DEPAUL MOBILE MARKETING STRATEGIES SEMINAR Friday, November 6, a.m. 4 p.m.

Transcription

1 DEPAUL MOBILE MARKETING STRATEGIES SEMINAR Friday, November 6, a.m. 4 p.m.

2 EVENT SCHEDULE 8:30 8:55 a.m. Coffee and Networking 9 9:50 a.m. What to Expect in Mobile this Year and Beyond: Game Changers PRESENTED BY Paul Kultgen, Senior Vice President, Marketing Effectiveness, Nielsen Co :55 a.m. How the Smartphone has Changed the Ways Consumers Connect and Shop With Brands PRESENTED BY Bill Siwicki, Vice President of Mobile Strategy and Research, GPShopper, and Kartik Subramanian, Mobile Product and Program Management, Walgreens 11 11:55 a.m. The Marketing Opportunity with Apple Wallet and Android Pay PRESENTED BY Mark Tack, VP Marketing, Vibes Noon 1 p.m. Lunch Break 1 1:55 p.m. Shop Your Way Relay PRE S ENTED BY Srini Kandala, Sue McDonnell, Sears Holdings 2 2:55 p.m. Using a Powerful Combination of Native Technology and Marketing Strategy to Empower Brands to Create Unforgettable Interactions, Drive Consumer Demand and Accelerate Growth PRESENTED BY Thomas Parkinson, Co-Founder, Senior Vice President and Chief Technology Officer, Peapod 3 4 p.m. Innovations in Mobile Advertising PRESENTED BY Stephanie Biegel, Lauren Abney and Aly Gossman, Kargo CPE.DEPAUL.EDU/MOBILE

3 PRESENTER BIOGRAPHIES WHAT TO EXPECT IN THIS YEAR AND BEYOND: GAME CHANGERS Paul Kultgen, Senior Vice President, Marketing Effectiveness, Nielsen Co. As one of the leading market researchers, Nielsen has access to data that confirms and anticipates evolving consumer behavior as it affects brands, retailers, agencies, publishers and service providers. This data- and analyses-rich session will discuss: Latest mobile usage stats, including devices and consumer patterns Taking common knowledge of what consumers are now doing on their devices and marrying it up to uncommon insights of why Game changers that define the mobile landscape for 2015 and beyond Seasoned business development and marketing executive with client, agency and consulting partner experience across a blue chip roster of companies including Kraft Foods, Unilever, Coca-Cola, Target, Walmart, Anheuser- Bush, Apple, Samsung, Microsoft, Google, WPP, Omnicom and Publicist.

4 HOW THE SMARTPHONE HAS CHANGED THE WAYS CONSUMERS CONNECT AND SHOP WITH BRANDS Bill Siwicki, Vice President of Mobile Strategy and Research, GPShopper After researching and writing about mobile commerce and mobile marketing at Internet Retailer magazine for 10 years ( ), becoming recognized as one of the world s leading m-commerce journalists, Bill now serves as vice president of mobile strategy and research at GPShopper (whose clients include Charlotte Russe, bebe, PacSun, Michaels, Shoe Carnival, Estée Lauder, Best Buy and more), and as mobile marketing adjunct faculty member at DePaul University s Kellstadt Marketing Center. Bill also is a judge for the Global Mobile Awards at the annual Mobile World Congress in Barcelona. As he did at Internet Retailer, Bill continues to provide the authoritative, reliable research, writing and analysis on mobile commerce and mobile marketing that industry executives have come to expect. And now he also instructs in the classroom (DePaul University) and advises retailers in the field (GPShopper). Kartik Subramanian, Mobile Product and Program Management, Walgreens Kartik currently leads the mobile product and program management group at Walgreens where his team manages the ios, Android, Windows mobile apps as well as the SMS channel. Before his stint at Walgreens, Kartik worked in product management, corporate strategy and software engineering roles at Sears, Nokia and Motorola. A resident of River North in Chicago, Kartik spends his free time either chasing his kids, trying to complete his wife s never-endingto-do list and attempting to make time for some software programming. CPE.DEPAUL.EDU/MOBILE

5 THE MARKETING OPPORTUNITY WITH APPLE WALLET AND ANDROID PAY Mark Tack, Vice President of Marketing, Vibes Now that Apple Pay has catalyzed consumer adoption of mobile payments and generated massive awareness of mobile wallets like Apple Wallet (currently Passbook) and Android Pay (currently Google Wallet), marketers are realizing the power of leveraging these apps as a marketing channel. Within these mobile wallets, brands have the ability to place their branded content (coupons, offers, loyalty cards, event tickets, etc.) centimeters from consumers credit cards a marketer s dream. In this session, Mark Tack, Vibes vice president of marketing, will discuss the state of the mobile wallet marketing landscape and share best practices from working with 30 leading retailers to deliver incredible results with Passbook and Google Wallet, such as a 10x increase in in-store redemptions and a 30 percent in-store redemption rate. As an entrepreneurial marketing chief, Mark builds best-in-class marketing engines designed to educate marketers on the power of mobile. As head of marketing, Mark oversees all aspects of the Vibes marketing organization including thought leadership, lead generation, lead management and product marketing. In his time at Vibes, Mark has led the creation of the industry s most widely distributed mobile marketing thought leadership. From several handbooks on mobile wallet and mobile marketing best practices, to hosting, educational events with senior thought leaders from Forrester, Gartner and more Mark has helped countless marketers address, understand and act on the mobile opportunity. SHOP YOUR WAY RELAY Srini Kandala, Head of Local Commerce & Innovation, Sears Holdings Srini heads the Local Commerce and Innovation team at Sears Holdings reporting directly into Eddie Lampert, the Chairman and CEO. Prior to this, Srini was an Executive Leader at Amazon leading the Payments and 3rd Party Marketplace groups. Sue McDonnell, Chief Relationship Officer, Shop Your Way Relay, Sears Holdings Sue is the Senior Director of Program Management for the Local Commerce and Innovation Team, reporting to Srini. Prior to this, Sue was the Vice President of Client Services for Experian Marketing.

6 USING A POWERFUL COMBINATION OF NATIVE TECHNOLOGY AND MARKETING STRATEGY TO EMPOWER BRANDS TO CREATE UNFORGETTABLE INTERACTIONS, DRIVE CONSUMER DEMAND, AND ACCELERATE GROWTH Thomas Parkinson, Co-Founder, Senior Vice President and Chief Technology Officer, Peapod Thomas Parkinson co-founded Peapod with his brother Andrew in 1989 when he was 28 years old. With $50,000 in seed money from friends and family, the Parkinson brothers pioneered the online grocery delivery concept and created one of the first e-commerce companies in the world. Twenty-six years later, Peapod maintains its leadership as the largest e-grocer in the U.S., serving 24 markets in the Midwest and East Coast. As Peapod s senior vice president and chief technology officer, Thomas serves as the company s technology visionary. He is responsible for Peapod s Web and mobile product development, IT infrastructure, supply chain systems and R&D. Even after 30+ years in the software development field, Thomas retains his passion for creating unique online experiences and delivering superior customer service. Although his first job out of college was in sales with Procter & Gamble, Thomas is a life-long entrepreneur. Prior to founding Peapod, he was a co-founder of Resource Control Systems (RCS), a UNIX relational database company that developed Placement Power, a résumé retrieval system for executive recruiters and employment agencies. Most recently, Thomas founded itemmaster.com, a company that provides retailers with an open source for digitized product images and data. Thomas holds a master s in industrial design from Pratt Institute and a BA from Wesleyan University in Connecticut. He sits on the board of itemmaster.com and plays in a rock band, Who s Your Daddy. Thomas and his wife have placed 1,301 orders with Peapod, which is the equivalent of one order every week since the founding of the company. CPE.DEPAUL.EDU/MOBILE

7 INNOVATIONS IN MOBILE ADVERTISING Stephanie Biegel, Senior Director of Sales, Kargo Stephanie is a sales professional with robust experience developing strong industry partnerships, elevating internal business practices, and over-delivering against sales goals. Within most recent professional endeavors, she excels within the digital landscape most specifically mobile. She soon realized her passion was in the ever-evolving world of mobile. For the last three years she has been learning and growing within the mobile landscape, helping Fortune 500 companies figure out the best way to use this powerful platform at Kargo. Lauren Abney, Senior Account Executive, Kargo Lauren Abney is a senior account executive at Kargo Midwest, the leading mobile publisher platform. Founded in 2003, Kargo delivers advertising and integrated rich media across its proprietary network of major media mobile websites, apps and tablet experiences. Lauren is an experienced consultative partner with an emphasis on CPG, retail and insurance verticals. A graduate of the University of Kentucky, Lauren took the tried and true path from media agency, to display ad sales, and now to mobile brand strategy. Aly Gossman, Account Director, Kargo Aly Gossman is an account director at Kargo, a premium, invitation-only marketplace for designing, buying and selling mobile brand advertising. Aly works closely with major brands and agencies to design unique and impactful creative ad experiences, in a mobile-first world. Kargo is privately held and organically grown in New York. Previous to Kargo, Aly worked at Mode Media, formerly Glam Media, with a focus on content creation and amplification programs.

8 DePaul University Continuing and Professional Education (CPE) is a leading provider of professional development and learning for working adults seeking to enhance their skills, advance in their careers and enrich their understanding of a rapidly changing world. CPE also offers education solutions customized to meet the needs of business, government and nonprofit organizations. Corporate Training For organizations wishing to increase the knowledge and skills of their employees, DePaul s Continuing and Professional Education offers customized learning solutions. Visit Our Website For online registration, course information and current dates, please visit our website at cpe.depaul.edu/kmc. Program Contacts Jurate Murray, MBA, Associate Director (312) jmurray9@depaul.edu Steven Kelly, Ph.D., Director (312) CPE.DEPAUL.EDU/MOBILE