Stephen K. Layson, Ph.D. Associate Professor Economics Bryan School of Business

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1 Stephen K. Layson, Ph.D. Associate Professor Economics Bryan School of Business Academic/Professional Background Degrees Attained Ph.D. University of Chicago, Microeconomics, Economics of Crime, 1983 B.A. Indiana University, Economics and Mathematics, 1973 Consulting Experience 2004: Technical editor of the fourth ed. of Alpha Chiang's Fundamental Methods of Mathematical Economics. Teaching Teaching Activities Thesis / Dissertation Committee - Chair Thesis / Dissertation Committee - Chair. 1 student. Dissertation committee chair for M. Taylor Rhodes Thesis / Dissertation Committee - Member Thesis / Dissertation Committee - Member. 1 student. Dissertation committee member for David Black Thesis / Dissertation Committee - Member. 1 student. Dissertation committee member for David Black Thesis / Dissertation Committee - Member. 1 student. Dissertation committee member for Richard Lord Thesis / Dissertation Committee - Member. 1 student. Dissertation committee member for David Black Thesis / Dissertation Committee - Member. 1 student. Dissertation committee member for Richard Lord Thesis / Dissertation Committee - Member. 1 student. Dissertation committee member for Richard Lord Other Teaching Activities Other Teaching Activities. I advised approximately 50 undergraduates in the Bryan School Other Teaching Activities. I advised approximatyely 50 undergraduates in the Bryan school Other Teaching Activities. I advised approximately 50 undergraduates in the Bryan School. Intellectual Contributions Refereed Journal Articles Hall, M. J., Layson, S. K., & Link, A. N. (in press, 2013). The Returns to R&D: Division of Policy Research and Analysis at the National Science Foundation. Science and Public Policy. Allen, S. D., Layson, S. K., & Link, A. N. (in press, 2012). Public Gains from Entrepreneurial Research: Inferences about the Economic Value of Public Support of the Small Business Innovation Research Program. Research Evaluation. Layson, S. K., Leyden, D., & Neufeld, J. (2008). To Admit or Not to Admit: The Question of Research Park Size. Economics of Innovation and New Technology, 17,

2 Layson, S. K. (2007). A Geometric Analysis of Global Profit Maximization for a Two-Product Firm. Journal of Economics and Finance Education, 6 (1), Layson, S. K. (2006). Welfare and Profit Bounds for Third Degree Price Discrimination in the Linear Demand Model. Journal of Economics and Finance Education, Layson, S. K. (2005). The Estimation of Consumer Surplus Benefits from a City Owned Multipurpose Coliseum Complex. Journal of Real Estate Research, 27 (2). Refereed Presentations International Layson, S. K. & Rhodes, M. T. (2011, November). Major League Baseball Entry and Exit::The Effects on Incumbent Attendance. Southern Economic Association Annual Meeting, Washington, District of Columbia. [Status: Presented] [Refereed] Description: This paper uses various data sources, descriptive statistics and time series analysis to investigate the gain (loss) in market share of an incumbent Major League Baseball team when a rival exits (enters) a local market. Descriptive results failed to show a dramatic increase (decrease) in attendance in the short run of an incumbent after exit (entry) for most of the cases considered but the time series regressions estimates suggest that the long run effects of entry and exit may be more substantial. Layson, S. K. & Rhodes, M. T. (2011, November). Substitution Effects between MLB Home Games and the Impacts of Doubleheaders. Southern Economic Association Annual Meeting, Washington, District of Columbia. [Status: Presented] [Refereed] Description: We develop a model of daily baseball attendance based on utility maximizing behavior and then test it using Major League Baseball data from We find that home games are substitutes for each other and the substitution effects are strongest when home games are played closer in time. We also find that the substitution effects between single games and nearby doubleheaders are particularly strong and that the total effect of doubleheaders on season attendance is negative. This leads us to question whether the widespread use of doubleheaders from 1938 to 1985 was in the team owners' self-interest. Layson, S. K. & Rhodes, M. T. (2010, February). Were Major League Doubleheaders a Mistake Academy of Economics and Finance, Jacksonville, Florida. [Status: Presented] [Refereed] Description: Using daily Major League Baseball (MLB) data from , we find that the total effect of doubleheaders on season attendance is always negative. Regressions with annual data over an even longer span of time from also confirm this finding. This leads us to question whether the widespread use of doubleheaders prior to 1985 was in the team owners' self-interest. Our findings, however, that doubleheaders generally have positive effects on attendance on the days of doubleheaders but negative effects on attendance at both single games and doubleheaders surrounding doubleheaders, provides strong evidence that baseball fans are very responsive to incentives. Papers Under Review Layson, S. K. (2013). "The Law of Diminishing Returns and the Generalized CES Production Function," 1st revise and resubmit to Southern Economic Journal. [Activity: Journal: Academic] [Discipline-Based Scholarship] [Refereed and Publicly Available] Layson, S. K. (2010). "Quasi-linear Utility and Two-Market Monopoly," Initial submission to Economics Letters. [Activity: Journal: Academic] [Discipline-Based Scholarship] Research and Curriculum Development Grants Funded 2008: Layson, S. K. Entrepreneurship Summer Research Grant. [Status: Funded] [Grant/Gift Type: Research] [Source: Internal] [New/Continuing: New] Working Papers Layson, S. K. & Rhodes, M. T. (2010). "Demand for Major League Baseball and Organizational Behavior Revisited: A Statistical Test for Homogeneity of Degree Zero." Layson, S. K. & Rhodes, M. T. (2010). "Were Major League Baseball Doubleheaders a Mistake?." Layson, S. K., Allen, S. D., & Link, A. N. (2010). "Public Gains from Entrepreneurial Research: Inferences

3 Readings Layson, S. K., Allen, S. D., & Link, A. N. (2010). "Public Gains from Entrepreneurial Research: Inferences about the Social Value of Public Support of the Small Business Innovation Research Program," targeted for Journal of Benefit-Cost Analysis. Layson, S. K. (2006). Homicide and Deterrence: A Reexamination of the United States Time Series Evidence. In Isaac Ehrlich (Ed.), The Economics of Crime. Cheltenham, UK: Edward Elgar Publishing Ltd.. Layson, S. K. (1999). Market Opening under Third-Degree Price Discrimination. In Mark Blaug (Ed.), The Economics of Price Discrimination (pp ). Cheltenham, UK: Edward Elgar. Layson, S. K. (1997). Third-Degree Price Discrimination, Welfare and Profits: A Geometrical Analysis. In Manfredi M. A. La Manna (Ed.), Readings in Microeconomic Theory (pp ). London, UK: The Dryden Press. Non-Refereed Presentations International Layson, S. K. & Rhodes, M. T. (2010, September). Capacity Utilization and the Social Welfare Losses from Monopoly Pricing in Major League Baseball. International Social Science Research Conference, New Orleans, Louisiana. [Status: Presented] [Non-Refereed] Layson, S. K. & Rhodes, M. T. (2010, September). Quasi-Linear Utility and Two-Market Monopoly. International Social Science Research Conference, New Orleans, Louisiana. [Status: Presented] [Non-Refereed] Local Layson, S. K. (2010, September). Multimarket Monopoly, Marginal Revenue and Quasi-linear Utility. UNCG Brown Bag, Greensboro, North Carolina. [Status: Presented] [Non-Refereed] Layson, S. K. (2008, November). The Economic Impacts of RTP on the Triangle Region. The Entrepreneurship Seminar, Greensboro, North Carolina. [Status: Presented] [Non-Refereed] Description: This presentation uses County Business Pattern Data to investigate how the Research Triangle Park has affected the composition of employment in the Triangle region surrounding the research park. Layson, S. K. (2004, November). Optimization Theory, Economics and Price Discrimination. The North Carolina A&T State University Interdisciplinary Seminar in Mathematical Economics and Business, Greensboro, North Carolina. [Status: Presented] [Non-Refereed] Description: This paper discusses the role of optimization theory in economics in general and specifically in the economic theory of price discrimination. Two types of optimization problems are distinguished, unconstrained and constrained. Layson, S. K. (2003, September). Welfare and Profit Bounds for Third Degree Price Discrimination in the Classical Linear Demand Model. North Carolina State University, Department of Economics, Raleigh, North Carolina. [Status: Presented] [Non-Refereed] Layson, S. K. (2001, November). Verifying a Global Maximum. UNCG Economics Department Seminar, Greensboro, North Carolina. [Status: Presented] [Non-Refereed] Research Reports Service 2004:,., The Economic Impact of Thomasville Medical Center on Davidson County (with Andy Brod)., submitted to. 2003:,., Economic Impact of the Rose Acre Farms Project., submitted to. 2003:,., The Regional Economic Impacts of the Rose Hill Project on North Carolina., submitted to. 2002:,., Economic Impacts of the CVS Warehouse Distribution Facility on Warren County, North Carolina., submitted to. 1998:,., The Economic Benefits of the Greensboro Coliseum Complex., submitted to. 1998:,., Economic Impact of the Wisconsin Tissue Plant., submitted to. 1998:,., Economic Impact of the Nucor Steel Recycling Plant., submitted to.

4 Service to the University Department Assignments Member: : MA Comprehensive Exams Committee : Ph.D. Comprehensive Exams Committee : MA Program Committee : MA Program Committee : PhD Comprehensive Exams Committee : Economics PhD Program Committee : PhD Committee : MA Committee Other Institutional Service Activities: : Economics Department Representative to the UNCG Library: Chooses library book orders for the Economics Department : Developed and graded AOL objective for MBA program : Economics Department Representative to the UNCG Library: Chooses library book orders for the Economics Department : Economics Department Representative to the UNCG Library: Chooses library book orders for the Economcis Department : Economics Department Representative to the UNCG Library : Chooses library book orders for the Economics Department : Economics Department Representative to the UNCG Library: Chooses library book orders for the Economics Department School Assignments Member: : Economics Department Head Search Committee : MBA Program Committee : Graduate Programs Committee: Resigned at the end of the Fall 2008 semester : Graduate Programs Committee : MBA Program Committee : Graduate Studies Committee : MBA Program Committee : MBA Program Committee University Assignments Chair: : GSC Curriculum Subcommittee: Resigned at the end of the Fall 2008 semester : GSC Curriculum Subcommittee Member: : University Curriculum Committee: We approve new and amended undergraduate courses and programs at UNCG : University Curriculum Committee: We approve new and amended undergraduate courses at UNCG : Honors Council: We determine whether or not short term programs abroad satisfy the requirements for international honors degree at UNCG. We also select the winners of the Excellence student awards and discuss various issues related to the Honors program at UNCG. Attended meetings once a month except for Novemeber.

5 : Honors Council : Graduate Studies Committee : Graduate Studies : Committee for the Study of Educational Standards : Committee on Intercollegiate Athletics, : University Promotion and Tenure Committee: University Promotion and Tenure Committe : University Faculty Senate Other Institutional Service Activities: : Average Textbook Cost Project: Assisted Michael T. Byers, Office of Business Affairs with a project on calculating the average textbook costs for UNCG students : University Faculty Senate Dissertation Assignments Chair: : Chair, PhD Committee for M. Taylor Rhodes: I meet with Taylor several times a week to discuss his progress. Service to the Profession Chair: Conference / Track / Program 2011: 38th Annual Meeting of Academy of Economics and Finance, Jacksonville, Florida. Chair of a session on Sports Economics 2011: Southern Economic Association Annual Meeting, Washington, District of Columbia. Chair of Session 24 F Sports Economics V Reviewer - Article / Manuscript 2013: Southern Economic Journal. 2009: Journal of Real Estate Research. 2008: Manchester School. 2007: International Journal of Business and Economics. 2005: RAND. 2004: Journal of Behavioral Economics. 2004: International Journal of Industrial Organization. 2004: American Economic Association : Journal of Behavioral Economics : Journal of Economic Education. Reviewer - Book / Textbook 2004: Thompson Company. Refereed a proposed textbook in mathematical economics : Fundamental Methods of Mathematical Economics. Faculty Development Academic/Professional Development Activities Professional Conference/Seminar/Workshops 2007: National Science Foundation Workshop, Arlington, Virginia. NSF Workshop on U.S. Research/Science Parks at SRI International in Arlington, VA.. Honors-Awards-Grants Award/Honor/Grant Honor

6 Honor 2009: Beta Gamma Sigma. 2004: Fox News. Fox news cited an Economic Impact study I had done for the Greensboro Coliseum Complex. 2004: News and Record. The News and Record published an article that cited an Economic Impact study of mine which estimated the economic benefit of the Nucor Steel Recycling plant in Northeastern, NC. Last updated by member on 20-Jan-14 (04:35 PM)

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