1 SAN JACINTO COLLEGE JOB ESCRIPTION TITLE: EPARTMENT: Vice Chancellor, Marketing, PR, and Government Affairs College Marketing, PR, and Government Affairs Office SECURITY SENSITIVE: Yes FLSA STATUS 1 : Exempt SALARY GRAE: 45 FUNCTION: Responsible for the strategic planning, visioning, developing, and implementation of the College marketing strategies. Marketing strategies include advertising (traditional and new media), e-marketing, communications, media relations, crisis communications, publications, website creation and content management, social media, government and public relations activities, both internal and external. Create presentation materials speeches, written and oral testimony for the Chancellor and maintain database for VIP mailing lists. Work closely with the San Jacinto College Foundation and College administrators in event planning and management. Manage and respond to Public Information requests on behalf of San Jacinto College. irect the efforts of the marketing department staff within the above functions. The Vice Chancellor, Marketing, PR, and Government Relations will collaborate closely with members of the College community to accomplish the strategic goals of the College as they pertain to the functions of the marketing team. REPORTS TO: SUPERVISES: Chancellor irector, Marketing and PR Manager, Marketing Manager, Web Content Senior Executive Assistant MAJOR REPONSIBILITIES: Essential Job Functions 2, W, M, Q, A 3 %Time 1. Leadership of marketing team, development of strategic and integrated marketing plan and participation in overall college strategic leadership A, B, CAFÉ, CHIL, IA and IB bands are Non-exempt, all other bands are Exempt 2 All job functions MUST add up to 100% 3 =daily, W=Weekly, M=monthly, Q=quarterly & A=annually
2 2. Manage media and public relations at the local, W 5 regional, and national level. evelop strategies to maintain relationship and pitching using new media methods. 3. Manage college publications for producing and W 10 maintaining all marketing collateral, digital publications, and printed publications. evelop e-publications in line with market trends and best practices. 4. evelop and maintain crisis communications plan and M 5 NIMS certification. 5. Manage marketing budget M 5 6. Manage college internal and external communications to include social media efforts, website maintenance and content management, and speech and presentation support to the Chancellor s office. 7. evelop government relations strategy for local, state, and federal relations and develop relationships with elected officials as well as legislative staff and community members. evelop communication plans regarding bond referendum and board of trustee elections. Prepare written and oral testimony on behalf of San Jacinto College or Texas Association of Community Colleges. 8. evelop and manage college traditional and new media, advertising/marketing. 9. Collaborate with, Foundation, college community and chancellor office on event planning and management functions. 10. Serve as the College Public Information Officer and manage Public Information Requests and maintain college policy and guidelines for Public Information. M 10 M 10 M 8 W 7 W 5 Additional Job Functions:, W, M, Q, A %Time 1. Service as public information officer and College spokesperson M 2 2. Attend various College and campus and community meetings/functions on behalf of the marketing department. 3. Service on community boards and Rotary as needed for community relations 1 As Needed 2
3 4. Attend legislative hearings as required when the Texas Legislature is in session and watch as bills progress and address bills with elected officials that will impact San Jacinto College. REQUIRE/MINIMUM QUALIFICATIONS Knowledge, Skills and Abilities: Strong strategic leadership skills In-depth understanding of marketing research, analysis, and integrated marketing strategy emonstrated success in personnel management emonstrated ability to build relationships for a variety of audiences (internal, community, media, legislative) Strong writing skills for a variety of audiences (media, social media, website, internal, speech) Organizational management Strong knowledge of public relations events Knowledge of publications and the print process Ability to work collaboratively with internal and external customers demonstrated sensitivity to issues of diversity and ability to function within a team oriented environment Bi-lingual skills a plus Education and Experience: Required Education: Bachelor s degree in marketing, public relations, communications, or related field Preferred Education: Master s degree in marketing, public relations, communications or related field Required Experience: Five (5) years marketing/public relations experience in a senior/executive capacity required Five (5) years experience in a supervisory role Executive level experience in developing marketing campaigns and strategies Preferred Experience: Sports marketing management Crisis communication planning Knowledge of Government Relations Understanding of the Public Information Act
4 Licenses/Certifications: Required Licenses/Certifications: Preferred Licenses/Certifications: NIMS certification for PIO personnel Work Environment Office desk Extensive riving between campuses, events, and the Houston metropolitan area In-State and Out-of-State travel M, W, M, Q,A Physical Activity 4 :,W,M,Q,A Lifting camera equipment that could weigh up to 30 Q pounds Sitting riving W Carry laptop computer and associated work documents At events, standing for long periods of time M Austin and C, extensive walking and standing M Employee Signature ate Leader Signature ate For HR Use Only: Position Number Position Class Position Ecls Salary Table Eskl Code 4 Examples include: walking, running, sitting standing, etc. Lifting up to 10, 25, 50 or over 100 pounds of force.
5 NOTE: This job description is not an employment agreement or contract. The Chancellor/Vice Chancellor/President and/or designee has the exclusive right to alter this job description at any time without notice. Employees of SJC are expected, as required in their specific job functions, to participate in maintaining standards required for accreditation; to participate in college task forces, activities, meetings, committees and councils; to interact and work cooperatively in order to assist students, staff, faculty and the community in the accomplishment of various goals; to represent one s self and the college in a positive, professional manner consistent with the core values which include a passion for learning, service and involvement, creativity and innovation, academic excellence, dignity and respect, and integrity; and to safeguard sensitive or confidential information from intentional or unintentional disclosure. Employees are expected to maintain current working knowledge of policies, procedures and guidelines necessary to answer work-related questions and to provide assistance to students, staff, faculty and the general public in a timely and courteous manner. Employees are also expected to perform other duties as may be assigned by their supervisor and to contribute to the team efforts of the department and to assist the college in achieving its strategic goals. Employees must abide by all laws, college policies and guidelines. The San Jacinto College istrict is committed to equal employment opportunity for all employees and applicants without regard to race, creed, color, national origin, citizenship status, age, disability, pregnancy, religion, gender, sexual orientation, gender expression or identity, genetic information, marital status, or veteran status in accordance with applicable federal and state laws.