Houston Community College. Course Syllabus. COMM 1307: Introduction to Mass Communication

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1 Hustn Cmmunity Cllege Curse Syllabus COMM 1307: Intrductin t Mass Cmmunicatin Curse Semester Credit Hurs (SCH): 3 (3 lecture) Ttal Cntact Hurs: 48 Curse Length: 16 Weeks Type f Instructin: Cmpletely n Eagle Online Curse Descriptin: Study f the media by which entertainment and infrmatin messages are delivered. Includes an verview f the traditinal mass media: their functins, structures, supprts, and influences. Curse Prerequisites: Prerequisites: Must be placed int cllege-level reading (r take GUST 0342 as a c-requisite) and be placed int cllege-level writing (r take ENGL 0310/0349 as a c-requisite) Frequent Requisites: Cllege Level Reading, Cllege Level Writing Academic Discipline/CTE Prgram Learning Outcmes: 1. Recgnize and/r evaluate the input f digitizatin n cmmunicatins 2. Demnstrate an understanding f media literacy 3. Describe Cmmunicatin Principles and theries 4. Cmmunicate apprpriately and effectively t varius audiences Curse Student Learning Outcmes (SLO): 1. Recgnize and/r evaluate the input f digitiatin n cmmunicatins 2. Demnstrate an understanding f media literacy 3. Describe Cmmunicatin Principles and theries Learning Objectives (Numbering system shuld be linked t SLO - e.g., 1.1, 1.2, 1.3, etc.) 1.1 Identify each f the seven traditinal mass media (bks, newspapers, magazines, recrdings, radi, mvies, and televisin) and its cmplementary digital media frmat 1.2 Explain hw the varius digital media resemble and differ frm their crrespnding traditinal frmats

2 2.1 Define media literacy and discuss its imprtance in the cnvergent envirnment f the latest digital technlgies 3.1 Describe varius media theries such as thse prpsed by the Payne/Fund Studies, Hadley/Cantrill Studies, the Lasswell Mdel, and varius studies n the effects f televisin n children. 3.2 Identify and discuss sme f the latest mass media studies and what cnclusins may be drawn abut the cause/effect relatinship between mass media and their users Cre Curriculum Cmpetencies: Given the rapid evlutin f necessary knwledge and skills and the need t take int accunt glbal, natinal, state, and lcal cultures, the cre curriculum must ensure that students will develp the essential knwledge and skills they need t be successful in cllege, in a career, in their cmmunities, and in life. Thrugh the Texas Cre Curriculum, students will gain a fundatin f knwledge f human cultures and the physical and natural wrld, develp principles f persnal and scial respnsibility fr living in a diverse wrld, and advance intellectual and practical skills that are essential fr all learning. Students enrlled in this cre curriculum curse will cmplete a discussin tpic r case study designed t cultivate the fllwing cre bjectives: Critical Thinking Skills t include creative thinking, innvatin, inquiry, and analysis, evaluatin and synthesis f infrmatin Cmmunicatin Skills t include effective develpment, interpretatin and expressin f ideas thrugh written, ral and visual cmmunicatin Persnal Respnsibility t include the ability t cnnect chices, actins, and cnsequences t ethical decisin-making Teamwrk t include the ability t cnsider different pints f view and t wrk effectively with thers t supprt a shared purpse r gal Scial Respnsibility t include intercultural cmpetency, knwledge f civic respnsibility, and the ability t engage effectively in reginal, natinal, and glbal cmmunities Student prficiency in Cmmunicatin Skills will be assessed as a frmal written ut-f-class essay, which is at least 3 pages lng and which includes an ral presentatin cmpnent as well as a visual cmpnent. Student prficiency in Critical Thinking will be assessed by a frmal ut-f-class essay assignment. Persnal, Scial Respnsibility, and Teamwrk will be assessed as part f lng unit r majr essay assignment, which will include assigned reading respnses, pre-writing activities, multiple drafts, and grup activities (such as peer review r grup presentatins). Student prject grades will accunt fr at least 5% f the final curse grade. Instructinal Methds: Student Assignments:

3 1.2 Examine theries abut media cmmunicatin, and prvide clarificatin t thers abut the significance f the public viewer's critical eye t reasnably cmprehend that which is prduced and aired by the media. Discussin Tpic #1 4.1 Write a media intake lg r diary f his r her media usage thrugh thery-based infrmatin learned in class utilizing MLA r APA frmatting style and guidelines. frm their nset t tday. Discussin Tpic #2 Student Assessment(s): 1.1 Discuss the develpment f print and bradcast media, advertising, public relatins, mvies, and recrdings. Quizzes Examine theries abut media cmmunicatin, and prvide clarificatin t thers abut the significance f the public viewer's critical eye t reasnably cmprehend that which is prduced and aired by the media. Quizzes 1, Understand and define the terms mass cmmunicatin. Quiz Understand and explain the functins f the mass media. Quizzes Understand and describe the develpment f radi and televisin and the film industry, and explain the relatinships between the tw. Quizzes 5, Understand the implicatins f electrnic technlgy and the Internet n mass cmmunicatin. Quizzes 10,11,12,14,15 COURSE REQUIREMENTS: GRADING POLICY: HCC Grading Scale: A = B = 89-80: C = 79-70: D = 69-60: 4 pints per semester hur 3 pints per semester hur 2 pints per semester hur 1 pint per semester hur

4 59 and belw = F FX (Failure due t nn-attendance) IP (In Prgress) W (Withdrawn) I (Incmplete) AUD (Audit) IP (In Prgress) is given nly in certain develpmental curses. The student must re-enrll t receive credit. COM (Cmpleted) is given in nn-credit and cntinuing educatin curses. T cmpute grade pint average (GPA), divide the ttal grade pints by the ttal number f semester hurs attempted. The grades "IP," "COM" and "I" d nt affect GPA. See "Health Science Prgram/Discipline Requirements" fr grading scale. Instructinal Materials: Biagi, Shirley, Media Impact: An Intrductin t Mass Media, published by Thmpsn/Wadswrth. OFFICIAL EDITION fr FALL th ed. ISBN: Access Student Services Plicies n their Web site: EGLS3 -- Evaluatin fr Greater Learning Student Survey System At Hustn Cmmunity Cllege, prfessrs believe that thughtful student feedback is necessary t imprve teaching and learning. During a designated time near the end f the term, yu will be asked t answer a shrt nline survey f research-based questins related t instructin. The annymus results f the survey will be made available t yur prfessrs and department chairs fr cntinual imprvement f instructin. Lk fr the survey as part f the Hustn Cmmunity Cllege Student System nline near the end f the term. Access DE Plicies n their Web site: Access CE Plicies n their Web site:

5 DISCIPLINE REASONABLE ACCOMMODATION: Any student with a dcumented disability (e.g. physical, learning, psychiatric, visin, hearing, etc.) wh needs t arrange reasnable accmmdatins must cntact the Disability Services Office at Suthwest Cllege at the beginning f each semester. Faculty are authrized t prvide nly the accmmdatins requested by the Disability Supprt Services Office. If yu have a disability that qualifies yu under the ADA (Americans with Disabilities Act), please cntact Dr. Becky Hauri, t determine accmmdatins. SCHOLASTIC DISHONESTY Students are respnsible fr cnducting themselves with hnr and integrity in fulfilling curse requirements. Penalties and/r disciplinary prceedings may be initiated by Cllege System fficials against a student accused f schlastic dishnesty. Schlastic dishnesty includes, but is nt limited t, cheating n a test, plagiarism, and cllusin. CHEATING n a test includes: - Cpying frm anther student test paper; - Using material during a test that are nt authrized by the persn giving the test; - Cllabrating with anther student during a test withut authrity; - Knwingly using, buying, selling, stealing, transprting, r sliciting in whle r part the cntents f an unadministered test; - Bribing anther persn t btain a test that is t be administered. PLAGIARISM - means the apprpriatin f anther s wrk and the unacknwledged incrpratin f that wrk in ne s written wrk ffered fr credit. COLLUSION - means the unauthrized cllabratin with anther persn in preparing written wrk ffered fr credit. VIOLATIONS Pssible punishments fr academic dishnesty may include a grade f 0 r F n the particular assignment, failure in the curse, and/r recmmendatin fr suspensin r expulsin will be referred t the Cllege Dean f Students fr disciplinary dispsitin. Students wh wish t appeal a grade penalty shuld ntify the instructinal supervisr within 30 wrking days f the incident. A standing cmmittee appinted by the Cllege Dean f Instructin will cnvene t sustain, reduce, r reverse the grade penalty. The cmmittee will be cmpsed f tw students, tw faculty members, and ne instructinal administratr. A majrity vte will decide the grade appeal and its final.

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