian Marketing Services Phone: (224) 698-8028 Email: scot.begovich@experian.com
More informationPRODUCT CATEGORY BANNER HOME PAGE BANNER
LDI2015 Digital Sponsorship Opportunities PRODUCT CATEGORY BANNER HOME PAGE BANNER LDI SPONSORSHIP PACKAGES Maximize your visibility and be seen as an industry leader with this all-encompassing opportunity
More informationThe advent of digital technologies has changed practically every aspect of business operations. From how employees communicate with one another, to
The advent of digital technologies has changed practically every aspect of business operations. From how employees communicate with one another, to how you connect with your buyers and customers, an online
More informationOn-Demand CRM Executive Brief
On-Demand CRM Executive Brief Five Key Measurements to Monitor Sales Productivity Moving from Art to Science www.tatacommunications.com/enterprise/saas/crm.asp For many, the art of selling is just that
More information5 Reasons Why Your Security Education Program isn t Working (and how to fix it)
5 Reasons Why Your Security Education Program isn t Working (and how to fix it) February 2015 Presentation Agenda Importance of Secure End User Behavior 5 Reasons Your Program isn t Working 10 Learning
More informationOutsourcing Payment Security. How outsourcing security technology is changing the face of epayment acceptance practices
Outsourcing Payment Security How outsourcing security technology is changing the face of epayment acceptance practices Paymetric White Paper Outsourcing Payment Security 2 able of Contents The Issue: Payments
More information