RSA Fall Shareholder s Meeting
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1 RESERVATION DETAILS Reservations: (866) Room Rate: $ Single/Double Click here to make your reservations online October 23-25, 2014 Starts at 9:00am on Thursday (SGIA Event) and ends at 1:00pm on Saturday Airport: McCarran International Airport (11 miles from hotel) Transportation Options: Free Hotel Airport Shuttle (866) Reservations strongly suggested o Runs every 2 hours, beginning at 6am and ends at 9pm from the airport to the hotel o Runs every 2 hours, beginning at 5am and ends at 7pm from the hotel to the airport Free transportation to and from the Fashion Show Mall (Vegas Strip) is also available, beginning at 11:10am and ending at 9:10pm (from Hotel, leaving every 2 hours) The shuttle will return from the Fashion Show Mall starting at 11:40am and ending at 10:00pm, departing every 2 hours. Estimated Taxi Fare: $65.00 (one way) Hotel Parking: Parking is Free
2 RSA University continues this Fall in Las Vegas. Your RSA Board of Directors and Staff are feverishly working to finalize the details of the and Educational Session. Below you will find the basic agenda for the upcoming meeting. THURSDAY, OCTOBER 23 SGIA Event 9:00am to 4:30pm o This event is being held at the Las Vegas Convention Center. o Transportation will be provided by the RSA. RSA Vendor Reception 6:30pm 9:30pm o More details will be forthcoming over the next few months on this always informative and entertaining event FRIDAY, OCTOBER 24 Shareholder Business 8:00am 12:00pm Canon/NAE Speaker Lunch 12:00pm 1:00pm Friday Afternoon Educational Session 1:15pm 5:00pm o MARKETING - This session will discuss the branding transition from a printing company to a construction information management company as well as the transition from marketing only products to products and solutions. As the way people communicate has evolved, it will also discuss creative ways to speak to your clients young and old. Marketing your company on the web, custom phone apps, signage, tradeshows, sponsorships, campaigns and brochures to name a few. o LARGE FORMAT COLOR - This RSA University session will take a much deeper look at all the business, production and sales aspects of large format color. The goal of this session is to get into more detail and ideas that companies can take home and implement into their color workflow immediately. We will be covering topics including the following: Selling the right product for the proper application; Sector selling, how to set up a price matrix; and, learn how to minimize your waste & monitor you cost of goods. We will also take a look at software for job costing and production; profiling solutions and efficiencies (produce faster) along with installation, professional packaging shipping, kitting, finishing, features and benefits for each product, working with vendors and hardware. We will have several RSA members heavily into color included in our workshop. SATURDAY, OCTOBER 25 Saturday Educational Session 8:00am 1:00pm o 3D Modeling----Is There A Viable Business Case? o HP Product and Program Highlights o Memjet Product & Technology Review o KIP America o RSA Insight - Is the Coming Ink Jet Technology a Market Changing Event
3 THURSDAY, OCTOBER 23 SGIA TRADESHOW AND EXPO 9:00am 4:30pm This event will be taking place at the Las Vegas Convention Center and the RSA has arranged for transportation to/from the convention center. The buses will depart from the hotel front entrance, with the first bus departing at 9:00am. The second bus will depart at 9:30am and the third bus will depart at 10:00am. Returning from the SGIA show, the first bus will depart at 2:30pm, the second bus at 3:30pm and the third bus at 4:30pm. This is a great opportunity to see what is new and upcoming in the graphics industry, giving you hands-on experiences the new products, services and technology. 6:30pm 9:30pm RSA FALL VENDOR RECEPTION Please join your fellow RSA members and show your support for our vendors by attending the Preferred Vendor Reception. Be the first to view new products, services and technology that our preferred vendors will be showcasing. Great Food, drinks and door prizes will be on hand again this year. Let our current vendors know that you appreciate their time, commitment and sponsorship.
4 FRIDAY, OCTOBER 24 Shareholder Business 8:00am 12:00pm o President s Introduction and Call to Order Kim Long o Treasurer s Report Tony Westbrook o Communications/Secretary Report Michael Shaw KEYNOTE SPEAKER Hewlett Packard Juan-Ignacio Calderon Vice President of Graphics Strategy and Marketing KEYNOTE SPEAKER Hewlett Packard Andrew Bolwell - Senior Director, Technology Vision and Strategy He joined the Graphics Industry in 2004, and since then he held several roles in the EMEA HP Indigo organization, including Category Marketing Manager and more recently Regional Manager for the Middle East, Mediterranean and Africa region as well as for Central & Eastern Europe Currently Andrew is the General Manager of MagCloud, a self-publishing Web Service from HP. In this position he guided MagCloud s evolution from early HP Labs concept to a fast growing online publishing business. Andrew managed a global team, and pioneering partnerships with commercial publishers, small businesses and print service providers, to grow MagCloud into one of the premier cloud-based selfpublishing services. Business Continued Committee Reports o Education Report Mark Langdon o Compliance & Standards Christian Cummins o Marketing & National Sales Bob Feldberg o Membership Kim Long, on behalf of Bob Roperti o Products & Services Matt Tilton o Technology Jimmy Sims & Larry Morken o Reading of the 2014 Resolution, Election of New Officers and Passing of the Gavel
5 FRIDAY, OCTOBER 24 12:00PM 1:00PM GUEST SPEAKER LUNCH CANON & NAE RSA/Canon Program Overview ~ New Equipment Product Trends ~ Products Sales and Support Friday Afternoon Educational Session 1:15pm 5:00pm 1:15pm 5:00pm o o SESSION OPTION #1 - MARKETING Shelby Marshall - Lynn Imaging This session will discuss the branding transition from a printing company to a construction information management company as well as the transition from marketing only products to products and solutions. As the way people communicate has evolved, it will also discuss creative ways to speak to your clients young and old. Marketing your company on the web, custom phone apps, signage, tradeshows, sponsorships, campaigns and brochures, open house & client events, to name a few. SESSION OPTION #2 - LARGE FORMAT COLOR John Davis - Alabama Graphics This RSA University session will take a much deeper look at all the business, production and sales aspects of large format color. The goal of this session is to get into more detail and ideas that companies can take home and implement into their color workflow immediately. We will be covering topics including the following: Selling the right product for the proper application; Sector selling, how to set up a price matrix; and, learn how to minimize your waste & monitor your cost of goods. We will also take a look at software for job costing and production; profiling solutions and efficiencies (produce faster) along with installation, professional packaging shipping, kitting, finishing, features and benefits for each product, working with vendors and hardware. We will have several RSA members heavily into color included in our workshop.
6 RSA Shareholders SATURDAY, OCTOBER 25th 8:00am 1:00pm RSA University Saturday Session 8:00am 3D Modeling----Is There A Viable Business Case? Sy Hussaini- Source Graphics With all the Hype about 3D, what has really changed for the Reprographer. Is there a profit opportunity and a business model for providing this service? How about an equipment resale model? Source Graphics is doing both and will share their realities. 9:00am HP Product and Program Highlights Frank Marzigliano / Rudy Herrera RSA / HP program overview- Service and technician training/ service support, AIA educational opportunities, products, sales support, Channel Business Manager support. 9:45am Memjet Product & Technology Review Kevin Shimamoto- VP Sales & Marketing For many years we have been watching Memjet s technology and market adoption. Canon (OCE), RTI and Xerox have all made a serious commitment to product development and we have finally seen the first generation of Memjet s Single Pass wide format equipment. 10:30am KIP America Tim Horn VP Sales & Marketing The KIP 7800 has become the industry answer for economical Color Cad and grade color. There are many rumors about the future of LED toner based technology. Hear from an Industry expert their perspective. 11am RSA Insight - Is the Coming Ink Jet Technology a Market Changing Event Mark Langdon & Panel Many questions surround the announcement of the upcoming HP Page Wide technology. Will it change how we do business in the future? Will the AEC market finally adopt color as an industry design standard? How will it change the equipment re-sale or MPS market? Will it require Sales Force and Service Dept. changes? Will it change our current reproduction market? What s the future of LED toner base equipment? Is Memjet an option or who will have competitive technology? Is There a Payoff for Reprographics and should we be positioning now? Though there will still be many unanswered questions, this Member Panel discussion will be an opportunity for everyone to discuss what we know today and what changes we may expect.
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