ebusiness Offering for International Expansion

Transcription

1 Soluciones Tecnológicas ebusiness SOLUTIONS The value of sharing corporate information and multimedia content in the Facebook Era. ebusiness Offering for International Expansion October 2009, Madrid

2 INDEX 01 ebusiness strengths 02 Solutions & services 03 Success stories 2

4 EBUSINESS STRENGTHS OUR MARKET VISION take advantange of the convergence & internet (r)evolution era employees spent around 20-40% during working time searching for internal information blogosphe re has grown 90% in the last 2 years about 70% website traffic comes from search engines around 74%of internet users see their shopping influenced by info found online We provide solutions that help our customers to maximize and make profit using the new social media & internet. Content is being considered the new medium. What about yours? Your customers spend around 30 hours per month online. Manage your web presence and social graph Implement rich interface for conversion Provide clients and employees with a powerful tool for find the correct information and content. Optimize your web presence and content: define your findability and online reputation 4

5 EBUSINESS STRENGTHS INTERNATIONAL OFFERING What is our best for helping international costumers PROVEN SOLUTIONS WITHOUT BOUNDARIES. > POR - Portals & Web 2.0 Corporate & multichannel web portals; Aplications y web social (blogs, wikis, etc.); Content management systems and Portals (Portal framework); ECS ecommerce Solutions Ecommerce solutions and/or payment models where product definition is lined up with commercial strategy. Definition of commercial channel and platform implementation. CSE Corporate Search Engine Definition, design and implementation of corporate search solutions. Ad hoc developments for search results customization. SSS SEO, SEM, SMO Business solutions based on indexing improvement, findability and web popularity, as a way to enhance presence and conversion. ACC Web Accessibility Solutions focused on easing universal access to contents and applications regardless of software, hardware or user's background and skills. 5

6 EBUSINESS STRENGTHS CAPABILITIES! We operate throughout the whole value chain to provide complete answers to the challenges our customers propose us. 01. Customer and Product strategy Presence model, objectives, segment, value proposal, portfolio of products and services, marketing actions, measurement indicators. 02. Contents Strategy Value proposal, recommendation strategy, aggregationdistribution models, migration and multichannel operation plans, SEO optimization. 04. Functional analysis and process definition System's analysis and functional definition, process rationalization guided and/or driven by corporate content. 03. Presentation interface definition and interaction model Information architecture, Interaction and graphic model (persuasion) bounded to customer and product strategy. 05. Developme nt and integration Web programming (accessibility) and development over platform and channels chosen in the strategy. 06. Implementation and operation support Implementation in customer's platform and development support. Support for users with publishing roles. 6

7 EBUSINESS STRENGTHS Partners Our extensive experience with different market solutions and the broad framework of alliances allows us to be independent of the solution to integrate

8 EBUSINESS STRENGTHS TALENT ebusiness area gathers more than 250 consultants and experts in several areas such as integration of WCM and Portal solutions, state-of-the-art digital media, interface design and interaction, ecommerce, SEO/SEM technicians, RIA programming, business consultancy, project management, etc. Our teams value lies in combining highly technical profiles with business experts in content management related processes, sharing the same methodology and working vision. 8

10 SOLUTIONS & SERVICES POR - PORTALS & WEB 2.0 Capture, management, publishing and distribution of multimedia contents through web 2.0 capable portals. Offering Conceptualization and development of Corporate and Multichannel Portals. Information and content structure architectures. Administration and content management models definition. Creation and mobilization in several diffusion channels (web, mobile devices, itv, , sms, wap, pda, tdt, new media, etc.). Selection, integration and implementation of Content Management and Portal Management systems. Definition, development and integration of web 2.0 solutions: blogs, wikis, communities, social networks, micro formats. Social strategies and management of new services along with dynamization. Our wide experience has allowed us to create several portal frameworks that speed up solutions development and subsequent maintenance Portal Web 2.0 Content Management Corporate Web Online Channels Social Web, Blogs, Communities, Wikis Collaboration Tools FatWire, Vignette, OpenCms, LifeRay, MOSS, WebCenter, Lotus Connections, Joomla, Drupal Portal Framework Search Engines 10

11 SOLUTIONS & SERVICES ECS - ecommerce SOLUTIONS Development of ecommerce capable of turning visitors into customers: rich interfaces Offering Definition and development of all kinds of transactional portals. Product definition consultancy, along with model interaction design and dynamic change-ready interfaces. Search engines and social networks (SEO, SEM, SMO). Definition and integration of ecommerce solutions and/or payment models. Integration of ecommerce products and platforms (Broadvision, Microsoft Commerce Server, ) with multi-product, multi-brand, multi-language, multi-currency, as part of other corporate applications (ERP, CRM, Payment gateways, etc.). We are focused in self-managed platforms to built and integrate segmented and apprehensive sales scenarios. Conversion Ratio Check-out / Shopping Cart Showcase Booking Center Customer Channel Commercial Channel Products Digital Catalog Marketplace Social and Affinity shopping User Reviews Rich Interfaces or RIA Backoffice Integrations 11

12 SOLUTIONS & SERVICES CSE - CORPORATE SEARCH ENGINE Definition and integration of search solutions in corporate web environments Offering Search solutions in corporate web environments to find and retrieve information and contents from corporate and/or federation sources (file systems, databases, portals, corporate applications, etc.). Definition, development and integration of ad-hoc solutions that incorporate a logic layer preceding search engine, customizing search results model for customer's business and final users: clustering, security realms, segments, search facets. Implementation of out of the box products from all major vendors, including installation, configuration, and training. We incorporate business logic to content recovery model in our quest to achieve final user satisfaction Autonomy, Lucene, Google (GSA) Google Enterprise Partner Search Engines Information Sources, Databases Content Indexing Search Engines Knowledge Management Search Facets 12

13 SOLUTIONS & SERVICES SSS - SEO, SEM & SMO We define, design and implement coordinate actions that improve indexation and web popularity. Offering SEO (Search Engine Optimization), definition and implementation of strategies to enhance search engines positioning. SMO (Social Media Optimization), presence optimization in new social media. SEM (Search Engine Marketing), definition and implementation of marketing campaigns in search engines. Strategies to improve Online Reputation, implementing solutions to favour web search positioning. Benchmarking of competitors web positioning. Web analytics, monitoring and analysis of web performance. Synergy of marketing, contents, and web professionals in order to achieve the highest performance in optimization actions. Human Computer Interaction Keywords Adwords / Adsense Organic Positioning Social Networks Marketing Online WebMaster Tools Positioning Strategies Findability Web Analytics 13

14 SOLUTIONS & SERVICES ACC WEB ACCESIBILITY Definition and implementation of access solutions that fulfil applicable law beyond technological solution Offering Project developments with Real Accessibility, in accordance with applicable law (WCAG 2.0 / UNE :2004), and current legal requirements (Real Decreto 1494/2007). Consultancy and definition of strategies in Accessible technologies. User Labs. Integration of accessibility solution in content management systems and implementation of evaluation and monitoring tools. Sustainable accessibility services: policies and technical support. Auditing and verification in accessible developments, to adjust projects for certification processes. Wide experience on large turnover and complexity, with international awards and acknowledgement. Human Computer Interaction W3C and WAI Standars Legal Requirements Social Compromise Universal Access Assistive Technologies Multidevices Expert Validation Accessible CMS Accesible Rich Internet Applications. 14

16 SUCCESS STORIES EXTERNAL WEBSITE REAL MADRID Definition and implementation of Real Madrid Football Club website. Portal Content Management Multimedia Web 2.0 Customization Online Marketing Fatwire Objetives Improve the capabilities of online marketing Increase user database for campaigns and promotions Improve services for Real Madrid associates, supporters and followers Scope Graphical and functional definitions; technical development and implementation; previous portal data migration. Consultancy of applicable online marketing strategies for the new portal Additional portals: Real Madrid Radio, contents for mobile devices, Real Madrid TV Benefits Remarkable increment in access statistics Improvement of online campaign results 16

17 SUCCESS STORIES BUSINESS PORTAL - IBERIA Definition, design and implementation of Iberia.com. ecommerce User Experience Usability Brand Image Vignette Broadvision SEO Objetives Reinforce Iberia's online business Improve user experience Conceptualize, define and build new functionalities that add to client value Build a flexible system Scope Complete redesign of Iberia.com Merge with Amadeus network database and with Vignette and BroadVision CMS. Customer dynamic interface design. Benefits Increase of online sales over 50%. Online flight tickets application has became an ecommerce reference. Organic positioning in Google 17

18 SUCCESS STORIES ONLINE CHANNEL REDESIGN TELEFONICA Conceptualization, Definition and Design of the new Telefónica s online channel ecommerce User Experience Brand Image Usability Labs Accessibility SEO Objetives Adaptation of brand image to the online world Improvement of user experience Boost in sales Creation of an Excellence Channel with aspirations to become a sector reference. Scope Definition of the new Telefónica s User Experience. Creation of a new Look & Feel Usability Labs Interface development with accessibility specifications and SEO. Benefits Homogenization of Telefónica s brand image in Internet Significant increase in online sales Substantial improvement of portal and applications usability 18

19 SUCCESS STORIES ENTERPRISE COMMERCIAL PORTAL - VODAFONE Online Channel Redesign Acquisition and retention Certified Accessibility Cost Reduction Traceability Proccess Content Indexing Google Searches Online channel that provides Vodafone.es with an integrated portal, in accordance to latest market demands, in order to increase customers and enterprises acquisition and loyalty. Objetives Increase of Clients Portfolio, due to new registrations and migrations through the new channel. Decrease time to market in the online channel commercial offer. Investment costs and platform operations reduction. Scope Portals and solutions in e-commerce Customer and Enterprise online shop, Presents-per-points shop, Customers area, VIP Accounts Adaptation of websites to applicable laws in web accessibility. Site Certificates. Implementation of Google s enterprise search engine. Benefits Significant increment in new costumers acquisition Online contracting of new products and services Traceability processes optimization Accessibility in accordance with applicable law and social compromise image 19

20 SUCCESS STORIES EXTERNAL WEBSITE - AENA Definition and implementation of AENA s institutional portal Portal WAI-AA Accessibility Multilanguage Content Management Integration Multichannel Fatwire Objetives Offer comprehensive, detailed and complete information to Aena s airports users and to partner companies To have a communication tool that allows diffusion of necessary information through different channels Scope Graphic design, development and implementation External resources integration (real time flight schedules, destinations, environmental monitoring systems, etc.). Coverage of corporate areas and airports network infrastructure Benefits Improvement of airports customer satisfaction Increase of access to additional channels of sales or distribution (documentation centre, online shop ) 20

21 SUCCESS STORIES PORTALS MADRID CITY COUNCIL Web Portal, Intranet y corporate content management system Portal and Intranet Content Management Accessibility SEO Autonomy Search Engine Web 2.0 Vignette Objetives Bring egovernment to Citizens and employees facilitating access to contents and services. Improvement of portals usability and accessibility. Access to multichannel information. Scope Analysis of previous portal, design, development, data migration and management change in order to achieve new portal acceptance. Implementation of egovernment solutions such as electronic gazette, bulletin board and contractor profile. Creation of a framework to speed up portal development that has already been used to create two portals for electronic procedures and contracts. Web 2.0 tools, micro formats Benefits Awards and usability acknowledgement of portal's ease of access. Increment in use statistics and satisfaction of both employees and citizens. 21

22 SUCCESS STORIES GIS MADRID CITY COUNCIL Market s first accessible GIS solution for Madrid City Council s Urban Guide. First Accessible GIS Social Compromise Awards and Acknoledgement Compliance of Current Legislation Technosite Certification (ONCE) Handicapped Users Labs Objetives Provide Madrid City Council's Intranet with a complete GIS professional tool for its architect teams. Compliant with Web accessibility applicable law regarding Spanish AA.PP. Propose GIS tool in such a way that it can evolve towards user friendliness with ordinary citizens. Scope Development of a GIS tool with advance interaction and a high degree of usability Reach an elaborated solution based in accessibility best practices, to make it easier for users with different disabilities. Benefits Satisfy in one single product all of citizens and Madrid City Council employees needs. Compliance with current legislation regarding accessibility. Awards and acknowledgement of social compromise image. 22

23 Fernando Suárez Soluciones Tecnológicas - ebusiness fsuarez@indra.es Avda. de Bruselas Alcobendas, Madrid España T F