2015 SPRING RELEASE SCALE. Products Markets Customers

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1 2015 SPRING RELEASE SCALE Products Markets Customers $ +

2 ChannelAdvisor 2015 Spring Release Spring Release 2015 Scale: Products, Markets, Customers Given the complex web of online channels, it can be difficult for retailers and branded manufacturers to chart the right course for the future. How should you focus your efforts without overextending yourself and your resources? Or better yet, how can your company ride the cutting edge of e-commerce innovation without wasting time and money chasing trends and fickle consumer behavior? Luckily, you now have a head start. With the ChannelAdvisor 2015 Spring Release, we re helping you scale smarter. We re giving you the tools to help you build your business efficiently and achieve better results globally. BROADER REACH Welcome to the smarter way to scale. Welcome to the ChannelAdvisor 2015 Spring Release. Cross borders to find millions of new marketplace customers in Latin America and Europe. Widen your domestic footprint on Jet, the highly anticipated new online marketplace. Target your digital marketing through Facebook s dynamic product ads to increase conversions and grow sales. GREATER FLEXIBILITY Promote your products the way you want with Bundles technology with variations. Send the right message to each customer on each marketplace with Customizable Invoice Templates. Use the Product Group Generator to automate how Google s Shopping campaigns are structured, so your campaigns are always optimized and your products stay in sync. SMARTER TECHNOLOGY Save time and money by using the Order Consolidator to combine shipments to the same ebay customer. Make better decisions and gain efficiencies with Product Performance and Pricing Insights for Amazon. Get a global perspective of your products and track conversion with new widgets for ebay and other marketplaces. Use suggestions from the new ebay Categorizer to quickly and more efficiently list your products under the appropriate category.

3 ChannelAdvisor 2015 Spring Release Broader Reach Scale your customer base. Growing your business is about more than simply listing more products. Before you do that, you need to target more customers and tap new sources of demand for those products. Entering new marketplaces means access to new geographies and millions of potential customers. And now, leveraging social media platforms is an increasingly viable strategy for finding shoppers interested in your products. In addition to new support for ebay Austria and ebay Switzerland, the 2015 Spring Release includes several options to help you broaden your reach and deepen your customer base. JET If you re in retail, you ve probably already heard some buzz about Jet. The company plans to shift the traditional e-commerce paradigm with a unique marketplace model. How does Jet plan to do this? It s focusing on building a fair marketplace where value wins out, driving higher average order values for retailers. At a very basic level, it functions like this: Buyers are motivated to shop in a way that minimizes costs for retailers, drives larger baskets and maximizes order profitability. At checkout, Jet determines which retailer can provide the best economic value for a transaction based on product location, buyer location and order details, such as product mix. The winning retailer then fulfills the order. Buyers access these savings and benefits by joining Jet and paying a membership fee of $49.99 per year. With ChannelAdvisor s centralized inventory and order management, you can add Jet as a marketplace with relative ease. Also, we ve rounded out our Categorizer suite to include the Jet Categorizer, which automatically assigns categories to your products on Jet by looking at how your products are categorized on other marketplaces. Jet s dynamic pricing engine analyzes ways an order can be more efficient, such as buying multiple items, approving slower delivery, living close to a distribution center and more.

4 ChannelAdvisor 2015 Spring Release MERCADOLIBRE CBT Expanding into Latin America might seem like a daunting task. But it s worth it: Forrester Research predicts that the e-commerce markets of Argentina, Retailer Products (in English) Quantity & Price Updates Products (in English) Quantity & Price Updates Brazil and Mexico will more than double by Not only that, but shoppers in the region crave access to new merchandise not already available in their local markets. Orders (Translated to English) Orders (Translated to English) Orders (Localized) CBT MercadoLibre s Cross-Border Trade (CBT) program can be the answer for US retailers that want to gain access to Latin American e-commerce markets without the hassle of setting up local business entities to do so. The program is currently open for buyers in Brazil and Mexico, and it will soon expand to additional MercadoLibre countries in Latin America. Customer Orders Marketplaces Product Listings (Translated & Localized) Quantity & Price Updates Product Price = Seller Price + Domestic Shipping + International Shipping (set by MercadoLibre CBT) + Taxes + MercadoLibre Commission MercadoLibre is the top e-commerce site in Latin America, where its Brazilian and Mexican marketplaces represent 60% of total MercadoLibre gross merchandise value (GMV). 2 As your gateway to the thriving Latin American e-commerce markets, MercadoLibre CBT can help with the four main challenges of selling internationally: International logistics International payments Translation and localization of listings Customer service Don t worry about becoming a local expert. With MercadoLibre CBT, you can open vast new streams of international revenue without having to board a plane MercadoLibre Company Data

5 ChannelAdvisor 2015 Spring Release FACEBOOK DYNAMIC PRODUCT ADS Since social media began its meteoric rise a decade ago, retailers have been eager to integrate popular platforms into their e-commerce strategies. Until now, it s been difficult to execute and quantify in actual ROI. Facebook the biggest and most ubiquitous social platform of them all has introduced a potential solution: dynamic product ads. Retargeting has been a popular strategy for years because of its ability to entice shoppers back to a previously visited product page to complete a purchase. Dynamic product ads give you more control over where your retargeting ads appear and who s viewing them. You can serve dynamic product ads directly in the Facebook news feeds of consumers who: Previously viewed that product listing on your website Placed the product in their shopping cart but didn t purchase Purchased the product and would likely be in the market for similar or complementary products ChannelAdvisor s support for dynamic product ads harnesses our powerful Data Transformation Engine to enable you to create, schedule and send a product feed to Facebook from our platform. You can target consumers with ads on any device, regardless of the original touchpoint. The ability to track customers across device type gives you valuable insight into customer behavior.

6 ChannelAdvisor 2015 Spring Release Greater Flexibility Scale your capabilities. The only constant in e-commerce is change: changing technology, changing consumer taste, changing methods of purchase. You need a platform that gives you the ability to adapt to new selling strategies and to whatever s next in e-commerce. In short, you need options. With the ChannelAdvisor 2015 Spring Release, we re giving you more flexibility and better control to adapt to what s next. BUNDLES WITH VARIATIONS Looking for a way to spice up your inventory? In a crowded marketplace, bundles are a great way to stand out from the pack. Bundling related products into a single listing adds value for your inventory in several ways, including: Creating a new product that other sellers can t duplicate easily Increasing your average order value Delivering simplicity and value to your customers In 2014, we introduced ChannelAdvisor Bundles to help make the bundling process easier. As stock levels for each bundle component change, your quantities are automatically calculated, updated and adjusted in ChannelAdvisor. Give buyers the product bundles they want, differentiate yourself from competition and save on shipping costs with your consolidated packages. S M L S M L + = BUNDLES with VARIATIONS

7 ChannelAdvisor 2015 Spring Release With the 2015 Spring Release, we re giving you the ability to take your bundles one step further. Now you re able to list your bundles as variation listings adding another level to the ways you can differentiate yourself as a retailer. Promoting items in a variation format shows buyers similar items that come in different colors, sizes or other choices. Variations help optimize the browsing process by consolidating all the options within one primary listing. As a bonus, marketplaces like ebay and Amazon often give variationstyle listings a boost in search results when they perform well. CUSTOMIZABLE INVOICE TEMPLATES Selling your products online should be as limitless and uncomplicated as it is in brickand-mortar stores. Bundles with variations bring you one step closer. Customers like to feel special. They want to know that their business was important to you, and that they re worth more to you than just a dollar sign. With Customizable Invoice Templates, you can send tailored, follow-up messages to each customer, on each marketplace, after the purchase. Maybe you want to thank them for purchasing a specific product, suggest similar products they might like or even offer them a promo code for a future purchase. Or maybe you just want to let them know that they re awesome in language that reflects your business and your values. Customized Invoice Templates also let you tailor invoices to the language criteria that some marketplaces require. You can craft your response differently for each marketplace or keep them all the same. It s entirely up to you. You can also apply the invoice templates to your webstore. Just because you re growing doesn t mean you need to lose touch with your dayto-day consumers. Take on more marketplaces and more customers without losing the personality that customers love and the small touches that inspire repeat business.

8 ChannelAdvisor 2015 Spring Release GOOGLE S SHOPPING CAMPAIGNS Despite the popularity of Google Product Listing Ads (PLAs), we think that most retailers are limiting the profitability of their Shopping campaigns with solutions that offer only partial support. With the 2015 Spring Release, we close the loop and offer complete and unified retail-centric support for the Four C s of Google Shopping. Content Your feed content is the backbone of your Shopping campaigns. Without organized feed content, your Shopping campaigns will fail. At ChannelAdvisor, we re feed specialists. Optimizing content is at the core of what we do best. Content Cross-Channel Analytics Campaign Structure Correct Bidding Campaign Structure Once your feed is in order, the Product Group Generator removes most of the work by quickly building the campaign structure and automatically keeping all products in sync. Correct Bidding The right bids can be the difference between your ads landing in the top page position or being left out in the cold. And our Automated Bid Manager ensures that the correct bid is assigned to the correct product so that your bids are aligned with your revenue goals. Cross-Channel Analytics Anybody can show you how your Shopping campaigns are performing. But our Actionable Reporting brings your Shopping campaigns full circle and allows you to see how they influence the rest of your channels, from Amazon and ebay to paid search text ads and social sites. We ve given you holistic support for this channel. Support for the Four C s allows ChannelAdvisor customers to increase ROI, save time and gain insight and analytics.

9 ChannelAdvisor 2015 Spring Release Smarter Technology Scale your future. As you grow your business, you need a smarter platform for more insight into your strategies and execution. Ideally, you d want automated, efficient technology that would both save time and allow you to make informed decisions about your next steps. With the 2015 Spring Release, we re giving you tools to make selling easier and to increase your ROI while you scale. TO: Mary Smith TO: Mary Smith ORDER CONSOLIDATOR FOR EBAY We live in a world of instant gratification. Consumers don t have to leave their homes anymore to order food, rent a movie or purchase household necessities. Order Consolidator And in the world of e-commerce, more and more retailers are encouraged to offer free or discounted shipping for their products in exchange for greater visibility on crowded marketplaces. But this new environment often means that a buyer makes multiple purchases from one seller over the course of a single day and checks out after each transaction. While it s great to get multiple orders as a retailer, shipping all these items out separately to the same buyer places additional costs on you. TO: Mary Smith Saved $6.25! With the ChannelAdvisor Order Consolidator, you can set a window of time when orders on ebay from the same buyer and address will be automatically detected and combined. This prevents you from spending time packaging separate orders. It also helps your customer save on shipping costs, since only one package will have to go out. EBAY CATEGORIZER For many online businesses, ebay remains an important part of their channel mix. Last year, as part of our Categorizer suite, we released the ebay Categorizer as a feature within our support for ebay QuickStart. The ebay Categorizer helps you categorize your inventory when you don t have an ebay category already included in your data. The money the Order Consolidator saves you is automatically tracked and tallied within a dashboard widget that calculates your shipping savings based on estimated shipping costs.

10 ChannelAdvisor 2015 Spring Release It proved to be such a powerful and convenient way for retailers to list products on ebay that in the Spring Release we ve expanded the Categorizer functionality for all ebay interfaces. This means that for products that are net new to ebay and don t have a defined ebay category number the ebay Categorizer will ask ebay to suggest an ebay category value. That value is then stored in the product details when the seller is using any ebay interface. This value can be changed at a later date if needed. The ebay Categorizer is another helpful step toward automating the processes that are keeping you from focusing on the bigger picture. PRODUCT PERFORMANCE AND PRICING INSIGHTS FOR AMAZON Managing your product catalog on Amazon can be an arduous task. Sometimes you aren t sure if you re hitting the mark or missing it. With Product Performance and Pricing Insights, ChannelAdvisor puts key product information at your fingertips, helping you make decisions that can take your business to the next level. The Product Performance dashboard includes widgets that display insights into best-selling products and Buy Box ownership. With the Best Sellers widget, you see all the top sellers on Amazon, whether they re trending up or down and whether you stock each product. The widget also gives you visibility into Buy Box ownership and whether you re the Buy Box owner for a listing or not. When you want to dig into the details on a specific product, you can jump into the SKU-level Product Performance and Pricing view, where a storehouse of useful information awaits you: Your product information for title, cost, price and quantity How Amazon is promoting the item with the title and ASIN Whether you re the Buy Box owner, and if not, what price and shipping costs the owner is offering What errors are associated with the product Total sales counts and gross merchandise value (GMV) for the last 30, 60 and 90 days Total price performance with the Pricewatch graph plotting your price, the Buy Box owner s price and Amazon s price side by side over time. You can also view how your sales were affected by changes in price offers for the item. Having these insights arms you with the information you need to access your product performance and tweak your Amazon offers so they re performing at their best.

11 ChannelAdvisor 2015 Spring Release NEW WIDGETS IN CHANNELADVISOR MARKETPLACES Surprised to see some of your products purchased by consumers in a country across the world? Curious as to why you keep shipping the same products to addresses in Oregon? Is this uptick in orders a fluke, or part of a trend that you ve missed? Whatever s going on, it s worth spending some time analyzing the trends and then figuring out how to adjust your strategies to benefit from them. The 2015 Spring Release brings you that insight in ChannelAdvisor Marketplaces. In addition to the Amazon widget mentioned above, there are four other Marketplaces widgets that can measure and follow the demand for your products both domestically and around the world. For US sellers, get a domestic view of how many products have sold, as well as a deeper dive into performance in each state. The widget allows you to look at the GMV and the number of orders made from a specific state. Use that information to drive decisions about your distribution network. Track Global Demand Within ChannelAdvisor Marketplaces, you can now track the global destinations for every single package you sell on a marketplace. See which countries buy most of your products. See where your sales are lacking. Discover where you might need to add a new warehouse. It s now possible with a few clicks. Not only do you get to see exactly where your products are shipping to around the globe, but the heat map view gives you a great international visual of the number of orders and your GMV from global shipping destinations.

12 ChannelAdvisor 2015 Spring Release Gain Global Shipping Program (GSP) Insight For ebay sellers participating in ebay s Global Shipping Program (GSP), we ve got you covered. Get insight into your international customer base by looking at the destinations for all your ebay GSP orders. Then use that data to drive informed decisions about where you should expand next. Discover Lack of Demand For ebay sellers, the final widget takes the inverse approach and shows you exactly which products haven t been selling well. If your products haven t sold in a while, make adjustments to your strategy to increase your sell-through rate. Having access to these widgets will help you stay on top of your sales trends, find answers to your questions about demand and bring to light possible growth opportunities.

13 ChannelAdvisor 2015 Spring Release SEARCH When you re a multichannel retailer with an increasing SKU count and new channels to manage each year, we know it can be stressful to keep track of it all. Our job is to help you do it easier and more effectively. That s why we ve beefed up our platform s search functionality. We want you to find what you re searching for products, orders, etc. with fewer clicks and no guessing. Before, if you wanted to search your inventory, you had to first find the All Products view. If you wanted to search your order history, you had to go to the All Sales view. But not anymore: ChannelAdvisor s search works across all categories and all search requests. With the new functionality, you ll save time while keeping inventory, product data, orders and customers straight to find the information you need faster.

14 ChannelAdvisor 2015 Spring Release Markets, Products, Customers. Scaled. Every retailer hits a plateau at some point. You think you ve optimized your business as far as it will go and you ve hit a wall. But with the right solutions, you can always go further, sell smarter and become more flexible. The ChannelAdvisor 2015 Spring Release aims to give you the best combination of technology and growth opportunities to help you become the global company you set out to be. To learn more about the Spring Release and how ChannelAdvisor can help you scale your e-commerce business contact us today at or info@channeladvisor.com. Trust us. Be Seen. To learn more: Call US UK AU Visit info@channeladvisor.com Copyright 2015 ChannelAdvisor Corporation. All rights reserved. The global standard for e-commerce leaders.