Improve Your Marketing Results with Tendenci. Sarah M. Worthy

Transcription

1 Improve Your Marketing Results with Tendenci Connect and Communicate Using Tendenci s Marketing Dashboard Sarah M. //sworthy@tendenci.com Get More at

2 What We ll Cover in this Training: Why Marketing is Important to You How to create and send newsletters using Tendenci's Newsletter Module Tendenci s Tools to Increase Your Marketing Success, including: List Management and Segmentation A/B Split Testing and Other Tests to Try Understanding Reporting Features How to Improve Your Marketing Results Q&A

3 Look At This Image! Why Marketing? Chart/Survey from:

4 Tendenci s Newsletter Dashboard We Found the Most Awesome Marketing Software: and Integrated it with Your Awesome Tendenci Website Come See How it

5 @Tendenci Access Your Marketing Dashboard From Tendenci s Admin Navigation Menu:

6 Tendenci s Newsletter Dashboard View Campaigns You ve Created and Sent as well As Saved Drafts from the Tendenci Newsletter Select a Campaign to see date sent, recipients, and view the newsletter template

7 Tendenci s Newsletter Dashboard Add a New Campaign From Tendenci s Newsletter Dashboard and Select Content to Automatically Include in Your

8 Tendenci s Newsletter Dashboard Now that You ve Selected Content and Events from Your Website Head over to the full Newsletter Dashboard to finish Editing Your Newsletter and Send to Your

9 @Tendenci The Newsletter Editor with Side-by-Side View

10 Subscriber Permissions and What You Need to Know Before You Send Spam is any you send to someone who hasn t given you their direct permission to contact them on the topic of the . EACH separate violation of the CAN-SPAM Act is subject to penalties of up to

11 Who Can You ? People who have specifically signed up through your website For example, by ticking a checkbox (not checked by default) on your signup or sales form People who completed offline forms & indicated they wanted to be ed Eg: By filling in a competition or survey form where they specifically agree to receive People who gave you their business card and asked to receive If someone gives you their business card and you have also explained to them that you will be in touch by , you can contact them. They purchased something off you in the last 2 years By making a purchase from you they have provided their permission implicitly, although it is much better to explicitly ask

12 Who Can t You ? Lists or addresses received from a third party Includes any list you bought or rented, got from a partner or membership organization. No matter the claims of the source of this list, you cannot send to them. Addresses you collected or "copy & pasted" from the Internet Even if they look like ideal customers for you, you can't someone just because you found their address. Addresses you haven't ed in the last 2 years Permission doesn't age well. Even if you got their permission legitimately, they won't remember giving it to you. If you haven't sent something to that address in the last 2 years, you can't start

13 Tendenci Simplifies Subscriber List Management I created this Group on Tendenci And This List Was Automatically

14 @Tendenci Learn and Engage with Your Subscribers

15 Personalize Your Message with

16 More Ways to Manage Your Subscribers Create New Lists Search for Subscribers Add and Remove Subscribers Create Autoresponders Auto-Supresses

17 Tendenci Reports to Improve Your Results Campaign Reports Tell You What Your Subscribers Want to Open, Read, and Click to Get Them on Your Website and Coming

18 @Tendenci Create and Analyze A/B Segments

19 @Tendenci Your Campaign Snapshot

20 @Tendenci Opens Over Time Report

21 @Tendenci Recipient Activity

22 @Tendenci Link Activity Report

23 @Tendenci Bounce Summary

24 @Tendenci Compare Your Campaigns

25 Discover What Your Subscribers Are Clicking

26 Now Let s Improve Our Results! What Makes Your Newsletters More Effective? Content that is: Social Personalized Relevant Visually

27 Get Read: Increase Your Open Rates Start with a Great Subject Line Send it when your Subscribers have time to read it Share Content that Matters to Your

28 Look At This Image! Chart provided by:

29 We love Campaign Monitor s Marketing Software and totally understand Here are some other website platforms that integrate and let you send awesome newsletters! Don t Have Tendenci and Want the Newsletter Features?

30 @Tendenci WordPress Integration

31 @Tendenci Drupal Integration

32 @Tendenci Affordably Priced Marketing

33 Questions? Contact Me! Sarah M.

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