The Certified Irish Internet Recruiter Course CIIR 1.0

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1 The Certified Irish Course CIIR 1.0 The in association with CIPD and

2 Fitzgerald,, Chairman For a long time Ireland has lagged behind the US when it comes to understanding how to harness the full power of technology and the Internet to recruit. Not anymore. The certified Irish (CIIR) course has been designed to bridge this gap, and create a modern, internet centric recruitment syllabus, created by the Irish recruitment industry for the Irish recruitment industry. This is recruitment training that will help recruiters and HR professionals of all levels to realise how far recruitment has evolved in the last decade. The course provides three informative certifications each providing a wealth of knowledge when it comes to understanding the new world of recruitment we are now in. They are discussion and exercise based. These three certifications with accompanying online tests roll up into a master certification that when achieved will identify you as a new breed of recruiter in Ireland which attests to your knowledge of where recruitment is now positioned in this new decade of connectivity and demonstrates your ability to harness the latest technologies, tools and techniques in the global recruitment industry. There are 3 courses to achieve CIIR Recommended Training path 1 Advanced Certified A Certified Internet Recruiter 2 Certified Social Media Recruiter CSMR 3 Certified Irish CIIR 1.0 Taking the course is mandatory before taking the advanced course. You choose! Take one course or take three. When all three are passed the attendee is deemed a Certified Irish CIIR 1.0

3 Why become a Certified Irish CIIR CIIR 1.0 Learn How To Benefit From Social Media To Make Real Hires Certified Irish A lot of recruiters in Ireland are beginning to dabble with social media but are wasting a lot of time trying to figure out how to use it effectively. Learn how to harness social sourcing and social branding using trusted and tested techniques. Make Huge Cost Savings! Reduce your advertising and sourcing budgets. shows you how to find candidates for FREE using some of the most progressive sourcing and networking techniques currently deployed by some of the world's best recruitment agencies and companies. Save money on job posting, cv databases, press ads, radio ads and more. Build Your Brand Building your company and personal brand online is becoming more important than ever. Learn how to properly fill out your profile and build your network up quickly by learning a number of proven hacks and trusted techniques. Save yourself days of sending mails to individuals by contacting industry influencers and power networkers. The course will show you productivity techniques that will inject pace into your networks and turbo charge your communities. Find Out What's Out There There is a huge amount of social networks around the world with new ones popping up constantly. See what and where social networks are and take a dive into the world of APIs and apps that can increase your effectiveness with your recruitment and social media strategy. Learn how to identify human data intelligence in all its guises and how to be agnostic when it comes to what tools you should use to extract this information. Be it a CV databases or a semantic index. Simply use the best for each job. What's Coming Next Receive recommendations of where to be monitoring technologies evolution so that after the course you can learn how to teach yourself to further your own education. Take The Test Demonstrate by passing a 30 minute online test after each module that you have actually learnt from the course and can apply the techniques on offer to real life situations. Get Certified certification demonstrates clearly to your company, your clients and yourself that you are at the leading edge of social media and internet recruitment. Get certified and join a growing community of technologically savvy recruiters in Ireland that have made the leap into the new age world of recruitment using social media, the internet, mobile and cloud technologies. Aggregate the information you have learned to date, test it against this course, and formalize your level of education with a qualification that is easily recognizable in the Irish recruitment industry.

4 Certified Certified Internet Recruiter The certified internet recruitment course is an essential foundation course for both new and experienced recruiters to build a strong core of knowledge and skills when using the internet to recruit. This course teaches recruiters to establish a strong repertoire of base lines tools and techniques that allows them approach their online direct sourcing strategies using search engines, social networks, mobile devices, job boards and candidate databases. Understanding the difference in the Boolean landscape for varied search engines, the wide variety of search engines on offer, the philosophy of sourcing and how to learn are central to progressing as an internet recruiter. This course will delve into these in detail as well as identified a plethora of technologies and techniques to get you unleashing the full power of the world wide web and a variety of other technologies quickly. It will also dive into new techniques when it comes to sourcing internationally with a special focus on Europe. This may be the most important course in recruitment you have ever done. What you'll go away with A comprehensive guide, with recommended articles, clear examples and a glossary Essential knowledge on how to use Bing, Google, Yahoo and AltaVista Learn how to peel back, flip and x-ray a server A new born confidence in your ability to strategise how to unlock the potential of the web to search for keywords and key data points that will lead you to a new channel of candidate information and competitive intelligence An understanding of Price Per Click and Search Engine Marketing platforms and techniques to drive your online presence A new attitude and lens from which to reignite and innovate your own traditional sourcing strategies Techniques for time management and ongoing career development Effective communication techniques to contact candidates and solicit referrals An industry recognized certificate that attests to your understanding of recruitment practices in the new decade of connectivity and cloud recruitment Note: Only once you have passed this course can you take the other two courses. By demonstrating you have a strong core foundation in internet recruitment you will then be able to understand and benefit from future modules.

5 Advanced Certified A A Advanced Certified This course is designed for the advanced recruiter who has a strong foundation in internet recruitment techniques and now wants to bring their skills to a new level. The course will dive into advanced search Boolean strings and automation. It will also dive into new techniques when it comes to sourcing internationally with a special focus on Europe. The course will explore some challenging exercises where the attendees will be tested to push their level of creativity to the fullest. It will also look at the interesting topic of diversity recruitment. Search automated tools will be introduced as well as custom built search engines and self rss feed creation. Towards the end of the course the attendees will dive into the topic of the future of recruitment and how they can learn more about it as well as 7 world class productivity techniques to fire up their sourcing and social media strategies. What you'll go away with A comprehensive guide, with recommended articles, clear examples and a glossary Clear examples of advanced Boolean logic with special focus on advanced syntax A deep understanding of how to use Google and its many tools and techniques to source, brand and build competitive intelligence. An understanding of what the deep web and semantic indexes are and how they can be mined. A recommendation of Irish Recruiter's top 10 IT global and domestic technology sources to be tracking to keep on top of industry news in blogs, podcasts, apps, groups and influencers. This will help you after the course to go on your own self learning journey New methodologies to fine tune your time management and productivity A deep understanding of automation with a comprehensive dive into the depth and breath of RSS functionality that now exists

6 Certified Social Media Recruiter CSMR CSMR Certified Social Media Recruiter Take a deep dive into the use of Twitter, Facebook and LinkedIn using some trusted and proven techniques from Ireland, Europe and the rest of the global. Study best in class examples of how social media can be used in ways you've probably never thought of before. Learn the powers of blogs and why they can be so important. Get practical recommendations on how to form a social media team, charter, policy and strategy. This course is packed full of challenging topics to get your social media juices flowing showing you the true potential of social media's disruptive potential. Learn the other social networks from around the world that are also gaining traction and that may deliver candidates to you from Asia and Europe. The course also dives into what cloud recruitment is, where it is going, location based recruitment and why they are important and 20 of the top apps on the market to quickly drive your social media recruitment strategy and increase your productivity. What you'll go away with A comprehensive guide, with recommended articles, clear examples and a glossary The Irish Recruiter's Social Media Cheat Sheet that is packed with clever techniques and useful suggestions to get you moving straight away when you get back to the office after taking the course and applying some of your new found techniques and tools. Case studies of how other companies around the world are using social media to brand themselves and recruit Clear examples of policies and guidelines that companies are deploying as the implement their social media recruitment strategies. This will be an important section to demonstrate some of the legal pitfalls you should be aware of A deep understanding of how to use some of LinkedIn, Facebook and Twitter's more advanced features A deep understanding of social media apps that are being created that you can study to develop your own and give you an edge over your competitors An understanding of how social media is evolving, how Facebook in particular is creating new social plugins, and open graph, and a new semantic web where social is the default An understanding of how location based technologies are poised to bring social media to an entire new level A look into some of the key metrics that are important when deciding a social media recruitment strategy

7 Training Calendar Date Monday 19/07 Wednesday Saturday 9am - 4pm 14/08 Presenter Location Course 13/09 18/10 CSMR A 9am - 4pm 13/11 06/12 A basic understanding of what a search engine is and how they work is essential Bring live job descriptions with you to discuss how they can be used to build live sourcing strings on multiple search engines All courses will be delivered by Fitzgerald or a member of the IR Think Tank The location for all courses will be Training Center Training computers will be provided on site Fees All courses are 599 euros each All courses are 499 euros each for annual members

8 Online Test Each attendee must take a 30 minute online test, per course, to gain accreditation All attendees must reach a pass mark of 60% to become certified Attendees will be informed immediately online when they have taken their test if they have passed it or not If an attendee fails a test they can redo the test up to 3 months later at a cost of 75 euros Within one month of successful completion of all 3 tests each recruiter will receive a certificate explaining that they are now a certified Irish Recognition & Time Stamps When you pass the tests you can use the following logos and signature images A CSMR Certified Internet Recruiter Advanced Certified Certified Social Media Recruiter CIIR Certified Irish All course will be time-stamped so that as years go by and technology changes it will be clearer to all what version of the tests you passed At present all courses are version 1.0

9 Testimonials Michael McDonnell, CEO, CIPD The CIPD are happy to work in association with on its mission of raising the level of recruitment sophistication in Ireland so that recruiters throughout the country can get better at sourcing the best talent the world has to offer to these shores. We recognise that technology is moving at such an incredible speed that recruitment as we have known it has now evolved very much from where it was only a few years ago. We think these courses are a very welcome addition to the Irish recruitment industry and I hope to take them myself. Noel Reidy, Recruiter, Google I think these courses mark a watershed in recruitment s evolution in Ireland. It is great to see the CIPD and take the lead in developing a very deep and relevant internet recruitment course that I think recruiters all across the country should see as mandatory learning if they are to enter into the new world of recruitment. If recruiters make even one hire from this course, which I m sure they will, it will have been money and time well spent. Jonathan Campbell, CEO, Select People "The Certified Irish is a training course that the industry has been needing for a long time. Technology is evolving recruitment at incredible pace. It is the pace of change that has caught a lot of recruitment professionals off guard in Ireland and around the world. New skills are now needed to understand and harness the full extent of the wide variety of technologies now in the market place for a wide variety of industries. has been educating the Irish recruitment industry for two and a half years through blogs, conferences, Tuesday clubs and tweet ups. We asked for a comprehensive training course and now we have it. If it even comes close to the same quality of content as the events I've been to get ready for some very relevant, cutting edge, practical learning."