Information Agenda haben Sie schon eine? Wolfgang Nimführ IBM Software Sales Wien, im Oktober 2010

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2 Information Agenda haben Sie schon eine? Wolfgang Nimführ IBM Software Sales Wien, im Oktober 2010

3 Die Herausforderungen sind nicht neu 47% der Benutzer haben kein Vertrauen in Ihre Informationen 59% der Manager übersehen Informationen, die sie hätten verwenden sollen 42% der Manager verwenden falsche Informationen einmal pro Woche Informationssilos Volumen und Vielfalt Geschwindigkeit Sources: IBM & Industry Studies, IBM BAO for intelligent Enterprise study, 2009 IBM CIO Survey, June 19, 2007 Accenture survey, January 04, 2007

4 IBM investiert jährlich Millionen in das Segment Software DB2 IMS Informix Ascential FileNet Cognos SPSS Initiate Netezza

5 IBM hat vor 5 Jahren IOD gestartet Cognos, SPSS ILOG InfoSphere Optim FileNet

6 Die Information Agenda ist die Umsetzung von IOD Swinging Data 2010

7 Information umfasst New Intelligence Swinging Data 2010

8 Erfolgreiche Unternehmen haben einen Informationsplan Strategie Eine Informationsmanagementvision ermöglicht eine optimale Unterstützung der Business Ziele. Definition der technischen Komponenten in einer visionären Informationsarchitektur. Information Infrastruktur Information Governance Unternehmensweite Standards erlauben einen effizienten und sicheren Umgang mit Informationen. Ganzheitliche Planung der Einzelprojekte mit Priorisierung auf Basis von ROI-Berechnungen. Roadmap

9 Aktuelle Studien bestätigen den Bedarf CIO Study 2009 CFO Study 2010 CEO Study 2010

10 Die wichtigsten 5 Ergebnisse der Studien 69% 84% 85% 80% 80% 71% 73% 61% 56% 93% increase 66% 77% 109% increase 62% 73% 40% 35% Measuring / monitoring business performance Providing inputs into enterprise strategy 1 Driving enterprise cost reduction Supporting / managing / mitigating enterprise risk Driving integration of information across the enterprise

11 Ein wohldefinierte Vorgehen mit konkreten Ergebnissen 1 Briefing Introduction 2 Roadmap Workshop Begin developing your agenda 3 Solution Workshop Architect and plan your first project

12 Beispiele Plan Plan Control / Monitor Control / Monitor Execute Execute Information Services Value Information Services Value High TDM TDM Capability Capability Maturity Maturity Model Model Mapping Mapping Improvement Proposed Improvement Potential Proposed Future Future Environment Potential Environment IBM Maturity Customer Level Centricity 1 Initial / Solution IBM Maturity Customer Level Centricity 1 Initial / Solution Single Single View View of of Customer Ad Hoc Repeatable Customer (Agent, (Agent, Employer, Defined Managed Employer, Member) Member) Orchestration and Collaboration Orchestration and Collaboration Transport and Delivery Transport and Delivery Security, Privacy and Compliance Security, Privacy and Compliance (Operational) Imaging Collections Compliance Missing 87 Tracking Regulatory Touch Point Producer Investigation Schemes Compensation Group 2009 Payout IBM Corporation Imaging Collections Reporting Compliance Tracking Schemes Compensation Reporting Swinging Data 2010 Rationale for Improvement Ad Hoc Repeatable Defined Managed Optimised Optimised Rationale for Improvement Best of breed toolset will optimise selection Short description Main Objectives and Best provision of breed of toolset 'right-sized' will optimise test subsets selection to Short description Data Quality Main Objectives anticipate and provision demand of curves 'right-sized' and spikes, test subsets and to Information about Data customers Quality (defined as Agents, Employers, and Members) is currently Support Single View Service easily anticipate Portal manufacture demand realistic curves new and app spikes, dataand Our stored Information Findings multiple about systems customers - We across (defined used the various as Agents, the product Employers, Information lines and and operations Members) is currently On Demand reference initiative Support Single View Service easily Portal manufacture realistic new app data Our stored Findings multiple systems - We across used the various the product Information lines and operations On Demand reference initiative Enable more personalized service from architecture There is no single to view assess of the customer information that is available due delivery to the disparate capabilities information architecture to assess information delivery capabilities enrollment, Enable more thru personalized claims, Best to customer of service breed toolset from will optimise Barclays There is no single Privacy sources- which creates view significant of the customer inefficiencies that is in available call center due and to the claims disparate operations, information service enrollment, thru claims, efforts Best to customer in of masking/desensitising breed toolset will optimise databarclays Privacy Information sources- which creates significant inefficiencies Mobile in call Composite center & and claims operations, We identified Delivery Information a number Enterprise of areas of the business Productivity Mobile Composite & that Enterprise are underutilizing information in general especially customer service efforts in masking/desensitising data limits the ability to identify cross sell and up sell opportunities, and prevents the LOB We identified limits the a ability Web number to identify Delivery Portals Enterprise cross of areas sell and Devices of sell & opportunities, Collaborative the business and Applications prevents Productivity that the Identify Customer Buying / Agent Selling Channels personalized service that is required to support growth in voluntary benefits Enterprise are underutilizing information in general especially customer 1 information LOB Web Business 1 information terms Business Outcomes of meeting Outcomes Map Disconnected Devices & Applications Collaborative Search Applications Channels personalized service that is required to support growth in voluntary Disconnected Applications benefits Search Patterns Identify to Customer develop Buying / Agent Selling Applications Patterns to develop Implementing Optim require Barclays to This first roadmap Process More targeted Sales Industry initiative desired Models, will establish objectives Solution a baseline Templates, of customer Analytical data Applications that is represented update Implementing testing processes Optim require to take Barclays full to Category terms of This meeting first roadmap Process More targeted Sales in a single repository, Industry Map initiative and desired which Models, will can establish be objectives Solution integrated a baseline Templates, into of analytics, customer Analytical operations, data Applications that is and represented More effective Products advantage update testing of the toolset processes to take full Category Product in Risk a single repository, Sales, and Policy Policy which / can Policy be integrated Holder into analytics, operations, Financials and More Group effective Products advantage of the toolset support Business Operational BI & functions Improve analytics productivity by having Marketing, Sales, Benefits Policy / Cash Flow Planning, Administratio Group Product Risk Query & Agreements Policy / Policy (Party) Holder Financials Admin Business Levels Operational Performance support BI & functions Dashboards Exploration & Operational Metrics & Channels Marketing, Claims Benefits Mining / Cash Flow Budgeting, a standard Improve analytics Planning, Administratio data n source productivity by having Reporting Query & & Visualization Agreements Dashboards Analysis Exploration (Party) & Intelligence Operational Scorecards Metrics & Admin Levels Performance Reporting Channels & Visualization Analysis Claims Mining Forecasting Budgeting, a standard data Intelligence Scorecards n source Best of breed toolset will optimise Barclays Technology Product Forecasting technology Best of breed for test toolset data will management optimise Barclays Channel IBM s Business Technology Portfolio Product Risk Strategy technology for test data management Strategy Channel Claims Cash Flow Outcomes IBM s Business Strategy Managed Portfolio Risk Strategy Investment Business Map Strategy Policy Handling Claims Planning Cash & Flow Strategy Trusted Legal Managed Initiative Records Content-centric Information Lifecycle Hierarchy Event Mgmt Policy Holder Strategy Market Administration Investment Strategy Business Policy Strategy Handling Budgeting Planning & provides Outcomes Product guidance Map Strategy Trusted Initiative Savings Rational Differentiation Rational Records Legal Mgmt Segmentation on 2 Content-centric Relationship Information Lifecycle Information BPM Hierarchy Event Policy Holder Strategy Strategy Group Strategy Planning Market Strategy Administration & Savings Strategy Rational Budgeting Differentiation Rational Product Strategy Strategy Segmentation provides guidance on 2 Planning Relationship Rating Service Strategic Group Strategy Strategy & Reserving Business Planning Reinsurance Information BPM Implementing Optim will have limited impact Governance & Improved call center efficiency Create personalized proposal High Campaign StrategyLow Strategy High Rating Service Planning Low Strategic business priorities Market in Strategy Planning Strategy Reserving Improved call Controls Business center efficiency Reinsurance Planning Strategy High Planning Low offerings Create for personalized individuals Implementing that proposal also Optim will have limited impact Governance & on Barclays governance beyond the necessary Organisation High Low Reduced training (by limiting Campaign Strategy Controls the business Research Insurance priorities Market Trusted industry in Strategy Information Information tie offerings personal for updates life on individuals events Barclays and that licensing governance also to use beyond the toolset the necessary Organisation systems Reduced agents training must (by access) limiting Planning Balance & Controls Research Information Trusted Integration Information Integrity Information tie in personal updates life events and licensing to use the toolset systems agents must access) Better analyze agent and the Insurance industry Information ChannelIntegration Claims Enables ability for web based self Balance Integrity Procurement & Controls / Actuarial Channel Treasury / employer Better analyze demographics agent and to identify service Claims Enables ability for web based self Bulk Procurement Vendor / & Treasury / Account unique employer product Implementing demographics opportunitiesto Optim identify will provide some Control Policy Controlsservice Cash Enterprise Measurement & Vendor Actuarial Improved productive of analytics Reserves Performance Bulk Installation Account unique product Implementing opportunities Optim will provide some & Processing Control Policy Controls Transactions Cash Product Information Enterprise Measurement & auditing and measurement controls for Montioring Data Controls Reserves Installation Performance Service Areas in Green Economics Product are Processing Level Policy Holder Metadata Improved productive of analytics Transactions & Content provision auditing of and test measurement data controls for Information Asset Foundation highlighted Areas in Green Economics as are 5 Montioring Data Controls & Performance Service Level Satisfaction Policy Holder Metadata Fraud Controls Control & Content provision of test data Asset Foundation Satisfaction Fraud Controls Control & Performance 5 Duration Rational Effort Rational Risk & Rate (Performance Performance Investment / priorities highlighted for the as Duration Rational Effort Rational Exposure Risk & (Commission) Monitoring) Rate (Performance Initial phases Monitoring and Account Performance benefits can Portfolio Investment / Single view of customer efforts Exposure Negotiation Litigation (Commission) Monitoring) Monitoring Compliance Account Portfolio customer priorities for the Data 16 >12 3 High Low be Initial realized phases within and 6 months Unstructured benefits can Single view of customer efforts Negotiation Litigation Compliance Data Analytical Operational >12 3 High Low can start simple with quick returns, 2009 IBM Corporation Low High 16 Master Data Unstructured Metadata Domains be realized within 6 months and can then start elaborate simple with into complex quick returns, 2009 IBM Corporation However, consolidation across customer Analytical Operational Master Data Data Low High Metadata integration and then schemes elaborate across into complex Domains the Channel However, large number consolidation of systems, across Leverage Data and Policy Holder Human Benefits multiple integration systems. schemes across Leverage Administration the the multiple large instances number of of systems, similar Channel (Party) Policy Holder Claim Financial and Billing Resources Human Administration Benefits multiple systems. Strong Average Product Define Underwriting / Administration Weak names the multiple can require instances time to of similar Policy Transactions (Party)& Processing: Reporting External expertise accelerates Claim Operations Financial Information Network 85 & Systems 12 6 & Billing Resources Administration 2009 IBM Corporation & Those in Yellow Product Design Strong Define Decisioning Average are Underwriting / Campaign Weak resolve Administration Policy Transactions Events names and can deploy require & Processing: Reporting Information Network Operations & Design Decisioning Execution & Systems Campaign Administration Events Assignment & Storage time Systems projects External in early expertise phases accelerates Regulatory Infrastructure Middleware Administration 12 6 AEB EXT Current Ability IBM Corporation resolve and deploy Storage AEB also Those priorities, in Yellow but are Execution Reserving Reporting Systems EXT projects in early phases Enrolllment & Assignment Regulatory Accounting InfrastructureCurrent Middleware Ability Administration Eligibility Sales / Lead Fraud Reserving Reporting Enrolllment & Accounting Eligibility either also secondary, priorities, but 87 Generation Sales / Lead & Data Sources Payment 2009 IBM Corporation Fraud or Correspondence Correspon- Processing Payment Payment Capability Adoption 87 Enablement Generation & Data Processing Sources Payment 2009 IBM Corporation have either already secondary, been or Document Enablement Salvage Plan Sponsor Capability Adoption Processing Auditing Good Document dence Processing Regulatory New Business Subrogation Services Salvage Plan Sponsor Auditing completed have already Product Good been Compliance Processing Regulatory New Business Litigation Investment Needs Improvement Subrogation Services Deployment Product 4 (Operational) Compliance Processing Print Mgmt Operations Litigation Investment Needs Improvement Regulatory completeddeployment Missing 87 Print Touch Point Mgmt Operations 4 Producer Investigation Group 2009 Payout IBM Corporation Low High Low Impact Impact Effort Effort IBM view of Barclays IBM IBM view view of of industry Barclays average Barclays IBM view with of Optim industry average Barclays with Optim IBM Corporation IBM Corporation IBM Corporation IBM Corporation

13 Für 18 verschiedene Industrien verfügbar Kernprozesse Strategische Treiber Geschäftsziele

14 Information Software Portfolio Swinging Data 2010

15 IOD Referenzarchitektur Swinging Data 2010 Access & Delivery Portals & Web Applications Line of Business Applications Collaborative Solutions Composite Applications Mobile Devices Industry Models, Accelerators, Blueprints Strategy (Vision/Roadmap) Business Process Business Modelling Process & Simulation Execution Design Advanced Analytics & Optimization Enterprise Search Business Intelligence & Performance Measuring/Monitoring (Dashboards) Enterprise Information Data Warehouse Information Server Information Access Foundation Information Tools Business Term Deep Analytics Data Discovery Enterprise Data Data Lifecycle Structured Data / Optimisation Tools Strategy Planning (Scorecards) Analyse & Profile Extreme Analytics Quality & Cleansing Data Model Design Workflow Query and Reporting Enterprise Content Content Analytics Transformation / Load Monitor Data Lineage Content/Records Lifecycle Documents Rules ediscovery Analysis and Visualisation Digital Assets Budgets, Forecasts and Plans Master Data Pre-built e.g. Customer/Product Map Data Specifications Automated Collection & Classification Forms Services Choreography Strategy/Operations Optimization Content Custom Quality/Rules Assess/Monitor Host output Taxonomy, Governance, Security, Privacy and Compliance Provisioning: Service Oriented Architecture, Cloud Infrastructure Platform and Storage Virtualisation; Messaging Infrastructure

16 Eine definierte Information Supply Chain ist die Grundlage für Data Governance und Information Compliance Swinging Data 2010

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19 Referenzprojekte in allen Industrien Swinging Data 2010

20 Planen heißt profitieren mit Information Agenda und smarter IBM Information Software