Car Insurance Marketing Readiness Webinar

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1 THANK YOU FOR JOINING Car Insurance Marketing Readiness Webinar Run your Car Campaign May July!

2 TODAY S SPEAKER Michelle King Manager TruStage Insurance Program

3 CAR INSURANCE Marketing Readiness Webinar YOU WILL LEARN Ways to inform your members and staff What ready-to-use resources you can use How to access and apply credit union media TSH

4 TruStage Auto & Home Program Proven. Predictable. Immediate. TM 6

5 TruStage Auto & Home Program Average savings number increased to $

6 TruStage MARKETING HIGHLIGHT SERIES TruStage Marketing Highlight Series is a series of marketing campaigns designed for you to engage members & drive results Starts in May Starts in Aug Starts in Nov No-cost! Ready-to-use! during peak car buying season during Life Insurance Awareness Month during national open enrollment CAR LIFE HEALTH flyers, web banners, Facebook posts, newsletter articles, lobby screen ads 8

7 TruStage MARKETING HIGHLIGHT SERIES Access from within the TruStage Resource Center or cunamutual.com/highlightseries The web page walks your through PLAN GET GO LIVE 9

8 FIRST STEPS BEFORE LAUNCHING CAMPAIGN 1 Plan: Build staff awareness 2 Get: Access credit union driven media in TRC & TMC 3 Go-Live: Place media to reach members 10

9 1 PLAN: BUILD STAFF AWARENESS Access the TruStage Resource Center Find: Product Reference Sheets elearning Modules Use ready-to-send with link to elearning to send to your staff 11

10 GET: ACCESS CREDIT UNION DRIVEN MEDIA CREDIT UNION DRIVEN MEDIA TruStage DRIVEN MEDIA *Try to use two during your campaign Weblinks CONNECT Direct Mail TruStage s Newsletter Point of Sale Materials Social Media Paid Search 12

11 GET: ACCESS CREDIT UNION DRIVEN MEDIA READY-TO-USE MEDIA Building member awareness no cost & compliance approved TruStage MEDIA CENTER Banner Ads CONNECT Web Copy Flyer TruStage Program RESOURCE CENTER Newsletter Article Brochure Statement Stuffer Social Media Posting Guide 13

12 GET: ACCESS CREDIT UNION DRIVEN MEDIA TruStage Program Resource Center TruStage Marketing Highlight Series

13 GET: CHOOSE WHICH MEDIA TO USE BANNER ADS AND CONTENT Access via the TruStage Media Center Category: Auto Choose your banner/web copy/ content by adding it to your cart Option to download assets or them Each asset tracks traffic driven by your banner

14 GET: CHOOSE WHICH MEDIA TO USE BANNER ADS Building member awareness Each asset tracks traffic driven by your banner Size Options 120 x 90px 234 x 60px 160 x 600px 300 x 250px 468 x 60px 728 x 90px

15 GET: CHOOSE WHICH MEDIA TO USE WEB COPY Building member awareness Each asset tracks traffic driven by your banner Display on your own website to reach more members You can add your logo or other imagery to match other s from your credit union! Short and long version available

16 GET: CHOOSE WHICH MEDIA TO USE CONNECT Building member awareness Each asset tracks traffic driven by your banner Ready-to-use to send to your members informing them about car insurance savings Send to all of your members or to a targeted list

17 GET: CHOOSE WHICH MEDIA TO USE PRINT MATERIALS BROCHURES & STATEMENT STUFFERS Building member awareness Find the Auto & Home Brochure and Auto Statement Stuffer Choose the quantity for each Submit your order and materials will be shipped to you

18 GET: CHOOSE WHICH MEDIA TO USE PRINT MATERIALS BROCHURES Building member awareness Double sided, folded brochure to let members know they can save on car insurance Display on desks and countertops throughout each branch

19 GET: CHOOSE WHICH MEDIA TO USE PRINT MATERIALS STATEMENT STUFFERS Building member awareness Double sided to let members know they can save on car insurance Use in statements or as a buck slip in drive through envelopes

20 GET: CHOOSE WHICH MEDIA TO USE OTHER MATERIALS Building member awareness NEWSLETTER ARTICLE (AD), FLYER, & SOCIAL MEDIA GUIDE Choose Download Other Materials Locate the Auto & Home section Select the newsletter article

21 GET: CHOOSE WHICH MEDIA TO USE OTHER MATERIALS NEWSLETTER ARTICLE Building member awareness Graphically compelling newsletter article to let your members know they can save on car insurance for placement in your own publication

22 GET: CHOOSE WHICH MEDIA TO USE OTHER MATERIALS FLYER Building member awareness Display in high visibility, heavy traffic area within each location Print as many copies as you would like and display in frames on the counter, on the wall, or on a bulletin board

23 GET: CHOOSE WHICH MEDIA TO USE OTHER MATERIALS SOCIAL MEDIA GUIDE Building member awareness Pre-written, complied Facebook posts along with images

24 3 GO LIVE: DISTRIBUTE MATERIALS FOR MEMBERS Drive Member Awareness PLAN: Identify the materials you want to use, then plan for fulfillment lead times accordingly. GET: Download media and print materials using the TruStage Media Center and TruStage Program Resource Center. GO-LIVE: Try to use at least 2 credit union driven media to promote to members.