Branding an Artist, Business or Professional

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1 Branding an Artist, Business or Professional

2 Branding o A Brand is the development of knowing who you are as an artist, business or professional. o Who you want your audience to be. o What message you want to convey.

3 Branding o Creating a brand is not as easy as it seems. o Most research shows that when developing a brand, one must really know who they are and what they want in order to help define one's career objectives.

4 Branding o A strong brand will help make an artist, business or professional and their work memorable. o They must find their identity based on their distinctive style whether it be through themes, trends, styles, products, personality or subjects.

5 Brandin g a Logo o A logo design can create even more brand power and should be created to represent an artist, business or professional and his/her work. o Though a logo may be an important aspect to identifying oneself, branding an artist, business or professional is much more than just the creation of a logo. o "A logo is only a visual expression of a brand" (Artbiz 2013).

6 Developing Brand Recognition o Brand recognition will have consistency and repetition in their distinctive style among all platforms of advertising. o Building a branded experience that lasts takes work. o It is developing connections between the artist, business or professional and its audience. o They must invest time by attracting people and developing their trust.

7 Developing Brand Recognition o Strong branding requires "the consistency of actions that build influence and brand reputation over time" (Livingston, 2012). o It is important to know "who your audience is, what they want, and how you can connect with and serve them" (Cross, 2015)

8 Branding Strategies o Branding must go beyond social media, and though it is an important aspect to branding, it is just part of the picture. o Traditional media should be considered in the branding strategy and will complement the other. o Newsletters, business cards, brochures, flyers, t shirts and portfolios are all options and should have the artists website included.

9 New Media Branding o When branding on new media such as websites, Facebook, Instagram, Twitter, e blasts, podcasts, and You tube, everything must be consistent, constant, regular in their blogging and postings and allows fans to be a part of the experience. o "Give people things to talk about. Outtakes, surprise appearances, contests. Make things fun" (Livingston, 2012).

10 Making Branding Memorable o Make the experience memorable. o It is important that the audience connects with the artist, business or professional emotionally. o If they can trust, relate, and appreciate all that an artist, business or professional offers, fans and followers are more likely to purchase and take action.

11 Design Branding is branding/

12 Consumer Touch Points that Define a Brand DECOR CUSTOMER EXPERIENCE GRAPHICS WEBSITE SIGNAGE STAFF BRANDING LOGO PACKAGING PRODUCT MESSAGING Source: YouTube: Identity Design: Branding https://www.youtube.com/watch?v=pr7tmnkghds

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20 References Light Space & Time (n.d) 10 more ways an artist can market their brand. Retrieved October 21, 2015 from https://www.lightspacetime.com/art blog/10 more ways an artist can markettheir brand Cross, A. (2015) The brand of you. Skinny Artist. Retrieved October 21, 2015 from branding tips In text citation (Cross, 2015) Living, G. (2012) 7 branded experience marketing tips for artists and writers. Retrieved October 21, 2015 from experience marketingsuggestions for artists and writers Stanfield, A. (2013) Branding your art business. The Art Biz. Retrieved October 21, 2015 from for artists.html PsPrint (2015) Artist marketing: Branding. Retrieved October 21, 2015 from https://www.psprint.com/resources/artist marketing branding Reynolds, M. (2015) Art business marketing & branding ideas. AZ Central. Retrieved October 21, 2015 from business marketing branding ideas 9742.html Baumgardner, A. (2010) Personal branding for musicians and artists Using your unique gifts to connect with your audience. Retrieved October 21, 2015 from personal branding for musicians and artistsusing your unique gifts to connect with your audience In text citation (Baumgardner, 2010) Baumgardner, A. (2013) Creative personal branding finding your brand in 4 easy steps personal branding for musicians and artistsusing your unique gifts to connect with your audience

21 Sources Image Sources academy.rakuten.uk.com bodyartspictures.blogspot.com boydtechdesign.com intellectual.com selfimagemedia.com mashable.com graphicdesignjunction.com desigg.com webneel.com retaildesignblog.net retaildesignblog.net pixel8prints.com brandongaille.com commons.wikimedia.org en.wikipedia.org YouTube Videos https://www.youtube.com/watch?v=pr7tmnkghds https://www.youtube.com/watch?v=gppesjrux4k

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