THE MARKETING DIVISION Ardent marketing solutions that deliver results.

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2 THE MARKETING DIVISION Ardent marketing solutions that deliver results. The Marketing Division is a full-service marketing agency with a dynamic team dedicated to the delivery of solutions individually tailored to the needs of each client. Its founder, Eddie Donaldson, not only is committed to providing exceptional work that shows impressive results, he also believes deeply in the organization now run to deliver them. With more than three decades of marketing experience and relationship-building, The Marketing Division offers an authentic, non-traditional approach to planning and executing dynamic campaigns in today s ever-changing, technology-driven marketing terrain. Our business speaks to the fact that we re not trying to sell what everybody else is, explains Donaldson. We feel with our experience and years in the business, we offer a service that delivers results with integrity. The Marketing Division is a lifestyle marketing and brand development company keenly in tune with the culture of today s key influencers. In working with a staff of young brand advocates, they effectively create awareness to help build brands and set the foundation for companies to meet their long-term marketing goals. From strategic planning to efficient execution and solid analysis, The Marketing Division offers expertise in the following areas: product launches & management relationship marketing online marketing guerilla and grassroots marketing lifestyle marketing campaign development event marketing & management brand building & consulting creative design & production The Marketing Division has been responsible for developing successful marketing strategies for numerous groundbreaking and diverse companies in music, art, fashion, beverages, automotive, online and mobile technology.

3 EDDIE DONALDSON For more than two decades, Eddie Donaldson has erased the lines between street artist influencers and corporations. Prior to his current role as co-founder of The Marketing Division, Donaldson established the GuerillaOne agency, a company that continues to provide marketing, event coordination, promotion, street tactics, tastemaker influence and much more for corporations seeking to tap into the excitement, influence and creativity of the street. Donaldson recently joined forces with likeminded business partner, Evan Cerasoli, to take his experience and vision to its highest level at The Marketing Division ( The new company finds him, alongside his partner, passionately heading up a full-service marketing agency with a farreaching team that is dedicated to the delivery of solid concepts individually tailored to each client s needs. Most importantly, Donaldson is dedicated to showing results with his new marketing company. Leading up to his new role, Donaldson worked with an array of esteemed advertising agencies like Chiat Day and Wieden+Kennedy along with groundbreaking artists including Shepherd Fairey, Ben Mor, 7th Letter Crew and Freddi C. Add that to relationships developed with virtually every major record label in the business, as well as a number of emerging streetwear apparel companies, and you get a guy who knows what he s doing. In the past seven years alone, Donaldson has generated more than $10 million in contracts for artists from corporate sponsors. Before his current all-encompassing role at GuerillaOne and The Marketing Division, Donaldson was a leading event coordinator who organized more than 1,800 corporate sponsored concerts, parties and events for artists who went on to be today s biggest stars - including NWA, 2Pac, Biggie Smalls, NAS, The Fugees, The Pharcyde, Outkast, The Roots and Black Eyed Peas. He also produced events with House of Pain with whom he worked as Tour and Marketing Manager for three years. Donaldson has also been influential in the urban apparel industry since it emerged. He originated (and continues to organize) the Streetwear Night Party - one of the most esteemed events at the annual MAGIC tradeshow in Las Vegas. From 1994 to 1997, he served as Director of Marketing and Promotion for Third Rail Brand Lines where he coordinated promotional shows, events and product placement for the Skate/ BMX apparel manufacturer. His role included relationships with then-emerging artists Korn, Sugar Ray, Limp Bizkit and Sublime, as well as shows like Baywatch, In Living Color and Saturday Night Live, plus numerous action sports figures. In another role, as Director of Entertainment Marketing for Red Bull, Donaldson was instrumental in establishing the energy drink as a leader in the youth market by originating and organizing promotional events with talent like Shaquille O Neal, Jamie Foxx and Sharon Stone. Rounding out his marketing expertise for today s technologically-driven market, Donaldson draws on the interactive and online marketing experience he gained as Director of Offline Marketing and Promotion for the groundbreaking Digital Entertainment Network (DEN.net) - whose main advertisers included Ford, Pepsi, Microsoft, and Dell. Recently he has worked with MSN on launching MSNSearch with Activision on their True Crime game series. He continues to maintain relationships with top Virtual Social Networks, including MySpace, TagWorld and other emerging networks. When you add up all of Eddie Donaldson s experience in youth marketing including his influential relationships with artists and corporations, groundbreaking clothing lines and emerging technologies, few who work in the field today can compare. Simply put, his unique perspective, pioneering experience and track record speak for itself.

4 NATIONAL LIFESTYLE RETAIL PROGRAM Our professional retail specialists utilize in-market relationships cultivated through years of multi-level interaction to get your campaign the attention it deserves. Whether securing prime display space for marketing materials or working with retailers to design custom giveaway programs, TMD s lifestyle retail network can make the most of your retail-based promotion. Our global programs incorporate multi-faceted areas of culture including music retailers, clothing stores and myriad lifestyle destinations. While the work speaks for itself, detailed reports ensure that each market s bi-monthly retail drop-ins are working to reach your target consumer.

5 STREET MARKETING One of the most immediate and tangible ways to grab attention is to catch the targeted viewer on neighborhood streets where he or she walks, rides or drives on a daily basis. With the right message and aesthetic design, stickers, outdoor billboards, stencils and legal murals are an ultra-effective way to garner consumer attention in an organic, unfiltered manner. TMD combinines the right message and design with the right spatial placement within the environment, guaranteeing a successful campaign that respects the traditions of the street landscape. The Marketing Division combines fifteen years of direct experience in the street marketing category with deep-rooted relationships with artists and designers to create authentic campaigns that work within this unique arena.

6 CUSTOM PUBLISHING In today s shifting media landscape, innovative and engaging content is tantamount to distinctive branding. Whether through a monthly ezine, quarterly print magazine or product-specific guide, custom publications show the face of your brand in a deeper context than provided by other means of promotion and marketing. When complemented by more traditional methods, custom publications allow the consumer to feel connected to your company through the articles and information you share. With TMD, your custom publication will contain solid content that benefits from our extensive ties to the people who shape the public discussion of art, design, fashion, music and lifestyle.

7 EVENT MARKETING / PRODUCTION Hosting a specialized event provides an incredible opportunity to reach consumers in their native environment and opens up a world of specific marketing opportunities. Live events can take a variety of forms from free outdoor concerts to charity sports tournaments to youth talent contests, all of which allow your audience to experience your message first-hand. The Marketing Division has a depth and breadth of event experience that allows us to pinpoint the best option for your brand and its potential consumers. We can then utilize our extensive knowledge of event production, talent buying and aesthetic design to execute the event seamlessly so attendees walk away feeling great about the experience and your brand.

8 CREATIVE MERCHANDISING Anybody can print a logo on a t-shirt, but it takes more than that to spark the interest of tastemakers who have a plethora of brand choices and marketing campaigns in their spheres each day. Companies who take merchandising opportunities to the next level use creative solutions ranging from custom skateboard decks to laptop skins to limited edition vinyl figures. The Marketing Division has experience in creative concept design that can help your promotional merchandise stand out among the din. Through strategic partnerships with fashion and lifestyle brands, designers and product manufacturers, the possibilities become endless, turning your giveaway item into a collectable.

9 ONLINE VIRAL MARKETING AND PR TMD blends expertise in the nuances of online culture with expert execution to produce custom creative content for the Internet. From concept creation, to live video shoots and editing, our innovative productions are undeniably clickable. TMD utilizes outlets ranging from topic-specific blogs to the most mainstream websites to disseminate your message effectively. From the most simple press release or banner ad to the most intricate viral video campaign, TMD covers the web with a fresh perspective and wide reach that keeps eyes on your message.

10 CUSTOM ART CAMPAIGNS Just as brands have traditionally used famous sports figures to legitimize their products, a new method has recently blossomed wherein cutting edge artists are engaged to add everyman accessibility to campaigns throughout the marketing landscape. TMD stands out among purveyors of artistic culture because of relationships developed through decades of involvement with the gallery, design and fine art industries. We can create art-driven experiences and campaigns that align your brand with respected members of the creative community, prompting consumers to associate your product with their way of life. International gallery tours, limited edition custom-designed collectibles and brand-specific art display retail locations are just a few examples of how TMD can organically plant your company into the progressive, culture that shapes the artistic aesthetic.

11 EXPERIENTIAL MARKETING Experiential marketing gives consumers an opportunity to engage and interact with brands, products, and services in sensory ways that provide more than just your typical information. TMD has a proven track record of providing clients and consumers with succesful experiences. It s the difference between telling people about features of a product or service and letting them experience the benefits for themselves. When done right, it s the most powerful tool out there to win brand loyalty.

12 CLIENT LIST Scion Participant Media Imeem Agenda United GuerillaOne Warner Brothers Red Bull Obey Capital Records Radiohead Daft Punk N.E.R.D. Virgin Royal Elastics KROQ She Wants Revenge MSN Activision Jump Mobile Fuel TV The Lab 101 Magic International

13 CONTACT INFORMATION EDDIE DONALDSON P: THE MARKETING DIVISION 3223A La Cienega Ave Culver City, CA 90232