Course Outline Unit 1-Chapter One What is Sports and Entertainment Management? 2 Weeks Program of Studies o

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1 Sprts Marketing Syllabus Curse Descriptin: Students in this curse will study the fundamentals f prducing, prmting, and marketing events ranging frm high schl t prfessinal athletics. Activities include grup activities, ral presentatins, games, rleplaying, and field trips. Students even have the chance t create their wn fantasy sprts team. Prerequisites: Nne Materials: Paper, pen, pencil, and flash drive ptinal Grading Plicy: GCHS Grading Scale: A=90-100; B=80-89; C=70-79; D=60-69; F=0-59 Classrm Rules/Expectatins: See separate dcument Curse Outline Unit 1-Chapter One What is Sprts and Entertainment Management? 2 Weeks Prgram f Studies 1.1: Students use reference tls such as dictinaries, almanacs, encyclpedias, and cmputer reference prgrams and research tls such as interviews and surveys t find the infrmatin they need t meet specific demands, explre interests, r slve specific prblems. 1.10: Students rganize infrmatin thrugh develpment and use f classificatin rules and systems. 1.2: Students make sense f the variety f materials they read. 6.2: Students use what they already knw t acquire new knwledge, develp new skills, r interpret new experiences. Writing Standard: #6 Use technlgy, including the internet, t prduce, publish, and update individual r shared writing prducts in respnse t nging feedback, including new arguments r infrmatin. Reading Standard: #1 Cite specific textual evidence t supprt analysis f science and technical texts, attending t imprtant distinctins the authr makes and t any gaps r incnsistencies in the accunt. #2 Determine the central ideas f cnclusins f a text: summarize cmplex cncepts, prcesses, r infrmatin presented in a text by paraphrasing them in CCSS.ELA-Literacy.SL : Initiate and participate effectively in a range f cllabrative discussins (ne-n-ne, in grups, and teacher-led) with diverse partners n grades tpics, texts, and issues, building n thers ideas and expressing their wn clearly and persuasively. CCSS.ELA-Literacy.SL a: Cme t discussins prepared, having read and researched material under study; explicitly draw n that preparatin by referring t evidence frm texts and ther research n the tpic r issue t stimulate a thughtful, well-reasned exchange f ideas. PL/CS Prgram Review: Demnstratr 2b: Curriculum incrprates cnnectins t cmmunity, sciety, industry, and current events with wrk-based learning pprtunities fr all Demnstratr 3c: Relevant technlgy tls (e.g., smart bards, keybarding at elementary level, internet research, pdcasting, pedmeters, Wii) are integrated int classrm cntent and utilized by students and teachers. Demnstratr 3e: Apprpriate cmmunicatin skills (e.g., verbal, nn-verbal, written, listening, and interview skills) and presentatin techniques are integrated acrss a variety f cntent areas.

2 Tpics t be Cvered Marketing basics Sprts marketing Entertainment marketing Recreatin marketing Resurces/Activities - LCD Prjectr - Micrsft Office Shw persnal cllage - Demnstrate hw t change page layut, imprt and frmat pictures, and create text. - Letter size paper - Legal size paper - Ntes - Chapter 1 ppt. - Cnstructed Respnse Unit 2-Chapter Tw Cllege and Amateur Sprts 2 Weeks Prgram f Studies 1.12: Students speak using apprpriate frms, cnventins, and styles t cmmunicate ideas and infrmatin t different audiences fr different purpses. 2.18: Students understand ecnmic principles and are able t make ecnmic decisins that have cnsequences in daily living. 5.1: Students use critical thinking skills such as analyzing, priritizing, categrizing, evaluating, and cmparing t slve a variety f prblems in real-life situatins. 6.1: Students cnnect knwledge and experiences frm different subject areas. Writing Standard: #2 Write infrmative/explanatry texts, including the narratin f histrical events, scientific prcedures/experiments, r technical prcesses. #4 Prduce clear and cherent writing in which the develpment, rganizatin, and style are apprpriate t task, purpse, and audience. #6 Use technlgy, including the internet, t prduce, publish, and update individual r shared writing prducts in respnse t nging feedback, including new arguments r infrmatin. Reading Standard: #1 Cite specific textual evidence t supprt analysis f science and technical texts, attending t imprtant distinctins the authr makes and t any gaps r incnsistencies in the accunt. #2 Determine the central ideas f cnclusins f a text: summarize cmplex cncepts, prcesses, r infrmatin presented in a text by paraphrasing them in CCSS.ELA-Literacy.SL b: Wrk with peers t prmte civil, demcratic discussins and decisin-making, set clear gals and deadlines, and establish individual rles as needed. CCSS.ELA-Literacy.SL d: Respnd thughtfully t diverse perspectives; synthesize cmments, claims, and evidence made n all sides f an issue; reslve cntradictins when pssible; and determine what additinal infrmatin r research is required t deepen the investigatin r cmplete the task. PL/CS Prgram Review: Demnstratr 2b: Curriculum incrprates cnnectins t cmmunity, sciety, industry, and current events with wrk-based learning pprtunities fr all

3 Demnstratr 3e: Apprpriate cmmunicatin skills (e.g., verbal, nn-verbal, written, listening, and interview skills) and presentatin techniques are integrated acrss a variety f cntent areas. Tpics t be Cvered Marketing cllege athletics Ecnmic impact f cllege athletics Amateur sprts TITLE IX and its effect n athletics and bster rganizatins Resurces/Activities - Micrsft Office LCD Prjectr - Ntes - Chapter 2 ppt. - Cnstructed Respnse - Infrmatinal reading TBA Unit 3-Chapter Three Prfessinal Sprts 2 Week Prgram f Studies 1.12: Students speak using apprpriate frms, cnventins, and styles t cmmunicate ideas and infrmatin t different audiences fr different purpses. 2.18: Students understand ecnmic principles and are able t make ecnmic decisins that have cnsequences in daily living. 2.36: Students use strategies fr chsing and preparing fr a career. 5.4: Students use a decisin-making prcess t make infrmed decisins amng ptins. Writing Standard: #2 Write infrmative/explanatry texts, including the narratin f histrical events, scientific prcedures/experiments, r technical prcesses. #4 Prduce clear and cherent writing in which the develpment, rganizatin, and style are apprpriate t task, purpse, and audience. #5 Develp and strengthen writing as needed by planning, revising, editing, rewriting, r trying a new apprach, fcusing n addressing what is mst significant fr a specific purpse and audience. #6 Use technlgy, including the internet, t prduce, publish, and update individual r shared writing prducts in respnse t nging feedback, including new arguments r infrmatin. #9 Draw evidence frm literary r infrmatinal texts t supprt analysis, reflectin, and research. Reading Standard: #1 Cite specific textual evidence t supprt analysis f science and technical texts, attending t imprtant distinctins the authr makes and t any gaps r incnsistencies in the accunt. #2 Determine the central ideas f cnclusins f a text: summarize cmplex cncepts, prcesses, r infrmatin presented in a text by paraphrasing them in CCSS.ELA-Literacy.SL c: Prpel cnversatins by psing and respnding t questins that prbe reasning and evidence; ensure a hearing fr a full range f psitins n a tpic r issue; clarify, verify, r challenge ideas and cnclusins; and prmte divergent and creative perspectives. CCSS.ELA-Literacy.SL : Make strategic use f digital media (e.g., textual, graphical, audi, visual, and interactive elements) in presentatins t enhance understanding f findings, reasning, and evidence and t add interest.

4 PL/CS Prgram Review: Demnstratr 2b: Curriculum incrprates cnnectins t cmmunity, sciety, industry, and current events with wrk-based learning pprtunities fr all Demnstratr 3e: Apprpriate cmmunicatin skills (e.g., verbal, nn-verbal, written, listening, and interview skills) and presentatin techniques are integrated acrss a variety f cntent areas. Tpics t be Cvered Big league sprts Attracting a prfessinal team Agents, manages, and ethics Resurces/Activities - Micrsft Office LCD Prjectr - Ntes - Chapter 3 ppt. - Infrmatinal Reading TBA Unit 4-Chapter Fur Marketing Prducts and Services Thrugh Sprts 2 Week Prgram f Studies 1.1: Students use reference tls such as dictinaries, almanacs, encyclpedias, and cmputer reference prgrams and research tls such as interviews and surveys t find the infrmatin they need t meet specific demands, explre interests, r slve specific prblems. 1.10: Students rganize infrmatin thrugh develpment and use f classificatin rules and systems. 1.12: Students speak using apprpriate frms, cnventins, and styles t cmmunicate ideas and infrmatin t different audiences fr different purpses. 1.2: Students make sense f the variety f materials they read. 5.2: Students use creative thinking skills t develp r invent nvel, cnstructive ideas r prducts. Writing Standard: #2 Write infrmative/explanatry texts, including the narratin f histrical events, scientific prcedures/experiments, r technical prcesses. #4 Prduce clear and cherent writing in which the develpment, rganizatin, and style are apprpriate t task, purpse, and audience. #6 Use technlgy, including the internet, t prduce, publish, and update individual r shared writing prducts in respnse t nging feedback, including new arguments r infrmatin. #9 Draw evidence frm literary r infrmatinal texts t supprt analysis, reflectin, and research. Reading Standard: #1 Cite specific textual evidence t supprt analysis f science and technical texts, attending t imprtant distinctins the authr makes and t any gaps r incnsistencies in the accunt. #2 Determine the central ideas f cnclusins f a text: summarize cmplex cncepts, prcesses, r infrmatin presented in a text by paraphrasing them in PL/CS Prgram Review: CCSS.ELA-Literacy.SL : Integrate multiple surces f infrmatin presented in diverse frmats and media (e.g., visually, quantitatively, rally) in rder t make infrmed decisins and slve prblems, evaluating the credibility and accuracy f each surce and nting any discrepancies amng the data.

5 Demnstratr 2b: Curriculum incrprates cnnectins t cmmunity, sciety, industry, and current events with wrk-based learning pprtunities fr all Demnstratr 3e: Apprpriate cmmunicatin skills (e.g., verbal, nn-verbal, written, listening, and interview skills) and presentatin techniques are integrated acrss a variety f cntent areas. Tpics t be Cvered Using sprts t market prducts Spnsrships Prmtin Endrsements Resurces/Activities - LCD Prjectr - Micrsft Office Ntes - Chapter 4 ppt. - Title IX article - Infrmatinal Reading TBA Unit 5-Chapter Five Public Images 1 Week Prgram f Studies 1.12: Students speak using apprpriate frms, cnventins, and styles t cmmunicate ideas and infrmatin t different audiences fr different purpses. 1.16: Students use cmputers and ther kinds f technlgy t cllect, rganize, and cmmunicate infrmatin and ideas. 2.18: Students understand ecnmic principles and are able t make ecnmic decisins that have cnsequences in daily living. 2.33: Students demnstrate the skills t evaluate and use services and resurces available in their cmmunity. Writing Standard: #4 Prduce clear and cherent writing in which the develpment, rganizatin, and style are apprpriate t task, purpse, and audience. #6 Use technlgy, including the internet, t prduce, publish, and update individual r shared writing prducts in respnse t nging feedback, including new arguments r infrmatin. #9 Draw evidence frm literary r infrmatinal texts t supprt analysis, reflectin, and research. Reading Standard: #1 Cite specific textual evidence t supprt analysis f science and technical texts, attending t imprtant distinctins the authr makes and t any gaps r incnsistencies in the accunt. #2 Determine the central ideas f cnclusins f a text: summarize cmplex cncepts, prcesses, r infrmatin presented in a text by paraphrasing them in CCSS.ELA-Literacy.SL : Evaluate a speaker s pint f view, reasning, and use f evidence and rhetric, assessing the stance, premises, links amng ideas, wrd chice, pints f emphasis, and tne used. PL/CS Prgram Review: Demnstratr 2b: Curriculum incrprates cnnectins t cmmunity, sciety, industry, and current events with wrk-based learning pprtunities fr all

6 Demnstratr 3e: Apprpriate cmmunicatin skills (e.g., verbal, nn-verbal, written, listening, and interview skills) and presentatin techniques are integrated acrss a variety f cntent areas. Tpics t be Cvered Public Relatins Fans Publishing and speaking engagements Resurces/Activities - LCD Prjectr - Micrsft Office Ntes & Chapter 5 ppt. - Infrmatinal Reading TBA Unit 6-Chapter Six Advancing the Cause 1 Week Prgram f Studies 1.1: Students use reference tls such as dictinaries, almanacs, encyclpedias, and cmputer reference prgrams and research tls such as interviews and surveys t find the infrmatin they need t meet specific demands, explre interests, r slve specific prblems. 1.11: Students write using apprpriate frms, cnventins, and styles t cmmunicate ideas and infrmatin t different audiences fr different purpses. 1.16: Students use cmputers and ther kinds f technlgy t cllect, rganize, and cmmunicate infrmatin and ideas. 2.33: Students demnstrate the skills t evaluate and use services and resurces available in their cmmunity. 2.34: Students demnstrate the ability t be resurceful and creative. 2.37: Students demnstrate skills and wrk habits that lead t success in future schling and wrk. 6.2: Students use what they already knw t acquire new knwledge, develp new skills, r interpret new experiences. 6.3: Students expand their understanding f existing knwledge by making cnnectins with new knwledge, skills, and experiences. Writing Standard: #4 Prduce clear and cherent writing in which the develpment, rganizatin, and style are apprpriate t task, purpse, and audience. #6 Use technlgy, including the internet, t prduce, publish, and update individual r shared writing prducts in respnse t nging feedback, including new arguments r infrmatin. #9 Draw evidence frm infrmatin texts t supprt analysis, reflectin, and research. Reading Standard: #1 Cite specific textual evidence t supprt analysis f science and technical texts, attending t imprtant distinctins the authr makes and t any gaps r incnsistencies in the accunt. #2 Determine the central ideas f cnclusins f a text: summarize cmplex cncepts, prcesses, r infrmatin presented in a text by paraphrasing them in PL/CS Prgram Review: CCSS.ELA-Literacy.SL : Present infrmatin, findings, and supprting evidence, cnveying a clear and distinct perspective, such that listeners can fllw the line f reasning, alternative r ppsing perspectives are addressed, and the rganizatin, develpment, substance, and style are apprpriate t purpse, audience, and a range f frmal and infrmal tasks.

7 Demnstratr 2b: Curriculum incrprates cnnectins t cmmunity, sciety, industry, and current events with wrk-based learning pprtunities fr all Demnstratr 3c: Relevant technlgy tls (e.g., smart bards, keybarding at elementary level, internet research, pdcasting, pedmeters, Wii) are integrated int classrm cntent and utilized by students and teachers. Tpics t be Cvered Cmmunity service Sprts camps Wrkshps Resurces/Activities - LCD Prjectr - Micrsft Office Chapter 6 ppt. - Camp Brchure - Infrmatinal Reading TBA Unit 7-Careers in Sprts Marketing 1 Week Prgram f Studies 1.11: Students write using apprpriate frms, cnventins, and styles t cmmunicate ideas and infrmatin t different audiences fr different purpses. 1.16: Students use cmputers and ther kinds f technlgy t cllect, rganize, and cmmunicate infrmatin and ideas. 2.14: Students understand the demcratic principles f justice, equality, respnsibility, and freedm and apply them t real-life situatins. 2.36: Students use strategies fr chsing and preparing fr a career. 2.37: Students demnstrate skills and wrk habits that lead t success in future schling and wrk. 2.38: Students demnstrate skills such as interviewing, writing resumes, and cmpleting applicatins that are needed t be accepted int cllege r ther pstsecndary training r t get a jb. 5.4: Students use a decisin-making prcess t make infrmed decisins amng ptins. 6.2: Students use what they already knw t acquire new knwledge, develp new skills, r interpret new experiences. 6.3: Students expand their understanding f existing knwledge by making cnnectins with new knwledge, skills, and experiences. Writing Standard: #4 Prduce clear and cherent writing in which the develpment, rganizatin, and style are apprpriate t task, purpse, and audience. #6 Use technlgy, including the internet, t prduce, publish, and update individual r shared writing prducts in respnse t nging feedback, including new arguments r infrmatin. #9 Draw evidence frm infrmatin texts t supprt analysis, reflectin, and research. Reading Standard: #1 Cite specific textual evidence t supprt analysis f science and technical texts, attending t imprtant distinctins the authr makes and t any gaps r incnsistencies in the accunt. #2 Determine the central ideas f cnclusins f a text: summarize cmplex cncepts, prcesses, r infrmatin presented in a text by paraphrasing them in CCSS.ELA-Literacy.SL : Adapt speech t a variety f cntexts and tasks, demnstrating a cmmand f frmal English when indicated r apprpriate.

8 PL/CS Prgram Review: Demnstratr 2e: Students regularly interact with guest speakers and mentrs frm a variety f leadership psitins and career fields beynd classrm experiences (e.g., virtual fieldtrips, mentring prgrams, wrk-based learning, etc.).curriculum incrprates cnnectins t cmmunity, sciety, industry, and current events with wrk-based learning pprtunities fr all Demnstratr 3e: Apprpriate cmmunicatin skills (e.g., verbal, nn-verbal, written, listening, and interview skills) and presentatin techniques are integrated acrss a variety f cntent areas. Demnstratr 4a: Using a variety f frmative and summative assessment data as a guide, teachers, students and parents wrk tgether t cnstruct and t cntinually update the Individual Learning Plan (ILP). Tpics t be Cvered What attributes des it take? What specific jbs are available? Resurces/Activities - LCD Prjectr - Micrsft Office Career Explratin Activity - Guest Speaker - Infrmatinal Reading TBA Unit 8- Culminating Review/Finals Week 1 Week