Freedom For All. Operator/ISP/Subscriber Triple-Win Free-seating Business Model

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1 Freedom For All Operator/ISP/Subscriber Triple-Win Free-seating Business Model

2 Wired Background Wexnet is a Swedish operator providing transparent access to service provider services such as Internet access, IP telephony, community services and IPTV services to end-users, while it has multiple connections with higher-tier ISPs and ICPs. Beginning from March 2011, Wexnet planned to build a new network to cover more users while ZTE and Daimler were invited to provide network solution. The project was named Operator/ISP/Subscriber Triple-win freeseating Project, because the project is aimed at providing Gigabit access to end-users to build a network that is ultimately mutual-beneficial to the users, ISP and operator. December, I was boarding a flight from Aarhus to Copenhagen.It bewildered me for quite a while when I couldn t find the seat number on boarding pass. Just take any seat you like, it s a free-seating flight. A lovely flight attendant smiled. -- Malcom Ma, ZTE Corp. Challenges of a Multi-ISPs Network Perplexing Situation for Wexnet to manage service providers Wexnet is peering with ISP/ICPs. With so many choices to choose from, it can be a daunting business for Wexnet to provision different users with this big amount of ISP/ICPs. Different users have different requirement, and they may want to choose between different ISPs from time to time, which would cause a lot of maintenance burden to Wexnet. Traditional patterns to change subscription packages, e.g., receiving subscription at business hall or via phone call, and constantly adjusting configurations of the network, are labor-intensive and very inefficient. Restraint Flexibility for user to migrate among ISPs/ICPs Normally when you try to get internet access or IPTV service, you have to register to a specific ISP/ICP. In case you are not happy with the service (bad line quality/ limited IPTV channels), you have to register to another ISP, which often means you have to go to the ISP s business hall. And it might be even worse if you are getting service from a tier one ISP, because you will be bound to a certain tier two ISP, while you have no idea which one is it. Again, making a phone call or going to the business hall, are rather time-consuming and annoying. Small ISP has limited exposure to public/ limited advertisement channels New ISP/small ISP has little chance to compete equally with big ISP because end-users tend to subscribe to big ISP, or tend to be bound to a big ISP without clear idea. It s very hard for users to know the exact offerings of these small ISPs and even harder for them to try the ISP s service, since small ISPs have limited channels to advertise themselves. Terrific New Concept/Goals of the new network The aim of the project was to build a network that shows all the ISP/ICP offerings to users clearly and to allow users to easily select their own ISP, IPTV or VoIP provider. The new network should be an open network platform that allows the users to provision themselves, and allows ISPs to share Wexnet network on equal and neutral terms. Here comes the concept of free-seating: just help yourself and everything will be perfect. Free-seating enables the costumer to connect any services to any CPE ports. Network should enable user to see all ISP s offerings, select their own ISP freely any time on the web. Free-seating s idea is to simplify the way costumers connect equipment into the CPE. When the users are firstly connected to network, they should be able to choose whatever ISP they like on the welcome portal web page. If they are unhappy with one ISP, they can simply select another one on the Wexnet portal. The network also needs to be smart enough to self-organize: - The users needed to be able to provision their own services - Upon a customer request all necessary configuration of the network equipments (access/aggregation/core switches) had to be done automatically. Joint efforts Paid by ZTE and Wexnet Wexnet desired to put the system on-line as fast as possible without compromising the quality of the network. Great efforts were paid by both parties to make it work. Many rounds of in-depth discussion took place between

3 Wireless Wexnet and ZTE: to agree on the requirements, to design the network solution, and to define the implementation steps. On ZTE s side, several ZTE solution engineers stayed in the Sweden for around six months to help to develop the network solution and to conduct the field trials. Back in Beijing, ZTE s switch R&D centre also devoted lots of energy to the project and developed new features. In this network, ZTE switch 5100E and 5900E together build a L2 network, while 8900/8900E resides at the L2/L3 boundary. 5100E switch is the AN (access node). Enhancements made to ZTE switches include, but are not limited to the following: Distinguish and separate HSI/IPTV/VoIP traffic while CPE doesn t support VLAN assignment; MFF for access security; MPLS VPN for enterprise users On Wexnet side, Wexnet provided a lot of detailed information about its local network and carefully examined ZTE s proposed solutions once and again. Subscriber s Experience in using new network Here is a brief description of a user s experience in using the Wexnet network. A new customer turns on his/her computer, opens the Web browser, he/she will be forced by DNS to the Wexnet Portal (http://www.wexnet.net/) for logging in and to register. Northbound interface for network OAM centre to communicate with the OSS/BSS for automatic switch configuration distribution; Mapping a range of multicast IP addresses to a specific multicast VLAN, so that Wexnet can allocate dedicated multicast VLANs for different IPTV providers, while these IPTV providers can add/delete/adjust their channels without notifying Wexnet; After login in, customers select service type Internet, and are then presented with a range of HSI (high speed Internet) service offerings available in the region where they live: They can see prices, contract terms and all the information necessary to make the best choice. They then simply select their chosen ISP with a click of the mouse. That s it! The user connected himself to the Internet through the ISP of his choice. Refined means for administratively scoped multicast (channel access control, call detail record report, etc.) Numerous other small enhancements/micro-innovations including Delayed restart for the switches (enables switch restarts to be done at midnight for example) Other major technologies adopted in the network include: DHCP option 82 for service package distribution L2 IGMP snooping, OSPF, L3 PIM-SM VRRP, ESRP for reliability purpose The process is similar for IPTV subscription and VoIP subscription. Following are some snapshots for user s IPTV subscription to provider Canal Digital. When the user chooses a service it will be activated immediately in the network by the OSS/BSS systems and the ZTE switches in the network. There is no delay, no waiting for manual configuration of the service

4 Wireless Users can change services whenever they want. Customer can now select from a wide range of service suppliers and independently choose the mix of suppliers that is best suited for his/her household. Everything works simultaneously. There is no need to pre-configure the CPE. Each port can provide access to any service. ZTE Won Best Broadband Partnership at Broadband InfoVision Awards 18 October 2012, Amsterdam -ZTE along with Swedish broadband operator WEXNET wins Best Broadband Partnership at the Broadband InfoVision awards held at Broadband World Forum 2012 (BBWF) in Amsterdam. Wexnet Comments The free-seating model is something we say to the customers when we meet them in public. We appreciate this model because it gives the customers less questions and more choices when they connect the equipments and we believe that this is the best way to build a metropolitan area network. -Wexnet Technical Director Lars Wihlborg The broadband industry is built on partnerships, and the Best Broadband Partnership Award celebrates the most successful examples forged over the last 12 months. ZTE and WEXNET win the award for the partnership they created to build a new access network which enables customers to choose different content providers/service providers that suit their individual needs, with all services being delivered over a single network. The network is smart enough to self-organize: all necessary configuration of the network equipments (access/aggregation/ core switches) can be done automatically when customers submitted subscriptions for specific services, allowing users to provision themselves. ICP Store creates a brand new core value for operators, covering their business mode, payoff mode and operating mode, bringing a healthy circle of business developing mode with new profit growth points. New mode benefits both content provider, operator and subscriber at the same time. By taking this innovative new mode, operator can properly positioning itself under new circumstance of a rapid traffic growth. BBWF attracts tens of thousands of operators, analysts and medias every year and gets highly recognized by the industry. Since 2007, ZTE has won InfoVision awards 5 times issued by BBWF,covering fields such as fixed access network, core network, wireless access, bearer network and service. The winning of award this time indicates that ZTE innovative ICP Store mode is recognized by the industry. It verifies ZTE leading product and solution by the real network and represents ZTE strong R&D capability. It sets up a successful example for North Europe and even the whole Europe&North America high-end market as well.

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