Jim Rosemary New Tech Web, Inc.

Transcription

1 Jim Rosemary New Tech Web, Inc.

2 Our Agenda Statistics and definitions Success through planning Build it yourself? Important info Design considerations Content t is king! Usability 10 tip for website success

3 Internet / E-Commerce Statistics About 32billi 3.2 billion people online worldwide* 328 million registered domain names* 900 million websites* 2014 global online sales topped $1.3 trillion* 2017 global online sales to be about $2.2 trillion* 6% of ALL global retail sales were online in 2014* 89% of all offline purchases influenced online* Majority of small business websites are ineffective *Statistics by Nielsen Online, Forrester Research, Wikipedia, Netcraft, GlobalReach, InternetLiveStats

4 What is Website Success? Increasing sales volume Generating sales leads Pulling traffic to/through the site Saving money through online processes Enhancing customer satisfaction Saving time with low/no maintenance Building relationships (clients, employees, vendors)

5 What is Website Success From the Visitor s Viewpoint? Quick to download Easy and intuitive to navigate Provides valuable content Attractive design Interactive and engaging Entertainment value Clear expectations (give/receive) Easy to purchase

6 Success Begins With A Plan BUSINESS PLAN MARKETING PLAN WEBSITE PLAN

7 Success Begins With A Plan Profitable business model Analyze real-world marketing successes Determine ideal-customer profile Develop long-term goals Establish purpose(s) for the website

8 Developing a Website Plan Seek to achieve business/marketing objectives Organize information Consistent Logical

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10 Developing a Website Plan Seek to achieve business/marketing objectives Organize information Consistent Logical Design appearance and interface Create content (database) Build (HTML + scripting/programming) Test and revise

11 Developing a Website Plan Seek to achieve business/marketing objectives Organize information Consistent Logical Design appearance and interface Create content (database) Build (HTML + scripting/programming) Test and revise

12 Do-It-Yourself Sites Inexpensive to start ($0 hundreds) Higher per-month hosting costs ($39 hundreds)

13 Information to Keep Be sure to get the following info when your web company sets up your website: Login to domain name account (and privacy account, if applicable) FTP codes Control panel login Database login WordPress login (if applicable) Admin login (website backend, where applicable) Name and contact information of hosting company

14 What Does a Website Cost? Amateurs may charge $500 to $1,500; you get what you pay for. No hosting, no maintenance, no marketing, no copywriting, no extras, etc. Template sites: $300 to $1,000 up front, but $50 to $150 monthly fees An industry average for the development cost of a 10-page website is approximately $8,000 Puget Sound Business Journal web developer list: From $6,500 to over $100,000

15 Successful Website Design Design must support business image

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30 Successful Website Design Design must support business image Consider visitor expectations Minimum download time Pre-size, optimize, preload images Minify JavaScript Optimize CSS, etc. Form follows function Effective is better than cool Great photography is crucial!

31 Mobile website? Other Factors

32 Other Factors Mobile website? 60% of internet usage

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35 Other Factors Mobile website? M Dot site (contact info, basics)

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38 Other Factors Mobile website? M Dot site (contact info, basics) Responsive site

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42 Other Factors Mobile website? M Dot site (contact info, basics) Responsive site Video helps! Social media (see next seminar)

43 The MOST IMPORTANT KEY is...

44 Creating Content of Value Establishes you as the expert Differentiates you from competitive noise Enhances visitor it experience Provides opportunity to create relationship May create opportunity for interactivity

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46 Creating Content of Value Establishes you as the expert Differentiates you from competitive noise Enhances visitor it experience Provides opportunity to create relationship May create opportunity for interactivity Allows casting a wider net in search engines A stickier site means more exposure e

47 The Casino Design

48 Creating Content of Value Establishes you as the expert Differentiates you from competitive noise Enhances visitor it experience Provides opportunity to create relationship May create opportunity for interactivity Allows casting a wider net in search engines A stickier site means more exposure e

49 Make it Easy to Buy Easy and effective purchase interface (store) Multiple modes of contact Multiple l payment methods Provide extra value Incent action with sense of urgency (deadline/limit) Reduce risk Guarantee ASK FOR THE SALE!

50 Steps to Website Success Plan Organize Design Write Build Market Test and revise

51 10 Tips to Successful Business Websites 10. Purpose, plan 9. Testing 8. Benefits 3 7. Professional design 6. Content 5. Visibility ibilit (SEM) 4. Relationships 3. Reduce their risk 2. Easy to use and buy 1. ASK!

52 Creating Your Successful Website