THE WORLD MEETS IN SPAIN: The Spanish MICE market

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1 THE WORLD MEETS IN SPAIN: The Spanish MICE market IMEX 13 Ana Cristina Gozalo Director SPANISH TOURIST OFFICE FRANKFURT

2 Contents o Spain Tourism 2012 o Tourist Results 2012 o Arrival of International Tourists 2012 o Outbound Markets 2012 o Germany as Outbound Market o Spain Tourism 2013 o Tourist Results 2013 o Bookings Mediterranean 2013 o Bookings Spain 2013 o Focus on MICE o Spain as MICE destination o MICE generating Markets o German Market o News MICE in Spain 2013 o What s new: Connections o What s new: Venues o What s new: Gastronomic experience o What s new: Health Tourism o What s new: Turespaña supports MICE All data, images and materials provided by tmf dialogmarketing, GfK, ICCA and Pro Sky Destination Report are subjected to copyright. Therefore, they cannot be used, divulged or reproduced in any manner, without written permission. Turespaña - Spanish Tourist Board. Frankfurt, May 2013.

3 Spain Tourism 2012

4 Tourist results ,7 million arrivals (+2,7%) 179,22 million overnight stays in hotels (+2,2%) 55,6 billion in tourist expenditure (+5,2%) Source: Institute for Tourist Studies (IET)

5 Outbound Markets 2012 Source: Institute for Tourist Studies (IET)

6 Germany as Outbound Market 9,33 million arrivals (+4%) 9,083 billion expenditure (+5,0%) 98,4 /day (+5,13%) 973 /stay (+0,93%) 46 million overnight stays in hotels (-2,2%) 45,00 40,00 40,69% +2,9% 35,00 30,00 25,00 27,24% +2,5% 20,00 15,00 10,00 5,00 12,43% +14,9% 8,79% -0,7% 4,45% -3,8% 3,23% 1,66% +14,2% +11,2% 0,00 Balearic Islands Canary Islands Catalonia Andalusia Valencia Madrid Green Spain Source: Institute for Tourist Studies (IET)

7 Spain Tourism 2013

8 Tourist Results 2013 International tourist arrivals March 2013: (+7,9%) Jan-Mar 2013: (+2,3%) German tourist arrivals March 2013: (+11,9%) Jan-Mar 2013: (+3,7%) Source: Institute for Tourist Studies (IET)

9 Source: GFK 2013 Bookings Mediterranean 2013

10 Bookings offline Mediterranean 2013 Source: GFK 2013

11 Source: GFK 2013 Bookings Spain 2013

12 Bookings Spanish subdestinations 2013 Source: GFK 2013

13 Source: GFK 2013 Bookings offline/online 2013

14 Focus on MICE

15 Spain as Business Tourism Destination International visitors for business purposes in ,11 million visitors (-3,9%) 6,85 % of international visitors to Spain come for business Expenditure of business visitors: (-8,8%) Daily expenditure: 158 (+10%) German visitors for business purposes in visitors (+21,6 %) 5,6% of German visitors to Spain come for business Source: Institute for Tourist Studies (IET)

16 Spain as MICE Destination Spain remains 3rd in ranking by number of international meetings Madrid goes from the 6th to the 4th place 13 Spanish cities are listed in the world ranking: - 8 among Top 100 of European Cities - 3 among Top 100 cities of the world Source: ICCA

17 MORE DEMAND IN DESTINATION FORECAST 2013 Spain (Madrid, Valencia, Mallorca, Andalusia) Source: Pro Sky Destination Report 2013 Germany (Berlin, Hamburg, Sylt, Leipzig, Potsdam, Frankfurt) Turkey (Istanbul) Baltics (Riga, Lithuania) United Arab Emirates (Dubai, Abu Dhabi, Qatar) Croatia (Dubrovnik) Moscow, St. Petersburg Antwerp Shanghai South of France

18 German speaking markets Source: tmf MMM 2013

19 German speaking markets Business development in the past years Source: tmf MMM 2013

20 Preferred destinations Spain is the most likely international destination for German meeting planners to organize MICE events in Source: tmf MMM 2013

21 German speaking markets Spain is the preferred international destination also for Austrian and Swiss meeting planners this year Source: tmf MMM 2013

22 Best selling destinations 2011 Source: tmf MMM

23 Strengths 2011 Source: tmf MMM

24 In order to better sell Spain Source: tmf MMM 2013

25 MICE Industry Trends 2013 Customer tendency to obtain lowest fares and last minute offers Prioritization of accessibility Importance of creating new products such as opportunity dates, workshops over a martini or barbecues on the beach The Spanish MICE sector maintains its third position, without major competitors in service, price and product despite the great effort of Turkey Downward trends in budgets opens the doors to new technology and multi-site events Costs continue to have an important role in decision-making from the client s side Sustainability is very important, but has not yet become a decisive factor Source: IE Industry Club

26 MICE Industry Trends 2013 Compliance Compliance issues have strong influence or are increasingly important for 50% of German MICE planners Crucial in pharmaceutical industry. Also in automobile, gov. organisation, NGOs, banks, insurance and US companies Luxury hotels and long haul avoided Infotainment rather than entertainment. Pure incentive programmes rejected Destination with a marked leisure character not selected Planning constricted by rules, political correctness and shorter budgets More effort necessary for planning / organisation Source: tmf MMM 2013

27 News MICE in Spain 2013

28 What's New: Connections

29 Airports 46 airports and 2 heliports 194,23 million passengers 2012 (AENA) Madrid-Barajas: 4th / Barcelona-El Prat: 9th in Europe Sources: IET and AENA

30 Air Connections Air connections Germany Spain 24 German airports offer connections to Spain New air connections Germany - Spain 2013 Air Berlin: new connection Cologne/Bonn-Alicante and BerlinMadrid Iberia/Iberia Express: Dusseldorf, Munich and Madrid (3 times a day) Munich and Hamburg-Malaga Vueling: Barcelona with Berlin, Dortmund, Dresden, Dusseldorf, Frankfurt, Hamburg, Hannover, Nurnberg and Stuttgart. Berlin-Bilbao, Hamburg-Malaga and Munich-Malaga. Lufthansa / Germanwings: Berlin, Frankfurt Ibiza, Munich, Dusseldorf, Hamburg and Berlin Mahon (Menorca); Dusseldorf-Jerez; Hamburg-Barcelona German Wings: (Hamburg- Barcelona und Palma de Mallorca

31 AVE: High-speed railway Longest high-speed network: Km In 2020: More than km New Connection 2013 Barcelona - Girona Figueres Inaugurated in January 2013 Avexperience - A new way of discovering Spain Tailor-made journeys between 16 outstanding cities: Antequera, Barcelona, Calatayud, Ciudad Real, Cordoba, Cuenca, Lleida, Madrid, Malaga, Puertollano, Segovia, Seville, Tarragona, Valencia, Valladolid and Zaragoza Sources: ADIF and RENFE

32 Luxury and Tourist Trains Luxury Trains Al-Andalus Sevilla-Jerez-Cádiz-Ronda-GranadaCórdoba Transcantábrico (Gran Lujo) San Sebastián-Santiago14 suites Transcantábrico (Classic) León-Bilbao-Oviedo-Santiago La Robla (Express) Bilbao-Burgos-León Gijón-Santiago Touristic Trains Strawberry Train (Tren de la Fresa) Madrid-Aranjuez Cervantes Train (El Tren de Cervantes) Madrid-Alcalá de Henares (only in Spring)

33 What s new: Venues

34 New Venues for Congresses and Events Madrid: Matadero Madrid (Events) Seville: FIBES (Congress & Events) Toledo: El Greco (Congress & Events) Burgos: Palacio de Congresos Atapuerca

35 Other Venues - Jerez de la Frontera: Parque Científico Tecnológico Agroindustrial Madrid: OuiMAD Garamond Oviedo: Palacio de Congresos San Sebastián: Basque Culinary Center Zaragoza: El Molino de San Lázaro Charming venues: Historical caves, vineyards, museums, theatres, flamenco clubs, football stadiums

36 Accommodation Paradores opening in 2013 Asturias: Parador de Corias Cadiz: Hotel Atlantico New 4-5* Hotels Ibiza: Santos Ibiza Coast Suites Las Palmas: Axel Hotels Mallorca: Castell Son Claret Huelva: Meliá Atlántico-Isla Canela Toledo: Cigarral de las Mercedes Valladolid: Hotel Abadia Retuerta LeDomaine

37 What's New: Spanish gastronomic experience

38 Michelin Star Restaurants 7 Three Star 2 New Quique Dacosta (Denia, Alicante) Azurmendi (Eneko Atxa, Larrabetzu, Vizcaya) El Celler de Can Roca (Girona) awarded 2013 best restaurant of the world! 17 Two Star 2 New Enoteca (Barcelona) Moments (Barcelona) 121 One Star 6 New

39 Spain, a gastronomic privilege Saborea España 22 Spanish towns and regions offer culinarian highlights Gastronomic routes and getaways Cooking Courses, Presentations Degustations Selección La Roja Culinae - gourmet menues in Spain's Heritage Cities Exquisite gastronomy in thirteen cities: Alcalá de Henares, Ávila, Cáceres, Cordoba, Cuenca, Ibiza, Mérida, Salamanca, San Cristóbal de La Laguna, Santiago de Compostela, Segovia, Tarragona and Toledo

40 New Wine Routes Txakoli Yecla Rueda Cariñena Serranía de Ronda

41 What s new: Wellness

42 Wellness in Spain, the Spa of Europe New Spas, Therapies and Routes: Avenida Sofia Hotel & Spa, Sitges Hotel Balneario de Lanjarón, Granada Hotel Abades Benacazón, Sevilla Meliá Atlántico, Isla Canela Hotel Coronado Thalasso & Spa Cala Fornells, Peguera/ Mallorca Hotel Fontsanta, Campos/Mallorca Zen Buddhism Route in Huesca Wine Therapy Routes

43 La Marca España Spain is the second country in the world with the best tourist brand after the United States Surrounding Spain is second in the ranking worldwide in number of sites inscribed on the UNESCO World Heritage List Spain is third in the number of Biosphere Reserves by UNESCO. Spain has the most Blue Flag Beaches in the Northern Hemisphere with 511 Hotel infrastructure Spain ranks third globally in hotel rooms Five Spanish companies can be found among the top 30 most important hotel groups in the world MELIÁ HOTELS INTERNATIONAL is the top vacation hotel chain in the world (350 hotels in 35 countries ) BARCELÓ (122 hotels in 16 countries) NH (400 hotels in 26 countries)

44 Turespaña supports MICE

45 SPANISH TOURIST BOARD FRANKFURT Fair IMEX Fam Trips for MICE agencies 4 presentations for the MICE sector Fair Imex Fam-trips for MICE agencies 6 presentations of MICE destinations E-Learning: New MICE Chapter Lead generation for 3 Spanish Congress Cities

46 Welcome to the Spanish Stand!

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