2H 2015 SHADOW DATA REPORT

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1 2H 20 SHADOW DATA REPORT

2 Shadow Data Defined: All potentially risky data exposures lurking in cloud apps, due to lack of knowledge of the type of data being uploaded and how it is being shared. Shadow Data vs. Shadow IT About Most IT experts are aware of the security challenges posed by Shadow IT the use of IT systems and applications, including SaaS apps, without the knowledge or explicit consent of an organization s IT department. Table of Contents INTRODUCTION SHADOW DATA VS. SHADOW IT EXPOSED DOCUMENTS EXPOSURE CASE STUDY CLOUD DATA CLASSIFICATION SENSITIVE AND COMPLIANCE RELATED DATA NON-COMPLIANCE RELATED DOCUMENTS CLOUD THREAT INSIGHTS CORPORATE CLOUD APP USAGE CLOUD SECURITY TIPS CONCLUSION ABOUT ELASTICA the Report The Elastica Cloud Threat Labs team publishes the Shadow Data Report to provide actionable insights into key trends and challenges in securing cloud apps and services and, more importantly, the business critical data stored in them. The 2H 20 report s findings are based on the analysis of nearly 6M documents Elastica customers are storing and sharing in popular collaboration and cloud file sharing services such as Box, Dropbox, Google Drive, and Office 6. As in previous reports, this report not only examines the use of unsanctioned apps, but also provides deep insights into the use of sanctioned apps. All data continues to be aggregated and anonymized across the Elastica CloudSOC platform to protect customer confidentiality. Documents Processed for Analysis 2H 20 Uncovering and rating cloud services, which most Cloud Access Security Broker (CASB) vendors do, is only the first step in managing and securing your cloud attack surface. Once an organization decides to embrace particular apps, so called sanctioned apps, there is a critical need to understand Shadow Data. Shadow Data refers to all the sensitive content that users are uploading, storing and sharing via cloud apps often without the oversight and knowledge of IT or security personnel. In other words, just because an organization has selected a robust file sharing app, like Box or Office 6, does not mean they are out of the woods in terms of data governance or compliance liability. As an innovator in the CASB space, Elastica has led the way in providing a deep understanding of Shadow Data, along with the granular controls required to empower users to leverage cloud apps without increasing their organization s risk posture. In this report, we share some of these insights to enable organizations to get a better sense of what they may expect to find in their own environments, and to help with their overall planning as they adopt cloud services. 28m H 20 6m SHADOW DATA REPORT PAGE 2 2H 20 PAGE

3 Exposed Documents The Elastica Cloud Threat Labs team found that Of more concern are documents that were 26% of documents were at high risk of exposure exposed publically. Our research revealed due to being *broadly shared. It is important to recognize that not all documents within a file sharing applications are owned and managed by your organization. Third parties with their own file sharing accounts can also share content with your organization, introducing other avenues for potential risky exposures and data exfiltration. Taking a deeper look into how users are sharing documents, we found that 66% of documents were shared with everyone in the organization. Such broad access increases the likelihood of sensitive data being inappropriately shared. over 2% of documents were shared publically, meaning anyone with a link to the document can access it. Publically exposed files can be victims of web crawlers or other automated tools that troll the internet looking for sensitive content. 2% of documents were shared publically, meaning anyone with a link to the document can access it. Of course, not all of these exposed documents are classified as business critical or a major cause for financial or compliance concern if they are lost or stolen, so it is important to get a deeper understanding of the type of data being shared as well. Customer Records publicly shared * Broadly Shared refers to documents that are widely shared with employees within the organization (e.g., all company), documents that have been shared externally with specific individuals such as contractors and partners, as well as documents that are openly accessible to anyone (and sometimes even discoverable through Google Search). public anyone with a link can access external shared with vendors, partners, or customers all/broad internal shared widely across the organization, divisions, or depatrments. Retail Chain Exposed In the second half of 20, a large retail chain requested a Shadow Data Risk Assessment. They were under the impression that they already had solid visibility into their corporate documents stored in the cloud, but were wanting to add an additional layer of visibility and control. The assessment uncovered a large number of documents containing Payment Card Information (PCI) and Personally Identifiable Information (PII) that employees were broadly sharing. This posed substantial threat to their reputation and put them at risk of compliance violations. Elastica was able to help them apply corporate policies around the sharing of these documents and minimize their exposure. SHADOW DATA REPORT PAGE 2H 20 PAGE

4 Cloud Data Classification Understanding Shadow Data at a granular level and protecting it requires sophisticated data science algorithms and natural language processing that can inspect files, classify data and determine potential security risks. Sensitive and Compliance Related Data Elastica security researchers revealed that of all the documents the average user stored in the cloud, 26% were broadly shared and of those, 0% contained compliance-related data such as Personally Identifiable Information (PII), Payment Card Information (PCI), Protected Health Information (PHI), as well as Source Code (Python, JavaScript, etc.) for software applications. The leakage of these documents could have devastating economic impact on the organizations effected as well as serious repercussions with compliance regulators. Risky Exposures Let this sink in for a moment. -in-0 sensitive, business-critical and compliance-related documents that your employees are currently sharing via cloud services are at high risk of loss or theft due to overexposure, and due to their sensitive nature could result in much higher remediation costs, compliance related fines, and lost reputation. 26 % were Broadly Shared Of the Average User's Documents Stored in the Cloud Of those 0 % Contained Compliance-Related Data and Source Code The breakdown of those compliance related and sensitive files by industry is as follows: PCI SOURCE CODE PHI % % 8 % % PII Surprisingly, source code makes up the largest percentage of these sensitive documents for the majority of the industries analyzed in this report, not just high tech, where it would be expected. The explanation for this may lie in that an increasing number of organizations have a software or cloud component, whether it be faculty research, code for internal IT services and systems or even the company s own cloud service. Data theft of healthcare records now pays 0x the black market rate of credit card numbers. Not surprisingly, PHI dominates the healthcare and pharmaceutical industries at 2% of all sensitive documents. Alarmingly for healthcare organizations, leakage of PHI docs is potentially more devastating than the leakage of PII or PCI data as it often includes a richer source of data that can be exploited for phishing and other social engineering attacks. Ponemon 20 Cost of Data Breach Study SHADOW DATA REPORT PAGE 6 2H 20 PAGE 7

5 Average Financial Risk of a Data Breach by Industry Healthcare Non-Compliance Related Documents Percent of Files by Data Type For the second half of 20, Elastica calculated that the potential financial impact on the average organization from the leakage of its sensitive cloud data was.9m. However, there was a wide variance across industries. Important To Note As noted in a recent Ponemon report, and borne out here, the average cost of a breach can be much higher for educational and healthcare institutions due, in part, to the large number of documents stored by educational organizations and the preponderance of PHI data in the healthcare industry, the latter of which carries a steep price tag (6/leaked healthcare document vs. for other document types.) 2m.9m 2.2m 876k Entertainment Financial Education Consumer In addition to compliance related data such as PCI, PII, and PHI, organizations may also want to track content based on broad categories such as legal documents, business documents, health documents and computing documents. With Elastica s unique classification approach, leveraging contextual analysis and natural language processing, these other categories are readily identified. Of the documents analyzed for this report that fell into the top business categories, 9% were either legal, health, business, or computing document types. We focused our analysis on these. Much like source code, computing- related files dominate, followed closely by legal and business documents. Here in the larger, cross-industry data pool, health-related documents are a smaller proportion of the total. 2 % COMPUTING LEGAL 2 % 2 % BUSINESS Ponemon 20 Cost of Data Breach Study 0k Telecom 76k Technology.8m % HEALTH SHADOW DATA REPORT PAGE 8 2H 20 PAGE 9

6 Cloud Threat Insights The graph shows the most serious threats in each of the three categories. Out of the total categorized threats detected,.9% were of the following, most serious. Elastica categorized threats into three broad categories: EXFILTRATION where a user or hacker is trying to extract data from a cloud app. DATA DESTRUCTION where a user or hacker destroys data stored in a cloud app. ACCOUNT TAKEOVERS where a hacker gains unauthorized access to a user s cloud service account. Threats as a Percent of All Most Serious 2% of cloud users were responsible for ALL data exfiltration, data destruction, and cloud account takeover attempts detected. Anomalous Frequent Sharing % were where users were broadly sharing documents more frequently than normal within a short amount of time. Anomalous Frequent Previews % indicates where a malicious user may be taking screenshots of rapidly previewed documents to exfiltrate data without triggering alerts based on anomalous sharing. SHADOW DATA REPORT PAGE 0 2H 20 PAGE

7 Top 0 Apps by No. of Users Corporate Cloud App Usage Analyzing the data from Elastica s Audit App covering over eight thousand cloud apps and services, Elastica data scientists calculated that the typical company currently has, on average, 82 apps running within the organization, which is up from 77 in H, reflecting the continued rise in adoption of cloud services. Most Popular Cloud Apps Elastica has compiled a list of the most popular business apps across its customers. Note that we did not separate apps traditionally defined as consumer from business apps because, though there is often a gap in business readiness between them, the practical distinction is becoming less relevant. Tools like Linkedin, Twitter and Dropbox have become an integral part of the app ecosystem within organizations and have become de facto business apps. Looking at just file-sharing apps, however, the ranking has changed relatively little, with only Box and Evernote swapping rankings. IMPORTANT TO NOTE Note that there has been some volatility in the rankings among apps, with Office 6, Salesforce, AWS, and Box all having seen their rankings increase between reports, whereas Twitter, Linkedin, Skype, and Dropbox have dropped in ranking. H 20 Top Collaboration and File Sharing Apps by No. of Users 2H 20 H 20 Top 0 Apps by Bandwidth Use 2H 20 H Most Traffic 7 Looking at app usage by bandwidth consumed can help improve network capacity planning. The ranking of apps 8 by bandwidth usage is shown to the right. There has been some movement in the 9 ranking among apps where YouTube, AWS, and Facebook have seen their bandwidth 2H use increase relative to other services, 0 while Box, Dropbox, and Salesforce have seen their usage by bandwidth drop. SHADOW DATA REPORT PAGE 2 0 2H 20 PAGE

8 Top Collaboration and File Sharing Apps by Bandwidth Use 2 H 20 2H 20 Cloud App Security Tips 2. Staff Training Educate your employees on the security risks of indiscriminately sharing documents both within the organization and with external stakeholders. The more broadly documents are shared, the higher the likelihood that someone they don t know or trust will delete or leak data. Similarly, IT should increase their own knowledge and insight into what documents their employees are sharing and how broadly they are being shared. This can be accomplished with a CASB solution that can identify Shadow Data as well as monitor and control how it is being shared. Conclusion Through the regular review of trends in the Shadow Data Report, IT departments can initiate the appropriate dialogue about cloud data security among stakeholders and stewards of data in their organizations. Hopefully this report not only provided insights, but also provoked questions for discussion. Please contact Elastica if you want to find out how to generate insights specific to your organization and establish more control over your SaaS environment. The authors of this report would appreciate your feedback; please write to Looking at just the collaboration file sharing apps by relative bandwidth usage, the ranking has remained more stable, though notable that Dropbox and Office 6 have swapped rankings.. Identify risky apps Identify risky apps to ensure your employees are only using, secure cloud apps and services appropriate for your organization. A CASB solution that can discover apps and then weigh the value of a service against its inherent risks enables you to make smart choices regarding which apps to sanction and to take appropriate action with regards to inappropriate or risky apps.. Visualize Your Data Know your cloud-shared data. You cannot protect what you cannot see, and that goes for your data as well as the cloud apps themselves. A full-function CASB solution should enable you to drill down into your cloud stored documents and categorize them as sensitive or compliance-related data as well as classify them into business categories (i.e. Legal, Business, Medical, etc.). Such identification and classification enables you to more effectively apply appropriate cloud data security measures. About Elastica Elastica, a part of Blue Coat Systems, is the leader in Data Science Powered Cloud Access Security. Its CloudSOC platform empowers companies to confidently leverage cloud applications and services while staying safe, secure and compliant. A range of Elastica Security Apps deployed on the extensible CloudSOC platform deliver the full life cycle of cloud application security, including auditing of shadow IT, real-time detection of intrusions and threats, protection against intrusions and compliance violations, and investigation of historical account activity for post-incident analysis. SHADOW DATA REPORT PAGE 2H 20 PAGE

9 Elastica's Data Science Powered Cloud Access Security is now a part of Blue Coat Systems. To learn more about Elastica Cloud Access Security, visit elastica.net elastica.net/risk-assessment For more information about Blue Coat Systems, visit bluecoat.com SHADOW DATA REPORT PAGE 6

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