Majestic Market Research Support Services. Asia s Largest Independent Marketing Research Firm

Transcription

1 Majestic Market Research Support Services Asia s Largest Independent Marketing Research Firm

2 INTRODUCTION

3 What we do MMRSS is Asia s Largest Independent Marketing research firm specializing in Multi- Country Studies. It is also Asia s Largest Qualitative Research Facility Service Provider with State of the Art Focus Group Suites across major cities in India, Asia & Middle East, all of which are centrally located in their respective cities. India s leading primary Business Intelligence firm. India s only research facility provider with state of art one way mirror facilities across Asia & Middle East. It is India s only research facilities provider with usability testing labs services across all major cities. It is Asia s only research facilities provider with eye tracking, usability testing and perception analyzer services across all major cities.

4 Asia Pacific & Middle East Presence Asia s largest Independent Full Service Market Research firm with presence in countries like China, Taiwan, Hongkong, Singapore, Thailand, Vietnam, UAE, Philippines & Indonesia. Quality Experienced Field team presence in other countries like Saudi Arabia, Kuwait, Sri Lanka, Bangladesh, Bahrain, Oman, Cambodia, Australia, Turkey, Tunisia, South Korea, Japan, Bhutan, Nepal, Myanmar, Iran, Malaysia. ISO 9000 Certified Mutual and Long term working relationship with leading international companies from various sectors. More than 70 CATI stations across the Asia-pacific & Gulf.

5 MMRSS foot prints in Asia-Pacific & Middle East Turkey China SouthKorea Japan UAE Saudi Arabia Oman India Nepal Bhutan Taiwan Hongkong Thailand Cambodia Philippines Srilanka Vietnam Malaysia Singapore Client Servicing Office Field Presence Indonesia Australia

6 WHAT DO WE DO

7 What do we do Online Research Perception Analyzer CATI & CAPI SMS Based Survey Eye Tracker

8 DIVING DEEPER

9 Qualitative Research MMRSS brings forth a powerful suite of Qualitative Marketing Research services to understand the depth and range of consumer attitude and behavior. With more than 10 years of research expertise we excel in conducting all types of qualitative researches. Routine explorations includes: Focus Group Discussions In-Depth Interviews Online Depth Interviews & Focus Groups Extended creativity groups Ethnographic Approaches Dyad/Triad Conflict Groups

10 Quantitative Research We offer various quantitative Marketing Research methodologies salient to markets and consumers We design expert quantitative research studies with focus on research objectives, time constraints and quality controls. The results delivered are crisp, focused and clearly actionable Face to face interviews CATI/ CAPI CAVI/ SMS based/ PDA based data collection. Eye Tracking Perception Analyzer

11 Online Research We are the leading online panel provider across Asia with proprietary research only panels. With Specialized B2B & Healthcare panels we always ensure that the panelist are highly engaged. High retention of our panel members allows us to run syndicated research with ease. Expertise in the sampling techniques enables our samples to be in line with the National Representative Sample Local presence across Asia enables us to target low incidence group effectively and efficiently.

12 CATI We offer CATI Research Surveys with Prospects Although the prospects that you study are not your customers, they present huge opportunities for business growth. Our CATI market research surveys prospects will help you understand their awareness, perceptions, wants and needs so you can tailor your products to meet specific needs and create a base of future customers. Some common areas in which such surveys are used are - advertising or marketing effectiveness, brand research, attitude and usage studies, product development, market segmentation research, etc. With our CATI facilities we can offer Research studies for ascertaining: Levels of Customer Satisfaction Potential Customer churn Industries That We Serve Retail Software / IT / ITES Broadcasting Food Healthcare Etc

13 SMS Based Surveys We offer SMS based surveys on handheld devices Conduct surveys on mobile devices across locations Surveys designed according to the requirements of the study and geography Instant data collection report Collate and analyze data in real-time Create dashboards

14 Eye Tracker MMRSS s aim, promise and challenge is to develop eye tracking study that is a combination of high accuracy and precision with unrestrained and unobtrusive tracking that works on every research project under all conditions in an easy and automatic way. MMRSS eye tracking studies are: Accurate and Precise Unrestrained and unobtrusive Capable of robust tracking Easy to use and automatic MMRSS has conducted eye tracking studies in: Cognitive Studies Medical Research Vehicle Simulator In-vehicle Research Training Simulators Commercial eye tracking (web usability, advertising, marketing, automotive, etc.)

15 Perception Analyzer Respondents use wireless, hand-held device to answer questions and give feedback during focus groups, presentations, meetings, etc. A small wireless receiver, called a console is connected to a computer. Perception Analyzer software immediately tallies the results. Results are instantly available for personal viewing or to display to respondents and viewers. Results collected through the use of this device are available for analysis in crosstab, graphical, and quick frequency formats. It can also be exported to Excel, PowerPoint, SPSS, in HTML, and as JPGs or PDFs for presentations and reports. Uses of Perception Analyzer for: Ad Testing Focus Group Concept Testing Product Testing Program Evaluation Meeting/Conferences/Events

16 Sector Expertise Health Care Media FMCG Auto Telecom Information & Technology

17 INFRASTRUCTURE

18 MMRSS Facilities State of the Art Focus Group Facilities in Indian cities (Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Kolkata, Pune, Cochin and Ahmedabad). State of the Art Focus Group Facilities in Vietnam (Ho Chi Minh), Thailand (Bangkok), Singapore, Taiwan (Taipei), China(Shanghai), UAE (Dubai) & India. All situated in easy to reach Central Locations in the City with ample parking On Demand Global Video Streaming services are available across all the facilities. One Way mirrors available at all venues Spacious client lounge and backroom with room for 8-10 client observers

19 MMRSS Facilities FGD Room (example)

20 MMRSS Facilities one way mirror(example)

21 MMRSS Facilities Client Viewing Room(example)

22 CASE STUDIES

23 China Assess awareness of advanced energy technologies among General and Gynecological surgeons e.g. Ultrasonic, RF; brands, and devices. Client approached this assessment using a two-pronged methods Client s team of engineer will observe the live operation done by surgeons min in-depth interviews of surgeon conducting the operations. UAE/ Saudi Arabia Leading navigation device maker and service provider wants to assess the usage and application of navigation device in Vehicle and Mobile. The study was conducted in Dubai & Abu Dhabi cities of UAE and Riyadh & Jeddah cities of Saudi Arabia. Study was conducted through in-depth interviews of current navigation device user and those who owns device but doesn t uses it.

24 India A company wants to assess the effectiveness of print ad and its content. They want to know effectiveness of the print Ads and execute it for further plan of action. To fulfill the objective we use eye tracker technology where a respondent sits in front of eye tracker and looks through the print Ad. Eye tracker catches the part of the ad where respondent has spent maximum time watching it. Kuwait Automotive brand tracking study intended to measure the purchase funnel and brand imagery of automotive brands among those intending to acquire a NEW (not used) vehicle in the next 12 months. 200 respondents having involvement in purchase decision needs to be covered in 7days and participate in online survey.

25 Thailand Leading FMCG firm wanted to launch detergent in the market. They also wanted to assess the competitors product, it features, quality etc. An online survey was done with more 5000 respondents across the various cities of the market. Awareness of various detergent brands were checked along with benefit arising from using it. Client s detergent brand features & quality was explained to respondents and feedback was taken on rating scale.

26 CLIENTS

27 Pharma Aventis Pharmaceuticals Bayer Bristol Myers Johnson and Johnson Pfizer Ranbaxy GSK Novartis...these are few

28 Auto Ford Motors Volvo Maruti Suzuki Tata Motors Chevrolet Toyota Motors...these are few

29 Media O&M BBC DNA McCann Eriksson SONY TV Discovery Channel Disney World Worldwide media group Group M...these are few

30 Technology Hewlett Packard Intel Navteq Microsoft IBM Acer AMD SONY Motorola Cisco Data links...these are few

31 FMCG P&G Unilever Dabur Cadbury Godrej Nestle General Mills Kellogs..these are few.

32 more than 15 years of quantifying market and consumer behaviour across middle east and asia pacific Thank You Majestic Market Research Support Services Ltd. Majestic House 160 A Prem Chaya Building, LBS Marg, besides Rock On boutique, Besides Taximan Colony, Kurla (West), Mumbai T: