Internet use via mobile phone in Japan

Size: px
Start display at page:

Download "Internet use via mobile phone in Japan"

Transcription

1 Telecommunications Policy 28 (2004) Internet use via mobile phone in Japan Kenichi Ishii* Institute of Policy and Planning Sciences, University of Tsukuba, Tsukuba, Ibaraki , Japan Received 1 October 2002; accepted 1 July 2003 Abstract Approximately 40% of the population enjoy access to the Internet via mobile phones in Japan, where user needs have driven developments of the mobile Internet such as i-mode. After reviewing mobile Internet services in Japan, this article examines key social and cultural factors of mobile Internet use based on nationally representative surveys focusing on differences between PC and mobile Internet. The results demonstrate that mobile Internet is a more time-enhancing activity while PC Internet is a more timedisplacing activity. Additionally, this article discusses unique Japanese cultural factors affecting communication patterns characterized by the high disclosure of subjective self and low disclosure of objective self, which may explain the unique usage patterns of the mobile Internet in Japan. r 2003 Elsevier Ltd. All rights reserved. Keywords: Japan; Mobile phones; Internet; i-mode; Culture; Displacement effect; Self-disclosure 1. Introduction Japan enjoys the highest diffusion rate of mobile Internet 1 in the world (Fig. 1). 2 The number of Internet-enabled mobile phones is over 54 million, which is 77% of the total mobile phones as of June 2002 (Telecommunications Carrier Association, 2002). Major Japanese carriers, NTT DoCoMo, KDDI, and J-Phone, provide a variety of advanced mobile Internet services including global positioning system (GPS), Java applications, picture and video mail, as well as standard and web browsing services. *Tel.: ; fax: address: (K. Ishii). 1 In this article, the term mobile Internet refers to an access to the Internet via mobile phones, excluding PDA and wireless LAN, because the penetration rate of the Internet access via these devices is still almost negligible. For example, the penetration rate of Internet access via PDA was only 1.2% in Japan according to a WIP 2001 survey. 2 Ministry of Public Management, Home Affairs, Posts and Telecommunications (2002) /$ - see front matter r 2003 Elsevier Ltd. All rights reserved. doi: /j.telpol

2 44 K. Ishii / Telecommunications Policy 28 (2004) Japan Korea Finland Canada Singapore U.S. Germany Italy U.K. Taiwan France Fig. 1. Mobile phone Internet compatibility rate (ratio of the number of subscribers to the mobile Internet to the number of subscribers to mobile phones) in the major countries and regions (as of 2001) (Ministry of Public Management, Home Affairs, Posts and Telecommunications, 2002). Currently, three major operators provide mobile Internet services in Japan. They are i-mode, Sky-web, and Ez-web. 3 These mobile Internet systems allow for a short message service (non- Internet mail), (Internet mail), web browsing, and additional advanced services such as picture mail Mobile Internet services i-mode, the web access protocol on NTT DoCoMo s terminals, is the most successful mobile Internet access model in the worldwide telecom market. This service, launched in Japan in February 1999, has attracted more than 33 million users three years after the launch. i-mode users number total 600,000 abroad, 500,000 in Europe and 100,000 in Taiwan. In 2001, NTT DoCoMo started i-appli, which is a Java-based service through which subscribers can download and run small Java-applets on their i-mode cellular handsets. In 2001, NTT DoCoMo started 3G mobile phone service, which accesses the Internet at up to 384 kbps using packet transmission that allows for i-mode service. The other major telecommunication operators in Japan, KDDI and J-Phone, also provide mobile Internet services. Table 1 compares the three major Japanese mobile phone Internet systems. Japanese operators are relying increasingly on growing ARPU in data services to offset the sharp drop-off in voice ARPU resulting from intense competition and market maturity. Sky-web launched a webbrowsing service via mobile phone in 1998, a year earlier than i-mode and one year after the launch of a short message service. In 2000, J-Phone featured Sha-mail (picture mail), a service which allowed users to take still photos using a small digital camera built into their mobile phone and send them to other users mobile phones via . In April 2003, the number of subscribers to NTT DoCoMo s picture mail service topped 10 million. Picture mail is especially popular among young people. As of May 2003, over 20 million picture mail handsets are in use in Japan. 3 There are also Internet services for Personal Handy Phone System (PHS), but the web browsing service is not common for PHS.

3 K. Ishii / Telecommunications Policy 28 (2004) Table 1 Comparison of major mobile Internet and 3-G services in Japan Operator NTT DoCoMo J-Phone KDDI Voice ARPU a 6520 yen b 5839 yen c 6390 yen d Data ARPU a 1630 yen b 1433 yen c 930 yen d Internet Service i-mode Sky web EZ-web Number of Subscribers (April 2003) 37,758,000 12,540,500 12,161,800 % of mobile phone users 86.5% 87.0% 77.9% Monthly basic fee 300 yen 0 yen (200 yen for long mail yen e service) Transmission speed of Packet 28.8 Kbps 28.8 Kbps 14.4 Kbps Communication Web fee 0.3 yen/packet 2 yen/1 KB yen/ packet a fee 0.3 yen/packet 3 yen (sending short mail); 0.27 yen/packet 8 yen (sending long mail); 0 yen (receiving) 3-G Service FOMA Vodafone global standard CDMA x Time to start October 2001 December 2002 April 2002 Maximum data transmission speed 384 Kbps 384 Kbps 144 Kbps (downward) Number of subscribers (April 2003) 330,000 25,200 6,805,900 % of users 1.0% 0.2% 52.5% Source: NTT DoCoMo: J-Phone: KDDI: a average monthly revenue per user of mobile phone service. b April June c June d January March e depending on type of user terminal G mobile phone services Following the success of i-mode and other mobile Internet services, major Japanese mobile phone carriers started 3G (third generation) mobile phone services. However, so far, the 3G services have not been successful except for CDMA by KDDI. NTT DoCoMo aimed to have 1.46 million Freedom of Mobile Multimedia Access (FOMA) subscriptions at the end of fiscal year 2002, but it has floundered because FOMA presently supports communications in a limited service area. In contrast, KDDI obtained over 8 million subscribers to its 3G phone service (CDMA ) as of May While FOMA requires new equipment, CDMA only requires the enhancement of existing equipment such as base stations. The biggest appeal of CDMA is that its service can be easily expanded to regions where mobile phone services are already offered. KDDI users can switch to 3G service by adding 300 yen ($2.5) to their current monthly bill. However, the success of KDDI should not be exaggerated. The increase in the number of 3Genabled phones by KDDI resulted from compatibility with the existing service, not from the more

4 46 K. Ishii / Telecommunications Policy 28 (2004) Table 2 Penetration rate of mobile Internet in the total population (for mobile phone users) advanced functionality of the communication service. In fact, the survey data shows that only 0.4% of the population enjoy the 3G high-speed Internet services, although over 8 million people have 3G-enabled handsets (Table 2) Compatible websites One of the technological reasons for the extraordinary success of i-mode is that NTT DoCoMo adopted Compact HTML (C-HTML) as the language for i-mode websites, instead of the more standard Wireless Application Protocol (WAP). C-HTML is a compatible subset of HTML for terminals. NTT DoCoMo s i-mode enables content providers to more easily enter the market than WAP, because it is easier to create i-mode websites in C-HTML than in WAP. According to NTT DoCoMo s report, more than 50,000 websites are available with i-mode terminals. Because of the extraordinary popularity of i-mode in Japan, other operators, J-Phone and KDDI, have also adopted a protocol which enables the viewing of i-mode websites Billing system Penetration rate in the total population (in mobile phone users) (%) Average age of users Mobile Internet (i-mode, etc.) 36.3 (52.8) Mail use via mobile phones 36.6 (52.8) Web access via mobile phone 33.5 (48.3) PC Internet Both mobile and PC Internet G mobile phone 0.4 (0.6) Source: WIP Japan Survey (2002). Percentage of male (%) i-mode has a billing system through which content providers are able to focus on creating quality content to attract more consumers. There are three kinds of charges for i-mode services: the monthly subscription fee, the packet transmission fee, and the i-mode information fee. The monthly subscription fee is 300 yen. The packet transmission charges are calculated according to the volume of data transmitted, not the transmission time. The cost is based on the total number of data packets sent and received, irrespective of the connection time. Each data packet (128 bytes) costs 0.3 yen (0.025 cents). i-mode information charges are flat-rate monthly charges varying from site to site, mainly ranging from 100 to 300 yen per month. The i-mode information charges are billed by the operator on behalf of the information service providers. 2. Purpose of the study The purpose of this article is to explore social and cultural factors in mobile Internet use in Japan. Most previous research has examined mobile phones mainly from a technological or

5 K. Ishii / Telecommunications Policy 28 (2004) economic perspective, whereas only a limited number of studies have focused on social and cultural factors. However, telecommunication technology is not always accepted by customers exactly like the government or operators intended. For example, personal handy phone system (PHS) was not used by Japanese customers as the government s guidelines had expected, because users perceived it differently than intended (Ishii, 1996). Neither technology nor Japanese government policy can explain the widespread use of the mobile Internet in Japan where it is quite uniquely used. Central concerns of this study are: (1) how is the mobile Internet used in Japan? (2) What are the differences in mobile Internet and PC Internet use? (3) How do cultural factors affect mobile Internet use in Japan? 3. Methods In this article, the following two nationally representative surveys will be referenced: (1) The World Internet Project (WIP) Japan Survey was conducted nationwide in Japan in November 2000, November 2001, and November The respondents were chosen from a probability sample whose ages ranged from 12 to 74 years. The number of successful respondents in 2000, 2001, and 2002 are 2555, 2816, and 2333, respectively. (2) The Internet Use Survey was conducted nationwide in Japan by the Internet Paradox Research Group in November The respondents were also chosen from a probability sample whose ages ranged from 12 to 69 years. The number of respondents was 1878 a response rate of 62.6%. 4. Mobile Internet users According to the WIP Japan Survey in 2002, 36.3% of the total population (52.8% of mobile phone users) access the Internet via mobile phones, while 38.8% of the total population access the Internet via PCs. As of December 2002, 82% of mobile phone users subscribed to Internet provider systems (Telecommunications Carrier Association, 2003). However, the survey results showed that the rate of Internet use via mobile phones is much lower (52.8%), because many subscribers do not actually use the service. There is significant overlap between users of the PC Internet and mobile Internet. 65% of mobile Internet users (23.6% of the total population) use both PCs and mobile phones to access the Internet (Fig. 2). The mobile Internet occupies 26.1% of the total time spent on the Internet. A weekly average time spent on the mobile Internet is 43.6 min, while a weekly average time spent on the PC Internet is min (Fig. 3). 4 In the survey conducted in 2002, respondents were randomly split into two groups, and a different edition of questionnaire was used for each group. Thus, some questions were asked only half of the total respondents (1164 and 1169). The WIP Japan Survey was conducted by a research group including the author. The study was designed to do a comparative study for the World Internet Project and was financially supported by Communications Research Laboratory. The research group published survey reports (The World Internet Project Japan, 2001, 2002, 2003). These reports are available at 5 The Internet Use Survey was conducted by Internet Paradox research group which included the author and was headed by Prof. Yoshiaki Hashimoto (Hashimoto et al. (2002)).

6 48 K. Ishii / Telecommunications Policy 28 (2004) Age Gender PC Internet Mobile Internet 71.6 Male Female Education Middle High. High School Junior College University or higher Fig. 2. Penetration rates (%) of PC Internet and mobile Internet by demographic factors (Source: WIP Japan Survey, 2002) Total Users Web via PC Webvia Mobile Phone Mail via PC Mail via Mobile Phone Fig. 3. Average time spent on the Internet (minutes per week; Source: WIP Japan Survey, 2002). The mobile Internet is especially popular among young people. Mobile Internet users have an average age of 32.2 while PC Internet users are an average age of Mobile Internet users are more likely to be female than PC Internet users. Less than half (48.1%) of mobile Internet users are male while 56.2% of PC Internet users are male.

7 About half of all mobile Internet users used (excluding non-internet short messages) and web browsing via mobile phones; the main usage of the mobile Internet is . Looking at Fig. 3, time spent on web browsing via mobile phone is only one third of that spent on via mobile phone Time and location Selected Japanese media say that the unique usage of the mobile Internet is due to long commuting time in Japan. Comparative time-diary survey results show that commuting time on weekdays for those who work is greatest in Japan (NHK Broadcasting Culture Research Institute, 1995). However, contrary to popular belief, the long commuting time alone cannot explain the high diffusion rate of the mobile Internet in Japan; a time-diary survey on Internet use in the Internet Use Survey demonstrates that more than half mobile Internet use is from home, whereas only a limited amount of time was spent during commuting hours (Fig. 4). In other words, only 10% of total mobile Internet use was performed when the respondents were traveling on a train or bus Browsing websites K. Ishii / Telecommunications Policy 28 (2004) PC web users (those who access at least one category of Internet sites via PCs) habitually access an average of 8.64 categories of Internet sites, while mobile web users (those who access at least one category of Internet sites via mobile phones) access an average of 3.58 websites. In other words, websites visited via PCs are more varied and plentiful than those visited via mobile web users. Access rates for each category of websites via PC and via mobile phones are illustrated in Table 3. These rates are computed regarding each web user via the corresponding medium (PC or mobile phone). A search engine (85.2%) is the most frequently visited site via PC, followed by Fig. 4. Location for mobile Internet use (%).

8 50 K. Ishii / Telecommunications Policy 28 (2004) Table 3 Access rates (%) of web sites via PC and mobile phone Category PC a Mobile phone b Search engine Transportation information/maps News Weather PC Online shopping Information about other products Sightseeing/traveling Business/economy Working Education Employment information Government and public services Political activities Sports Music/concerts information Movie TV program Medical information Health/fitness Religion Computer games Adult Personal homepages Science Prize/gift Cooking Child rearing Books Gambling Comics/animation Fortune telling Matchmaking Average number of accessed web sites for those who have accessed at least one category Source: WIP Japan Survey (2001). a Rates are computed for respondents who accessed any category of websites via a PC. b Rates are computed for respondents who accessed any category of websites via a mobile phone. weather information (50.5%) and transportation information/maps (49.9%), while a search engine (45.3%) is also the top category via mobile phones, followed by weather (38.0%) and music/concert information (29.0%). Rates are generally higher for PC than for mobile phones except for fortune telling (23.5%) and matchmaking (8.0%). Overall, life style information is preferred via mobile phones, whereas business information is preferred via PCs.

9 4.3. via mobile phone K. Ishii / Telecommunications Policy 28 (2004) is used quite differently when accessed via PCs and mobile phones. Users exchange with fewer people via mobile phones than via PCs. They send to an average of 5.5 addressees via mobile phone, while they send to an average of 8.6 addressees via PC (Table 4). Despite fewer addresses, more messages are sent via mobile phones than via PC; s are sent via mobile phone in a week while 15.2 are sent via PC. These results suggest that more mail is sent to a smaller number of intimate friends via mobile phones. Table 5 also shows that is more often sent to close friends who are frequently seen or family members via mobile phones than via PCs Comparison of personal communication media To communicate with friends in daily life, we use a wide array of personal communication media such as a fixed-line telephone, a mobile phone (voice), via mobile phone, via PC, a facsimile, and post mail. To compare the usage and functions of these media, detailed questions were asked of respondents in the Internet Use Survey (Hashimoto, Kimura, Ishii, & Kim 2002; Mobile Communication Research Group, 2002). Respondents were asked the names of their 10 closest friends (or relatives, excluding immediate family members) who did not live with them, and asked (1) gender and age of each friend (or relative), (2) media by which they usually communicate with each friend, (3) frequency of face-to-face contact with each friend, and (4) travel time to each friend from his/her home by normal transportation mode. Table 6 summarizes the results. Table 4 Number of s and addressees Mobile phone Number of s sent in a week Number of addressees Source: WIP Japan Survey Table 5 addressee to whom is most often sent (single answer) PC Mobile phone (%) PC (%) Friends whom you usually see Friends whom you do not usually see Boy friends/girl friends Spouse Family members People who are working in your office People whom you contact for business Others Source: WIP Japan Survey (2002).

10 52 Table 6 Characteristics of friends by communication media Communication media with friends Total number of friends Rate of the same gender (%) Average of absolute difference of age Average frequency of faceto-face communication with the corresponding friend in a week Fixed-line telephone Mobile phone Mail via mobile phone Mail via PC Chat on the Internet Fax Letter Source: Internet Use Survey. Average time (in min) to see face-to-face the corresponding friend K. Ishii / Telecommunications Policy 28 (2004) ARTICLE IN PRESS

11 K. Ishii / Telecommunications Policy 28 (2004) * The respondents most frequently see friends or relatives with whom they communicate through via mobile phone (2.2 times per week), whereas they less frequently see friends or relatives with whom they communicate by via PC (1.2 times per week). * Friends or relatives with whom they communicate by via mobile phone live in a geographically closer location (77.6 min of travel time) than those with whom they communicate by PC mail (100.4 min). * Ages of friends (or relatives) communicating by via mobile phone are closer to the respondent s age, than if communicating via PC mail. These results demonstrate that among the wide array of personal communication media, the mobile Internet is the medium used to communicate with the closest friends or relatives whom the respondents most often see face to face. Iwata (2002) also found that frequency of use of mobile phones and mobile mail is positively correlated to the number of close friends while frequency of use of PC mail is not correlated to the number of close friends. They show that the PC Internet and the mobile Internet contrast in terms of communication media; PC is exchanged with psychologically and geographically distant friends, whereas mobile is exchanged with more intimate friends. 5. Discussion technology, policy, and user needs The history of the mobile Internet in Japan shows that user needs have promoted the mobile Internet in Japan, rather than technology or policy. As shown previously, basic technology (C- HTML) for i-mode is not advanced but simple. Most users connect their mobile phones to the Internet only at 28,000 bps. Quicker connection by the 3G (third generation) mobile phone service is not yet popular (The World Internet Project Japan, 2003). Government policy has emphasized technological development of mobile phone systems such as PHS and IMT-2000, whereas the policy has never given much attention to user needs. In the case of i-mode, NTT DoCoMo did not push new technology but focused on services rather than selling technology (Steinbock, 2003). The government had to introduce new regulations to protect against serious problems with the mobile Internet. Spam mail is a more serious problem for mobile phone users than for PC users in Japan, because the cost of receiving is much higher for mobile phones (see Table 1). According to a news report, of an average 950 million messages a day handled by NTT DoCoMo in October 2001, about 800 million were addressed to non-existent receivers. 6 Legislation to crack down on junk was put into effect in However, according to a survey conducted by NTT DoCoMo, the ratio of illegal to legal ads remained unchanged, indicating that the new legislation is too weak to fight spam. 7 The number of crimes involving Internet matchmaking sites soared in A report issued by the National Police Agency (NPA) uncovered a total of 1,731 incidents involving Internet dating 6 The Japan Times Online, December 26,2002 (retrieved from nn b6.htm). 7 The Japan Times Online, September 25,2002 (retrieved from nn a8.htm).

12 54 K. Ishii / Telecommunications Policy 28 (2004) sites in The report also showed that about 97 percent of the people who accessed the sites did so through mobile phones. In an effort to curb the number of crimes involving the sites, the Diet enacted the Internet matchmaking site regulation law in June Unique communication patterns in Japan Internet-enabled phones, such as WAP (Wireless Access Protocol), are not yet accepted in other countries as much as in Japan. Why was the mobile Internet accepted so early in Japan? One of the key factors is the unique communication pattern among Japanese people Group-oriented nationality Most previous studies on the effects of the Internet found a negative influence of Internet use on sociability. Greater use of the Internet was associated with a decline in users communication with family members in the household, and a decline in the size of their social circle (Kraut et al., 1998); the more time Internet users spent on the Internet, the less time they shared at meals and watching TV with family members (Weng, 2002). As opposed to studies on the PC Internet undertaken elsewhere, investigations in Japan found that mobile media users are more active in personal communications. Pager and PHS users are more active in personal communication than non-users (Nakamura, 1997). Mobile phone users are more sociable and more interested in the latest fashion than non-users (Hashimoto et al., 2000). Use of via mobile phones enhances sociability among university students, both for women and men (Tsuji & Mikami, 2001). The WIP Japan Survey results are consistent with these previous studies on mobile media users in Japan. Table 7 shows that the PC Internet and the mobile Internet contrast in terms of effects on sociability, such as time spent with family and time spent with friends. Results of regression analyses show that the mobile Internet has a significantly positive effect on amount of time spent with friends, whereas the PC Internet has a significantly positive effect on time spent with family. In other words, contrary to previous studies in the United States and other countries, the Internet has a positive effect on sociability in Japan. This is, however, nuanced, with the PC Internet promoting socializing with family members while the mobile Internet appears to promote socializing with friends From beru-tomo (pager friend) to Sha-mail (picture mail) In the mid-1990s, it was very common for Japanese high school students to have chats with their distant friends called beru-tomo (pager friends) using pagers. Beru-tomo did not know each other s names and had never met, but they constantly exchanged messages by pagers every day, reporting their daily news and feelings to each other. According to Nakamura (1997), 17% of high school students had beru-tomo in When personal handy phone (PHS) and mobile phones became more popular than pagers, they switched to these new media in order to conduct virtual 8 Mainichi Daily News, February 6, 2003.

13 K. Ishii / Telecommunications Policy 28 (2004) Table 7 Regression analysis of life time use (regression coefficients) Dependent variable Independent variable Time spent with family (min) Time spent with friends (min) Internet use by PC (min) Internet use by mobile phone (min) Gender (M ¼ 0; F ¼ 1) Age Education a Marriage (yes=1, no=0) po0:05; po0:01; po0:001: University or higher =1; otherwise=0. Fig. 5. Examples of picture characters. chats with meru-tomo ( friends) using . Tsuji and Mikami (2001) reported that 14% of university students in Tokyo and Osaka had meru-tomo in According to a nationally representative survey in 2001, 7.2% of mobile users had a virtual friend (Mobile Communication Research Group, 2002). These virtual relationships (beru-tomo and meru-tomo) are unique in that they do not disclose objective self (name, address, etc.) but disclose only their subjective self (emotional state) in frequent messages. An example of the Japanese inclination to disclose emotional states is seen in frequent use of picture characters in over mobile phones. Picture characters are nonstandard characters like smiley in English. They are specially designed for via mobile phones by the operators. Most of the characters are used to visually express emotion in (Fig. 5). The success of Sha-mail (picture mail via mobile phone terminal) is also related to the preference for emotional communication through the mobile Internet between close friends among young Japanese people. Picture mail is a service that sends photo images taken by a builtin digital camera in the mobile phone terminal to another terminal. When J-Phone started Shamail service in 2000, it was the first image transmission service in the mobile communications

14 56 K. Ishii / Telecommunications Policy 28 (2004) Table 8 Comparison of degree of self-disclosure in personal homepages among three languages located on Yahoo Language Japanese US English Chinese Probability for F statistics N Name a 45.1% 58.6% 58.6% Gender 18.2% 24.3% 43.8% Age 41.6% 31.5% 54.6% Home address 1.4% 17.9% 5.7% Diary 23.5% 8.3% 3.7% Essay 67.1% 36.9% 21.5% po0:001; po0:01: a Both surname and first name. industry. Since then, the number has increased rapidly and exceeded 4 million in March Following the success of Sha-mail, the other major companies, KDD and NTT DoCoMo, also started picture mail services in A reason for the success of picture mail is that young Japanese enjoy communicating and sharing memories on the spot. A similar pattern was also found in a study of personal websites. A content analysis was carried out using personal web pages randomly selected from Japanese, English, and Chinese language sites located by the popular search engine Yahoo! (Ishii, Hashimoto, Mikami, Tsuji, & Mori, 2000; Ishii, 2000). The study found that Japanese websites showed the lowest level of selfdisclosure of objective personal information such as name and gender, but the highest level of subjective self-disclosure such as a diary and essays (Table 8). A striking result is that approximately a quarter of Japanese sites had diaries. These patterns reflect a conflicting feeling that young Japanese seek to enjoy communication by expressing personal feelings but want to avoid direct contact with friends. Tsuji (1996) likened the paradoxical attitude of young Japanese to Shoepenhauer s hedgehog dilemma, inferring that they hurt each other in close relationships while they are frozen in distant relationships. Pagers and are convenient media for people with such a paradoxical attitude, because using these media, they can communicate personal feelings while avoiding face to face contact as well as concealing their objective self. Ambivalent feelings about serious relationships with friends may be a key to understanding the unique pattern of Japanese mobile use. 7. Conclusions In Japan, the mobile Internet has grown more rapidly than the PC Internet. Mobile phones have evolved from just voice-only devices to personal digital assistants with digital cameras, GPS, clocks, alarms, calendars, mailers, and Internet browsers. By contrast, handheld PCs and PDAs are not popular mobile Internet devices in Japan. Compared to the high penetration rate of the mobile Internet, the rate of PC Internet use is relatively low (38.8%). The point is that the Japanese mobile Internet has evolved from mobile phones and pagers (e.g., pager friends), rather

15 K. Ishii / Telecommunications Policy 28 (2004) than from PCs. The mobile Internet, therefore, is not an extension or substitute for the PC Internet in Japan. According to the survey results, the mobile Internet serves distinctly different social functions from the PC Internet. The mobile Internet has positive effects on sociability with friends, while the PC Internet does not have such effects. via a mobile phone is exchanged mainly with close friends or family, whereas via a PC is exchanged with business colleagues. These results suggest that PC diverge in terms of social functions; in other words, mobile Internet use has more in common with time-enhancing home appliances such as the telephone, while PC Internet use has more in common with the time-displacing technology of TV (Suzuki, Hashimoto, & Ishii, 1997; Institute of Socio-Information and Communication Studies, 2001; Robinson, Kestbaum, Neustadl, & Alvarez, 2000). The experiences in Japan show that neither technological advantages nor telecommunication policy promote a new type of telecommunication service. Japanese experience after 1995 demonstrates that user needs have brought about the high penetration rate and unique usage patterns (e.g., beru-tomo and picture mail) of the mobile Internet in Japan. The Japanese government has placed political importance more on broadband than on mobile phones (Ishii, 2003). A study in Korea also shows that mobile phone users have more social meetings and parties than non-users, suggesting that the characteristics of group-oriented nationality affect usage of the mobile phone (Sung, 2002). The study suggests some cultural factors that affect mobile phone uses in Korea, which has a relatively similar cultural background to Japan in group-oriented nationality. It is difficult to statistically identify cultural effects, but some unique characteristics related to group-oriented nationality, which is common in East Asia, may explain the high penetration rate of mobile communication in these two countries. This study shows that the mobile Internet may develop in a diverse manner throughout the world, depending on local culture and customs. Despite globalization of the telecommunications business, some human behavior is still local, so in designing telecommunications services, cultural differences in telecommunication uses should be considered. Consequently, it is important to understand how cultural factors affect telecommunication behaviors including mobile Internet use. Future cross-cultural studies are needed to more systematically explore cultural influences on a broader range of telecommunication behaviors. Acknowledgements The author wishes to thank Profs. Shunji Mikami, Hiroaki Yoshii, and Yoshiaki Hashimoto for helpful support in WIP Japan and Internet Paradox research groups. References Hashimoto, Y., Ishii, K., Nakamura, I., Korenaga, R., Tsuji, D., & Mori, Y. (2000). Survey research on uses of cellular phones and other communication media in The Research Bulletin of the Institute of Socio-Information and Communication Studies, 14, (in Japanese).

16 58 K. Ishii / Telecommunications Policy 28 (2004) Hashimoto, Y., Kimura, T., Ishii, K., & Kim, S. (2002). Testing the Internet Paradox : effects of the internet on psychological well-being and social network. The Research Bulletin of the Institute of Socio-Information and Communication Studies, 18, (in Japanese). Institute of Socio-Information and Communication Studies. (2001). Information Behavior 2000 in Japan, Tokyo: University of Tokyo Press (in Japanese). Ishii, K. (1996). PHS: Revolutionizing personal communication in Japan. Telecommunications Policy, 20(7), Ishii, K. (2000). A comparative study of personal web pages. Paper presented at Internet Development in the Asia Pacific, IAMCR 2000, Singapore. Ishii, K. (2003). Diffusion, policy and use of broadband in Japan. Trends in Communication, 11(1), Ishii, K., Hashimoto, Y., Mikami, S., Tsuji, D., & Mori, Y. (2000). Content Analysis of Personal Homepages in Japan, USA and China. The Research Bulletin of the Institute of Socio-Information and Communication Studies, 14, 1 82 (in Japanese). Iwata, K. (2002). Use of mobile phones and friendship In Evolving mobile phone use and its influences (pp ). Mobile Communication Research Group (in Japanese). Kraut, R., Lundmark, V., Patterson, M., Kiesler, S., Mukopadhyay, T., & Scherlis, W. (1998). Internet Paradox: A social technology that reduces social involvement and psychological well-being? American Psychologist, 53(9), Mobile Communication Research Group. (2002). Evolving Mobile Phone Use and Its Influences (in Japanese). Ministry of Public Management, Home Affairs, Posts and Telecommunications. (2002) White Paper: Information and Telecommunications in Japan. Toyko: Gyosei. Nakamura, I. (1997). Effects of mobile communication media on personal relationships: Panel survey on the pager and PHS telephone. JSICR Annual Report 1996, pp NHK Broadcasting Culture Research Institute. (1995). Seikatsujikan No Kokusai Hikaku [International Comparison of Life Time], Tokyo: Osorasha. Robinson, J. P., Kestbaum, M., Neustadl, A., & Alvarez, A. (2000). Mass media use and social time use among Internet users. Social Science Computer Review, 18(4), Steinbock, D. (2003). Globalization of wireless values system: From geographic to strategic advantages. Teleommunications Policy, 27, Sung, D. (2002). Mobile Internet as changing communication means: A Korea case. Paper presented at conference on The Social and Cultural Impact/Meaning of Mobile Communication, an ICA 2002 Pre-conference in Chunchon, South Korea. Suzuki, H., Hashimoto, Y., & Ishii, K. (1997). Measuring Information Behavior: A time budget survey in Japan. Social Indicators Research, 42(2), Telecommunications Carrier Association. (2003). Number of subscribers by Carriers, The World Internet Project Japan (2001). Internet Usage Trends in Japan: survey report 2000, Communication Research Laboratory. The World Internet Project Japan (2002). Internet Usage Trends in Japan: survey report 2001, Communication Research Laboratory. The World Internet Project Japan (2003). Internet usage trends in Japan: Survey Report 2002, Communication Research Laboratory. Tsuji, D. (1996). The transfiguration of communication style in Japanese young moderns. The Bulletin of the Institute of Socio-Information and Communication Studies, 51, Tsuji, D., Mikami, S. (2001). A preliminary student survey on the uses by mobile phones. Paper presented at JSICR, June 2001, Tokyo. Weng, H. (2002). Internet Adoption in Macao, JCMC 7(2).

Understanding the Mobile Phone Market Drivers

Understanding the Mobile Phone Market Drivers TECHNICAL PAPER Understanding the Mobile Phone Market Drivers A purely technical segmentation of the mobile phone market is no longer appropriate. Today, usage benefits are more important than technological

More information

FACTORS THAT AFFECT SUCCESSFUL MOBILE COMMERCE

FACTORS THAT AFFECT SUCCESSFUL MOBILE COMMERCE FACTORS THAT AFFECT SUCCESSFUL MOBILE COMMERCE Dr. Ook Lee, Hanyang University, ooklee@hanyang.ac.kr Dr. Woonghee Lee, Hanyang University, victory@hanyang.ac.kr ABSTRACT This paper deals with what factors

More information

Mobile Marketing: Key Trends

Mobile Marketing: Key Trends The Mobile Media Authority The Mobile Market Authority Mobile Marketing: Key Trends The Mobile Media Authority Trusted intelligence for a mobile world Evan Neufeld VP + Sr. Analyst M:Metrics, Inc 2007

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014 AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS The edition of The Australian Multi-Screen Report provides the latest estimates of screen technology penetration

More information

VoIP Statistics Market Analysis

VoIP Statistics Market Analysis VoIP Statistics Market Analysis Q1 2013 June 2013 Point Topic Ltd 73 Farringdon Road London EC1M 3JQ, UK Tel. +44 (0) 20 3301 3303 Email toby.french@point-topic.com 2 Contents 1 Introduction 3 2 Global

More information

Mobile Communications in Japan

Mobile Communications in Japan Mobile Communications in Japan by Toshihiko Hayashi ( ) Chair, Stanford Japan Center Professor of Economics, University of the Air 1. Brief History of Mobile Communication in Japan Basic research on radio

More information

EUROPE ERICSSON MOBILITY REPORT

EUROPE ERICSSON MOBILITY REPORT EUROPE ERICSSON MOBILITY REPORT NOVEMBER 2015 Market Overview Key figures: Europe 2015 2021 CAGR 2015 2021 Mobile subscriptions (million) 1,140 1,250 1% Smartphone subscriptions (million) 550 880 10% Data

More information

Potted History of the Mobile Phone

Potted History of the Mobile Phone Ever wondered why your parents are lacking in knowledge of the functionality of your mobile wizardry? Well, it might surprise you to know that mobile phone technology has only really developed over the

More information

Mobile Wallet and Mobile Marketing in Japan

Mobile Wallet and Mobile Marketing in Japan Mobile Wallet and Mobile Marketing in Japan Carl Atsushi HIRANO Market Platform Dynamics CA Mobile, Ltd. June 2007 CA Mobile.Ltd, MPD All Rights Reserved 1 Who am I? Carl Atsushi HIRANO Carl is Senior

More information

Penetration of Cable TV

Penetration of Cable TV MPHPT Communications ISSN 1346-5317 News July 2, 21, Vol. 12, No. 6 Please feel free to use the articles in this publication, with proper credits Fig. 1. Penetration of Cable TV The number of household

More information

Premium Advertising Sweden UK France Germany

Premium Advertising Sweden UK France Germany Premium Advertising Sweden UK France Germany On behalf of Widespace 05.11.2015 Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics

More information

Mobile Phone Terminology Simplifying telecoms management

Mobile Phone Terminology Simplifying telecoms management Mobile Phone Terminology Simplifying telecoms management _ 3G The next generation mobile network, launched in the UK in March 2003, pushed heavily by the company, Hutchison 3. The other major networks

More information

MOBILE DATA COMMUNICATIONS

MOBILE DATA COMMUNICATIONS Despite hundreds of millions of paying mobile subscribers and enormous potential for many more, the key to prosperity is enticing them to pay for extra services like text messaging and IP telephony. MOBILE

More information

Wireless Internet Usage in Taiwan

Wireless Internet Usage in Taiwan Wireless Internet Usage in Taiwan Summary Report of the July 2013 Survey Taiwan Network Information Center 目 錄 1. Survey Methodology... 1 2. Wireless and Mobile Internet Usage... 2 (1) Percentage of respondents

More information

Internet Broadband Usage Adoption in Taiwan: An Overview Report Jul. 2006

Internet Broadband Usage Adoption in Taiwan: An Overview Report Jul. 2006 Internet Broadband Usage Adoption in : An Overview Report Jul. 2006 APIRA conference Dr. Te-Hsin Liang Associate Professor Dep t of Statistics Information Science Fu Jen Catholic University, Survey conducted

More information

IV Network Infrastructure Supporting u-japan

IV Network Infrastructure Supporting u-japan IV Network Infrastructure Supporting u- 1 Progress of Broadband The number of broadband subscribers reached 18.66 million, continuing to achieve a steady increase. The broadband fees in are at the lowest

More information

Evolution of Smartphones And Android Operating System

Evolution of Smartphones And Android Operating System Evolution of Smartphones And Android Operating System Evolution of Smartphones Background First telephone call was made on March 10, 1876 by Alexander Graham Bell. After that Pager continues to dominate

More information

Overview of Communication Network Evolution

Overview of Communication Network Evolution Overview of Communication Network Evolution Toshiki Tanaka, D.E. Minoru Inayoshi Noboru Mizuhara ABSTRACT: The shifts in social paradigm can trigger diversified communication services. Therefore, technical

More information

Children s use of mobile phones. A special report 2014

Children s use of mobile phones. A special report 2014 Children s use of mobile phones A special report 2014 The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 250 companies in the broader mobile ecosystem,

More information

Guide to Wireless Communications. Digital Cellular Telephony. Learning Objectives. Digital Cellular Telephony. Chapter 8

Guide to Wireless Communications. Digital Cellular Telephony. Learning Objectives. Digital Cellular Telephony. Chapter 8 Guide to Wireless Communications Digital Cellular Telephony Chapter 2 Learning Objectives Digital Cellular Telephony 3 Describe the applications that can be used on a digital cellular telephone Explain

More information

2011 Cell Phone Consumer Attitudes Study

2011 Cell Phone Consumer Attitudes Study 2011 Cell Phone Consumer Attitudes Study Prepared for: CWTA April 29, 2011 Copyright 2009-2012 Quorus Consulting Group Ltd. Table of Contents Executive Summary 3 Research Objectives and Methodology 9 Detailed

More information

(C) Global Journal of Engineering Science and Research Management

(C) Global Journal of Engineering Science and Research Management ADVANTAGEOUS INTERNET ACCESS CHART BY UTILIZING "IMODE" TECHNOLOGY Aruna Rai Vadde *1 Ginbar Ensermu 2 1,2 Department of Electrical and Computer Engineering, College of Engineering and Technology, Wollega

More information

VoIP Statistics Market Analysis

VoIP Statistics Market Analysis VoIP Statistics Market Analysis Q2 2012 October 2012 Point Topic Ltd 73 Farringdon Road London EC1M 3JQ, UK Tel. +44 (0) 20 3301 3305 Email laura.kell@point-topic.com 2 Contents 1 Introduction 3 2 Global

More information

Chapter 6 Telecommunications, Networks, and Wireless. Computing

Chapter 6 Telecommunications, Networks, and Wireless. Computing Chapter 6 Telecommunications, Networks, and Wireless Computing Essay Questions: 1. Define a hub, switch, and a router. 2. List the challenges associated with managing contemporary telecommunications and

More information

PREMIER PAS OF MOBILE INTERNET BUSINESS: A SURVEY RESEARCH ON MOBILE INTERNET SERVICE

PREMIER PAS OF MOBILE INTERNET BUSINESS: A SURVEY RESEARCH ON MOBILE INTERNET SERVICE PREMIER PAS OF MOBILE INTERNET BUSINESS: A SURVEY RESEARCH ON MOBILE INTERNET SERVICE Minhee Chae, Youngwan Choi, Hoyoung Kim, Hyoshik Yu & Jinwoo Kim Internet Business Research Center, Yonsei University

More information

Mobile Advertising in Hong Kong 2006 年 5 月 23 日 星 期 二

Mobile Advertising in Hong Kong 2006 年 5 月 23 日 星 期 二 Mobile Advertising in Hong Kong 2006 年 5 月 23 日 星 期 二 How many did you send and/or receive? Source : Ming Pao, Jan 5 th, 2006 Mobile - subscriber > population Mobile phone subscribers 8.6 million (Jan

More information

Keywords: ICT, Telecommunication, Software, E-commerce, Cloud Technology, E-government, Digital Media, Mobile Connectivity.

Keywords: ICT, Telecommunication, Software, E-commerce, Cloud Technology, E-government, Digital Media, Mobile Connectivity. Italy: ICT SECTOR Prepared by Trade Council Italy Keywords: ICT, Telecommunication, Software, E-commerce, Cloud Technology, E-government, Digital Media, Mobile Connectivity. Abstract: Italy has the fourth

More information

DoCoMo Overview. NTT DoCoMo, Inc.

DoCoMo Overview. NTT DoCoMo, Inc. DoCoMo Overview NTT DoCoMo, Inc. 1 The Rapid Development of Mobile Market in Japan 1979/12 Car Phone Service (Analogue, 1G) ( )Annual Market Growth [%] 1987/ 4 Mobile (Portable) Phone Service (X 1000)

More information

Point Topic s Broadband Operators and Tariffs

Point Topic s Broadband Operators and Tariffs 1 Point Topic s Broadband Operators and Tariffs Broadband tariff benchmarks: Q2 2013 July 2013 Point Topic Ltd 73 Farringdon Road London EC1M 3JQ, UK Tel. +44 (0) 20 3301 3303 Email tariffs@point-topic.com

More information

Consumer Attitude Towards the Cell Phone: A study on Young Generations of Chittagong Metropolitan City, Bangladesh

Consumer Attitude Towards the Cell Phone: A study on Young Generations of Chittagong Metropolitan City, Bangladesh Asian Business Review, Volume 3, Number 3/213 (Issue 5) ISSN 234-2613 (Print); ISSN 235-873 (Online) Consumer Attitude Towards the Cell Phone: A study on Young Generations of Chittagong Metropolitan City,

More information

The Next Growth Era for Japan s Pay-TV Business. Toru Kato Director, General Manager, Media Business Unit Jupiter Telecommunica:ons Co., Ltd.

The Next Growth Era for Japan s Pay-TV Business. Toru Kato Director, General Manager, Media Business Unit Jupiter Telecommunica:ons Co., Ltd. The Next Growth Era for Japan s Pay-TV Business Toru Kato Director, General Manager, Media Business Unit Jupiter Telecommunica:ons Co., Ltd. (J:COM) Japan s Pay-TV market today Terrestrial: 7 channels

More information

Self-completion surveys via mobile phones

Self-completion surveys via mobile phones Self-completion surveys via mobile phones Content Global mobile phone penetration statistics Methods of collecting survey data via mobile phones The advantages and limitations of mobile phone research

More information

TECHNOLOGY. The Future of Consumer VoIP. Leveraging Internet advances for profitable consumer voice services. Report Price Publication date

TECHNOLOGY. The Future of Consumer VoIP. Leveraging Internet advances for profitable consumer voice services. Report Price Publication date For a clearer market perspective The Future of Consumer VoIP Leveraging Internet advances for profitable consumer voice services Report Price Publication date 1495/ 2160/$2875 June 2010 TECHNOLOGY About

More information

TABLE OF CONTENTS. Source of all statistics:

TABLE OF CONTENTS. Source of all statistics: TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:

More information

DSL White Paper. A new Nexans DSL Application Centre to help Telecom operators deploy Triple Play. March 2006 PRESS CONTACTS

DSL White Paper. A new Nexans DSL Application Centre to help Telecom operators deploy Triple Play. March 2006 PRESS CONTACTS DSL White Paper A new Nexans DSL Application Centre to help Telecom operators deploy Triple Play March 2006 PRESS CONTACTS Céline Révillon celine.revillon@nexans.com Tel. : + 33 1 56 69 84 12 Pascale Strubel

More information

KDDI will Increase Customer Satisfaction by Strengthening its All-round Product Appeal and Expand its Customer Base through MNP Additions.

KDDI will Increase Customer Satisfaction by Strengthening its All-round Product Appeal and Expand its Customer Base through MNP Additions. Overview of Operations Mobile Business KDDI will Increase Customer Satisfaction by Strengthening its All-round Product Appeal and Expand its Customer Base through MNP Additions Market Trends The number

More information

ComReg Trends Report Q1 2005

ComReg Trends Report Q1 2005 ComReg Trends Report Q1 2005 March 2005 Prepared by Amárach Consulting Contents Introduction Fixed Line & Mobile Usage Internet Usage Digital Television Cross Border Mobile Phone Usage Conclusions Appendix:

More information

Dentsu Innovation Institute Survey Comparing the Actual Usage of Tablet Devices in Japan and the US

Dentsu Innovation Institute Survey Comparing the Actual Usage of Tablet Devices in Japan and the US FOR IMMEDIATE RELEASE March 30, 2012 Dentsu Innovation Institute Survey Comparing the Actual Usage of Tablet Devices in Japan and the US In the US, tablet usage is becoming a daily affair, taking the lead

More information

Mobile Web Watch 2012. Mobile Internet spawning new growth opportunities in the convergence era

Mobile Web Watch 2012. Mobile Internet spawning new growth opportunities in the convergence era Mobile Web Watch 2012 Mobile Internet spawning new growth opportunities in the convergence era Internet through mobile devices poised to outpace access from stationary devices? The mobile Internet, the

More information

Point Topic s Broadband Operators and Tariffs

Point Topic s Broadband Operators and Tariffs 1 Point Topic s Broadband Operators and Tariffs Broadband tariff benchmarks: Q1 2013 May 2013 Point Topic Ltd 73 Farringdon Road London EC1M 3JQ, UK Tel. +44 (0) 20 3301 3305 Email tariffs@point-topic.com

More information

2. Theoretical background

2. Theoretical background System Quality, User Satisfaction, and Perceived Net Benefits of Mobile Broadband Services Eunice Hsiao-Hui Wang Department of Information Communication, Yuan Ze University, eunicehh.wang@gmail.com Chao-Yu

More information

Getting Started with iphone SDK, Android and others: Mobile Application Development Create your Mobile Applications Best Practices Guide

Getting Started with iphone SDK, Android and others: Mobile Application Development Create your Mobile Applications Best Practices Guide Getting Started with iphone SDK, Android and others: Mobile Application Development Create your Mobile Applications Best Practices Guide Copyright 2008 Mobile Application Development 100 Success Secrets

More information

Information Notice. ComReg Market surveys. Residential Internet and business datacommunications research

Information Notice. ComReg Market surveys. Residential Internet and business datacommunications research Information Notice ComReg Market surveys Residential Internet and business datacommunications Document No: 04/78 Date: 21 st,july 2004 An Coimisiún um Rialáil Cumarsáide Commission for Communications Regulation

More information

*-*-*-*-*-*-*-*-*-*-*-*-*-* STATISTICS Results of 2012 Basic Survey on the Information and Communications Industry (preliminary report)

*-*-*-*-*-*-*-*-*-*-*-*-*-* STATISTICS Results of 2012 Basic Survey on the Information and Communications Industry (preliminary report) MIC COMMUNICATIONS NEWS Biweekly Newsletter of the Ministry of Internal Affairs and Communications, Japan International Policy Division, Global ICT Strategy Bureau ISSN 1349-7987 Vol. 23, No. 11, November16,

More information

Japan s Countermeasures against Spam

Japan s Countermeasures against Spam Apr. 10, 2007 Japan s Countermeasures against Spam Hiroyo HIRAMATSU, Deputy Director, Telecommunications Consumer Policy Division, Telecommunications Bureau, Ministry of Internal Affairs and Communications,

More information

Consumer research into use of fixed and mobile internet

Consumer research into use of fixed and mobile internet Consumer research into use of fixed and mobile internet Research Document Publication date: 23 March 10 Contents Section Page 1 Introduction 1 2 Methodology 2 3 Residential consumers 3 4 Business consumers

More information

Adults media use and attitudes report

Adults media use and attitudes report Adults media use and attitudes report Research Document Publication date: April 013 Contents Section Page 1 Executive summary... 4 Introduction... 1.1 Background... 1. Research methodology and analysis...

More information

Introduction of IP-based Fixed-Line Phone Network

Introduction of IP-based Fixed-Line Phone Network Press report materials Introduction of IP-based Fixed-Line Phone Network KDDI Corporation September 15, 2004 Plan for IP-based Fixed-Line Phone Network 2 Basic Concept Behind IP-based Fixed-Line Phone

More information

Financial Results for the Six Months Ended September 30, 2010 (12th Term)

Financial Results for the Six Months Ended September 30, 2010 (12th Term) Financial Results for the Six Months Ended September 30, 2010 (12th Term) November 9, 2010 Nippon Telegraph and Telephone West Corporation ( NTT West ) The forward-looking statements and projected figures

More information

Studies on Market and Technologies for IMT in the Next Decade CJK-IMT Working Group

Studies on Market and Technologies for IMT in the Next Decade CJK-IMT Working Group Studies on Market and Technologies for IMT in the Next Decade CJK-IMT Working Group Dr. LEE, HyeonWoo (woojaa@keit.re.kr) ITU-R Working Party 5D Workshop IMT for the Next Decade March 21 st 2011, Bangkok

More information

Broadband Mapping 2013

Broadband Mapping 2013 Broadband Mapping 2013 Broadband Mapping 2013 Summary Publisher: The Danish Business Authority A full Danish edition can be downloaded from the website of the Danish Business Authority: www.erst.dk BROADBAND

More information

ANNUAL SURVEY ON INFOCOMM USAGE IN HOUSEHOLDS AND BY INDIVIDUALS FOR 2012

ANNUAL SURVEY ON INFOCOMM USAGE IN HOUSEHOLDS AND BY INDIVIDUALS FOR 2012 ANNUAL SURVEY ON INFOCOMM USAGE IN HOUSEHOLDS AND BY INDIVIDUALS FOR 2012 Infocomm Development Authority of Singapore 10 Pasir Panjang Road #10-01 Mapletree Business City Singapore 117438 Republic of Singapore

More information

Telematics and Informatics

Telematics and Informatics Telematics and Informatics 27 (2010) 418 432 Contents lists available at ScienceDirect Telematics and Informatics journal homepage: www.elsevier.com/locate/tele Technological innovations and 3G mobile

More information

Opportunities for Action

Opportunities for Action Lessons from South Korea: When Broadband Meets the Mass Market The adoption of broadband Internet access by the mass market has the potential to revolutionize the businesses of both local telecom and cable

More information

spouses. spouse child friend or colleague other

spouses. spouse child friend or colleague other Readership Profile 2004 Nikkei Masters Readers Are Mature & Affluent Nikkei Masters subscribers are also readers of the financial press and have the knowledge and economic stability to enjoy their work

More information

Mobile network evolution to Multimedia Messaging

Mobile network evolution to Multimedia Messaging Nokia s P.O. Box 300 FIN-00045 NOKIA GROUP, Finland Phone: +358 9 51121 Fax: +358 9 5113 8200 www.nokia.com Nokia code: 0507_EN_1199_1.0 Libris Copyright Nokia s Oy 1999. NOKIA is a registered trademark

More information

Development of Real-Time Enterprise Communication Service for Ubiquitous Age

Development of Real-Time Enterprise Communication Service for Ubiquitous Age Development of Real-Time Enterprise Communication Service for Ubiquitous Age V Kazumasa Kuroshita V Youichi Nasuno V Katsuaki Taniguchi (Manuscript received May 31, 2006) Smart terminals such as cellular

More information

OPERATING AND FINANCIAL REVIEW AND PROSPECTS

OPERATING AND FINANCIAL REVIEW AND PROSPECTS OPERATING AND FINANCIAL REVIEW AND PROSPECTS Operating Results You should read the following discussion of our financial condition and results of operations together with our consolidated financial statements

More information

market development Vincent Poulbere, Senior Consultant

market development Vincent Poulbere, Senior Consultant How to Operate The story of SMS SMS global market development By Vincent Poulbere, Ovum Vincent Poulbere, Senior Consultant Vincent Poulbere is a Senior Consultant at Ovum, specialising in radio communications

More information

LTE Technology and Rural Broadband DiploFoundation Webinar. Milan Vuckovic Analyst, Wireless Policy Development Verizon Communications

LTE Technology and Rural Broadband DiploFoundation Webinar. Milan Vuckovic Analyst, Wireless Policy Development Verizon Communications LTE Technology and Rural Broadband DiploFoundation Webinar Milan Vuckovic Analyst, Wireless Policy Development Verizon Communications August 28, 2012 Presentation Outline Snapshot of Verizon & US Mobile

More information

The Japanese Experience Countering Spam ITU TELECOM WORLD 2006

The Japanese Experience Countering Spam ITU TELECOM WORLD 2006 The Japanese Experience Countering Spam ITU TELECOM WORLD 2006 8th December 2006 Shuji Sakuraba Copyright 2006 Present condition of spam in Japan - I 2004 Media Sent to mobiles 66 % Sent to PCs 34 % 2005

More information

SMEs and the communications market: 2006

SMEs and the communications market: 2006 SMEs and the communications market: 2006 Publication date: June 2006 Contents Section Page 1 Background, research objectives and approach 1 2 Executive summary small businesses and sole traders 3 Small

More information

One billion. Mobile Broadband subscriptions 2011. An Ericsson Consumer Insight Study on consumers connectivity needs

One billion. Mobile Broadband subscriptions 2011. An Ericsson Consumer Insight Study on consumers connectivity needs One billion Mobile Broadband subscriptions 2011 An Ericsson Consumer Insight Study on consumers connectivity needs This is ERICSSON CONSUMERLAB ConsumerLab is a knowledge-based organization. We provide

More information

The Growth and Evolution of CDMA2000 1xEV-DO

The Growth and Evolution of CDMA2000 1xEV-DO The Growth and Evolution of CDMA2000 1xEV-DO March 2005 CDMA2000 1xEV-DO The fastest mobile wireless networks in the world, from Seoul to San Diego and Sao Paolo, are powered by CDMA2000 1xEV- DO (Evolution

More information

EUROPE ERICSSON MOBILITY REPORT APPENDIX JUNE

EUROPE ERICSSON MOBILITY REPORT APPENDIX JUNE EUROPE ERICSSON MOBILITY REPORT APPENDIX JUNE 2015 MARKET OVERVIEW Key figures: Europe 2014 2020 CAGR 2014 2020 Mobile subscriptions (million) 1,125 1,270 2% Smartphone subscriptions (million) 450 830

More information

Broadband Situation in Japan Past, Present, and Future. June 6, 2011 Tatsuo Takita Chief Consultant InfoCom Research, Inc.

Broadband Situation in Japan Past, Present, and Future. June 6, 2011 Tatsuo Takita Chief Consultant InfoCom Research, Inc. Broadband Situation in Japan Past, Present, and Future June 6, 2011 Tatsuo Takita Chief Consultant InfoCom Research, Inc. 1 About Myself Academic Career: 1988.3 Graduated from Keio Gijyuku University,

More information

Key Trends in Mobile Content Usage & Mobile Advertising. February 12, 2009. Kevin Muoio

Key Trends in Mobile Content Usage & Mobile Advertising. February 12, 2009. Kevin Muoio Key Trends in Mobile Content Usage & Mobile Advertising February 12, 2009 Kevin Muoio Agenda About comscore M:Metrics Mobile Handset Landscape Mobile Content Consumption State of Mobile Advertising Mobile

More information

Mobile office opportunities

Mobile office opportunities Mobile office opportunities www.northstream.se A way to tap the underserved business segment and to boost data usage Introduction Stimulating usage of non voice service and thereby increasing ARPU is operators

More information

World Broadband Statistics

World Broadband Statistics World Broadband Statistics Q1 2013 June 2013 Point Topic Ltd 73 Farringdon Road London EC1M 3JQ, UK Tel. +44 (0) 20 3301 3303 Email toby.french@point-topic.com 2 Contents 1 Introduction 3 2 Global and

More information

CONSUMERLAB. The Indoor Influence. Regional report Europe

CONSUMERLAB. The Indoor Influence. Regional report Europe CONSUMERLAB The Indoor Influence Regional report Europe Consumer Insight Summary Report April 2015 contents FROM DUSK TIL DAWN 3 LOCATION EQUATION 4 THE GENERATION GAME 6 INFORMATION IN HAND 7 METHODOLOGY

More information

Mobile Internet Content Providers and their Business Models

Mobile Internet Content Providers and their Business Models Mobile Internet Content Providers and their Business Models - What can Sweden learn from the Japanese experience? Alice Devine Sanna Holmqvist Stockholm Master Thesis at the Department of 2001 Industrial

More information

Japan s s Best Practice for Telecommunications Market

Japan s s Best Practice for Telecommunications Market Japan s s Best Practice for Telecommunications Market WTO Basic Telecommunications Agreement 10 th Anniversary Symposium Panel C: Regulatory Challenges/Best Practices February 20, 2008 Shun SAKURAI Director-General

More information

The Mobile Internet and Technology Innovation. Lessons from Japan

The Mobile Internet and Technology Innovation. Lessons from Japan The Mobile Internet and Technology Innovation Lessons from Japan Wharton - Ford Motor Company MBA Fellowship Research Project Submitted by: Terry Schmidt Lifetime Email: Terry.A.Schmidt.WG03@wharton.upenn.edu

More information

Net Sales. Cost of Sales, Selling, General & Administrative Expenses, and Operating Income

Net Sales. Cost of Sales, Selling, General & Administrative Expenses, and Operating Income Net Sales In the fiscal year ending March 31, 2002 (fiscal 2001), the Fujitsu Group faced a difficult global economic environment, with the impact of the slowdown in the U.S. economy reverberating throughout

More information

Expansion of Melody Call for Enhanced Music Services

Expansion of Melody Call for Enhanced Music Services Expansion of Melody Call for Enhanced Music Services Ringback Tones Audio Source Playback Music Content Special Articles on Technology toward Further Diversification of Life-Style Mobile Expansion of Melody

More information

Exploring Attributes for Selecting VoIP Service in Korea

Exploring Attributes for Selecting VoIP Service in Korea 2009 International Conference on Computer Engineering and Applications IPCSIT vol.2 (2011) (2011) IACSIT Press, Singapore Exploring Attributes for Selecting VoIP Service in Korea Jisoo Nam 1+, Changi Nam

More information

The Asian media landscape is turning digital

The Asian media landscape is turning digital The Asian media landscape is turning digital How can marketers maximise their opportunities? Copyright 2012 The Nielsen Company. i The Asian media landscape is turning digital. How can marketers maximise

More information

2008 Thomson, a part of the Thomson Corporation. Thomson, the Star logo, and Atomic Dog are trademarks used herein under license.

2008 Thomson, a part of the Thomson Corporation. Thomson, the Star logo, and Atomic Dog are trademarks used herein under license. Thomson, the Star logo, and Atomic Dog are trademarks used herein under license. All rights reserved. INTERNET MARKETING: INTEGRATING ONLINE AND OFFLINE STRATEGIES Chapter 14 The Future -- Wireless and

More information

De-Coding Digital Trends Ireland 2011. Job No: 18210 (1)

De-Coding Digital Trends Ireland 2011. Job No: 18210 (1) De-Coding Digital Trends Ireland 2011 Job No: 18210 (1) The Key Trends 1. The smartphone factor + 2. The impact of social media = Increasing time online Sources: 1. Primary Research survey conducted in

More information

Telephone Service: A Natural Monopoly?

Telephone Service: A Natural Monopoly? Box 6-2 continued By June 2003, this had grown to 88 percent. A recent study indicates that the introduction of satellite TV led to substantial gains for consumers. However, ongoing antitrust oversight

More information

Increasing Customer Satisfaction and Realizing Our Medium-Term Vision

Increasing Customer Satisfaction and Realizing Our Medium-Term Vision 17 opening doors Increasing Customer Satisfaction and Realizing Our Medium-Term Vision DOCOMO is strengthening its relationships with customers and implementing change to further enhance its ability to

More information

Definition of Mobile Instant Messaging (MIM) Systems

Definition of Mobile Instant Messaging (MIM) Systems J son & Partners Consulting Company presents the results of the research Mobile instant messaging systems as a direct threat to SMS. Definition of Mobile Instant Messaging (MIM) Systems MIM (Mobile Instant

More information

What is OPENSKY? Join OPENSKY now as a Content Provider!

What is OPENSKY? Join OPENSKY now as a Content Provider! B r o a d e n y o u r a u d i e n c e! You have software, audio and video content for customers in Europe and elsewhere. Imagine using existing content in new markets, imagine larger audiences and new

More information

Mobile System Technologies Certification Program

Mobile System Technologies Certification Program Mobile System Technologies Certification Program This is the Mobile Computing Promotion Consortium s (MCPC) official certification program for engineers who wish to obtain deeper knowledge of and experience

More information

FACTORS AFFECTING CUSTOMERS BUYING DECISIONS OF MOBILE PHONE: A STUDY ON KHULNA CITY, BANGLADESH

FACTORS AFFECTING CUSTOMERS BUYING DECISIONS OF MOBILE PHONE: A STUDY ON KHULNA CITY, BANGLADESH FACTORS AFFECTING CUSTOMERS BUYING DECISIONS OF MOBILE PHONE: A STUDY ON KHULNA CITY, BANGLADESH Md Reaz Uddin 1 Nusrat Zahan Lopa 2 and Md. Oheduzzaman 3 1 Assistant Professor, Business Administration

More information

[Figure 1] East Asian smartphone game market scale (according to country/region) (Prediction) (Prediction) (Prediction)

[Figure 1] East Asian smartphone game market scale (according to country/region) (Prediction) (Prediction) (Prediction) Survey materials Press release July 29, 2014 CyberZ, Inc. The East Asian Smartphone Game Market Scale is 916.8 Billion Yen (Two Times the Previous Year) and Will Reach the One Trillion Yen Mark in 2014

More information

The Consumer s Digital Day. A research report by Ofcom and Gfk

The Consumer s Digital Day. A research report by Ofcom and Gfk A research report by Ofcom and Gfk Research Document Publication date: 14 th December 2010 Contents Section Page 1 Executive summary 1 2 Methodology 7 3 Consumer behaviour and media consumption 12 4 Use

More information

cdmaone Cellular Phone and WAP Contents Service

cdmaone Cellular Phone and WAP Contents Service Hitachi Review Vol. 49 (2000), No. 1 21 cdmaone Cellular Phone and WAP Contents Service Teruo Fujii OVERVIEW: The number of mobile phone users in Japan has increased rapidly in recent years, passing the

More information

Critical Mass The Worldwide State of the Mobile Web Nielsen Mobile July 2008

Critical Mass The Worldwide State of the Mobile Web Nielsen Mobile July 2008 Critical Mass The Worldwide State of the Mobile Web Nielsen Mobile July 2008 INSIDE: U.S., U.K, and Italy Leaders in Mobile Internet Penetration 40 Million Strong in the U.S. Fixed Costs Unlimited Data

More information

Introduction Page 2. Understanding Bandwidth Units Page 3. Internet Bandwidth V/s Download Speed Page 4. Optimum Utilization of Bandwidth Page 8

Introduction Page 2. Understanding Bandwidth Units Page 3. Internet Bandwidth V/s Download Speed Page 4. Optimum Utilization of Bandwidth Page 8 INDEX Introduction Page 2 Understanding Bandwidth Units Page 3 Internet Bandwidth V/s Download Speed Page 4 Factors Affecting Download Speed Page 5-7 Optimum Utilization of Bandwidth Page 8 Conclusion

More information

Broadband Policies in Japan

Broadband Policies in Japan Broadband Policies in Japan January, 2009 FUJINO, Masaru Counselor for Communications Policy Embassy of Japan 1 Topics I Broadband Environment in Japan II Major Policies for Broadband Deployment III Current

More information

Vice-Minister HAMADA Holds Press Conference on ITU and Global

Vice-Minister HAMADA Holds Press Conference on ITU and Global MPHPT Communications ISSN 13465317 News May 21, 2001, Vol. 12, No. 3 Please feel free to use the articles in this publication, with proper credits ViceMinister HAMADA Holds Press Conference on ITU and

More information

Mobile Apps: What Consumers Really Need and Want. A Global Study of Consumers Expectations and Experiences of Mobile Applications

Mobile Apps: What Consumers Really Need and Want. A Global Study of Consumers Expectations and Experiences of Mobile Applications Mobile Apps: What Consumers Really Need and Want A Global Study of Consumers Expectations and Experiences of Mobile Applications The Difference Between a Mobile App and a Mobile Website Before we evaluate

More information

SERIES H: AUDIOVISUAL AND MULTIMEDIA SYSTEMS Infrastructure of audiovisual services Communication procedures

SERIES H: AUDIOVISUAL AND MULTIMEDIA SYSTEMS Infrastructure of audiovisual services Communication procedures I n t e r n a t i o n a l T e l e c o m m u n i c a t i o n U n i o n ITU-T TELECOMMUNICATION STANDARDIZATION SECTOR OF ITU Technical Paper (11 July 2014) SERIES H: AUDIOVISUAL AND MULTIMEDIA SYSTEMS Infrastructure

More information

HSPA, LTE and beyond. HSPA going strong. PRESS INFORMATION February 11, 2011

HSPA, LTE and beyond. HSPA going strong. PRESS INFORMATION February 11, 2011 HSPA, LTE and beyond The online multimedia world made possible by mobile broadband has changed people s perceptions of data speeds and network service quality. Regardless of where they are, consumers no

More information

Who Needs Parental Controls?

Who Needs Parental Controls? A Survey Of Awareness, Attitudes, And Use Of Online Parental Controls Findings From A National Survey Among Parents Supported by: A Survey Of Awareness, Attitudes, And Use Of Online Parental Controls Findings

More information

Mobile Voice ~ Whispers of Change?

Mobile Voice ~ Whispers of Change? WHITEPAPER Mobile Voice ~ Whispers of Change? This whitepaper is an extract from: Mobile Voice Strategies mvoip Opportunities & Business Models, 2010-2015... information you can do business with Mobile

More information

Home Gateway Enabling Evolution of Network Services

Home Gateway Enabling Evolution of Network Services Home Gateway Enabling Evolution of Network Services V Tomohiro Ishihara V Kiyoshi Sukegawa V Hirokazu Shimada (Manuscript received July 3, 2006) Broadband access services have spread rapidly and are now

More information

Deliverability Benchmark Report

Deliverability Benchmark Report Deliverability Benchmark Report Deliverability Benchmark Report Analysis of Placement Rates in 1 Deliverability Benchmark Report Introduction Marketers have spent years honing their email expertise, refining

More information

General Social Survey - 2010 Overview of the Time Use of Canadians

General Social Survey - 2010 Overview of the Time Use of Canadians Catalogue no. 89-647-X General Social Survey - 2010 Overview of the Time Use of Canadians July 2011 How to obtain more information For information about this product or the wide range of services and data

More information